Most founders don’t have a marketing problem.

They’re just serving a bland, confusing brand and wondering why no one’s coming back for seconds.
That’s where The Brand Chef steps in. 
I help service-based founders turn under-seasoned, inconsistent brands into well-plated, high-flavor brand systems that actually work:

✔ A clear recipe (positioning)
✔ Consistent presentation (visual identity)
✔ Memorable flavor (messaging)
✔ A website with substance, not garnish
✔ Design + strategy cooked with purpose 

Before I was The Brand Chef, I worked in real kitchens.

Heat, noise, chaos  and the golden rule every real chef lives by:
Clean as you go.

Fix the spills.
Organize the station.
Taste as you cook.

My background blends design, operations, and tech allowing me to go beyond just making things look good.

I’m fixing the ingredients that are off, the flavors that don’t mix, and the dishes that never should’ve left the kitchen. If your brand feels undercooked, chaotic, or stuck in DIY mode… we can fix that.

Start with Clarity:
The Brand Strategy Intensive is your 90-minute kitchen audit where we find out exactly what’s missing from your brand’s signature recipe.

Don't let anyone steal your brand recipe.
Protect what you've built.

Alex Herd, Esq. just called for a reservation. 
He is the legal muscle at our table. 

You built your brand from scratch. 
Now, you must protect your flavor.
Don't let competitors steal that essence. 

Herd Law Office will help you protect your image. 
Secure your thoughts and your practices. 
Lock down your team and your business.

Alex brings the "legal seasoning" you need. 
Stop leaving your pantry door unlocked. 
Get the clarity you deserve. 
See you next week at the table.

THE CHEF'S BRAND TABLE 
(Brought to you by Impactful Events + Venues)

📅 Thursday, January 29, 2026 
🕘 9 AM – 11 AM EST 
📍 Live on Zoom
Register here: https://lnkd.in/eZVGKJ-z

—————————
Asaf🌶️The Brand Chef
Fixing your brand’s broken recipe
.

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Hey there!

Thanks for commenting and I've got your guide right here:

https://tinyurl.com/muuxf56x

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Really love food?

Your newsletter awaits...

https://www.bochcreative.com/lp/brand-flavor

Discover Customer

👉 Every business needs to know their ICP

But not every leader knows who that is.

Click below to grab my free guide on how to create your ICP the right way.

https://tinyurl.com/ytu6mkut

Customer Journey

👉 Build trust that turns to sales.

Click below to grab my free workbook to master the customer journey.

https://tinyurl.com/57necweu

boch-creative

amaroglass

I Stop Your Brand From Killing Your Sales🌶️ Strategy, Design, and Support for Coaches, Consultants and Professional Service Firms 🧑‍🍳The Brand Chef

Ok, stop lying to yourself.
Your brand is looking like a stock photo, right?

Be honest, I won't judge :)

Canva Script
The same tired smiling people
Tired colors.

That is not branding, it’s blending in.
Standing out is the most important job your brand has.
If you use the same resources as your competitors, you guarantee the opposite.

When everything looks familiar, nothing gets remembered.
When nothing gets remembered, trust never builds.
When trust never builds, sales stall.

You might think stock visuals are harmless.
They tell your audience you took the fastest route.
They tell them you’re lazy.
And if you’re lazy with that,
how can your service possibly be premium?

A good brand does not look safe.
It looks intentional.

Use visuals that match your voice.
Your message.
Your experience.

If your brand looks like everyone else’s plate, no one cares what you’re serving.

—————————
Asaf🌶️The Brand Chef 
Fixing your brand’s broken recipe

.

Asaf Bochman👨‍🍳

Talks about #branddesign, #brandstrategy, #startupbranding, and #smallbusinessbranding

I turn confusing, DIY brands into clear, consistent identities and systems that actually work ⇢ so founders can stop guessing and start growing🌶️ Your Brand Chef.

SEVEN DAYS UNTIL SHOWTIME 🔥

We're exactly one week away from The Chef's Brand Table and that means the brand kitchen is officially heating up. 

This virtual summit is specifically aimed at your brand because i can't f'n wait any longer. 
Stop serving bland, unseasoned strategy. 
Confusion is the ultimate kitchen nightmare.

Next Thursday, 1/29/26, we clear the air. 
I am bringing four master chefs:
- Steven DeAngelis
- Glenn Romanelli
- Emily Terrani
- Alex Herd, Esq.

We'll be discussing different flavors of branding so you can clear the air of confusion and build your brand better.

Reservations are filling up fast. 
Don't let your business go cold.

THE CHEF'S BRAND TABLE 
📅 Thursday, January 29, 2026 
🕘 9 AM – 11 AM EST 
📍 Live on Zoom

Register at the link in the comments!

Asaf🌶️The Brand Chef
Fixing your brand’s broken recipe
.

This is easily the most reflective weekend of the year.
What worked.
What stalled.
What felt harder than it should have.

If your business grew but everything still feels fragile,
that’s a signal, not failure.

A lot of growth is held together by effort instead of structure. 
You push, explain and adjust conversations. 
You carry the weight yourself.

That works for a while.
Until it gets exhausting.
A healthy brand is not loud.

It's steady and holds its shape when you are not actively selling.
It even creates trust before you show up to explain.

2026 doesn't need more hustle from you. 
It needs clarity behind you.

When your brand is clear, consistent, and grounded, the business feels calmer. 
Decisions get easier. 
Sales feel cleaner. 
Momentum stops feeling forced.

If you're entering the year knowing something needs to change, trust that instinct. 
It's usually right.

—————————

Asaf🌶️The Brand Chef 
Fixing your brand’s broken recipe
.

