Adam Shaw 🍷

Marketing for Founders

I help B2B SaaS founders bootstrap their marketing with expert support. Schedule a demo at the link in my profile.

Creator & CEO

Mayker Capital

Providing strategic revenue generation advice on acquisition targets and deals

Advisory Board Member

Integ Enterprise Consulting

Fractional Chief Marketing Officer

WeSpire

Developed demand generation program from the ground up. Achieved record revenue growh by doubling pipeline and building an efficient and fast go-to-market machine

Head of Demand Generation

Intentwise

Shindig

Shindig is a leading event & conference SaaS platform for those looking to educate, market, inform, and network in the virtual world. Shindig is used by marketers, educators, HR specialists, event managers & planners, non-profits, and more across the world to host high production value events.

As VP, Demand Generation at Shindig I am responsible for driving inbound marketing efforts generating pipeline through Organic, Paid, SEO, PPC, and other media tactics.

Vice President of Demand Generation

Creation Agency

Creation is an integrated global agency, transforming go-to-market strategies, increasing brand awareness through creative excellence and delivering sustainable brand growth.
We deliver cutting edge digital innovation to optimize performance and we apply the latest technology to deliver multi-channel attribution modeling.
We are 100% dedicated to achieving results, working in close partnership with and adding value to brands.

The Creation Agency media team specializes in performance and awareness media across enterprise technologies, eCommerce, B2B & B2C SaaS products, educational resources, consumer banking, and more.

As Director of Media Services at Creation Agency I lead a team of talented Media Account Managers, Ad Operations Specialists, Data Analysts, and Planners across 5 countries to produce measurable outcomes across client objectives. 
Clients include Fortune 100 Tech (Data Center, SaaS, Network), SaaS, Manufacturing, eCommerce, Management Consulting, Sales Enablement Tech, and others. Annual client media budgets range from $100,000 to $12MM+. In my time at Creation Agency, I have implemented advanced data practices and SOPs to better attribute paid media efforts to revenue growth across client organizations, achieved 15% faster go-to-market times, and developed strategies to successfully advance client KPIs. 
Internally I have overseen consistent revenue growth across key verticals while scaling diverse teams of media professionals. I have developed product suites and pricing strategies to ensure maximum client success and internal margins while supporting sales & growth strategies into new verticals including eCommerce and DTC.

Director Of Media Services

Senior Paid Media Manager (AMER)

Icon Media Direct

As Account Manager I provided key strategic and organizational leadership across multiple accounts in the D2C direct and brand marketing space. I successfully managed brand growth and launches within direct-to-site, retail, Amazon, and other key sales verticals.

Key accounts experienced significant ROAS growth through direct-to-consumer and retail/brand focused effort with budgets ranging from $100k per month to over $1.5MM per month.. Client lists included newly-launched, growing, and established brands across hair-care, oral-care, and anti-perspirant categories.

Responsibilities & Metrics
• Drive strategy and lead media plan implementation to reach client objectives and reach maximum profitability across acquisition, growth, and retention.
• As key point of contact, communicate regularly with clients to ensure an ongoing rapport and insight into their business.
• Maintain specific budget requirements while balancing financial goals and KPI performance with ARRs of $15MM+
• Develop A/B testing parameters on creative, UX, and UI in conjunction with client goals
• Analyze media performance using advanced data analytics tools and techniques and effectively communicate results both internally and externally
• Derive actionable insights based on consumer research and competitive marketing reports
• Demonstrate flexibility and breadth of knowledge to work across various industry verticals
• Research and stay current on industry trends to analyze potential impact to client KPIs
• Present new opportunities to drive growth for clients

Account Manager

Borgmeyer Marketing Group (BMG)

As the Senior Media Strategist I managed diverse budgets across traditional and digital media solutions. I utilized complex data sets to optimize segmentation, reach, and frequency while informing key messaging and overall brand strategy.

