Aravinth R's Linkedin Analytics

Your landing page is NOT just a webpage. It’s your 24/7 sales machine. Most businesses treat their landing pages like an online brochure. 🚫 A fancy design with no clear purpose. 🚫 A block of text that doesn’t speak to the audience. 🚫 A call-to-action (CTA) buried under unnecessary details. But here’s the thing: A website gives information. A landing page drives action. When you optimize your landing page for conversions, everything changes: ✅ Visitors don’t just browse—they take action. ✅ Leads become customers faster with the right messaging. ✅ Your ad spend gives better ROI with a page that converts. 𝗛𝗼𝘄 𝘁𝗼 𝘁𝘂𝗿𝗻 𝘆𝗼𝘂𝗿 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲 𝗶𝗻𝘁𝗼 𝗮 𝗵𝗶𝗴𝗵-𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗽𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲: 1️⃣ 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗯𝗲𝗮𝘁𝘀 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆. • Your headline should instantly communicate value. • Example: Instead of “Revolutionizing the Future of Marketing”, say “Get 10X More Leads with AI-Powered Ads”. 2️⃣ 𝗢𝗻𝗲 𝗴𝗼𝗮𝗹, 𝗼𝗻𝗲 𝗖𝗧𝗔. • Every landing page should focus on ONE action (signup, purchase, download). • Too many CTAs? Visitors get confused and leave. 3️⃣ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳 𝗯𝘂𝗶𝗹𝗱𝘀 𝘁𝗿𝘂𝘀𝘁. • Add testimonials, reviews, and real results to remove doubts. • People trust what others say more than what you claim. 4️⃣ 𝗥𝗲𝗺𝗼𝘃𝗲 𝗮𝗹𝗹 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻. • Speed matters. A slow page kills conversions. • Keep forms short and simple—only ask for what’s necessary. 5️⃣ 𝗧𝗲𝘀𝘁. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲. 𝗥𝗲𝗽𝗲𝗮𝘁. • A/B test headlines, CTAs, and images. Small tweaks can mean big wins. • Use heatmaps and analytics to see where visitors drop off. A landing page that doesn’t convert is a money leak. A high-converting landing page is a growth engine. Which one do you want?

Think again. It’s not the platform. It’s your strategy. Don’t say “Meta Ads are too expensive.” → Say “I need a better offer.” Don’t say “My CTR is low.” → Say “I need a stronger hook.” Don’t say “My ROAS is bad.” → Say “I need to fix my targeting.” Meta Ads work for those who adapt. Here’s how top advertisers win: ✅ They make ads that don’t look like ads (Raw, native, engaging content) ✅ They let Meta’s AI optimize creatives (AI-powered video & dynamic variations) ✅ They test angles, not just designs (New hooks, not just colors) Stop fighting the algorithm. Start working with it. Meta Ads aren’t broken. Your old strategy is. Fix it. 👉 Read my latest newsletter on the "Your Meta Ads Are Failing"

Your Lead Generation Strategy Is Broken. Here’s Why. Most businesses struggle with lead generation because they follow outdated, ineffective tactics. Here’s what actually works 👇 1️⃣ Hyper-Personalized Outreach – Generic messages get ignored. Make it personal. 2️⃣ Value-Driven Lead Magnets – No one cares about your product. They care about how it helps them. 3️⃣ Multi-Touch Follow-Ups – 80% of sales happen after 5+ follow-ups. Don’t stop too soon. 4️⃣ Retargeting Ads That Convert – If they clicked but didn’t buy, remind them why they should. 5️⃣ SEO & Content Marketing – Organic leads are the best leads. Invest in long-term growth. 6️⃣ AI-Powered Lead Scoring – Not all leads are equal. Focus on the high-intent ones. 7️⃣ Social Selling on LinkedIn – The right message to the right person = more deals closed. Lesson: Lead generation isn’t about spamming people. It’s about delivering value at the right time. Fix your strategy or keep chasing cold leads. Your choice.

