Vlad Alexander's Linkedin Analytics

Your CAC is too high because your ads look like ads. If your ad feels like an interruption, people skip it. Here’s how my team lowers CAC: 1. We make ads look native to the platform - obviously. 2. We use trending formats your audience already consumes. 3. We speak their language, matching tone, pace, and vibe. 4. We don’t sell, rather blend in. Then convert. 5. We test fast, then double down on what works. Because: → Native ads feel like content. → Content drives attention. → Attention reduces CAC. But: Most DTC brands waste money making ads that scream “buy now.” The ones winning? They make ads that feel like content people already love. What’s you strategy for lowering CAC? #ecommercemarketing #adcreatives #contentmarketing #ecommerce ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives – DM

Most brand owners mistakenly start prepping for exit after they’ve decided to sell. By then, it’s already too late to raise perceived value of their business. Because valuation looks at business performance within the last 12 months. The truth? Your content is part of your valuation. If your product looks premium, but your creatives feel low-effort, investors may discount the brand, even if your numbers are solid. So, if you’re 12 months out from selling, here’s what I’d do now: 1. Refresh your content across paid and organic. Position your product like it belongs on a billboard. 2. Use storytelling to anchor your brand in identity, lifestyle, and mission. That’s what buyers pay for. 3. Rebuild your creative pipeline. Treat content as part of the packaging that justifies a premium price point. Most founders think buyers are only buying the product and the revenue. Wrong. They’re buying a solid brand that has the potential to grow further. Are you setting your brand up to be valued like a product? Or like a legacy? #ecommercemarketing #dtcgrowth #adcreatives #prospershow #amazonads ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives – DM me.

A video ad hook isn’t meant to sell, it has a different goal. That is to keep people watching, and… The next shot has to have a hook in it also, to keep people watching further… And so on - until they watch the entire ad and… Relate to your story and finally make a purchase. I learned this while producing Meta ad creatives for one of our partner brands. We started with a high-budget, polished video ad. It looked great but it tried to sell in the first seconds and most viewers skipped it. Then we tried something different. We shot simple lo-fi videos on my phone, which we opened with a question that hit a pain point. More people stopped scrolling to watch. The story that followed showed how our product solved that problem. It felt real and addressed people’s mass desire, so viewers trusted it. And guess what – they bought. Those simple videos ended up tripling the sales of our polished ad. 1. A strong hook grabs attention (even a lo-fi clip can stop the scroll) 2. A real story builds trust and drives conversions 3. High-performance content isn’t about fancy production – it’s about strategy that makes your brand more valuable What story are you telling in your next video ad? #ecommercemarketing #adcreatives #performancemarketing #ecommerce #dtc ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives – DM

Your ads aren't just ads - they're packaging for your product. If your content looks cheap, people think your product is cheap. Simple as that. → Content shapes perception. → Perception shapes pricing. → Pricing shapes profit. The brands winning right now aren't competing on price - they’re using content to make their products feel premium. Great content and high-converting ads tell your customers exactly why your product is worth paying more for. They don't just see the value - they feel it. When they feel it, they buy it. At higher prices. With better margins. Content isn't optional. It's your product's packaging. It's how you tell your market your product deserves a premium price. And premium brands don't just make more profit - they exit bigger. Want higher margins? Fix your packaging. Elevate your content. Do your ads make your product look cheap or premium? #ecommercemarketing #adcreatives #ecomtips #performancemarketing ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives – DM me.

Problem: Your product doesn’t feel exclusive enough, so you can’t charge a premium price. Here's how I'd fix it: 1. Create content that sets clear boundaries - make customers earn the right to buy. 2. Show your product in contexts that scream "limited availability." 3. Use customer stories to highlight the unique lifestyle your product unlocks. 4. Elevate visuals - exclusivity demands premium imagery. 5. Position your product as a symbol of status, not just a thing to own. If everyone can buy it, no one feels special. → Exclusivity is built through perception.  → Perception is shaped by content.  → Content determines your price. Exclusive products aren’t discounted - they're desired. What did I miss? #ecommercemarketing #adcreatives #contentmarketing #ecommerce  ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives – DM me.

Want to slice your CAC in half? Let’s start at the root cause: Boring creatives silently drain your profits, like a hole in a bucket. And sadly, I’ve seen DTC brands waste thousands on stale ads… But 2025 is the year you want to flip the script with fresh, high-performance content. Here’s something you’d want to test: → Analyze your data and create your buyer personas → Try new creative angles so your ads spark real interest → Use bold visuals and simple words that cut through the noise → Tap into emotions with relatable stories that make people click → Quickly stop creatives that don’t deliver and double down on those that do Upgrading your ad game, helps lowering CAC and raising brand value - allowing to charge more for your products. What’s your first move to cut CAC? #ecommercemarketing #adcreatives #performancemarketing #ecommerce #dtc ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives – DM

Hanging out at Prosper Show with The Marketing Misfits! #marketingmisfits

Prosper Show 2025 - here we go! Who is in? Let’s meet! #ecommercemarketing #prospershow #adcreatives #amazonseller #performancemarketing ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives - DM me.

