Vlad Alexander's Linkedin Analytics

Even a great product can flop if the offer is bad.

This one mistake cost me tens of thousands, but it's easy to fix... I have neglected positioning myself as an expert in my field. For the first 5 years! It's a big one, I know. So now, I'm playing catch-up. Please help me do it well and comment below. Which aesthetic do you prefer: 1 or 2?

I’ve driven over $100M in sales with Video Ads for DTC brands. Now, I'm giving away my ad creative strategy to help you do the same. Here's the catalyst: - CPMs are climbing - CAC is unpredictable - Relying on “pretty” content just doesn’t cut it anymore How do you consistently acquire customers profitably? You install a repeatable, data-backed ad manufacturing system. So that every piece of content isn’t just creative… It’s engineered for conversions. That’s why I’m giving away my exact framework for building performance-first ad creatives. The same system we’ve used to help brands like Dell, Solo Stove, and Hungry Minds move over $100M in products. Here’s what’s inside: 1. Brand research strategy 2. Funnel-based content strategy 3. Winning ad frameworks that actually sell 4. Top ad formats for each stage of the funnel that actually convert 5. Types of polished brand content that raise the perceived brand value This isn’t a content theory guide. It’s the blueprint we use inside Ads4scale to move product consistently. I wrote it for: • Founders tired of throwing money at weak creatives • Growth marketers looking to scale without burning budget • DTC operators who need a process • Agencies who want to deliver real performance, not just pretty assets How to get it: 1. Comment “100M” below 2. Follow me + make sure we’re connected 3. I’ll DM the full system Let’s make ads that don’t just look good. Let’s make ads that sell.

We’ve tested hundreds of direct response ads and I’m pretty sure that a well-structured script and a nicely-shot visual don’t guarantee a winning creative. ↳ Let me explain: Some of our best-performing ads didn’t look like ads at all. They essentially mimicked the type of content that consumers enjoyed watching organically. ➟ Highly relatable ➟ Casual lo-fi ➟ Invited viewers to be the hero. But they spoke directly to the viewer and agitated their desire to wanting to discover more. They mirrored the exact language of the customer. And they felt real. Meanwhile, the well-structured ads? Well, the audience knows that those are ads. UGC-looking ad hardly fools anybody anymore. That’s why at Ads4scale, we don’t chase aesthetics. We chase conversion cues: ➟ Scroll-stopping tension in the first 3 seconds. ➟ Voice-of-customer language from real reviews. ➟ Proof embedded in the storytelling. Pretty doesn’t sell. Relevant does. Relatable does. If your ads aren’t converting, don’t just change the visuals - change the approach. Your CAC won’t drop because shots look nicer. It’ll drop because the buyer finally sees themselves in the story. You want ad creatives that do more than just look good?  Let’s talk.

Keeping a steady stream of winning content is hard for DTC brands, but... To me, content = customer acquisition fuel. When that fuel isn’t flowing: ⛔ No fresh hooks → CPM climbs ⛔ Same angles on repeat → CAC balloons ⛔ Creative team guessing → budgets disappear My 3 moves to fix it: 1. Codify Your Hooks ➟ Pull the first 3 seconds from every winning ad in the last 90 days ➟ Sort by scroll-stop rate and cost per click ➟ Patterns beat brainstorming. Let data dictate angles 2. Lock a Non-Negotiable Creative Cadence ➟ Minimum 3 new concepts live every seven days ➟ No skipped cycles, no “waiting on inspiration.” Consistency compounds 3. Build a Feedback Loop That Creatives Can Read ➟ Dashboards must show fatigue curves, thumb-stop rates, and CAC ➟ If your editor can’t see the stat, they can’t improve the creative Need a crew to install this system? Here’s what brands that work with me get: • 3 fresh angles, 9-15 variants, fully produced • Weekly testing loop with real-time dashboards • Typical outcome: up to 20% CAC reduction and evergreen ads ready to scale DM me “Scale” if winning content is top of mind for you.

