Aneta Kmiecik

Sr. UX Designer | Helping designers link UX projects with UX portfolio stories

I help designers create careers they love & earn more.

After 14 years in the creative field, including 7 years in UX and a background in architecture, I’ve coached over 1,000 designers on how to stand out, get hired, and grow with purpose. So far, 500 designers built portfolio with my course.

Most designers don’t struggle with design itself, they struggle with direction, communication, and positioning. That’s where I focus.

Through my UX Portfolio Course and content, I teach practical ways to:
• Build a portfolio that tells a clear story
• Navigate job searches with strategy, not luck
• Grow a career that feels aligned, not overwhelming

If you’re ready to take your design career from “uncertain” to “intentional,” let’s connect.


💌 𝗙𝗶𝗻𝗱 𝗺𝗲 𝗶𝗻 𝘁𝗵𝗲𝘀𝗲 𝗽𝗹𝗮𝗰𝗲𝘀:
• Instagram: instagram.com/ux.aneta
• Newsletter: beyourowndesignteam.beehiiv.com/subscribe
• Community: be-your-own-design-team.circle.so/c/be-your-own-design-team/

UX Designer

The solution for all these uncomfortable moments?


✅ Think for yourself
✅ Own your career
✅ Build your own path
✅ Follow your gut
✅ Make it work for you

💬 Has any of this happened to you in your career? Lmk!

#UXDesignCareer #JuniorUXDesigner

Hello, Hei, Salut, Ciao, Cześć 👋

I’m Aneta, Architect turned UX Designer. I help businesses mitigate risks by strategically balancing needs, solving problems and making trade-offs. I have over 5 years experience working on creating digital products in various industries, from health, safety, environment to education and fintech. I help businesses increase their value for customers, improve their offering, earn more money and win new markets.

I do it all through conducting various research and design activities, rapid prototyping, facilitating collaboration and clearly communicating value of new solutions, using storytelling techniques. 


After hours, I help aspiring, junior and mid designers become skilled UX Designers who can navigate design processes and tackle design challenges. In result, they can get UX jobs, promotions but most importantly, become satisfied with their careers. 

I do it all through mentoring individuals and sharing my experience, knowledge and view on UX industry through content creation on my Instagram page (ux.aneta) and here on Linkedin.


No matter who I work with, I try to be transparent, clearly communicate but also adapt to changes. I’m very good at seeing challenges in a holistic way but I do also have an eye on details, thanks to my architecture background. I know how to lead, facilitate and set up research and design processes, thanks to my experience working in low UX maturity organisations.


I’ve been a designer for over 6 years. Graduated from two faculties: Architecture and Urban Planning, and Graphic Design. I also finished a UX Bootcamp. I got my first UX job 2 months after starting learning about UX. I am disciplined, structured and I love new challenges.


DM me if you think we should collaborate 😊

They lied to me

uxportfolio.co | Helping designers build careers they love & earn more

Maria Sol Palermo

Your portfolio can be good and still get ignored. The reason?


Relevance

It’s not only about what and how you designed, but also who you designed it for and in what context. That context shapes the design challenges.

B2C work feels completely different from B2B work. These are different pace, expectations and complexity. Recruiters can spot the mismatch instantly. One project can look perfect for one team and totally irrelevant for another.

This is the 3rd post in the series where I break down real examples that fit specific company types, so you can choose projects with intention.

In today’s post: B2C vs B2B companies


Example of what to highlight if you’re targeting:
B2C
✅ Conversion challenges
✅ Mobile-first experiences
✅ Simple flows
✅ Large audience
✅ Supporting personal goals
✅ Lightweight + visual interfaces
✅ About emotion + delight
✅ General user behaviour
✅ Rapid decision-making

B2B
✅ Efficiency challenges
✅ Multi-platform experiences
✅ Multi-step flows
✅ Smaller, specialised audience
✅ Helping get work done
✅ Data-heavy interfaces
✅ About reliability + accuracy
✅ Domain-specific workflows
✅ Layered decision-making


💬 Want another relevance comparison? Tell me what I should cover next: Fintech vs Entertainment? You tell me!
🏷️ Save this post for future reference
📤 Share it with your design buddy
➡️ Check previous posts in this series:
↳ Startup vs Product organisation portfolios: https://shorturl.at/fcdyh
↳ Agency vs Enterprise portfolios: https://shorturl.at/CXHMt

—-
ℹ️ Presented portfolios can also be relevant for other organisations. The selected images give a top-level overview of how these characteristics can appear in a portfolio.