I generated 100+ high-quality leads in 60 days without increasing ad spend. (And no, I didn’t just rely on website traffic.) Here’s why most content fails at lead generation: Marketers track vanity metrics (likes, shares) but ignore what actually drives conversions. So, I focused on three things: 1) Map Content to Buyer Intent → High-intent = case studies, comparison pages → Mid-intent = webinars, whitepapers → Low-intent = blog posts, infographics Most brands create too much low-intent content and wonder why leads don’t convert. 2) Optimize for Lead Flow, Not Just Clicks → CTAs in the first 20% of content → Lead magnets tailored to each funnel stage → Frictionless forms (minimize fields, autofill options) The goal? Get them to the next step, fast. 3) Track Revenue, Not Just Leads → Set up UTM tracking for content → conversion mapping → Monitor lead-to-customer rate, not just lead volume → Adjust content strategy based on sales feedback This approach doubled our lead-to-sale conversion rate in 60 days. And remember when I said I didn’t just rely on traffic? We repurposed high-performing content into LinkedIn posts, Quora answers, and email sequences multiplying impact without creating more content. Want a plug-and-play framework to track your content’s ROI? Comment “TRACK” below. I'll send it over.

I changed just one thing in my pricing strategy… Sales skyrocketed. 📈 Why? People don’t think logically. They think relatively. The same discount can feel BIG or SMALL depending on how you present it. Here’s how it works: For low-cost products, highlight the percentage discount. 👉 “20% OFF” sounds BIGGER than “Save $5” on a $25 product. For high-cost products, highlight the absolute amount saved. 👉 “Save $100” feels STRONGER than “10% OFF” on a $1,000 product. Same numbers. Different perception. Same offer. Bigger impact. It’s not just about what you discount. It’s about how you position it. Now, tell me… Are you making this mistake in your pricing? 🤔 #MarketingPsychology #PricingStrategy Follow me for more updates Aravinth R

Last night, I had a call with a LinkedIn growth hacker who has scaled multiple accounts to 100K+ followers. 𝗛𝗲 𝗴𝗮𝘃𝗲 𝗺𝗲 𝘁𝗵𝗲 6 𝗠𝗢𝗦𝗧 𝗜𝗡𝗦𝗔𝗡𝗘 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗲𝘃𝗲𝗿: I told him how LinkedIn’s algorithm feels unpredictable, and that reach seems to be down lately… 𝗛𝗲 𝗹𝗮𝘂𝗴𝗵𝗲𝗱 𝗮𝗻𝗱 𝘀𝗮𝗶𝗱: "Most people don’t write the posts LinkedIn WANTS. They write what they THINK will work." Then, he casually dropped 6 game-changing tips: 1️⃣ Write content that makes people STOP scrolling 🔹 Your post should shock, challenge, or surprise your audience. 🔹 Safe content = No engagement. Take a stance. Eg: 🔥 “Your branding agency is a SCAM if you still charge for logo design.” 🔥 “The LinkedIn algorithm doesn’t hate you. Your content just sucks.” (See how this grabs attention?) 2️⃣ Inject DRAMA into your stories 🔹 No one cares about generic success stories. 🔹 People LOVE failures, betrayals, and unexpected wins. Eg: ❌ “I spent ₹5 lakhs on Facebook Ads and got ZERO results.” ✅ “I almost shut down my business after wasting ₹5 lakhs on ads. Then, I discovered a loophole that changed everything.” Which one makes you curious? 😉 3️⃣ Master the “One-Sentence Hook” 🔹 The first line of your post decides if people will read it or scroll away. 🔹 Spend more time crafting your hook than writing the post itself. Eg: 🛑 “Most agencies won’t tell you this secret about digital marketing.” 🔥 “This is why 90% of LinkedIn creators fail.” 😱 “I lost ₹10 lakhs because I ignored this one rule.” If your hook isn’t, your post is dead before it starts. 4️⃣ Steal Content Ideas from UNEXPECTED Places 🔹 Twitter, Reddit, Quora, YouTube comments → GOLDMINE of viral ideas. 🔹 Look at controversial discussions & turn them into LinkedIn posts. Eg: ✅ Find a viral startup failure story → Write: “Here’s why this startup REALLY failed.” ✅ See a hot take on Twitter → Post: “Why I agree (or disagree) with this opinion.” The best content isn’t created, it’s curated. 😉 5️⃣ Use DATA to make better posts 🔹 The best LinkedIn creators track every single metric. 🔹 What time works best? What format gets the most reach? 🔹 Build a simple tracking dashboard & review your content weekly. He showed me a LinkedIn analytics dashboard built by a former Google data scientist. I was blown away by how he used data to predict which posts would go viral. I wanted to ask for a copy… but I got scared. Because that guy charges $$$ just for a consultation. 😅 Which one are you already using? Or did any of these surprise you? Let’s discuss in the comments.

