Vlad Alexander's Linkedin Analytics

Your content is a big part of your product packaging. Especially, if you sell in the premium segment: what people see before they buy is just as important as what they get after. Your product images, video ads, UGC, landing pages - these aren’t just marketing assets. → They are the box your product comes in. → They are the experience your customer buys into. → They are the signal that justifies your pricing. Because no one pays $90 for a bottle of vitamins if the brand feels like it belongs in a dollar store. Want to sell for a premium price? Then your brand has to look like it belongs in a premium world. Here’s what I see successful strategy looking like: → Wrap your product in emotional storytelling that resonates with status, identity, and aspiration. → Use high-performance content that creates the feeling of exclusivity before the product ever arrives. → Test content like it’s your product packaging - because it is. You’re not just shipping a product. You’re shipping a lifestyle. And premium customers are paying for the story they get to tell themselves. P.S. It was great to do a podcast with Cassandra Craven at the Prosper Show and discuss the importance of content for brands. #ecommercemarketing #adcreatives #premiumbranding #performancemarketing ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives – DM me.

Most brand owners mistakenly start prepping for exit after they’ve decided to sell. By then, it’s already too late to raise perceived value of their business. Because valuation looks at business performance within the last 12 months. The truth? Your content is part of your valuation. If your product looks premium, but your creatives feel low-effort, investors may discount the brand, even if your numbers are solid. So, if you’re 12 months out from selling, here’s what I’d do now: 1. Refresh your content across paid and organic. Position your product like it belongs on a billboard. 2. Use storytelling to anchor your brand in identity, lifestyle, and mission. That’s what buyers pay for. 3. Rebuild your creative pipeline. Treat content as part of the packaging that justifies a premium price point. Most founders think buyers are only buying the product and the revenue. Wrong. They’re buying a solid brand that has the potential to grow further. Are you setting your brand up to be valued like a product? Or like a legacy? #ecommercemarketing #dtcgrowth #adcreatives #prospershow #amazonads ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives – DM me.

Hot take: Most brands are still making ads like it’s 2023. They throw AI at their creatives, hope volume solves their problems, and wonder why their CPAs are climbing. But in 2025, content isn’t just about conversion. It’s about building brand value, so you can sell for a high ticket. Let me share exactly what’s working right now: • Authenticity is king. Consumers are tired of polished AI content. First-person storytelling, raw testimonials, and founder-led videos are dominating. • Humor is money. The best-performing ads aren’t just selling - they’re entertaining. 25% of $1M+ ad spend went to funny creatives. • Volume matters, but smart volume wins. The best brands aren’t just pumping out content. They’re testing ideas fast with AI and doubling down on winners. • Longer ads are converting. DTC brands are moving beyond quick hooks. More brands are leading with education and converting skepticism into trust. • Nostalgia sells. The fastest-growing brands are leaning into Y2K, 90s aesthetics, and cultural callbacks that trigger emotional buying. Execution beats theory every time. The brands that get this right aren’t just making ads. They’re building assets. If you’re running a DTC brand in 2025, the question isn’t “How do I get more sales?” It’s: How do I create brand equity so my company is worth 8-figures when I sell? What trend do you think will shape DTC the most this year? #ecommercemarketing #dtcgrowth #facebookads #adcreatives #trends #ugc #performancemarketing ________ If you’re a brand spending $30k+ on ads looking to scale with creatives - DM me.

ChatGPT's updated image creator is much better, but not yet good enough for commercial use. Here's why: 1. It doesn't fully reproduce the original product packaging as is - instead, it creates its own gibberish writing and distorts images. 2. It struggles determining the actual product size in relation to the character and the environment. 3. Rendering of hands is still somewhat problematic. 4. It still lacks photorealism in certain instances and with certain products. This Victorian era room looks like a painting, for example. 5. Sure, it renders fairly well products with easy shapes, like bottles and boxes, however products with odd shapes - like this open book - are still a work in progress. What's your experience with generating statics, using this tool? #ecommercemarketing #adcreatives #premiumbranding #performancemarketing ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives – DM me.

Your ads aren't just ads - they're packaging for your product. If your content looks cheap, people think your product is cheap. Simple as that. → Content shapes perception. → Perception shapes pricing. → Pricing shapes profit. The brands winning right now aren't competing on price - they’re using content to make their products feel premium. Great content and high-converting ads tell your customers exactly why your product is worth paying more for. They don't just see the value - they feel it. When they feel it, they buy it. At higher prices. With better margins. Content isn't optional. It's your product's packaging. It's how you tell your market your product deserves a premium price. And premium brands don't just make more profit - they exit bigger. Want higher margins? Fix your packaging. Elevate your content. Do your ads make your product look cheap or premium? #ecommercemarketing #adcreatives #ecomtips #performancemarketing ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives – DM me.

Problem: Your product doesn’t feel exclusive enough, so you can’t charge a premium price. Here's how I'd fix it: 1. Create content that sets clear boundaries - make customers earn the right to buy. 2. Show your product in contexts that scream "limited availability." 3. Use customer stories to highlight the unique lifestyle your product unlocks. 4. Elevate visuals - exclusivity demands premium imagery. 5. Position your product as a symbol of status, not just a thing to own. If everyone can buy it, no one feels special. → Exclusivity is built through perception.  → Perception is shaped by content.  → Content determines your price. Exclusive products aren’t discounted - they're desired. What did I miss? #ecommercemarketing #adcreatives #contentmarketing #ecommerce  ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives – DM me.

