Louis Smith's Linkedin Analytics

Your content strategy shouldn't be complicated. Try these 7 steps to build content that converts: 1. The 1st step is to segment your conversions 2. You need a post-purchase question flow 3. You need to ask questions relevant to your products ↳ e.g. “How often do you use Product X?” 4. Let answers build over 2–6 weeks 5. Find your patterns in the data 6. Now convert answers into marketing messages 7. Use channels like YouTube to push your "new" content You'd be surprised how many brands "don't" do this. But it works! ----- Why does this work so well? Because it’s customer-led. You're not guessing. You’re building content straight from real pain points and desires. Problems ---> Solutions Grey area ---> Clarity Shouting ---> Resonating I've seen endless 8-figure DTC case studies run this strategy. It works. What question are you not asking your customers right now? #SEO | #Shopify | #Ecommerce

SEO's might try to game Google's algorithm. Ask these 7 questions instead for your traffic strategy: 1. Who is our target audience? 2. Is our website built for our audience? 3. Do we cover customer journeys? 4. Do we do the above better than our competition? 5. Can our audience use our website easily? 6. Are we increasing conversion? 7. Are people "searching" for our brand? Each question brings ideas to your team. SEO is not just rankings - it's building a conversion machine. How does that machine look? How I visualise a conversion machine for SEO: (Winning brands use this strategy) - Random pages -> intent-driven clusters - Generic pages -> audience-targeted landing pages - Static website -> Incremental tested changes - Chasing macro results -> 1% gains in all areas - Whoever -> teams that care I have worked with many brands over 10 years. These questions are not always asked. Why? ----- How do you create a brand in a crowded market? Authenticity will break you away from competition. Don't rely on AI to do your marketing. Creativity -> Authenticity -> Lower competition. That's how you build a conversion machine. ----- You need systems and tools to: - SEO -> land your target audience - Ecommerce store -> Convert your audience - Backend marketing -> Retain your audience You don't need hacks. You need an engaged audience. This is how you build a sustainable brand. Do you agree? #SEO | #Shopify

I made it on the homepage of Entrepreneur 🎉 I've just landed a 2nd link - which is crazy. I’ve been a fan of Entrepreneur for 10+ years. I've read 100's of inspiring stories. Now I've got 2 features of my own in 2025, insane. Here's a little context about Entrepreneur: - 1 million monthly visitors - The website also has 155K backlinks Pretty awesome traffic distribution. ----- Article 1: - I wrote about how empathy is a tool to scale Article 2: - How my biz partner has ideas to scale in DTC Article 3: - TBC :) ----- I want to give a big shout-out to Christopher and Nick. 2 humble legends that made this happen. If you want to build a personal brand or scale brand links with PR. They also own a dead good PR agency -> Linkifi I want to do way more this year: - eCom growth - Brand storytelling - Personal brand building Let’s see what we can build ✌️ #SEO | #entrepreneur | #Shopify

Try this game changer tool for tracking and optimising for AI search: How to use the tool: 1. Fire up Ahrefs 2. Click Brand radar 3. Plug in your brand name 4. Add competitors 5. Hit explore 6. Load your brand radar chart 7. See AI keyword mentions The tool is still in beta - but mega useful data. But you can monitor your brand in AI search. Solid for large language models (LLMs). Definitely one to watch for this year. Have you tested it? #Shopify | #SEO | #ecommerce

We did it… 1000’s of orders going out 🎉 Zero to 7-figures in less than 24 months. Our small DTC brand is on track for our 7-figure goal. It really is Insane to write this. This is not a simple 5-step DTC growth hack blueprint. We’ve had BIG challenges: - Resource allocation - Product development - Distribution headaches - Testing marketing channels Every e-commerce brand has challenges. But, you know what? The stress is worth it when 1000’s of orders are leaving the door 📦 We have a top team. You know what the real goals are with SEO? To me it’s: Impact. Brand growth. SALES. What’s next for this Shopify brand? We will keep building. We will keep delivering. Best of all, we will keep growing. I love to see brands grow. It’s good for the economy, jobs and families. What’s your big win so far this year ? #ecommerce | #seo | #shopify

