Louis Smith

Louis Smith e-commerce SEO

ECommerce SEO services (when done right) will help you increase your online organic sales. Use my proven results, tools, skills and SEO software that have helped clients generate £80million+ in MRR on Google.

Search Engine Optimization Specialist

Upwork

Ecommerce Search Engine Optimization Specialist

Flyhighdigital

Owner

Sports specific

Web Developer

Sports specific 

Project Manager

Total Fitness

Certified Personal Trainer

Assistant Manager

Bring Digital

Working on developing new and existing websites through wordpress content management system (CMS).

Ecommerce SEO Consultant To 5x Your Traffic and Profits 📈 helped drive $80million+ MRR | Enterprise Shopify Search Engine Optimisation Specialist

Do you want to increase traffic and profits with SEO?

Here’s the truth. 

No eCommerce brand should be:

- Consistently losing revenue to competitors 
- Losing customers because of bad UX
- Failing to create a solid site structure
- Giving up abandoned cart revenue 
- Stuck with stagnant traffic growth

Get help from an ECommerce SEO specialist that’s helped medium to fortune500 eCommerce brands generate over $100million in MRR. 

You need to build profits with SEO. You can then invest in other channels to continue the growth of your business. 

Rated in the top 1% of the worlds best SEOs, I’ve ranked 1000s of keywords in tough niches and helped brands dominate Google search. 

Over 9 years I’ve:

- Helped 50+ eCommerce brands scale with SEO  
- Helped one brand generate £80million+ MRR
- Helped brands rank for 1000s of keywords 
- Helped brands with a 50% increase in growth on Google in just 5 months. 

What can I help you with?

3x your organic sales and market share. 

If you own an eCommerce brand, I can help you scale with eCommerce SEO that gets you more sales on Google. 

ECommerce platforms I can help you with: 

- Shopify SEO
- WooCommerce SEO 
- bigCommerce SEO
- Magento SEO

(SEO audits, link building, content marketing, technical SEO)

Over 9 years I’ve helped a brands from small to medium, and enterprise increase organic sales. Working with brands such as:

- Ling’s Moment 
- Lifehack
- Otrium 
- Lenovo

And more.

I've taken underperforming e-commerce businesses and turned them into selling machines through SEO. 

Nothing but the best results is acceptable from me and I will do what’s needed to increase your eCommerce sales. 

What my clients say - "Absolute amazing quality of service and knowledge, the video provided regarding SEO audit was truly brilliant, the first time I have found someone that knows exactly what they are talking about, sending another project over to Louis to work on. He found many problems on my site that can easily be rectified. Thank you again".

I free up your time so you can focus on growing your business. 

Here’s the thing, you can rely on me to take care of the full SEO strategy/marketing, to generate more sales.

Don’t let your competitors take your sales.

What to do next?

Drop me a quick message or email at seo@louissmith.co.uk 

Thanks,

Louis.

https://www.louissmith.co.uk/

I used to HATE the thought of posting on LinkedIn.

Now I am hitting 90k followers.

But you know what, LinkedIn is flipping hard work.

It's mad to say I've hit post nearly 1000 times, ugh.

I made $0 for months. 

I get 100's of regular spam DM's.

My phone rings at 3:27am from guest post sellers.

(Yes, really)

I get WhatsApp messages asking me to buy SEO.

I have to detox my mailbox from SaaS and link sellers.

I often get asked if I can handle 30 daily leads.

Do I even mention AI comments?

I also see personal branding "experts" bring down other's content strategies.

(Usually to sell their own service).

I have spent $$$ on WiFi abroad to keep my account active.

I've written posts in the most random locations, feeling like I had to.

I've learned about people and supported their journey.

I've been on 100's of calls and Zooms.

I've probably invested well over 1000 hours on this platform.

Good or bad, who knows.

But you know what all these are? Hurdles.

Once you get past all these REGULAR hurdles lol, LinkedIn is top.