Responsibilities & Metrics
• Plan and execute top to bottom-funnel marketing strategies across departments and services
• Inform overall account strategy and growth with feedback data
• Organize and manage workflow and approval processes
• Identify, manage, and pitch media upsell opportunities to key stakeholders
• Build and implement new workflow and data management strategies
• Total annual account media budget $6M+
Managed $6MM of media spend annually across multiple clients in Linear, Connected TV, and Digital implementation. Successfully guided clients and internal teams through early stages of the COVID-19 pandemic while planning for growth during the automotive shortage.

Sr. Media Strategist

Offbeat Media Group

Offbeat Media Group (OMG) is a vertically integrated marketing and communications firm.

As Chief Strategy Officer I provide strategic guidance for the OMG brand  as well as marketing and advertising strategy for our partners and clients across diverse industries including CPG, home improvement, cyber security, and more.

As Chief Strategy Officer I am responsible for bringing innovative strategies to the OMG portfolio of services including advanced machine learning integrations, emerging media platforms, competitive intelligence technologies, and more.

Responsibilities & Metrics
• Direct, build, and execute internal operational and sale strategies across departments
• Develop sales templates to streamline prospecting, outreach, and cold calls of mid to large-size businesses
• Key media/marketing strategies include traditional, digital, influencer, event, SEO/SEM and more.
• Introduced advanced machine learning integrations, emerging media platforms, competitive intelligence technologies, and more both internally and

Partner & Chief Strategy Officer

I help DIY founders grow revenue without breaking the bank with on-demand marketing help for just $160 per month.

👉 24/7 slack access to my team of marketing experts, 
👉 daily office hours to work through problems
👉 exclusive weekly hands-on workshops 
👉 tons of other content and tools

Visit MarketingForFounders.com

Get my Ultimate Startup Marketing Roadmap for 50% off - usually $499. 

Ending in 51 Hours (Book Now!)


This took over 𝟱𝟬𝟬+ 𝗵𝗼𝘂𝗿𝘀 helping founders who:

- Don’t have money to waste months taking risks 
- Have never marketed a new startup
- Don’t even know where to start


And it’s getting customers in 2 weeks. 

Here’s what you get:

→ 1 hour marketing deep dive with me
→ Custom 3-month roadmap (like in the video)
→ Daily action plan with dozens of templates & guides 


Before founders come to me they don't have:

→ A well-defined niche & customer profile
→ Tactics that move the needle fast
→ The confidence to execute
→ What to do & when

Those are all things that separate the $50k/m businesses from the $5k/m side projects. 

And you'll get em all in my roadmap

PLUS

You get a BONUS 1 week of office hours with me to get it all launched. ($1,000 value)

Ready to get unstuck?

Leave a comment & DM me. 
I’ll send you your signup link

FYI: My mailing list got this first so there are only 7 slots left this month.

I help B2B SaaS Founders do their own marketing.

I help founders to $10,000 MRR for $699/month so they can get investors.

Get it all for free on May 3rd at 12P CST.

PLUS a live investor-outreach Q&A with K.J. Royal and me!

You're not getting investor leads because:

- You aren't explaining your value prop well enough
- You don't know if you're targeting the right fund
- Your outreach is going to spam

If you aren't closing a round AND you're not getting customers because you are wasting your time on bad outreach you're pretty much screwed.

I'm not saying you're doing everything wrong.


You're probably 99% of the way there.


As a founder, you have:

→ The story
→ The product vision
→ The roadmap to profitability
→ The perfect team to execute on all of it.

I could go on.


Here's what's holding you back: bad email copy & targeting

Imagine what happens if you don't spend hours per day prospecting uninterested investors. And start to focus on closing news business.

K.J's customers are crushing it by honing in their targeting:

- He's finding them high-intent investors
- He's using AI to personalize the messaging
- He's refining the outreach with AI to adjust to investor reactions.

He's been at it for 10 months and the results speak for themselves.

Are you a bootstrapped founder closing their seed or series A? And do these sound like wins to you? Then we got your back.

Sign up for my Office Hours in the link below.

PLUS get 33% off of @Revscale™ | Sales, Raise, Recruit if you attend.

Investor Help Office Hours for B2B SaaS Founders

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