The Healthy Entrepreneur Club.

Co-Founder

Studio Nu

Online interior design 

Designing home and work environments to help entrepreneurs and brands flourish 👏🏼

Co-Founder and Design Director

Interior Design UK

Interior Designer

Antonia Bates Design

Freelance textile designer specialising in digital print for interiors

Textile Designer

Wiltshire School of Gymnastics

Gymnastics Instructor

The Cross Keys 

Bartender and Waitress

Designers Guild

Interior Design Work Experience 

IKEA Group

Interior Design and Visual Merchandising Work Experience 

Choconchoc

Packing

dc-activ

Graphic Design Work Experience

In 2025, the fastest way to build trust, land high ticket clients, and make your brand look like a damn authority?

Show up on podcasts and BORROW TRUST.

Most people think podcast guesting is about getting your name out there.

It’s not.

It’s about getting paid.

We help smart entrepreneurs & experts turn podcast interviews into traffic, influence and revenue.

We've used this exact system to build a multi six figure business, land insane guests (worth over $3B combined), and grow a top 1% podcast without begging for likes or filming dancing Reels.

Most people completely butcher podcast guesting.

They pitch like interns.
Waffle through interviews.
And post a graphic saying “Great to be on the show!”... and that’s it.

No wonder nobody clicks.

A proper guesting strategy does 3 things:

1. Makes you look like the expert (without you saying it).
2. Brings leads to you.
3. Turns one interview into 30+ pieces of high converting content.

Just strategy, stories, and sales.

We help founders, coaches, and consultants:

→ Get booked on top shows
→ Speak like a weapon
→ Repurpose interviews into lead machines

Who am I?

I co-run a top 1% podcast, built a business off the back of guesting, and now help other entrepreneurs do the same ..with way less trial and error.

If you’re ready to stop blending in and start being the one they quote…

Shoot me a message with the word "GUEST".

Most brands start by asking the wrong question. 

“how do we beat our competition?”

That's the WRONG question and I'll tell you why:

When you define yourself against someone else, you’ve already handed them the steering wheel.

You’re basically saying “hey, you go first. I’ll try to be a slightly better version of you”

The winning brands aren’t focused on overtaking anyone.

They’re too busy finding a better route entirely.

Think about it…

Netflix didn’t try to outdo Blockbuster’s late fees.
They eliminated them.

Spotify didn’t try to sell more CDs.
They made owning music pointless.

Tesla didn’t try to make better cars.
They made driving electric cool.

And Red Bull? They don’t sell energy drinks.
They sell adrenaline in a can.

That’s the difference between competing and positioning.

Positioning is owning a story no one else can tell.

So maybe the question isn’t how do we beat them?

Try asking “how do we make them irrelevant?”

Sure, competing gets you noticed.

But it’s the right positioning that’s going to make your brand unforgettable.

_ _ _ 

Curious to know… which brand do you think nailed their positioning? Share your replies in the comments.

Antonia Bates

Helping coaches & consultants scale their business and build trust using podcasts | Worked with 200+ founders | Top 1% podcast | $3B+ network of guests

You know that feeling when a post starts strong… 

…then suddenly drops off a cliff?

That’s not bad writing.

It's a bad structure.

The idea’s fine.

The delivery just can’t breathe.

Here’s how good storytellers fix that:

⮕ Begin with friction.
Don’t ease in. Drop your reader right into the tension.

Example:

No: We help founders scale their business.
Yes: Every founder wants freedom until growth steals it.

Open where the problem already hurts. That’s where attention lives.

⮕ Change the lens.
Once you’ve set the scene, twist it.

Example:

No: You just need better time management.
Yes: Most people don’t need more hours, they need fewer distractions disguised as work.

That tiny change changes how people see everything.

⮕ Mention your structure.
Now, show them the roadmap.

Example:

Here’s the 3 step storytelling rhythm I use to make sure people stay hooked till the end.

This builds authority and curiosity without sounding salesy.

⮕ Use real examples.
Bring your idea to life with something real.

Example:

When we applied this flow to a client campaign, engagement tripled in under a week.

People remember proof not promises.

⮕ Let the story land.
Give them space to absorb it.

Next time you write, test this rhythm:

Hook → Friction → Change → Structure → Proof → Payoff.

Then tell me where did your audience lean in?

You thought Starbucks baristas couldn’t spell??!

Turns out, they might be marketing geniuses.

You walk in to a Starbucks. 

Order your drink.

Say your name.

Two minutes later, you’re holding a cup that says something v different.

You laugh. 

Roll your eyes. 

Snap a pic to tell your partner.

And possibly post it to your stories because why not.

Now thousands of people are looking at a Starbucks cup… for free.

Coincidence? Maybe.

But genius? Absolutely.

That tiny “mistake” became one of the most viral, low effort marketing moves.

It made people feel part of the story.

It sparked conversations.

And it turned a coffee order into a shared experience.

Here’s the lesson to take away:

The best brand moments aren’t always the ones you control.

They’re the ones your customers create for you.

Starbucks sold participation.

A story people wanted to tell again and again.

So no, you don’t need perfect design.

A fancy campaign.

Or a 10 person marketing team.

You just need a moment that makes people feel something and gives them a reason to share it.

Okay, your turn… 

What creative version of your name have you walked out of Starbucks with? 😂👇

I’ve helped 200+ founders grow their brands using LinkedIn.

95% of them have the SAME problem stumping their growth.

They had a trust problem.

They were posting every week.

Following the ‘best time to post’ advice.

Writing solid hooks from a lead magnet download they got last week.

But no one was booking calls.

And no one was engaging.

Here’s what the winning founders do differently 👇

✔️ They show up when no one’s watching.

- It’s easy to post when you’re getting likes.
- It’s harder when your last three posts failed.
- But that’s what builds credibility.
- Posting consistently says you can rely on me.
- And that’s exactly what people need to feel before they trust you.

✔️ They share stories, not stats.

- No one connects to a number.
- But a challenge? A transformation? A struggle?
- That’s where people lean in.
- “I failed three launches before this one worked.”
- That’s way more powerful than “We achieved 300% growth.”
- Stories make people believe you.

✔️ They sound human.

- Drop the synergy, scale, and leverage talk.
- No one speaks like that over coffee.
- People don’t trust voices that sound rehearsed.
- They trust the ones that sound real.

Oh and just a reminder, trust isn’t built in a single post.

Trust is built through tone, timing, and truth again and again and again and again.
_ _ _ 

Who’s someone you instantly trust on LinkedIn and why?

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Antonia Bates's Linkedin Analytics

Antonia Bates

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Antonia Bates

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Antonia Bates's LinkedIn Performance

What is Antonia talking about?

Who is engaging with Antonia

Antonia Bates's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

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Antonia Bates's Linkedin Analytics

Performance ScoreAntonia Bates's LinkedIn Performance

Antonia Bates's Best Posts (last 30 days)