What the platform has given me:

- Chatted with 100's of great people
- Spoken at events
- Worked with eCommerce stores
- Collabed with the best experts in their niches
- Hopefully helped 1000s through my content
- Built an income stream
- Been offered opportunities
- Got to take my family around the world
- Found my voice
- Learned to tune my own copy 
- Been on podcasts 

Pretty cool to be fair, eh?

What I want to highlight. 

If someone tells you LinkedIn is “easy".

They’re probably trying to sell you something.

LinkedIn is hard work.

But it’s 1000% worth it.

I might have taken the long road. There might be a 5-step LinkedIn growth hack plan that requires just 7 minutes of work per day.

Who knows 😂

Trying to grow on LinkedIn?

Keep trying because it does work.

Helping you increase traffic and conversions | eCommerce SEO and Shopify Specialist

I've received 100s of LinkedIn DM's asking for SEO tips.

"How do I get better at SEO?"

So I want to share 31 career tips from 11+ years of hard-earned lessons.

They will 100% help develop your career in 2025.

I've worked in stressful niches. 

Been part of hyper-growth teams that want to scale fast... pressure. 

I've also had burnout.

SEO has changed. But most people still don’t talk about the soft skills and mental game it takes to grow.

Here's 31 tips from 11+ years of learning and developing "SEO skills":

 1. Learn HTML, CSS, and JS (devs will love you)
 2. Develop brand resource allocation skills
 3. Understand how crawlers hit websites
 4. Build systems around your theories
 5. Build a network to give and share
 6. Research should be your mantra
 7. Learn to rank pages for revenue
 8. Keep testing your own theories
 9. Develop your communication
10. Help others on their journey
11. Read on algorithm updates
12. Don't chase shiny objects
13. Become your own PM
14. Always keep learning
15. Study user intent
16. Learn to monitor
17. Learn AI for systems
18. Learn to be analytical
19. Build your own website
20. Ignore the industry bitching
21. Learn customer behaviours
22. Create copy again and again
23. Build your own game theories
24. Keep up with Industry Changes
25. Learn every ranking signal (joke)
26. Learn the "fundamentals" of SEO
27. Don't believe everything you read
28. Read LinkedIn posts (real-time tips)
29. Understand about businesses like Google
30. Learn about community traffic like Reddit
31. Learn about large language models (LLMs)

You don’t need to master all 31 skills.

You need to learn what moves the needle - to grow a biz.

Do that with consistency ☝️

Then, you’ll have a thriving SEO career.

-----

What I find lowkey helps me:

- Stay healthy
- Test your own theories
- Build a support network
- Build your own websites
- Learn the 80/20 model
- Invest in learning

SEO changed my life.

Cliche? Maybe..

But true AF.

What tips would you add for someone trying to grow in SEO right now?

P.S. SEO is NOT dead lol.

#SEO | #Shopify | #ecommerce

I see 99% of websites get this wrong (and lose $$$).

But the 1% do this:

- Putting the "best" pages in the main menu
- Have them pages linking to subpages
- Have a customer-driven taxonomy (cool word)

A WEAK website is a fast way to burn marketing $.

Website hierarchy is neglected too often.

You might have 100,000s of clicks hitting your website.

Where are you sending those clicks?

Imagine walking into a clothes store and everything is in heaps.

You'd walk out.

This is what a poorly optimised website looks like.

Who's job is it to organise your website?

(Who's coming up with ideas)

- Is it up to the merchant team?
- Does the SEO dictate which pages go where?
- Should the paid team handle your store's hierarchy?

8-figure brands have large teams on this. 

But can still easily get it wrong. 

Here's a dirty little SECRET: not many brands know what to do.

Unfortunately, there is no easy way to do this.

-----

I have an idea for you:

Audit customer searches.

Find pages (organic/paid) adding value to your business.

Research your taxonomy.

Plan structural changes (be careful).

Get your marketing department's heads together to review.

The result?

- Better UX
- Increased conversions
- Better for SEO
- Better inventory management

I actively look at ways to improve site structure. I believe an SEO SHOULD have a big input but not dictate. 

Any tips you'd throw in to manage a website's hierarchy?

#SEO | #Shopify | #ecommerce

🚨 ChatGPT has dropped a BIG update for brands: What eCom teams need to know:

Brands can improve click growth with ChatGPT shopping.
 
