Louis Smith

ECommerce Traffic & Conversion Strategist

ECommerce SEO services (when done right) will help you increase your online organic sales. Use my proven results, tools, skills and SEO software that have helped clients generate £80million+ in MRR on Google.

Ecommerce Growth Specialist Helping Brands hit 7-9 figure growth 📈

Rebel Aromas Inspired Fragrances

At Rebel Aromas, I lead the digital marketing and growth strategy, transforming our vision into a 7-figure brand. From branding to performance marketing, I’ve overseen our e-commerce development, SEO, and paid media, driving triple-digit growth and scaling our DTC presence across the UK market.

Key achievements:

- Spearheading digital marketing efforts to grow Rebel Aromas into a 7-figure revenue brand
- Built and optimised our Shopify storefront for conversion and organic visibility
- Developed and executed full-funnel paid social and search campaigns
- Working as part of the incredible growth team
- Grew our online community and brand presence from the ground up

In addition to leading strategy, I’ve implemented data-driven CRO tactics to improve user experience and increase AOV continually. I’ve also applied deep e-commerce SEO expertise, from technical audits to content optimisation. Helping us rank for high-intent, purchase-driven keywords and drive consistent organic revenue.

Co-Founder

Upwork

Ecommerce Search Engine Optimization Specialist

Flyhighdigital

Owner

Sports specific

Web Developer

Sports specific 

Project Manager

Total Fitness

Certified Personal Trainer

Assistant Manager

Bring Digital

Working on developing new and existing websites through wordpress content management system (CMS).

Ecommerce SEO Consultant To 5x Your Traffic and Profits 📈 helped drive $80million+ MRR | Enterprise Shopify Search Engine Optimisation Specialist

Do you want to increase traffic and profits with SEO?

Here’s the truth. 

You might be:

- Consistently losing revenue to competitors 
- Losing customers because of bad UX
- Failing to create a solid site structure
- Giving up abandoned cart revenue 
- Stuck with stagnant traffic growth

Get help from an ECommerce SEO specialist that’s helped medium to fortune500 eCommerce brands generate over $100million in MRR. 

You need to build profits with SEO. You can then invest in other channels to continue the growth of your business. 

Rated in the top 1% of the worlds best SEOs, I’ve ranked 1000s of keywords in tough niches and helped brands dominate Google search. 

Over 9 years I’ve:

- Helped 50+ eCommerce brands scale with SEO  
- Helped one brand generate £80million+ MRR
- Helped brands rank for 1000s of keywords 
- Helped brands with a 50% increase in growth on Google in just 5 months. 

What can I help you with?

3x your organic sales and market share. 

If you own an eCommerce brand, I can help you scale with eCommerce SEO that gets you more sales on Google. 

ECommerce platforms I can help you with: 

- Shopify SEO
- WooCommerce SEO 
- bigCommerce SEO
- Magento SEO

(SEO audits, link building, content marketing, technical SEO)

Over 9 years I’ve helped a brands from small to medium, and enterprise increase organic sales. Working with brands such as:

- Ling’s Moment 
- Lifehack
- Otrium 
- Lenovo

And more.

I've taken underperforming e-commerce businesses and turned them into selling machines through SEO. 

Nothing but the best results is acceptable from me and I will do what’s needed to increase your eCommerce sales. 

What my clients say - "Absolute amazing quality of service and knowledge, the video provided regarding SEO audit was truly brilliant, the first time I have found someone that knows exactly what they are talking about, sending another project over to Louis to work on. He found many problems on my site that can easily be rectified. Thank you again".

I free up your time so you can focus on growing your business. 

Here’s the thing, you can rely on me to take care of the full SEO strategy/marketing, to generate more sales.

Don’t let your competitors take your sales.

What to do next?

Drop me a quick message or email at seo@louissmith.co.uk 

Thanks,

Louis, a leading eCommerce SEO Dubai consultant.

https://www.louissmith.co.uk/

Search Engine Optimization Specialist

I don't care if you call it SEO, AEO, GEO, I'm still asking these 41 questions with an eCommerce audit to improve ROI with organic search:

I don't want issues that won't move the needle.

We need to find what DOES move the needle.

