MarketinGO

We run Meta Ads for DTC brands: apparel, beauty, home, and more.

What you get

- A clear plan and clean account structure.
- Creatives and tests that match your product.
- Retargeting that actually converts.
- Spend controls. Weekly reporting to sales and ROAS.

Proof: Fashion client’s ROAS rose 3.09→7.33 in ~8 weeks while purchases doubled on similar spend.

Offer: Free Meta Ads Strategy Plan in 48 hours, DM me.

SubscriptionForce.com

One Extension. Exponential Growth of Your WooCommerce Subscriptions Revenue.

Co-Founder & Fractional CMO

Esempla Systems

Objectives:
1. re-positioning
2. new brand development
3. promotion
4. sales

Fractional CMO

BTS PRO

Tucano Coffee

RESPONSABILITIES:
- Lead marketing team
- Create and run brand strategy
- Increase brand awareness and loyalty
- Improve customer experience, for B2C mainly
- Increase sales and profit of coffee shops and franchise
- Create and develop new products and services

B2B MARKETING:
Objective - generate qualitative leads
Strategy - lead generation funnel:
1. Generate qualitative traffic using: Content marketing, Social Media Marketing, SEO, SEM.
2. Land the users on the landing page http://tucanofranchise.com.
3. Lead nurturing, using automatic newsletters,  social media and direct communication.
Other activities both for B2C and B2B: events, presentations, brochures, influencers, franchise brokers etc.

B2B (PARTNERS) MK SUPPORT:
- Preparing the Annual Marketing Plan, with monthly activities, each described as case studies, with links to editable mockups.
- Q&A Marketing support for partner teams
- Marketing manual - detailed instructions on how to organize coffee shop opening, how to promote your social media page, how to increase sales or profit etc. (over 30 ready to use guides) 
- Global campaigns - new product launch. Concept creation, product positioning, naming, photo/video shooting, design of marketing materials (menu boards, flyers, people stoppers, posters, social media images/video etc.). Everything is sent to partners and a global Facebook Advertising campaign is launched, with a precise targeting.
- Quality management

PROJECTS:
1. Develop Marketing strategy for 2017-2020
2. People like People (social project) - http://lovepeace.coffee/en/category/people-events/people-like-people-en/
3. B2B lead generation funnel (over 100 leads monthly)
4. New web site for blogging, with non-commercial positioning, to improve Content marketing http://lovepeace.coffee
5. New landing page for B2B funnel http://tucanofranchise.com
6. ”Summer of love” series of events concept
7. Mk manual
8. Video spot shooting https://www.youtube.com/watch?v=07oNXSjtg08

Chief Marketing Officer

VivaKi

After Managing Director duties, I took all agency financial, budgeting and forecasting tasks. Also insured further development of the team, following main digital and customer satisfaction trends. 

Our clients were:
Samsung, Coca Cola, Nestle, Oriflame, Efes, Mondelez, Moldcell, Rompetrol, Purcari etc.

CEO Digital Lab

Have been in  charge with all operational processes of the agency. Builded a high performance and motivated (9 specialists) team, based on fresh profits generated in 1 year. 

Strategic campaigns development and project implementation. Top clients key accounting. 

*Digital Lab is the digital agency of VivaKi Moldova

Managing Director of Digital Lab

Plan digital campaigns for our top clients and their brands (Mondelez, Oriflame, Moldcell, Nestle etc.), using all available online channels, tools, content types, combining media insights and creative ideas. 

Insure user friendly approach to all touch points. Measure, optimise and report campaign results.

Digital Strategy Manager

NEXUS Moldova

Creation of a SMM media plan, organization of a training for the NEXUS team and general consultancy for entire period. About Nexus Moldova - http://iasci.info/v2/what-we-do/nexus-moldova

Social Media Marketing Consultant

Moldcell

Responsible for web communication:
- Manage and develop digital Owned Media: web sites, mobile apps, social pages, digital tools etc.
- Web advertising (strategic planning, media planning, media placement, monitoring, reporting etc.)
- Social Media Marketing (content strategy development, customer support monitoring, reporting, content generation, planning engagement activities, etc.)