Could be a BIG win!

What's happening?

ChatGPT shopping let's you:

- Search for products
- Get AI powered recommendations
- See product images and reviews

You can also access BUY links. 

(Are you trusting this?)

How to get featured on ChatGPT Shopping?

Don't believe anyone who sells this service. 

It's NEW.

But I have a tip to get featured.

Try the same as you would with Google Shopping:

- Attributes
- ECom hierarchy
- Intent relevance 
- In-stock
- High UGC count

Not sure if this will take off. 

Interesting though?

#ChatGPTshopping | #SEO | #Shopify

ecommece shopping chatgpt how to get featured

How I rank Shopify collection pages using a strategy that still works today.

Try this 21-step work flow:

- Brands struggle to keep up with buying intent
- Brands don't know which collections to create

Here's the workflow:

1. I take my client's eCom store
2. I fire up Screaming Frog
3. I connect GSC API
4. I connect GA4 API
5. I connect Ahrefs API (costs $)
6. I run the crawl
7. I use link score
8. I export the data to Google Sheets
9. I add a filter
10. I clean up the data
11. I segment the crawl
12. I find collections with weak copy
13. I find collections with weak internals
14. I audit the current buying demand
15. I audit customer buying intent
16. I create an intent map
17. I optimise from the new intent map
18. I work on CTR wins for click growth
19. I internal link between buying intent
20. I rank collection pages
21. I create annotations to benchmark growth

That's it, works a treat. 

Bonus PRO tips:

- Use Vector embedding with SF crawl
- Map relationships between pages
- Improve website hierarchy
- Test UX for engagement and clicks

Try this workflow.

It can help you rank your collection pages.

P.S this is a simplified strategy that "still" works ✌️

#SEO | #Shopify | #ecommerce

My eCom brand just featured on National TV.

Did you see us on Channel 4? 👀 

We were invited 7 months ago to film for Channel 4’s Britain’s biggest buys. Cool show exploring viral products.

Our DTC brand co-founder Karl was featured as the expert in our industry, explaining how we’ve taken a slice of the £2 billion perfume industry.

It was wild having Natalie Cassidy in our factory. I’ve watched her on TV for 15+ years (She’s genuine and even asked to see a photo of my 1-year-old).

The episode aired last night at 8pm, you can catch it now on Channel 4oD.

Feeling proud and excited for this year 💪

Big love to the team and everyone who’s supported us on this top journey!

#ecommerce | #shopify | #channel4

SEO TIP: I flipped the way I did content marketing and it worked.

Here's what I did:

How I used to do SEO (11 years ago):

- Match keywords with keywords
- Chase high-volume searches
- Get an insane amount of vanity clicks

That was all good for.... ego clicks.

But it didn't benefit the customer.

You have to focus on customer-centric marketing.

What I find works NOW in 2025:

(13-step overview for building topical authority)

1. Start with topical research around your audience
2. Use tools and SERP analysis for this
3. Speak to your sales team for customer problems
4. Build thematic content hubs on your website
5. Plan and build your internal links (bloodlines)
6. Build relationships between your pages
7. Use data tools with GA4 and GSC to track
8. You need to monitor click and impression growth
9. You also need to track query growth for your pages
10. Wrap your content themes and solid UX
11. Build annotations for your content and hubs
12. Build solid links to your content hubs
13. Build the best "value" hubs for your target audience.

Make sure to look into EEAT for your niche as well.

Please.

DO NOT replicate the Wikipedia website.

DO NOT try to cover a topic with s**t content.

Instead.

Build the best unique content hubs out of 1.1 billion+ websites for your audience.

Provide unique solutions for your customer's problems.

Build rails for the intent of your customer's buying journey.

You will crush your niche.

The screenshot is exactly what I've done for a Shopify brand:

- Pen to paper on questions
- Ideas around the buying journey
- Understanding intent
- Iteration

This is a no BS strategy. 

Result?

4X non-branded clicks. Conversions. Repeat purchases.