“SEO is dead” Again 🤦‍♂️ I read another spam LinkedIn post last night. Another day, another claim. They were almost excited with their news. Woooo SEO is dead 🎉 Whatttt? Why are we acting like it’s a good thing? Am I missing something? It’s terrible if a marketing channel dies. It’s a BIG problem - not an engagement flex. (FYI, it’s not dead) Let’s bring real for a moment about SEO: - It has a positive impact on the economy - Billions in revenue are made through Google - Employment is created across the globe - It gives growth opportunity to businesses - It’s how brands become market leaders - Let’s not forget -> SEO feeds families C’mon. SEO is not dead. It’s never been better. Well, the 10 blue-link era was easy days lol. Ye new search channels have come to market. Cough, ChatGPT and Claude. These are awesome traffic distribution tools. Generative search is here. However, Google search is still a search goldmine. It will be for a few years. So the next time you hear someone say: “SEO is dead and try me [insert new thing here]” Remember this post. They’re either: - not understanding how SEO works - trying to make money off you from fear Keep it real and let’s keep optimising for clicks. Happy Saturday ✌️ #Shopify | #SEO | #Ecommerce

I’ve just spent 6 days in Oman. I made 17 notes on thoughts & life lessons: 1. It’s a 10 mins taxi from the airport to the wave in Al Mouj, perfect after the journey 2. The Omani are welcoming and some of the most friendliest people I’ve met 3. It costs £20 to fill car fuel full… not bad eh? 4. Chicken Schwarma costs £1 and I don’t care how many I eat 5. Ice cream melts in 10 seconds.. No joke 6. Park swings are made out if black rubber - which is bad UX lol 7. It’s against the law to show road rage in Oman 8. You can rent a car (with good air con) for £15 per day which I thought is a fair price 9. I ate 20+ meals and not one of them was bad.. very tasty food 10. 99% of people choose Dubai but Oman is a hidden diamond 11. I drove for 2 hours through the mountains and the scenery is insane - very dramatic 12. WiFi is solid and I got to work with no problems 13. The 1 stop-off flight can feel like a pain 14. You can snorkel with turtles in water as clear as the Maldives 15. Driving through outback villages was a really interesting experience 16. I learned a lot about culture (it was Eid here last week) 17. I was challenged to get out of my comfort zone I’ve seen 1/4 of the world. Oman has never been on my bucket list. It’s changed how I see travel. I’m now open to see places I’ve never even heard of. What’s a hidden gem (country) you know of?

The 11 things you "can't" control in SEO: - Hate from competitors - Competitor strategy - Customer demand - Seasonal trends - Google volatility - SERP features - Search intent - Crawl budget - AI overviews - Algorithms - Employees - Search 11+ years I've been dealing with these headaches. Like every over SEO. But here's the good news. What you "can" control in SEO: - UX - Who you hire - Content quality - Topical mapping - Content distribution - Resource allocation The lesson? Focus on what you control. Cut out the noise. Invest in your levers. Your organic search campaign will grow as an outcome. Sometimes the toughest part of SEO is ignoring the chaos. #SEO | #Shopify | #Ecommerce

My eCom brand just featured on National TV. Did you see us on Channel 4? 👀 We were invited 7 months ago to film for Channel 4’s Britain’s biggest buys. Cool show exploring viral products. Our DTC brand co-founder Karl was featured as the expert in our industry, explaining how we’ve taken a slice of the £2 billion perfume industry. It was wild having Natalie Cassidy in our factory. I’ve watched her on TV for 15+ years (She’s genuine and even asked to see a photo of my 1-year-old). The episode aired last night at 8pm, you can catch it now on Channel 4oD. Feeling proud and excited for this year 💪 Big love to the team and everyone who’s supported us on this top journey! #ecommerce | #shopify | #channel4