One major mistake I see during DTC product launches: Trying to launch on all platforms at once. Do this instead ⬇️

Steal my Brief for Remote UGC Creators:

Ever feel like your content pipeline is one giant problem? Creators ghost you Deadlines slip Editors are lost I see this happening when brands don’t have a content system. A real, repeatable, scalable system. Here’s what it includes: → Vetted UGC creators (we pick them before briefs are even written) → A plug-and-play B-roll idea bank (so no one ever asks “what should I shoot?”) → A labeled shot list (Scene 1 = pain, Scene 2 = demo, Scene 3 = CTA) → Master briefs and checklists that eliminate 90% of creator errors → Editor templates with built-in retention triggers → SOPs and email scripts that make this run on autopilot The result? Fast turnarounds Predictable quality High performance We’ve used this system to ship 1000+ ad packages and scale brands across home goods, wellness, tech, etc. If you’re tired of disorganized shoots and missed launches, copy this system. Or DM me. We’ll plug it into your business and turn content into a growth engine.

Increase your brands revenue by including this simple video format into your marketing strategy. So, don’t sleep on founder-story film: it’s costing you sales. Customers are 55% more likely to buy when they connect with a brand’s story. If you’re only pushing product demos and UGC hooks, you’re leaving real money on the table. A strong founder narrative lifts perceived brand value. Use these 6 beats to tell your story: 1. Hero Open with the founder’s relatable identity, not the brand. A face triggers trust pathways in under 200 ms. 2. Pain Name the exact problem the founder felt first. Mirror the audience’s frustration so they nod before you sell. 3. Promise State the change the founder set out to create. Keep it one sentence; clarity lifts purchase intent. 4. Proof Drop a single, concrete result (units sold, reviews, certifications). Proof lowers cognitive risk and drives up‐front conversions. 5. Mechanism Reveal the unique “how”: the process, ingredient, or tech. Brands that spotlight a proprietary mechanism see stronger value lift than those that list generic features. 6. Mission Forward Close with the bigger “why now.” In shaky markets, mission-led storytelling preserves margin and loyalty better than discounting. Do this: 1. Script your six beats (<= 150 words). 2. Film in a single take with soft key-light.   3. Launch as a top-funnel ad and pin it on your site’s hero section. 4. Track AOV and CAC for 30 days. Brands in our hybrid system have cut CAC up to 40% and raised AOV 10% within the first quarter after adding a founder story video. DM me “Scale” if winning video strategy is top of mind for you.

If I hear one more time that polished content doesn’t convert on social - I’m gonna cry… Just don’t stick it there. It’s not meant for attracting attention. And it’s not a waste of money either. Polished branded content is for elevating your perceived brand value. And for reminding your audience that you’re there for when they need you. It’s about building trust and legitimizing your brand. It’s a longterm game, not immediate conversion. Misplacing content hurts brands. So have a strategy first. DM me “Scale” if winning content strategy is top of mind for you.

The most effective way to get your target audience's attention? Call out their problem and they will want to stick around to learn what the solution is.

3 ways performance marketers are cutting CAC without changing media strategy: 1. Replacing stale hooks every 30 days 2. Testing 9-15 variants across 3 angles 3. Optimizing every asset for Meta Advantage+ - not “generic” ads This isn’t about making more content. It’s about building a repeatable creative system that supports scale. Growth teams we work with cut CAC by up to 20% in 60 days and actually understand why ads win or lose. No more “best guess” reports. No more weekly fire drills. Need help with CAC? Let’s talk.

It's been a year since I posted a long-form video to my YouTube channel. I underwent a big transformation as a professional in that time. Perhaps I should have documented my journey... ...As it was full of peaks and valleys. Lot's of lessons learned. But, I'm back! Learn creative strategy: https://lnkd.in/gbKVndzp P.S. Huge shout out to Yuliia Alexander and Seth Kniep for supporting me during this exciting time!