Few years ago, I Had a Marketing Plan. To drive traffic. To boost conversions. To make my ads work like magic. But reality hit hard. People clicked. Browsed. And left. No conversions. No engagement. No ROI. Until… I made a shift. I stopped chasing cold traffic. I started focusing on retargeting bringing back the visitors who already showed interest. And that changed everything. 𝗣𝗵𝗮𝘀𝗲 1: 𝗧𝗵𝗲 𝗜𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲 𝗪𝗶𝗻𝘀 1️⃣ Install the Pixel ASAP – Every visitor who lands on your site is a potential lead. Without tracking them, you’re burning money. Google Ads, Facebook, LinkedIn—install those pixels NOW. 2️⃣ 𝗦𝗲𝗴𝗺𝗲𝗻𝘁 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 – Not all visitors are the same. Someone who viewed a product page ≠ someone who abandoned the cart. I created different retargeting lists based on behavior. 3️⃣ 𝗦𝗵𝗼𝘄 𝗨𝗽 𝗘𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲 𝗧𝗵𝗲𝘆 𝗚𝗼 – Ever noticed an ad following you after visiting a website? That’s display retargeting. I used it across Google, Instagram, and YouTube to stay top-of-mind. 𝗣𝗵𝗮𝘀𝗲 2: 𝗧𝗵𝗲 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗣𝗹𝗮𝘆 (𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗚𝗿𝗼𝘄𝘁𝗵) 1️⃣ 𝗪𝗮𝗿𝗺 𝗧𝗵𝗲𝗺 𝗨𝗽 𝘄𝗶𝘁𝗵 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 – Not everyone is ready to buy immediately. I used blog posts, case studies, and social proof ads to nurture cold visitors into warm leads. 2️⃣ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 – Generic ads don’t convert. But showing users the exact product they viewed? That’s where the real magic happens. Platforms like Facebook and Google make this easy. 3️⃣ 𝗨𝘀𝗲 𝗦𝗰𝗮𝗿𝗰𝗶𝘁𝘆 & 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳 – I tested urgency-driven ads like “Only 3 seats left!” and testimonial-driven ads. The result? A 3x increase in conversions. And the Results? - Click-through rates doubled. - Cost per acquisition dropped by 40%. - I stopped relying on cold traffic and maximized warm leads. The truth? Most marketers focus on bringing in new traffic. But retargeting converts existing traffic into actual revenue. And if you’re running ads today, ask yourself: Are you chasing new visitors? Or maximizing the ones you already have? If it’s the latter start retargeting NOW. 💬 What’s the best retargeting strategy that has worked for you? Drop your insights below!