SEO TIP: I flipped the way I did content marketing and it worked. Here's what I did: How I used to do SEO (11 years ago): - Match keywords with keywords - Chase high-volume searches - Get an insane amount of vanity clicks That was all good for.... ego clicks. But it didn't benefit the customer. You have to focus on customer-centric marketing. What I find works NOW in 2025: (13-step overview for building topical authority) 1. Start with topical research around your audience 2. Use tools and SERP analysis for this 3. Speak to your sales team for customer problems 4. Build thematic content hubs on your website 5. Plan and build your internal links (bloodlines) 6. Build relationships between your pages 7. Use data tools with GA4 and GSC to track 8. You need to monitor click and impression growth 9. You also need to track query growth for your pages 10. Wrap your content themes and solid UX 11. Build annotations for your content and hubs 12. Build solid links to your content hubs 13. Build the best "value" hubs for your target audience. Make sure to look into EEAT for your niche as well. Please. DO NOT replicate the Wikipedia website. DO NOT try to cover a topic with s**t content. Instead. Build the best unique content hubs out of 1.1 billion+ websites for your audience. Provide unique solutions for your customer's problems. Build rails for the intent of your customer's buying journey. You will crush your niche. The screenshot is exactly what I've done for a Shopify brand: - Pen to paper on questions - Ideas around the buying journey - Understanding intent - Iteration This is a no BS strategy. Result? 4X non-branded clicks. Conversions. Repeat purchases. #SEO | #Shopify | #eCommerce

How I rank Shopify collection pages using a strategy that still works today. Try this 21-step work flow: - Brands struggle to keep up with buying intent - Brands don't know which collections to create Here's the workflow: 1. I take my client's eCom store 2. I fire up Screaming Frog 3. I connect GSC API 4. I connect GA4 API 5. I connect Ahrefs API (costs $) 6. I run the crawl 7. I use link score 8. I export the data to Google Sheets 9. I add a filter 10. I clean up the data 11. I segment the crawl 12. I find collections with weak copy 13. I find collections with weak internals 14. I audit the current buying demand 15. I audit customer buying intent 16. I create an intent map 17. I optimise from the new intent map 18. I work on CTR wins for click growth 19. I internal link between buying intent 20. I rank collection pages 21. I create annotations to benchmark growth That's it, works a treat. Bonus PRO tips: - Use Vector embedding with SF crawl - Map relationships between pages - Improve website hierarchy - Test UX for engagement and clicks Try this workflow. It can help you rank your collection pages. P.S this is a simplified strategy that "still" works ✌️ #SEO | #Shopify | #ecommerce

SEO is easy. Also:

I helped a brand hit an 810,000 click growth in 6 months using these 15 SEO tips: (Acquiring 1000's of new customers) I got a LinkedIn DM to work with a powerhouse brand. The DTC brand hired me. Their website was a mess. The store was killing its profit potential. Basically gifting traffic to competitors. They had no idea and kept piling on weak content. Let me share what worked. ----- Here's an overview of what I worked on: (In no particular order) - Deep architecture -> not user-friendly - Team optimisation > communication is key - Contextual navigation -> helps main content areas - Internal linking between topics -> not easy but is needed - Content funnels -> 3X traffic and improve internal linking - Audits -> important categories for primary navigation - High-performing pages -> added to navigation - Weak tech SEO -> drowns money pages This is NOT an overnight fix. Each of these can have many tasks. ----- The results? 810,000 click growth in 6 months. Proud case study. Enterprise SEO is tough. But it's a game-changer if done right. Enterprise brands have the authority. Authority to flick the switch in the SERPs. (This is good and bad with the state of SEO right now) I mean, look at Reddit, lol. 15 SEO areas to improve in the slides -> ♻️ SHARE to help a brand with their strategy #SEO | #Shopify | #Ecommerce

I see 99% of websites get this wrong (and lose $$$). But the 1% do this: - Putting the "best" pages in the main menu - Have them pages linking to subpages - Have a customer-driven taxonomy (cool word) A WEAK website is a fast way to burn marketing $. Website hierarchy is neglected too often. You might have 100,000s of clicks hitting your website. Where are you sending those clicks? Imagine walking into a clothes store and everything is in heaps. You'd walk out. This is what a poorly optimised website looks like. Who's job is it to organise your website? (Who's coming up with ideas) - Is it up to the merchant team? - Does the SEO dictate which pages go where? - Should the paid team handle your store's hierarchy? 8-figure brands have large teams on this. But can still easily get it wrong. Here's a dirty little SECRET: not many brands know what to do. Unfortunately, there is no easy way to do this. ----- I have an idea for you: Audit customer searches. Find pages (organic/paid) adding value to your business. Research your taxonomy. Plan structural changes (be careful). Get your marketing department's heads together to review. The result? - Better UX - Increased conversions - Better for SEO - Better inventory management I actively look at ways to improve site structure. I believe an SEO SHOULD have a big input but not dictate. Any tips you'd throw in to manage a website's hierarchy? #SEO | #Shopify | #ecommerce