Internet & Digital Media specialist

TeliaSonera

"Social Media ROI" project development

- Scope: Create and introduce an action plan which, implemented by local brands, will enable proper and aligned measurement of Social Media ROI

- Purpose: Benchmark Social Media with other online and offline Media, based on ROI criterion. Give managers insights for investment decisions

- To insure project feasibility were held meetings with biggest market players – Adobe, Google, Facebook

- Output: step by step action plan, tips on how to generate measurable revenue content, conversion tracking methods, “how to” use Google Analytics, .xls ROI calculator with formulas, graphs and tables ready to use

Popshore

Web master

Consciously raising “four kids”: my two sons and two startups | Follow me for valuable insights on how to lead your marketing strategy and team effectively

We’re a senior paid‑media team. We help DTC stores turn Instagram and Facebook ads into sales.

How we work:

- One clear plan: keep, stop, test next.
- Creative pods: 3–4 angles, weekly trims. Winners get budget.
- Remarketing that converts: product, cart and video viewers.
- Spend guardrails: start small, scale only when ROAS holds.
- Simple reporting: 2‑minute weekly notes tied to sales.

Proof:
Fashion brand: ROAS 3.09→7.33 in ~8 weeks. Purchases 111→216. Similar spend.

18 years in paid media. Expert‑vetted. Case studies + client videos.

Offer: 
Free Meta Ads Strategy Plan in 48h: short audit → 3 quick wins → optional 20‑min call. DM me.

Note for B2B friends: We also run lead gen. This month, my profile is focused on DTC. DM “SQL” if that’s you.

I rebuilt my mornings around movement.

3-4 sessions per week now: yoga, swimming, biking, rowing machine.

Each workout is 30-40 minutes. Nothing extreme.

If I'm not swimming that day, I still jump in the pool for 10 minutes after. Just to cool down and reset.

Then comes my favorite part: the recovery routine.

10 minutes in the wet sauna at 122 °F [50°C]. I do light yoga stretches in there. Helps the muscles relax and recover faster.

Then a 10-second cold plunge at 46 °F [8°C]. Quick shock to the system.

I finish in the warm pool with aqua massage jets. I position myself so the streams hit the tight spots. Shoulders, lower back, wherever I'm holding tension.

I do this in the mornings most days.

It's changed how I work. I'm sharper in meetings. I don't hit that 2pm wall anymore. My energy is more consistent throughout the day.

I'm planning to add a 4th session: kettlebell and weightlifting.

Just need to lock in the time slot and strengthen my ligaments first.

I've noticed I get injured quickly when I jump into strength work too fast.

If anyone has experience building up connective tissue before heavy lifting, I'd appreciate the guidance.

This isn't about being perfect. It's about building a system that makes the rest of the day easier.

If you're running a business, your energy is your most valuable asset. You can't pour from an empty cup.

What's your non-negotiable for staying sharp? I'm curious what works for other founders.

Andrei Haret

We turn Google & Meta Ads into B2B meetings and eCommerce revenue | CEO, MarketinGO

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Most startups lose money during Black Friday without realizing it.

Zero qualified demos. Just noise.

Here's what most founders miss:

Black Friday isn't a growth opportunity for low-budget startups.

It's a trap.

You're not just competing with your industry anymore.

You're competing with every brand flooding inboxes and feeds.

CPCs spike 40-60% across Google and Meta.

Attention is fragmented. Buyers see 10x more offers than usual.

Your $50/day budget? It's invisible.

Even accounts with strong baselines lose performance during BFCM.

The math doesn't work:

Higher CAC + lower attention + saturated auctions = wasted spend.

You become a drop in the ocean.

If your launch isn't time-sensitive, wait.

Run your campaigns in January when:

- Competition drops
- CPCs normalize
- Buyers have bandwidth to evaluate

I've managed budgets from $20k to $1M/month.

The pattern is clear: timing beats tactics when you're resource-constrained.

Don't fight the current. Use it.

Save your budget for when you can actually win the auction and the attention.

What's your take? Have you tested BFCM as a startup and seen different results?

If you want access to this calculator for your business, comment LEAD and I will DM it to you. This is how I start every client engagement:

Not with promises. With math.

Most agencies pitch lead volume. I show the full funnel: visitors to profit.

Here's why this calculator matters:

It maps the complete journey. From 500 visitors to €312.50 profit. Every conversion point matters: leads, calls, sales, revenue.