Here are the 41 "ROI" key points I will be reviewing:

(With a focus on themed clustering for traffic)

1. is the topical architecture helping or hurting?
2. are key product pages buried?
3. how does the product catalogue look?
4. is internal linking distribution doing its job?
5. is the navigation working for users and crawlers?
6. are “money” pages crawlable?
7. is link equity leaking instead of helping?
8. are search pages bloating the index?
9. are they missing easy wins on query targeting?
10. are commercial pages too deep in the structure?
11. is trending product/commerce data used?
12. is crawl budget being wasted?
13. is external link equity being leveraged?
14. is the silo structure relevant and strong?
15. are templates consistent and optimised?
16. are funnel templates helping conversion + crawl?
17. are parameters causing crawl chaos?
18. are customer segments used for site structure?
19. will revenue stay flat due to IA issues?
20. are canonicals clean or a mess?
21. are pages actually matching SERP intent?
22. is domain authority used strategically?
23. is traffic stagnating due to the architecture?
24. are clusters/theming working?
25. are blogs working entry points or fluff?
26. how is their seasonal content and navigation plan?
27. are out-of-stock products appropriately handled?
28. is pagination creating crawl inefficiencies?
29. are H1s and titles supporting the page’s topical role?
30. is UX messing with SEO (e.g. JS rendering)?
31. are internal searches used for the content strategy?
32. are brand/non-brand keyword strategies used?
33. is social proof being used on-page and off-page?
34. is the merchant feed optimised for shopping?
35. are attributes used?
36. how is content distributed?
37. how is the brand, "branding"?
38. who in the team is doing what?
39. why has SEO not worked previously?
40. can your team act fast?
41. is your ICP understood across SKU themese?

Also.

Can Google/LLMs crawl your pages?

Can we build on the 10% of your Shopify product catalogue that drives profits?

This is a manual audit, no PDF export, and it's an audit workflow I've built over the years.

No large eCom site has a perfect health score.

But we can segment changes for traffic/conversion growth.

Adding to this list?

eCommerce Shopify SEO strategist building you an 8-figure growth roadmap | AI eCommerce Growth

I can't believe I'm writing this, but we've built a 7-figure DTC brand in under 2 years, with a team of 6. The mad bit?

We didn't have investments, fancy titles, or a 200-page biz plan.

We got to work. Stayed lean. Tested. Failed. Kept moving.

It's been one hell of a rollercoaster.

From a phone call to 7-figures.

Here’s what we’ve smashed so far:

- received 1000s of happy reviews (priceless)
- closing in on 1 million organic clicks
- Featured on major social accounts
- 30,000+ new customers acquired
- built a 7-figure Shopify brand
- features on Channel 4
- huge PR publications
- 100+ SKUs launched

But here’s the real story.

Less than 2 years ago me, Abi and Karl had a Friday night phone call.

24 hours later… we had a brand.

Not perfect. But real.

Now we’re scaling fast.

We've tested, failed, learned, had wins, and kept moving.

Want to know more?

I can share systems, stories and hurdles.

Over the next few weeks, look out for:

- our growth strategies
- the systems behind the brand
- what actually moves the needle
- the learnings from growing past 7 figures
- the real DTC problems (and how we fixed them)

If you want real DTC insights (not theory) follow what works, and what doesn't..

I'm so glad I chose a career in SEO.

But it's been a rough ride:

- watched 100s of Google updates (mini + major)
- dealing with "SEO is dead" 7 days per week
(from marketers that don't understand SEO)
- tracking 100's of data points, headache
- trying to forecast the next 12 months, meh
- the "overnight" hype of LLM optimisation
- not been paid at least 3 times
- worked with difficult clients
- pulled 15+ hour days 
(global clients, by decision)

That's pressure.

Rough?

Not really.

After a decade in SEO:

1000's of pages optimised.

100+ Shopify SEO roadmaps strategised.

100+ eCommerce audits completed.

Yeah, a lot.

I've learned the game.

But, I do love what I do.

I've grown into:

- the chance to help brands grow £100Ms+ in profits
- give my family a better life
- build my own brand

The last decade has been wild, but one I'm proud of.

Not sure what the next 10 years will bring.
 
But I’m here for it✌️

I would simplify your organic strategy to increase clicks.

