Zembra

At Zembra, I spearheaded the development and execution of comprehensive digital marketing strategies aimed at amplifying brand visibility and driving targeted traffic. Leveraging multi-channel campaigns across search engines, social media, and email marketing, I consistently achieved performance benchmarks. My role also entailed meticulous market research and competitor analysis to uncover industry trends and lucrative opportunities. I enhanced website content and user experience, resulting in noticeable improvements in conversion rates. Employing data-driven insights, I monitored key campaign performance metrics and provided actionable recommendations for ongoing optimization. Throughout my tenure, I worked closely with cross-functional teams to ensure that our marketing initiatives were aligned with the broader business objectives

Growth Marketer

Growapp, LTD

As CEO of Growapp, LTD, a content creation management platform for B2B SaaS in the UK, I spearheaded the development of an entirely new product from scratch. Through my efforts, our product has been listed on appsumo and boasts a low churn rate. From August 2020 to present, I have been responsible for:

Product management, including backlog, testing and planning
Product design, including UI/UX and landing page development
Digital marketing efforts, including cold email campaigns, marketing automation, and social media strategy
Business development, including pricing and offer definition, testing strategy, and sales management

 CEO & Chief Marketing Office 

Focus Corporation

•	Definition of products in our cloud offer
•	Development of the online and offline communication strategy
•	Training of Marketing team members in digital communication
•	Developing the commercial speech in close collaboration with the sales

Business Development Manager

Kpeiz

As a startup founder, I successfully took a company from inception to securing seed funding, managing a team of over 10 collaborators and earning the loyalty of more than 30 high-value clients. My responsibilities included:

Managing a talented team of developers and designers (5 team members)
Overseeing the day-to-day product research, validation, prioritization, and roadmap development
Ensuring customer issues were attended to appropriately and efficiently
Improving the UI/UX of our product
Building new features and business models
Acquiring new business partners and affiliates
Monitoring and tracking sales and marketing performance
Initiating and innovating marketing strategies to increase lead generation
Generating leads through conceptualization, design, Facebook, LinkedIn, Google Ads, A/B testing, analytics, and landing page development
Defining and driving social media strategy
Producing content creation for awareness content
Benchmarking and monitoring competitors and industry leaders in social media to apply best practices and improve the overall social media strategy
Running cold email campaigns.

Co-Founder and CEO & Chief Product Officer

Kanaseed

I developed brand activation on social media, won new customers, Developed multiple advertising campaigns, including Samsung's award-winning campaign at the "Pros de la Com ceremony".
Client: Nescafé, KitKat, National Human Rights Council, Samsung, Ooredoo

Managing four community managers and designers
Pro-active proposal of campaign and activation on social networks.
Co-realized campaigns: (Nescafé Love, Jazzmatch, Jazzy Tweet, Samsung Olympic, Nescafé comedy show).
Commercial prospecting and conduct of pre-sales pitches.
Conduct projects (creation of content for social media, banners, brand content, community management)
Managing Social Media content and Paid Ads
Monitoring of web applications 
Project Management (Activation, campaign, website, building..)

Social media Manager & Project Manager

Managing the social media channels (Instagram, Facebook, youtube, twitter) of multiple type of brands like Samsung Nesacfé and KitKat.
I managed to reach the top of the table of the most engaging pages in Tunisia according to Socialbakers
Managing a team of graphic designers & community mangers
Content creation

Community Manager

Internship as a Community Manager

Designers Dream Team

Lunching designers-dreamteam.com:
Marketplace for graphic design

Co Founder

Scout7 Ltd.

Analyste

As an experienced and results-driven digital marketer and product manager, I have a strong drive for innovation and a passion for success. Leveraging my unique blend of creativity, analytical thinking, and insatiable curiosity, I have consistently delivered successful outcomes throughout my career. 

With a background in leading marketing campaigns, product development and strategy, business development and strategy, Growth Hacking, and design, I am well-versed in the digital marketing field. 

My entrepreneurial journey as a CEO of my own startup has taught me the importance of being agile, self-reliant, and results-driven.

I am now eager to leverage this knowledge and experience to make a meaningful impact in a team environment and achieve even greater success in a digital marketing and product management role.

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