I produced 1000+ ads for 6-9 figure brands in the last 7 years and this is what I learned: Brands need both - Lo-fi “ugly” ads and professionally produced ads. Lo-fi “ugly” ads work great as scroll-stoppers on social and build trust with an audience, but they can’t do the heavy lifting alone. Once someone clicks, they land on a page that needs to look professional. Polished content means legit business - it boosts perceived brand value and lets you charge more. → Use UGC-style, attention-grabbing ads to get the click and build trust → Follow up with sleek, high-quality content on your landing page and site → Mix both styles for a winning combo This approach lets you stand out and elevate your status as a brand, showing that it’s not a garage sale. What’s your ad creative strategy? #ecommercemarketing #adcreatives #performancemarketing #ecommerce #dtc ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives – DM

Your opinion can kill your ads. I learned this the hard way, testing a great deal of paid content. We built high-performing ads for DTC brands that went against what the brand originally wanted. Because your taste isn’t your customer’s taste. What we did however - trusted the real customers’ data instead of our own gut feelings. Here’s what we did: → Let the customers decide what looks and feels right → Tested new creative ideas even if they feel weird → Used real feedback to shape ads We focused on what brand’s customer love, which helped to boost brand value, and command higher prices.. What creative risk will you take today to win over your customers? #ecommercemarketing #adcreatives #performancemarketing #ecommerce #dtc ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives – DM

ChatGPT's updated image creator is much better, but not yet good enough for commercial use. Here's why: 1. It doesn't fully reproduce the original product packaging as is - instead, it creates its own gibberish writing and distorts images. 2. It struggles determining the actual product size in relation to the character and the environment. 3. Rendering of hands is still somewhat problematic. 4. It still lacks photorealism in certain instances and with certain products. This Victorian era room looks like a painting, for example. 5. Sure, it renders fairly well products with easy shapes, like bottles and boxes, however products with odd shapes - like this open book - are still a work in progress. What's your experience with generating statics, using this tool? #ecommercemarketing #adcreatives #premiumbranding #performancemarketing ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives – DM me.

What’s the most exciting aspect of ecommerce? It’s the fact that the only constant is change. Great new connections with Million Dollar Sellers and a shoutout for a superb event! #ecommercemarketing #adcreatives #premiumbranding #performancemarketing ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives - DM me.

I talk to brand owners daily, and here’s one of their key problems: Most brands bleed cash because their approach to ad creatives is completely broken. All because ads they create are inconsistent with their business strategy and mostly based on guess work. Here's how to start getting back on track: 1\. Create a bulletproof testing framework. Test fast, learn faster, scale fastest. 2\. Focus obsessively on ROI. If it doesn’t drive profits, ditch it immediately. 3\. Produce content for performance, not vanity. Quick, clear, and authentic beats flashy every single time. Brands with a creative testing system don’t just survive - they can better predict cash flow. Your creative isn't art; it’s a science experiment with money on the line. Are you investing in guesswork or guaranteed growth? #ecommercemarketing #dtcgrowth #facebookads #adcreatives #ugc #directresponse ________ If you’re a brand spending $30k+ on ads looking to scale with creatives - DM me.

Your content is a big part of your product packaging. Especially, if you sell in the premium segment: what people see before they buy is just as important as what they get after. Your product images, video ads, UGC, landing pages - these aren’t just marketing assets. → They are the box your product comes in. → They are the experience your customer buys into. → They are the signal that justifies your pricing. Because no one pays $90 for a bottle of vitamins if the brand feels like it belongs in a dollar store. Want to sell for a premium price? Then your brand has to look like it belongs in a premium world. Here’s what I see successful strategy looking like: → Wrap your product in emotional storytelling that resonates with status, identity, and aspiration. → Use high-performance content that creates the feeling of exclusivity before the product ever arrives. → Test content like it’s your product packaging - because it is. You’re not just shipping a product. You’re shipping a lifestyle. And premium customers are paying for the story they get to tell themselves. P.S. It was great to do a podcast with Cassandra Craven at the Prosper Show and discuss the importance of content for brands. #ecommercemarketing #adcreatives #premiumbranding #performancemarketing ⸻ If you’re a brand spending $30k+ on ads looking to scale with creatives – DM me.