You can use these 9 Q's:

1. who are your target customers?
2. what are your customer's problems?
3. what's the solutions to your customer's problems?
4. how do you create solutions to those problems?
5. what resources are needed to deliver the solutions?
6. what is your unique/competitive advantage?
7. can you use brand authority to create solutions?
8. can we work on creating unique solutions today?
9. will the solutions increase brand profits?

My Shopify client saw an opportunity.

Build a Shopify store to attract our target market.

Our strategy.

Research our audience.

Find value in content related to our products.

Created the content.

Use expert niche feedback.

Funnel the traffic to products and collections.

We have also built link assets.

Try this:

- take a pen and pencil
- choose an avatar
- list pain points
- write solutions
- create killer landing pages
(I do this on Shopify)
- rank content

We want to distribute across multi-channels (and feed LLMs).

I want to become the market leader for traffic share in 2026.

How are you engaging your audience?

Shopify SEO: I see so many merchants wasting 6-figures yearly on SEO. But here's the secret:

You CAN be pulling levers that move the needle.

Your Shopify SEO is to send customers to your product catalogue.

A blended goal for your Shopify SEO campaign can be:

(Black Friday season is HUGE!)

- work on SEO for 6 -12 months
- see a 17% uplift in non-branded clicks
- then a 28% uplift MoM in clicks
- push for a 52% YoY rise in clicks
- increase conversion rate (CRO) by 2%

See profit growth.

What can you do over the next 90 days?

I would 100% segment your collections.

I would be working on your taxonomy.

I would clean crawling issues.

I would create new BoFu pages.

I would be improving the hierarchy.

I would improve schema & PDP attributes.

I would create supporting content (niche-dependent)

These changes compound.

Traffic sticks. Conversions rise. SEO becomes a revenue channel (not a checkbox).

TAM is limited.

Don't waste it.

Is too much marketing budget wasted?

I can't believe I almost got kicked out of Dubai 3 weeks ago, here’s what happened:

Day 1 landing, we all got Covid.

I was running off 7% health battery. 

That was for like 9 days. 

My 2 year old was so ill. 

My wife was a rock for us. 

I also had to keep helping clients. 

And I kept posting on Linkedin. 

Had to take calls. 

Anyway.

My wife fails her medical. 

Disaster. 

£35,000 wasted if she doesn’t pass. 

And a prompt flight back to the UK. 

5 days we waited. 

Our lives on hold. 

My wife visited the the doctors at least 3 times. 

(It was almost a 2 hour round trip)

Literally mental torture. 

Our visa company just apologised and said there’s nothing they can do and we need to sit tight. 

So we did. 

Days went by. 

Sould crushing.

Then.

GOOD NEWS. 

The email comes in, you’ve passed. 

The last 3 weeks had real lows. 

We almost called it a day. 

But, it was also filled with highs when the news came in. 

I suppose leaving your comfort zone (migrating) was never going to be easy.

Or everyone would do it?

P.S everything now is going so well, routine is in, and I’m mega happy for my little family.

I guarantee most eCom brands are NOT speaking Google's language and handling how Google is crawling your store:

Spending $$$ on backlinks won't save a sinking ship:

(common eCom errors)

- JS crawling errors (common)
- 301 & 302 redirects scaling
- 404 errors growing rapidly
- server errors (5xx)
- HTML issues

I get it.

You have 1000's of SKUs.

Products are being deleted. Made out of stock. Redirected to new SKUs.

This causes a disaster for crawlers, and it compounds.

Don't ignore your tech SEO data.

Try this instead.

Ask your SEO team to track and monitor.

Not every technical SEO fix will move the needle.

But, fix key problems.

A good SEO will help Google crawl, render and rank your pages.

(Other LLMs will thank you for it too.)

Try understanding how Google is crawling your eCommerce store. 

It's hard to rank what it can't crawl.

P.S. The Image is an example of Search Console data and areas you should be looking out for and tracking.

Ecommerce research: Wow this study analysed 2,500 product prompts and found a $trillion-dollar brand doesn't = best visibility in AI search:

But being the biggest brand means crushing AI search, right?

NOPE.

I love understanding how AI is featuring eCom brands.

Scaling a $2 trillion in market value doesn't mean you will win in AI.