There’s a troubling trend in marketing today, that costs DTC brands long term growth and extra profit margins. Too many marketers praise UGC’s short term performance and dismiss polished videos, because they don’t result in immediate conversions. Creative strategists love talking about “authentic” content: • Raw videos • Real people • Filmed on phones But here’s the thing: That’s only HALF the game. Because polished content matters too: • Inspiring visuals • Clear messaging • Premium feel Most strategists lean hard into one type. And that’s a big mistake. Here’s why you need BOTH: • UGC grabs eyes fast. It feels real, builds trust, and gets quick sales. • Professional content makes your brand look valuable, reliable, and worth premium prices. The reason why content doesn’t perform is because most of the time it’s incorrectly placed within the funnel. For example, polished content used as social media ads, or UGC’s used as brand story videos on a website. If you ONLY do UGC, you limit long-term growth. If you ONLY do polished content, you miss quick wins. The best strategists master BOTH and place content within the funnel for the maximum impact. DM me “Scale” if winning content strategy is top of mind for you.

Stop running polished ads on social media: They look pretty. But they don’t sell. Pretty doesn’t pay. Performance does. If your ad isn’t moving revenue, it’s just decoration. If you want performance - not potential, your creative needs to pass 3 invisible filters: → Desire: Does your ad speak to a real, felt problem buyers are hungry to solve? → Differentiation: Are you showing why you’re the only option - not just another? → Decision: Are you giving buyers a reason to act now? When you fix these 3 things, performance scales. We just helped one of our clients to double their revenue: Same ad budget. New relevant & relatable ads. All by shifting from “looks good” to “speaks to audience’s needs”. That’s what we do at Ads4Scale. We build ad creatives that convert - not just compliment. So you can stop guessing, and start scaling. If you want to see how I could help your business scale: DM me “Scale” and I’ll send the link to book a free assessment chat.

I’m seeing a shift in creative strategy approach. AI isn’t used just for Q&A. It’s literally co-writing brand stories now. But… Audiences crave realness more than ever. Sure, AI can craft some great content: Fast, scalable and relevant. But if your brand identity gets diluted, Your audience will feel it, and they’ll walk away. So, use AI to boost your creative - not replace it. Because AI is just a tool… And at the end of the day, Great stories still need a human touch. DM me “Scale” if winning content strategy is top of mind for you.

99% of UGC ads flop. Hungry Minds, Biggo Blocks & other DTC brands hire us because we’ve systemized how to make winning creatives. I’m giving away the exact 7-step process we use to write winning creative scripts with AI, so you can do the same. Inside you’ll see: ✅ How to train ChatGPT with the right prompts (so it thinks like a direct-response copywriter) ✅ How to pull real customer language in seconds (no more guesswork) ✅ How to stack hooks, stories, and CTAs into a script that sells I created an 11-minute video guide covering every step. I will include this into a paid course soon. Today, you get it free. Comment “AI” below and I’ll DM it to you. (Must be connected)

Dear younger self, I’ve been down, lost money, made wrong business decisions - but hey, I remain an entrepreneur. I learned to bet on myself. Trust my gut. Because when I trusted others too much… They let me down. And when I trusted to little… I missed out on opportunities to learn. This is called experience. You can’t learn it in a classroom. Or make a GPT generate it for you. You have to earn it. You have to pay your dues. Fail and then succeed. Of course you can succeed right away… But I’d rather fail first. Because when I succeed, that experience multiplier will be that much greater. And most importantly: No matter what happens, Don’t quit. Pivot and keep moving forward. Sincerely, Your older (got-it-made) self

Should you invest in a brand story film, or a bunch of lo-fi UGC ads? “But polished videos don’t convert…” - I keep hearing. So, let’s compare the two: Brand Film: ➟ Costs more up front ➟ Raises perceived brand value ➟ Keeps bringing sales months later The story builds value It lets you charge more UGC Ad: ➟ Cheap ➟ Feels real ➟ Drives 29% more buys right now People buy when they see someone like them You can test UGC at scale The math: 1 UGC ad ↓ CAC today 1 brand story film ↑ LTV tomorrow Smart brands run both: Cheaper tests feed the algo now Polished story lifts price later DM me “Scale” if winning content is top of mind for you.

Happy Mother's Day! I love my girls - they are my world. Today we're enjoying quality family time, Getting back to scaling brands with ads tomorrow.