It sets honest expectations. A €2.86 CPL looks great until you see €57.14 per call. That's where most campaigns break. The calculator shows it upfront.

It aligns on real success metrics. Not vanity numbers. ROAS, ROI, payback. The metrics that determine if we scale or kill the campaign.

It protects your cash. Before we spend €1, we know breakeven. We know what CPA we can afford. We know if the unit economics work.

As a performance marketer, I don't chase lead counts. I engineer profitable pipelines.

This calculator is the foundation. It turns guesswork into guardrails.

If your agency isn't showing you this math before they run ads, they're flying blind.

What metric do you track first when evaluating a new channel?

I don't know how anyone sells Google or Meta Ads courses anymore.

The platforms change every 3 months.

By the time you finish filming, the algorithm behaves differently, new features appear, like:
- Google's AI Overview
or
- You can now create videos inside Meta Ads accounts.

So the strategy is outdated.

As a course creator, you'd need to remake the entire thing quarterly. Harsh!

When I see ads courses for sale now, my first question is always: when was this recorded?

Because if it's 6 months old, there's a good chance the tactics don't work the same way anymore.

Enhanced Conversions rolled out. Broad match behavior shifted. PMax keeps getting new controls.

Static courses can't keep up with that pace.

I'm not saying courses are dead. But the format needs to change.

Maybe it's live cohorts with monthly updates. Maybe it's a membership with weekly tactical drops. Maybe it's just accepting that courses expire and pricing them accordingly.

We don't wait for courses to catch up.

We learn directly from the platforms. Daily updates, release notes, and testing in real accounts.

That's how you actually stay current.

If you're a founder trying to build community on Instagram through paid ads, this is how you do it right.

There is no such objective in Meta, such as "To get followers to your Instagram account"

But you can drive profile views. And profile views convert to follows when your profile is worth following.

You can track follower growth in Ads Manager under Instagram followers. But the real insight comes from tracking which posts drive the most profile visits and subsequent follows.

Look at your post engagement data. Cross-reference with follower spikes. That tells you what content actually pulls people into your ecosystem.

Here's what works:

Run engagement campaigns targeting your ideal customer profile. Use content that stops the scroll. Drive comments and shares. Then retarget engagers with profile visit campaigns.

Stack awareness and consideration. Let the algorithm find people who actually care about what you post.

Why chase followers in the first place?

1. Build a community around your niche or offer
2. Showcase your work and case studies
3. Create a warm audience for retargeting
4. Establish credibility before sales conversations
5. Test messaging and offers in real time

But followers mean nothing if your profile doesn't convert.

Profile best practices:

Fill out your bio with clear value and positioning. Add links to your site, lead magnet, or booking page. Organize content into highlights. Pin your best posts at the top. Include a CTA in your bio.

Make it easy for someone to understand what you do and what to do next in 3 seconds.

Most brands run follower campaigns hoping for magic. Smart operators build profile-visit funnels and optimize what happens after the click.

What's your take on Instagram for B2B? Worth the effort or noise?

I am not sure whether many Paid Media agencies request access to Google Analytics. We do, here is why:

Here's what we check in GA4 that ad platforms won't show you:

1. Funnel Exploration Report

This shows you exactly where people drop off: landing page, form start, thank you page.

If 60% bounce at form start, your ad targeting isn't the problem. Your offer or page copy is.

We've seen clients waste 10k/month on "better audiences" when the real issue was a 12-field form that scared everyone away.

2. Landing Page Report

We compare bounce rates and session duration by traffic source.

If LinkedIn traffic has 80% bounce vs Google's 45%, the message-match is broken.

This tells us whether your ad promise matches what people see when they land. Fix this first, then scale budget.

3. Conversion Paths Report

B2B buyers rarely convert on first click. We map the full journey to see what's really driving conversions.

If LinkedIn assists 40% of Google Search conversions, we allocate budget differently.

Most agencies would pause LinkedIn. We'd double down on it.

Ad platforms show you clicks and conversions.

GA4 shows you what happens between them.

One client discovered their "worst performing" channel was actually influencing 50% of all deals. They nearly cut it entirely.

That's where most budget gets wasted.

Which GA4 report has changed how you allocate PPC budget?

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