Here's some context around the product study:

- 2,500 product prompts analysed in study
- audit on ChatGPT and Google AI Mode
- focused on 5 verticals including fashion
- Amazon powers 35% of ChatGPT prompts
- Amazon powers 20% in Google AI
- Amazon rarely mentioned by name
- Etsy has top Share of Voice
- Etsy mentioned more than Amazon
- October: Etsy SOV spikes sharply
- marketplaces used mostly for pricing data
- LLMs mention brands, not just sources

So it's not just the source of product data for AI.

But who gets mentioned for the prompt.

What I'm looking at for clients:

- product pages LLMs can parse easily
- mentions in trusted sources (not just listings)
- UGC/reviews to help your brand
- data accuracy across the web

Because in AI search, being the source doesn’t guarantee visibility.

You need to be the one who gets named.

But this is POWERED from GOOD SEO.

Check out the Semrush Enterprise AI Visibility Indexcase study (link in comments)!

#SemrushPartner

Semrush

🚨 2,500 ecom product prompts analysed in AI study 🛍️

Most Shopify marketing campaigns optimise "checkboxes" instead of profit.

But there's one BIG problem:

Stagnant growth.

I've studied for 13 years+ HOW winning brands grow.

This strategy requires, you guessed it, customer behaviour data.

I would be working on:

(It's how serious brands scale, not easy)

- building a Shopify store for "them", not you
- researching customer engagement points
- constant customer behaviour research
- log problems, answer through content
- Is path to purchase "sticky"
- auditing your customers
- finding drop-off points 
- studying reviews

But, the best thing.

You get into the habit of this pattern of working.

It opens so much opportunity.

The by-product? Traffic. Engagement. Conversions.

You don't have to fix everything.

You have to optimise the right things.

Do work to help your customers.

♻️ Share to help a growing Shopify brand

I’ve helped DTC brands generate £100,000s in profit through Google Shopping SEO, and this cheatsheet has helped:

I see organic shopping clicks as an underrated click opportunity.

Most brands sleep on it.

But you can be:

- optimising for free listing clicks
- driving high-intent customers straight to PDPs
- scaling organic Shopping conversions
- winning customers your competitors never see
- retaining buyers at a lower CAC

Because I’ve tested everything inside Shopping feeds:

- seasonal optimisation
- title rewrites
- attribute tuning
- image changes
- freshness signals

Every test showed the same thing.

Feed optimisation impacts CTR, BIG time!

-----

Google Shopping’s free listings aren’t free traffic. They’re earned.

But the good news? 

Most brands aren’t treating them like a real SEO channel yet.

That’s the opportunity.

Have you tried it?

I’ve watched £100,000+ in Black Friday sales come in live today (and I have HUGE news tomorrow):

I'm loving watching brands convert like crazy today.

Black Friday is FLYING.

what I’m seeing with brands today:

- strong offers > big ad budgets
- clean UX beats fancy creative
- CRO multiplies every £ spent
- SEO traffic converting
- custom pages built to convert
- brands testing

The Shopify dashboard doesn’t lie.

By 9 am this morning:

- 10,000s of clicks
- 1000s of conversions

If you want a big Black Friday, you don’t build it in November.

You build it all year.

2025 belongs to the brands that treat growth like a system, not a seasonal sprint.

Then the cycle starts again for 2026.

Happy scaling 👊

P.S look out for my post tomorrow 🙏

I have just found a big eCommerce growth (profits) killer by auditing 1000s of clicks:

This issue is so common for eCom stores.

You probably don't even know it's happening:

1. you have collections and PDPs
2. you're ranking 10+ for profit keywords
3. BUT, rank signals are diluted
4. collections/PDPs are competing on intent
5. on-page is NOT clear between templates
6. competitor wins clicks
7. compeitors wins customer

Collections vs product catalogue.

Your intent is DILUTED.

Pouring in 100's of articles won't fix this.

On the front end, everything looks great.

But clicks are dropping (weak signals).

I have to explain to the brand why it's happening.

Because it's crushing organic profits.

How do you check?

I export page/query data.

I export paid data.

I look for patterns in data change.

I segment positions.

I check profit keywords.

I research intent.

I wrap all this into a roadmap to fix.