I thought marketing was about selling. Until I ran my first campaign. It flopped. No leads. No sales. No engagement. Just silence. I felt lost. Frustrated. Until I realized… Marketing isn’t about pushing products. It’s about pulling people in. So, I took a step back. Studied brands that made an impact. Apple. Nike. Airbnb. They weren’t just selling products. They were selling beliefs, aspirations, and emotions. That’s when it hit me The purpose of marketing is NOT to sell. It’s to connect. To tell a story that people want to be part of. And when you get it right? Customers don’t just buy. They believe. They trust. They stay. But here’s the hard part Most brands get stuck in the trap of quick wins. Running ads. Driving traffic. Chasing numbers. I did too. Until I started focusing on something else Understanding my audience. Who they are. What they feel. Why they care. And suddenly… My content started getting real engagement. My campaigns started converting. My brand became something people actually remembered. Because people don’t just buy what you sell. They buy why you sell it. So if you’re in marketing, ask yourself Are you just selling? Or are you building connections that turn strangers into loyal customers? Because the brands that win aren’t the loudest. They’re the ones that make people feel something. Now, tell me what’s one marketing lesson that changed the way you think?

If ads didn’t exist, how would brands capture attention online? Most brands would struggle. (And no, just posting on social media wouldn’t be enough.) Here’s why most brands fail at organic attention: They push content without understanding how attention actually works. So, I’d focus on three things: 1) Own the Conversation, Not Just the Content → People don’t follow brands; they follow ideas. → The best brands become the go-to voice in their niche. → Instead of selling, they lead discussions (think HubSpot on inbound marketing). Most brands just post. The smart ones start conversations. 2) Leverage Platforms That Reward Organic Reach → SEO isn’t dead it’s evolving. Optimizing for search (Google, YouTube, Quora) still drives compounding attention. → LinkedIn and Reddit are goldmines for thought leadership (when done right). → Community-led platforms (Discord, Slack groups) build deeper engagement. Most brands post where it’s easy. The smart ones post where it matters. 3) Repurpose Content Like a Media Company → A single pillar piece (long-form blog, research, webinar) can fuel 10+ content pieces. → Turn deep insights into short-form LinkedIn posts, Quora answers, and newsletters. → Use content distribution tools (like SparkToro & Missinglettr) to maximize reach. Most brands chase virality. The smart ones compound attention. The Big Shift? Build Trust, Not Just Traffic. Brands that win long-term focus on brand equity not just impressions. And remember when I said just posting on social media wouldn’t be enough? Brands that dominate attention online do three things: → Own the conversation. → Show up where organic reach still exists. → Repurpose every piece of content for max visibility.

The only women who inspire me are MY MOM & MY WIFE (MOTHER OF MY DAUGHTER). Happy women's day.

No storytelling by today. Yes! My daughter woke up too early. 😊 So, Father's duty!

Google just killed web directory submissions here’s why (and what to do next). I’ve spent over 8 years in SEO, and this move was inevitable. If you’ve ever relied on directory submissions for backlinks, you’re about to feel the heat. But here’s the thing, most people still don’t understand why Google made this decision. For example, we analyzed 100+ websites that depended on directory backlinks. The results? - 78% saw zero ranking improvements despite adding 500+ directory links. - Google’s latest updates flagged directory links as low-quality, manipulative signals. - Spam-filled directories were leading to ranking drops, not boosts. So, why did Google shut this down? And how do you future-proof your SEO strategy? The core issue: Directories were a loophole. Back in the day, directories helped users find quality websites. But then SEOs started gaming the system. - Marketers built thousands of low-value directories just to pass link juice. - Link farms and paid directory listings became the norm. - Google saw this as a ranking shortcut, not real value. And Google hates ranking shortcuts. What this means for marketers The old SEO playbook is dead. If you’re still paying for directory submissions, you’re wasting time and money. So, what’s the new game plan? Here’s what actually works: ✅ Build link-worthy content – Google rewards high-quality, engaging content that naturally earns links. No more shortcuts. ✅ Leverage expert collaborations – Instead of directories, focus on real guest posts, interviews, and expert mentions. ✅ Prioritize digital PR – Getting featured on news sites and industry blogs gives you high-value backlinks that Google trusts. ✅ Optimize for EEAT – Google now favors websites with Experience, Expertise, Authoritativeness, and Trustworthiness. We tested these strategies on 50+ sites, and the difference was massive: - Websites that moved away from directories saw a 26% increase in rankings in 3 months. - Sites that kept using directories saw a 12% traffic drop after Google’s latest update. The bottom line? Google wants real value, not shortcuts. If you’re still relying on directories, it’s time to shift your strategy—or risk getting left behind. What’s your take? Have you seen ranking drops from directory links? Let’s discuss. 👇