Prosper Show 2025 - here we go! Who is in? Let’s meet! #ecommercemarketing #prospershow #adcreatives #amazonseller #performancemarketing ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives - DM me.

One of the top ECOM events of the year is coming up: Prosper Show, March 25-27 in Las Vegas. Will I see you there?

Hanging out at Prosper Show with The Marketing Misfits! #marketingmisfits

Most brands optimize ads for clicks - for first-time buyers, that instant dopamine hit of a sale. Then they wonder why their business isn’t scaling. ➝ If you’re not optimizing for retention and LTV, you’re stuck in an acquisition treadmill. Customer acquisition costs are rising. You can’t afford to treat every purchase like it’s a first purchase. Here’s what I recommend: 1. Create post-purchase ad sequences – Most brands stop marketing after the sale. Huge mistake. Follow up with premium content that reinforces the brand experience and primes customers for repeat purchases. 2. Design upsell & cross-sell funnels – Your best customers are the ones who already bought from you. Introduce high-margin offers to increase AOV and keep them engaged. 3. Turn customers into ambassadors – Incentivize UGC, community-building, and VIP experiences. A premium brand isn’t built on ads alone - it thrives on advocacy. The brands that win don’t just sell a product. They build a high-value customer base that keeps coming back. Are you optimizing your ads for long-term growth, or just chasing the next sale? #ecommercemarketing #dtcgrowth #facebookads #adcreatives #premiumbranding #ugc #performancemarketing ________ If you’re a brand spending $30k+ on ads looking to scale with creatives - DM me.

Most brands rush into ad production with random ideas, no creative strategy, and zero structure. ➝ They spend $10K+ on production, only to realize the ad flopped. ➝ They waste weeks discussing random concepts, with no idea of what will actually convert. ➝ They keep shooting UGC stuff, hoping something sticks. And then they wonder why their ROAS keeps tanking. The brands that scale profitably don’t guess - they engineer success. Here’s what they do differently: 1. Creative strategy first. Every ad concept is backed by marketing research, audience insights, and data. 2. Production with a purpose. They don’t shoot ads for the sake of it - every piece of content follows a proven structure. 3. Testing that actually teaches something. They track patterns, iterate, and build a content pipeline that delivers scalable results. If you’re still burning time and money on random ad ideas, you’re not marketing. You’re gambling. Are your ad creatives based on strategy or guesses? #ecommercemarketing #dtcgrowth #facebookads #adcreatives #ugc #performancemarketing ________ If you’re a brand spending $30k+ on ads looking to scale with creatives - DM me.

Most brands burn cash chasing “viral content” without knowing what truly moves their audience. I worked with a premium brand that tried every trend out there. UGC TikToks, flashy influencers, even celebrity shoutouts. They spent thousands. Got likes, but not a significant enough flow of customers. Why? They were chasing clicks instead of building brand value. Then we built out their strategy: ➟ We nailed down one mass desire: Status. ➟ Identified several buyer personas. ➟ Used content that didn’t just grab attention, but built status around their product. ➟ Implemented a structured testing framework to isolate what worked, and killed the rest fast. In 6 months, their CAC dropped by 40%, their perceived brand value increased, and they were able to raise their prices. Here’s the takeaway: If you’re not strategically testing your content, you’re gambling - not marketing. Great content isn’t random; it’s engineered. Test, measure, double down. Repeat. That’s how you go from creative chaos to brand value. #ecommercemarketing #dtcgrowth #facebookads #adcreatives #ugc #performancemarketing ________ If you’re a brand spending $30k+ on ads looking to scale with creatives - DM me.

People buy based on their biases, objections, and self-image. If you’re not building offers around those, you’re losing money. The best-performing brands don’t just sell products. They engineer desire by aligning their offers with how their ideal customer already thinks. Here’s how: • Map out your buyer personas. Who are they? What do they believe? What status are they trying to signal? • Find their biggest objections. Too expensive? Too complicated? Too risky? Address these upfront in your offer, not just your ad copy. • Leverage their biases. People want what feels exclusive, effortless, or socially validated. Structure your pricing, messaging, and positioning accordingly. • Make the product the obvious solution. If your offer feels tailor-made for them, price becomes secondary. Execution beats effort. The brands that understand why people buy win bigger, sell faster, and build companies that investors actually want. Your ads don’t need to be better. Your offer does. #ecommercemarketing #dtcgrowth #facebookads #adcreatives #ugc #directresponse ________ If you’re a brand spending $30k+ on ads looking to scale with creatives - DM me.

I talk to brand owners daily, and here’s one of their key problems: Most brands bleed cash because their approach to ad creatives is completely broken. All because ads they create are inconsistent with their business strategy and mostly based on guess work. Here's how to start getting back on track: 1\. Create a bulletproof testing framework. Test fast, learn faster, scale fastest. 2\. Focus obsessively on ROI. If it doesn’t drive profits, ditch it immediately. 3\. Produce content for performance, not vanity. Quick, clear, and authentic beats flashy every single time. Brands with a creative testing system don’t just survive - they can better predict cash flow. Your creative isn't art; it’s a science experiment with money on the line. Are you investing in guesswork or guaranteed growth? #ecommercemarketing #dtcgrowth #facebookads #adcreatives #ugc #directresponse ________ If you’re a brand spending $30k+ on ads looking to scale with creatives - DM me.

What’s the most exciting aspect of ecommerce? It’s the fact that the only constant is change. Great new connections with Million Dollar Sellers and a shoutout for a superb event! #ecommercemarketing #adcreatives #premiumbranding #performancemarketing ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives - DM me.