Try it yourself.

I promised myself I wouldn't get lazy (and sit in my comfort zone).

So I did something about it:

Put myself in rooms that challenge how I think, build, and operate.

I want to get s**t done.

AWESOME news.

I've been invited to a powerhouse content event.

The Bridge Summit in Abu Dhabi:

- 60,000+ attendees
- 400+ speakers 
- 300+ exhibitors
- unlimited opportunities
- and me there, woooo

I want to travel there and:

- get to know A players (Gary V etc)
- grow my eCom strategies
- build my AI skills
- build my network
- 10x storytelling
- help my clients

I'm buzzing.

I’m going to learn and bring back ideas for everything I’m building in DTC and 
Shopify growth.

I didn't move to Dubai to not learn.

I moved to grab opportunities.

It's wayyyy too easy to stay locked in your home office.

I will be sharing stories and slides on LinkedIn, following me?

I just made £56,210 from one simple hack.

Steal the hack:

1. I bought a £7.43 flask from Amazon
2. I've quit Starbucks
3. I make coffee at home for 40p instead
4. I save £4.40 per day
5. I'll redirect the cash into an index fund
6. I'll do this for 35 years = £56,210 saved
7. At a 7% return, that becomes £166,000+
8. At a 10% return, it jumps to £342,000+
9. That’s a deposit on a new Dubai villa
10. Or 7 years of paid ads for a DTC brand
11. Or the salary of a full-time growth hire for 3 years
12. All from a £7.43 flask
13. Don't miss this one

The flask also has a clip to attach to your belt.

Who's the real growth hacker now?

Next Sunday I'll show you another hack.

Building a £1m empire from cancelling Amazon buys.

Ecommerce SEO: You can easily clean 10% to 30% of your weak category pages and improve clicks with one crawl:

We can fix crawling and help out customers, LLMs, and search engines to find our top eCommerce revenue themes.

Why does this matter?

You're trying to improve clicks that = revenue.

You've already invested cash flow into SEO.

But it's easy for pages to get forgotten about.

This is a big problem.

-----

Here’s how I find your weak pages fast:

(using Screaming Frog)

- segment your crawl
- connect GA4/GSC APIs
- crawl your site (JS mode if needed)
- extract product count from all categories
- sort by count (e.g. <5 products = could be weak)
- flag pages with 0 stock or low items
- merge, consolidate, or remove if needed

Here's why this is really working.

- you remove low-value categories
- we strengthen primary categories
- you improve crawl efficiency
- we tighten topical depth
- you stop pages competing with each other

We're building a profitable eCommerce cluster.

(Using the page we OWN)

-----

This process strengthens your category structure.

You remove weak pages fast.

You keep the site clean.

Search engines understand it better.

Customers find products faster.

I can send over a video of this working on your store just fire me a DM.

I would avoid investing £10,000+ on a new Shopify design to increase conversion rate by 2%:

❌ Big mistake

(a lot of the time)

Hear me out.

CMO: "Let's wrap the store in a design."

Founder: "Why?"

CMO: "It will increase conversions and engagement for SEO."

Founder: "Are you sure?"

CMO: "Yep I've seen a Shopify brand crushing sales with a theme."

Founder: "Only if you think it will work"

CMO: "Let's run with it."

12 weeks and a completely new store later:

- Traffic drops by 37%
- Conversion rate drops by 1.3%

This happens a lot.

----

What I want to say to save you money:

- a new "store look" is not a silver bullet for conversions 
(or traffic)
- be careful making big changes 
- focus on traffic signals 
- you want more "buy now" button clicks

Chase proven UX, click data and proven behaviours instead.

If you're worried about a theme (or store change), my DM is open.

I see so many eCom brands 1-page drop away from losing 6-figure ARR within 24 hours:

It's a dangerous place to be in.

Try this:

1. fire up Google Search Console
2. head to the search results tab
3. filter by clicks
4. clickspages tab
5. check pages receiving clicks

If it's 1 page (not homepage brand clicks) soaking clicks, there's a problem.

What happens if that page drops?

You're at risk of losing 90% of your organic revenue.

How do you fix this?

You need to diversify and win non-branded clicks, distributed across your pages.

Check and see if you're at risk.

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