Your Definitive Guide for Mastering LinkedIn Newsletters in 2024

Whether you’re looking to advance your career or grow your personal brand, creating a newsletter is one of the best ways.

LinkedIn newsletters are gaining popularity and have been showing superior open rates to email newsletters.

Creating LinkedIn newsletters is pretty easy once you get the hang of it, and you’ll find it very effective at growing your network.

If you don’t know how to create a newsletter on LinkedIn yet, we’ve got you covered with this short but insightful guide.

What is a LinkedIn newsletter?

A LinkedIn newsletter is a series of articles published regularly, usually focusing on a particular subject.

By subscribing, you can receive notifications via push, in-app, and email whenever a new article is added to the newsletter.

Any LinkedIn member can find, read, and share these newsletters.

More than 500 million people have subscribed to the 146,000+ LinkedIn Newsletters in 2024.

Daily newsletter readership on LinkedIn has more than doubled year-over-year. The popularity of newsletters on LinkedIn continues to grow.

Should you start a LinkedIn newsletter? Yes, if:

– you want to grow your audience,
– build your personal brand and/or your business,
– grow your connections,
– generate new leads,
– use LinkedIn as a platform for your multichannel marketing.

The LinkedIn newsletter gives you a regular touchpoint with your audience, which is especially valuable on LinkedIn, where they just hit one billion members.

There are two ways to write a newsletter on LinkedIn. One is by using your personal profile, and the other is as a content admin of a Page.

Either way, follow the steps below:

1. Look for the “Write article” option at the top of the homepage and click on it to go to the publishing tool.

2. Look for the Create a newsletter option and click on it. It should be in the same row as the Publishing menu drop-down option.

3. Add the newsletter details, like the title, short description, publishing cadence, and image that you want to use as a logo.

4. Click the “Done” button at the lower right corner of the pop-up page once you’re finished.

5. After clicking on the “Done” button, your screen will go back to the publishing tool. Start writing your newsletter.

6. Once you’re done, click on the Publish button at the upper right corner of the screen.

Note that the newsletter option is not available to all LinkedIn members. To access this feature, you need to turn on the Creator mode in your profile:

Also, you must meet the following criteria:

Once you have access to the newsletter feature, you should see a green check mark and the “Available” next to it:

There’s no hard and fast rule on how often you should send out newsletters, but the common consensus is every week or two.

To do that, simply indicate your preferred frequency from the drop-down selection when you create your newsletter. You will find this option to the immediate right of the newsletter title text box.

The more people know about your newsletter, the more people know your brand. This means more leads, potential buyers, customers, or employers.

Another positive outcome of maintaining a newsletter is that it boosts your status as an authority in the industry you’re operating in. That’s because it gives you the perfect venue to showcase your knowledge or skills and, more importantly, use them to educate or help other LinkedIn users.

When the time comes that they need the type of product or service that you provide, you’ll be at the top of their minds.

When writing a newsletter, you need to start strong by coming up with an eye-catching name.

Then, it must convey what the content is about and what problems you’re trying to solve.

Doing this allows you to attract the right type of audience that is genuinely interested in what you have to offer.

Next, your description must be equally compelling. Aside from the title, it is one of the first things that people will see, so make it count. Use this opportunity to pique their interest so they anticipate the arrival of every issue.

Another thing that you need to remember is to use high-quality images for your logo and cover photo. Don’t forget to do the same for your content.

Finally, make sure that you consistently publish relevant, useful content. Things like your headline and description will get your foot in the door, but your content will take you all the way in.

To do this, you need to have a pretty good understanding of your target audience and what their pain points are. It is the only way that you would be able to come up with the solution that they’re after.

Having all these ingredients reduces the time you need to spend to generate LinkedIn growth, whether you are using a free or premium account.

What are the best LinkedIn newsletter examples?

Many good examples of newsletters on LinkedIn showcase different approaches to content and design. Let’s take a look at some of the most popular newsletters on LinkedIn today:

1. #Elevate

This newsletter by Bob Glazer focuses on culture, leadership, and capability building in the entrepreneurial setting.

2. Innovation Re:Imagined

In this Newsletter, Ernst & Young Global Chief Innovation Officer Jeff Wong explores the latest and upcoming technologies that define the way we live and work.

Dorian Clark uses this weekly newsletter to share useful tips on how to be successful in business and in life.

4. LinkedIn 5

This newsletter by entrepreneurship poster child Gary Vaynerchuk is chock-full of intriguing discussions on what the future holds for business owners.

5. My Weekly Thoughts

Written by Huffington Post founder and CEO, this weekly newsletter delivers news stories on how people can thrive in their chosen careers.

6. The Human Voice

The Human Voice by Bob Hutchins is a delicious combination of Digital Marketing and Behavioral Psychology.

Is the LinkedIn newsletter worth it?

We have summarized the main pros and cons of starting a newsletter on LinkedIn so that you can decide whether to invest your time and effort into creating it.

The main advantages of launching your newsletter on LinkedIn come down to the fact that:

It costs nothing,
It gives you faster network growth,
It gives you a huge reach,
It’s easy to publish.

There are some disadvantages of running a LinkedIn newsletter you must take into account:

It’s not on your email list,
You don’t control the traffic since it’s not on your website,
You can only control the content you share,
No email marketing tools,
LinkedIn analytics are limited (you only see impressions, views, and engagement),
It’s not ideal for SEO since newsletter articles typically rank way worse than LinkedIn pulse articles if they rank at all.

Despite some limitations, such as a lack of control over traffic and limited analytics, launching a LinkedIn newsletter is definitely worth it.

It is cost-effective, easy to publish, and offers significant advantages, such as a vast reach and accelerated network growth.

You can also combine it with your email newsletter to make an even bigger impact.

Conclusion

Running a LinkedIn newsletter is an excellent way to establish authority, build relationships, and keep your audience engaged.

With traditional email marketing experiencing low open and engagement rates, the LinkedIn newsletter is the perfect replacement.

Best of all? It’s also easier to set up than a traditional email newsletter.

Frequently Asked Questions

Why don’t I see an option to create a newsletter on LinkedIn?

Your page doesn’t currently meet the criteria for creating a LinkedIn newsletter.

Here are the criteria you must meet to see this option in your admin page:

1. Your page must have more than 150 followers and/or connections,

2. Your page must have experience in creating original content on LinkedIn (such as creating posts with text, images, or videos, publishing articles, etc.),

3. Your pages and the admin must have a good standing record to be considered safe for the LinkedIn newsletter feature.

LinkedIn article vs LinkedIn newsletter: What’s the difference?

A LinkedIn newsletter is a collection of articles published regularly and sent directly to your LinkedIn subscribers.

Unlike individual LinkedIn articles, newsletters offer a continuous communication platform with your audience.

Newsletters promote sustained engagement, while articles are standalone pieces that don’t always reach the same audience and get the same amount of engagement.

The biggest difference between LinkedIn newsletters and posts is that LinkedIn posts hit the feed, and newsletters hit both the feed and people’s inboxes.

What are the best practices for the LinkedIn newsletter?

In short, these are the 8 best LinkedIn newsletter tactics:

1. Select the name for your newsletter carefully,

2. Establish and stick to a regular publishing schedule,

3. Craft an engaging description (include a hook, share value, give a teaser),

4. Include visuals (use infographics, photos, and so on to make your newsletter more appealing),

5. Craft your preheader text for better open rates,

6. Test different times of the day for publishing your newsletter (determine the time that works the best),

7. Don’t forget your preheader text,

8. Keep the format consistent and stick to your newsletter style.

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