I bet you thought the red hat was ai...

It's ok, I would to , I don't blame you.

But it is real just like my mission to fix your broken brand's recipe.
I've enlisted some help also.

Next Thursday, 1/29 at 9am, I'll be joined by a full panel of experts that you aren't expecting.

Steven DeAngelis of MMP Creations
Glenn Romanelli of Lighthaus Design, Inc.
Emily Terrani of Mind Growth Lab
and last, but certainly not least, Alex Herd, Esq. of Herd Law Office.

We're talking about confusion and how it stalls your business. 
Sometimes, it even ends it. 
It isn’t necessarily your fault. 
There is a ton to know about it. 
Building a brand is a complex recipe. 
You need it to resonate consistently. 
You also need to pay the bills. 

But fear not...
We're here to clear the air. 
We’re getting the confusion out of the kitchen.
Our goal is your total brand clarity. 
Stop guessing about your branding. 
Start building something that lasts. 

THE CHEF'S BRAND TABLE 
📅 Thursday, January 29, 2026 
🕘 9 AM – 11 AM EST 
📍 Live on Zoom

Brought to you by The Brandtelling Podcast and Tiffany Rivera of Impactful Events + Venues

Register at the link in the comments below!

It’s almost 2026 and your company’s brand isn't cutting it.

You feel it every time you send someone to your website.
You feel it when you explain what you do and watch their eyes glaze over.
You feel it when growth slows and you blame timing, the market, or luck.

Nothing is going to “happen.”
Clarity does not show up on its own.
Momentum does not magically arrive with a new year.

If your brand is unclear, inconsistent, or outdated,
it is actively working against you.
People hesitate.
Trust drops.
Opportunities pass quietly.

You do not need more effort.
You need a professional to step in,
diagnose the problem,
and fix the system.

I clean up the confusion,
lock in a clear identity,
and build a brand that supports growth.

If you want 2026 to feel different, stop waiting and start fixing.

—————————
Asaf🌶️The Brand Chef
Fixing your brand’s broken recipe
.

P.S. Happy New Year from Boch Creative!!!

How to kill your brand in 30 days.

I get a lot of questions about branding, but not this one.

Try to appeal to everyone = no one.
Copy your competitors = no distinction.
Use jargon, everywhere = confuse everyone.
Don’t stand out = drown in the sea of sameness.
Explain everything = treat all customers like idiots.
Rely on stock visuals = always good for a few laughs
Change your message every few weeks = no trust built.
Design new stuff everyday = trends don’t make money.
Don’t take a position = be everything to everyone / no one.
Blend personal and business branding = no one will every buy from you.


Standing out isn’t optional, it’s mandatory.
If you don’t, your brand will die.

Being different is not about being loud.
It is about being clear and committing to it.

—————————

Asaf🌶️The Brand Chef
Fixing your brand’s broken recipe
.

There is a massive shift happening, are you ready to change? 
You're moving from operator to leader. 
But are you actually living your values? 
Or are you the one causing the confusion? 

You are likely your own kitchen's bottleneck. 
Emily Terrani of Mind Growth Lab is joining The Chef's Brand Table. 

Next week, she’s dissecting your leadership "recipe." 
We’re talking about alignment and clarity. 
Stop just doing the service. 
Start leading the team.

Get the mindset you need to scale. 
Clear the air. 
Lead your brand.

THE CHEF'S BRAND TABLE
📅 Thursday, January 29, 2026 
🕘 9 AM – 11 AM EST 
📍 Live on Zoom

Register here: https://lnkd.in/e_5429FM

DON’T BUILD YOUR KITCHEN ON SOMEONE ELSE’S LAND 

You’re investing in your brand. 
You’re spending money on marketing. 
But do you actually own the recipe? 

Alex Herd, Esq.  of Herd Law Office is joining The Chef's Brand Table.
He specializes in business law.
He's the man.
 
But this Thursday morning, he’s looking at what most brand builders aren't thinking about. 

How is your brand represented?
How do you protect your brand flavor?

THE CHEF'S BRAND TABLE 
📅 Thursday, January 29, 2026 
🕘 9 AM – 11 AM EST 
📍 Live on Zoom

Register at the link in the comments!

The Chef's Brand Table is happening in 5 days.
One of the topics: Is SEO Dead?

Spoiler: No.
But Google’s AI is moving the goalposts. 
Organic results are getting pushed down. 
AI overviews are taking the top spot. 

What happens when a customer asks ChatGPT? 
"Who is the best company in this region?"

 If the AI doesn't name you, you're invisible. 
That is AIO (AI Optimization).

Glenn Romanelli of Lighthaus Design, Inc. is coming to the Chef's Brand Table. 
He's letting you know where to focus, and where to stop wasting your time.
Pushing your business' reach everyday.

Don't let your business get buried. 
Get the new recipe for search success.

THE CHEF'S BRAND TABLE 
📅 Thursday, January 29, 2026 
🕘 9 AM – 11 AM EST 
📍 Live on Zoom

Register at the link in the comments!

What does an executive coach have to do with branding?

More than you know.

Later this month, on the 29th at 9am, I'll be hosting my first virtual Brand Table.

I'll be having 4 speakers talk about different flavors of brand strategy.
Something you'll never have heard about before from a branding perspective.

I'm thrilled and excited to have Emily Terrani of Mind Growth Lab as one of the featured speakers.

If you're running a business of any kind and your brand is growing,
she's got golden nuggets of advice for you.

- How to deal with scale
- How to handle internal problems
- How to truly be a better leader, not just a boss

Tune in live on Thursday morning, 1/29/26 at 9am.

Interested?
Register using this link
https://lnkd.in/eZVGKJ-z

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