🚨 Google has launched a big update for ecom stores: Every store owner and SEO needs to know! What is it? Google just rolled out the "Merchant Opportunities Report". The direct GSC report gives tips on improving your Google Shopping clicks. What you need to know: (and how to action it) 1. Add your store details for shopping impressions 2. Include your shipping & returns policies 3. Set up store ratings for trust 4. Add your brand's accepted payment methods 5. Connect your Merchant Center account 6. Sync your Shopify (or other platforms) 7. Fix flagged issues for faster approvals 8. Optimise data 9. Increase clicks Google will give you data straight into Search Console. Please check your Search Console. Then start optimising for click growth. I have recently helped another Shopify brand with their Google Shopping feed for click growth. Don't sleep on your product clicks, feed optimisation, and monitoring, which will increase your store's revenue with Google Shopping. #SEO | #Shopify | #SEO

Shopify SEO growth: 28k non-branded clicks in 12 months 🎉 How we're going after the No.1 player in our niche: I don't share many SEO case studies.. But I have a humble brag about this Shopify campaign. Even with the stresses of Google's volatility, we've grown 28k non-branded clicks in 12 months. We've had challenges but we're compounding growth now. We aim to scale: - organic profits - transactional clicks - grow our US market share I want to share what I find works for Shopify SEO. The 25 growth levers for your Shopify strategy:  1. Create custom landing page designs  2. Have the best schema in your niche  3. DO focus on intent over everything  4. Match landing pages to keywords  5. Use your brand's media assets  6. Please have a UGC strategy  7. Build brand recognition links  8. Test layouts with heatmaps  9. Segment micro audiences 10. Slice away zombie pages 11. Fix and clean your index 12. Build content hub links 13. Build a fast website 14. Map customer journeys 15. Optimise your navigation 16. Use eCommerce ontology 17. Jump all over traffic trends 18. Break up the buying journey 19. Target long-tail buying intent 20. Optimise for Google shopping 21. Find what customers are asking 22. Track SERP feature opportunities 23. Use timestamps with landing pages 24. Watch customer recordings (do this) 25. Internal link through customer mapping This is what I did. It's not a package. It's custom. Yes - we've had a s**t load of challenges. But we've had incredible growth. The organic clicks have stayed consistent. Could say we've built to rank on AI overviews? ----- 7 years ago I left the 9-5 with a plan to work with Ecom brands. Since that day I have built and grown a system. I build sprint systems that deliver ROI: - Improve conversions - Focus on UX improvements - 30-day sprints with specific goals - Collaboration with CRO, PPC, and Klaviyo teams - Audit loops for crawl, UX, CRO, & GSC opportunities - Simple, custom plans drive results. - Google shopping optimisation - Google shopping audits ----- 2024 was a solid year. 2025 is going to be better. What do you find working for a Shopify organic search strategy? #SEO | #Shopify

🚨 ChatGPT has dropped a BIG update for brands: What eCom teams need to know: Brands can improve click growth with ChatGPT shopping. Could be a BIG win! What's happening? ChatGPT shopping let's you: - Search for products - Get AI powered recommendations - See product images and reviews You can also access BUY links. (Are you trusting this?) How to get featured on ChatGPT Shopping? Don't believe anyone who sells this service. It's NEW. But I have a tip to get featured. Try the same as you would with Google Shopping: - Attributes - ECom hierarchy - Intent relevance - In-stock - High UGC count Not sure if this will take off. Interesting though? #ChatGPTshopping | #SEO | #Shopify