#SEO | #Shopify | #eCommerce

SEO's might try to game Google's algorithm.

Ask these 7 questions instead for your traffic strategy:

1. Who is our target audience?
2. Is our website built for our audience?
3. Do we cover customer journeys?
4. Do we do the above better than our competition?
5. Can our audience use our website easily?
6. Are we increasing conversion?
7. Are people "searching" for our brand?

Each question brings ideas to your team.

SEO is not just rankings - it's building a conversion machine.

How does that machine look?

How I visualise a conversion machine for SEO:

(Winning brands use this strategy)

- Random pages -> intent-driven clusters
- Generic pages -> audience-targeted landing pages
- Static website -> Incremental tested changes
- Chasing macro results -> 1% gains in all areas
- Whoever -> teams that care 

I have worked with many brands over 10 years. 

These questions are not always asked. 

Why?

-----

How do you create a brand in a crowded market?

Authenticity will break you away from competition. 

Don't rely on AI to do your marketing. 

Creativity -> Authenticity -> Lower competition. 

That's how you build a conversion machine. 

-----

You need systems and tools to:

- SEO -> land your target audience
- Ecommerce store -> Convert your audience
- Backend marketing -> Retain your audience

You don't need hacks. 

You need an engaged audience.

This is how you build a sustainable brand.

Do you agree?

#SEO | #Shopify

The 11 things you "can't" control in SEO:

- Hate from competitors
- Competitor strategy
- Customer demand
- Seasonal trends
- Google volatility
- SERP features
- Search intent
- Crawl budget
- AI overviews
- Algorithms
- Employees
- Search

11+ years I've been dealing with these headaches.

Like every over SEO.

But here's the good news. 

What you "can" control in SEO:

- UX
- Who you hire
- Content quality
- Topical mapping
- Content distribution
- Resource allocation

The lesson?

Focus on what you control. 

Cut out the noise.

Invest in your levers.

Your organic search campaign will grow as an outcome. 

Sometimes the toughest part of SEO is ignoring the chaos.

#SEO | #Shopify | #Ecommerce

We did it… 1000’s of orders going out 🎉 

Zero to 7-figures in less than 24 months. 

Our small DTC brand is on track for our 7-figure goal. 

It really is Insane to write this.

This is not a simple 5-step DTC growth hack blueprint. 

We’ve had BIG challenges:

- Resource allocation 
- Product development 
- Distribution headaches 
- Testing marketing channels 

Every e-commerce brand has challenges.

But, you know what?

The stress is worth it when 1000’s of orders are leaving the door 📦 

We have a top team.

You know what the real goals are with SEO?

To me it’s:
 
Impact.
Brand growth.
SALES.

What’s next for this Shopify brand?

We will keep building. 

We will keep delivering.

Best of all, we will keep growing. 

I love to see brands grow. It’s good for the economy, jobs and families.

What’s your big win so far this year ?

#ecommerce | #seo | #shopify

Founder: "Is our SEO campaign getting results?"

Good question... But there's a piece of the story missing. 

What's good to ask: How is our market share looking?

Back in the day (I feel old saying that), I would focus on clicks and pages.

Now, organic market share is a solid metric to monitor.The first thing I do when working with a brand is check our market share. I hope SEO teams are driving with the same goal.

SEO teams should engage shareholders (challenging I know) with the value of SEO to scale market share & profits. SEO is an investment in growing market share and not just hockey stick growth. 

SEO is a top customer acquisition channel targeting the No.1 market share, right?

How can SEO teams check if we're winning market share?

Try these 9 steps for organic market audit:

1. Fire up Ahrefs (paid tool)
2. Plug in your eCom store address
3. Select the target country (UK for example)
4. Head to organic competitors
5. See how your brand stacks Vs competitors 
6. Check keyword overlap
7. Look at organic pages
8. Check traffic growth over time
9. Benchmark current market share data

Why does this work so well?

You get traffic (Best 3rd party metrics) data on who's "winning".

We find holes in our SEO strategy.

Then the "real SEO strategy" gets to work.

How to reverse engineer competitors:

(Don't copy -> LEARN!)