🔗 Portfolios featured in this post:
omnagarkar.com
majroth.com by Martin Merschroth
caiguangxi.com
johnyvino.com
anjalirajeev.com by Anjali Rajeev
miggyfajardo.com by Miggy Fajardo
byjmm.com by Jessica Malheiro
eldar.design
ludovicdelmas.com by Ludovic Delmas
ivanageev.com
toan.framer.website 
nicolearoberts.com
elvisobanya.com
durojaiyes.design by Durojaiye S.

#UXPortfolio #B2CDesigner #B2BDesigner #DesignPortfolio

B2C vs B2B Design Portfolios

Your portfolio has 5 seconds to make a strong first impression.



Most fail because recruiters can’t tell what you do or why they should care. And poor visual design makes it worse.


Here are a few ways to fix it fast:

✅ Define your profile
↳ e.g. craft designer, growth, B2B etc.

✅ Write your pitch as if it’s an ad slogan
↳ e.g. Mobile app designer for fintech

✅ Make your work visible on the home page
↳ Above the fold, playing the main role

✅ Lead your story with insightful info
↳ e.g. Increased conversion, B2B Fintech, 10% up etc.

✅ Design your portfolio
↳ Simple navigation, clear layout and flow

✅ Show readable visuals
↳ Zoom in/out on visuals

✅ Make your portfolio scannable
↳ Clear visual hierarchy, readable artefacts

✅ Prioritise your career stories
↳ Talk about top transformations and relevant stories


Check portfolio examples in the carousel.
What about your portfolio, which fix does it need most?

Learn how to do it step-by-step inside my portfolio course ➡️ uxportfolio.co


---
Strong portfolio examples I'm showing in the carousel:
sarahstum.me by Sarah Stumme (my student)
jasonkim.me by Jason Kim
matthewdea.com by Matthew Dea
ebrumarangoz.com by Ebru Marangoz (my student)
miggyfajardo.com by Miggy Fajardo
tre.gg by Tregg Frank
omnagarkar.com 
durojaiyes.design by Durojaiye S. (my student)

#DesignPortfolio #UXPortfolio

Weak vs Strong first impression in a portfolio

It’s hard to design your portfolio for so many different users.

I’ve been on both sides of a portfolio: creating one and reviewing them.
As a designer, it’s emotional. You question everything:
- Is it good enough?
- Is it detailed enough?
- Is it different enough?

As a reviewer, it’s quick. You look for clarity, role, and impact. All within seconds.
If you want your portfolio to work, you need to empathize with both sides:
- Your needs
- Your users’ needs

And yes, your portfolio users can vary: from recruiters and hiring managers to designers, product managers, and even founders. But across all of them, there’s one overlapping pattern: lack of time.

Design for people at work. Help them see your real value, fast.

💬 Do you recognize yourself in any of these examples? 
📤 Share this post with your design buddy
➡️ Check other actionable tips: https://lnkd.in/dp8Dgp9d


#UXPortfolio #UXDesigner #GraphicDesigner

Designers feel, Recruiters skim

They say a portfolio won’t get you a job… only an interview. But what if that’s the opportunity?

Most designers blend in: 
❌ Same PDF
❌ No story
❌ Nothing memorable

The ones that stand out? 
✅ Interactive sites
✅ Bold layouts
✅ Real storytelling

Confidence doesn’t come from waiting. It comes from practicing and building.

And Framer is where you can start. 

Framer is a free, full-featured design tool, so there’s no need to switch between platforms. You can design, build, and add interactions all in one place. Everything is available in a single tool.

Start shaping your design portfolio today and stand out in 2026 with Framer and my tips ➡️ https://lnkd.in/dE69zurq

Do you have your portfolio? Let me know your biggest struggles right now 🙂


#FramerPartner #BuildWithFramer #DesignPortfolio

Your design portfolio is more than a PDF file. It’s your story.

Most designers compare themselves to people from big tech, with great skills and years of experience. Then, they end up stuck in imposter syndrome. 

The truth? You don’t need to show more in your portfolio, but you need to tell a clear story.

That’s why I tell every designer:

👉 Prepare your portfolio for 2026 now
👉 Focus on strategy + storytelling
👉 Ideate and build using one tool - Framer  
👉 Build interactive sites that show your best skills

A strong design portfolio doesn’t just get you interviews.

It helps you stand out in the job market, future-proof your career, and finally feel confident in your work.

Who’s preparing a portfolio for 2026? Let me know! 😊


#FramerPartner #BuildWithFramer #Portfolio2026 #UXPortfolio #DesignPortfolio

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