🚨 Google has dropped a BIG update for brands: What SEO teams need to know: Brands can improve click growth with carousels. Big win for us! What's happening? Google has expanded EEA carousel for products (beta) in the EU. Till now organic product carousels have only been tested in 4 countries. Now they’re open to all EEA regions What you need to know: (and how to action it) - Easier than ever to get involved & test - Carousels now live across the entire EEA - Applies to travel, local and shopping queries - Google cleaned up confusing documentation - Use structured data & join the CSS program - Flight info moved to a separate section - Works on both desktop and mobile Google is giving us a good opportunity to increase CTR. Please check you're optimising for carousels. I recently helped a brand with a full schema optimisation strategy. Jump on this update if you’re running ecommerce in Europe: - Free visibility - High intent - No ads required. #SEO | #Shopify | #SEO

I used to HATE the thought of posting on LinkedIn. Now I am hitting 90k followers. But you know what, LinkedIn is flipping hard work. It's mad to say I've hit post nearly 1000 times, ugh. I made $0 for months. I get 100's of regular spam DM's. My phone rings at 3:27am from guest post sellers. (Yes, really) I get WhatsApp messages asking me to buy SEO. I have to detox my mailbox from SaaS and link sellers. I often get asked if I can handle 30 daily leads. Do I even mention AI comments? I also see personal branding "experts" bring down other's content strategies. (Usually to sell their own service). I have spent $$$ on WiFi abroad to keep my account active. I've written posts in the most random locations, feeling like I had to. I've learned about people and supported their journey. I've been on 100's of calls and Zooms. I've probably invested well over 1000 hours on this platform. Good or bad, who knows. But you know what all these are? Hurdles. Once you get past all these REGULAR hurdles lol, LinkedIn is top. What the platform has given me: - Chatted with 100's of great people - Spoken at events - Worked with eCommerce stores - Collabed with the best experts in their niches - Hopefully helped 1000s through my content - Built an income stream - Been offered opportunities - Got to take my family around the world - Found my voice - Learned to tune my own copy - Been on podcasts Pretty cool to be fair, eh? What I want to highlight. If someone tells you LinkedIn is “easy". They’re probably trying to sell you something. LinkedIn is hard work. But it’s 1000% worth it. I might have taken the long road. There might be a 5-step LinkedIn growth hack plan that requires just 7 minutes of work per day. Who knows 😂 Trying to grow on LinkedIn? Keep trying because it does work.

I've received 100s of LinkedIn DM's asking for SEO tips. "How do I get better at SEO?" So I want to share 31 career tips from 11+ years of hard-earned lessons. They will 100% help develop your career in 2025. I've worked in stressful niches. Been part of hyper-growth teams that want to scale fast... pressure. I've also had burnout. SEO has changed. But most people still don’t talk about the soft skills and mental game it takes to grow. Here's 31 tips from 11+ years of learning and developing "SEO skills": 1. Learn HTML, CSS, and JS (devs will love you) 2. Develop brand resource allocation skills 3. Understand how crawlers hit websites 4. Build systems around your theories 5. Build a network to give and share 6. Research should be your mantra 7. Learn to rank pages for revenue 8. Keep testing your own theories 9. Develop your communication 10. Help others on their journey 11. Read on algorithm updates 12. Don't chase shiny objects 13. Become your own PM 14. Always keep learning 15. Study user intent 16. Learn to monitor 17. Learn AI for systems 18. Learn to be analytical 19. Build your own website 20. Ignore the industry bitching 21. Learn customer behaviours 22. Create copy again and again 23. Build your own game theories 24. Keep up with Industry Changes 25. Learn every ranking signal (joke) 26. Learn the "fundamentals" of SEO 27. Don't believe everything you read 28. Read LinkedIn posts (real-time tips) 29. Understand about businesses like Google 30. Learn about community traffic like Reddit 31. Learn about large language models (LLMs) You don’t need to master all 31 skills. You need to learn what moves the needle - to grow a biz. Do that with consistency ☝️ Then, you’ll have a thriving SEO career. ----- What I find lowkey helps me: - Stay healthy - Test your own theories - Build a support network - Build your own websites - Learn the 80/20 model - Invest in learning SEO changed my life. Cliche? Maybe.. But true AF. What tips would you add for someone trying to grow in SEO right now? P.S. SEO is NOT dead lol. #SEO | #Shopify | #ecommerce