- Technical SEO
- Backlinks
- Intent hubs
- UX
- Theming 
- Ecom ontologies
- Content strategy

Ask your SEO team to get their hands dirty with the data. 

Your goal with SEO is to climb organic market share. 

This is how real profits are built. You want to maximise organic traffic.

Should SEO teams aim to target market share with their SEO campaigns?

#SEO | #Ecommerce | #Shopify

I came to a realisation today about remote work:

(I’ve been remote for 7 years)

The bad stuff:

- it gets lonely AF in winter 
- you HAVE to self motivate 
- there’s a lot YOU have room figure out 
- the fridge is always inviting me in 
- no team morale 
- you have to be so organised 
- it does get stressful 

Looks like torture doesn’t it lol?

——-

No but it’s funny. 

What I’ve realised 

(UK 22 degrees influencing this post)

Remote is great for me. 

Here’s why.

——-

The good stuff:

(What I did today)

- today I got to do a 6am Crossfit session 
- i also had time to get a trim and coffee 
- i worked for 4 hours on clients 
(I get to choose what I’m doing)
- i can sit in the garden with a book and learn
- i get to watch Netflix and work tonight 
- i can mix ‘n’ match my day 

That’s it. 

I can work around the clock and enjoy the small things like reading a book in the garden.

——-

The realisation?

There’s so many small things on the back of:

- career development 
- skill development 
- family 
- travel 
- opportunities 

You can build your own path remotely.

For me. 

We have to remember why we do what we do.

Even if it’s the small things eh?

PS great book BTW.

How I audit a Shopify Website for profit opportunities in 48 hours:

(I've done 100+ Shopify audits)

1. I launch Google Search Console.
2. I select the brand's Shopify site.
3. I go to the "Performance" report.
4. I export data to a spreadsheet (for smaller store).
5. I use Analytics Sheets extension for 100k rows.
6. I use BigQuery for large data sets.
7. I rip apart top-performing queries.
8. I highlight queries with high impressions but low CTR.
9. I find pages with quick wins in ranking improvements.
10. I ensure all revenue-driving pages are indexed.
11. I cross-reference site crawl data with analytics.
12. I assess mobile usability reports.
13. I audit the "Links" report.
14. I dig into GA4 checkout flow for abandonment issues.
15. I check page load times for potential bottlenecks.
16. I dig into product page layout and CTA placements.
17. I check the previous A/B test plan for money pages.
18. I check for caching issues to ensure fast load times.
19. I inspect site-wide navigation for UX/user flow.
20. I check content quality/relevance on money pages.
21. I audit customer reviews/feedback for more data.
22. I audit social proof and trust signals.
23. I rip apart backlinks in Majestic.
24. I look for rendering issues
25. I look for overall intent improvement.
26. I look at their market-driven approach
27. I audit our distribution strategy
28. I analyse content decay.
29. I audit website hierarchy strategy.
30. I look for audience segmenting with landing pages.
31. I look for traffic drops with AI overviews.
32. I check your taxonomy.
33. I do like to check your marketing channels.
34. I check on-page HTML.
35. I check how you're working on micro engagement.
36. I audit Google Merchant Centre.
37. I cross-check your paid and organic targeting.
38. I look at which keywords are driving profits.
39. I log all the data for profitability.
40. I create simple benchmarks to look back on.
41. I check how you're using AI.
42. I look at how efficient your team is with automation.
43. I use my 11+ years of experience as well as tools.

It's quite a big list to be fair.

But it helps me build a roadmap to help your brand.

-----

Here's an example of the outcome.

Like this Shopify growth roadmap:

- Technical improvements and better crawling (needed).
- Check of your conversion optimisation strategies.
- Better user experience from landing page to checkout.
- Potential for increased product sales and profits.
- A smoother & and engaging customer journey.
- Priority-based organic marketing strategy

A solid Shopify audit = profit opportunities 📈

-----

Growing sustainable profits for your brand is HARD.

Look for opportunities instead of problems.

The goal here is to find profit opportunities. 

♻️ SHARE to help a Shopify brand

#Shopify | #SEO | #eCommerce

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