I deleted 2000+ connection. Yes, true. After watching Deepan Siddhu Podcast, a few points are eye-opener for me. So, I decided to remove and moreover, I never met and talked to those all people. Still, I am planning to remove a few more hundreds.

Digital marketing is overrated. Everyone’s hyping it up like it’s the only way to grow a business. But here’s the thing… If your product is bad, no amount of ads will save you. If your sales team can’t close, your leads are worthless. If your brand is forgettable, no algorithm will make people care. Marketing isn’t a magic wand. It’s just an amplifier. It won’t fix what’s broken. It will only make it louder. I’m not talking to you, specifically. But if the shoe fits, feel free to wear it.

I am NOT a morning person. But for the past few weeks… I’ve been waking up at 5:30 AM. Not because I love early mornings. Not because I’m trying to build a new habit. Because of one reason. 📍 My 3rd schedule of course shooting. Yes, every day at 7 AM sharp, I hit record. Not just to teach digital marketing. Not just to add another course to the market. But to do something different. For the past 14 years, I’ve lived and breathed digital marketing. I’ve seen people struggle, fail, restart, and win. I’ve seen courses pop up everywhere. But most of them miss one thing: Experiments → Real Knowledge. That’s the gap I’m filling. 📌 I’m not just teaching strategies. I’m proving them. 📌 I’m not just sharing theories. I’m breaking them. 📌 I’m not just showing results. I’m replicating them. And the best part? One of my students said this: "I trust my trainer 100%." – Byju M. That one line. That’s enough. 🙌 Because in digital marketing, trust isn’t given. It’s earned. And if there’s one thing I’ve learned over the years, it’s this: ❌ The digital marketer doesn’t win. ✅ The top 1% does. It’s a numbers game. That’s what I’m preaching in this course. 🚀 Want to be in the top 1%? Drop a 🔥 in the comments, and let’s talk.

Engage. Or be ignored. Customers won’t wait. They expect real-time responses, instant solutions, and conversations that matter. If you’re still relying on slow, outdated engagement strategies… well, good luck keeping their attention. I’m not calling you out, specifically. But if this hits home, you know what to do.

Silence is the Most Powerful Skill Ever wondered why actors remain silent when they face criticism or fake news? I used to sit and think about this a lot. Now, I get it. The answer lies in our daily life. If we react to every negative comment or situation → We overthink. → We lose focus on our success path. → We start hating people who don’t even matter. Silence is not weakness. It’s strength. Sometimes, just listening without reacting is the most powerful response. It’s not easy. It hurts. But pain is good. It teaches you resilience. So, next time someone criticizes or argues with you… Don’t react. Just stay silent. Let silence do the talking. Silence isn’t defeat. It’s control. அனுபவத்தில சொல்றேன். 👉 Have you experienced the power of silence? Let me know in the comments. 👇

My First-Ever Song is Released 🎧 I was watching Pulidevan Prabakaran 💵’s recent video — “Will AI Replace @AnirudhOfficial?” That got me thinking… Why not create something about Performance Marketing? I opened ChatGPT. Started writing lyrics as a draft. Tweaked it. Improved it. It felt like a rough idea but it was a start. Then, I remembered the AI Music Composer tool from Puli’s video. I gave it a shot. And just like that my first debut song about 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 was born. In the Hip-Hop genre. Created by me + AI. It’s not perfect but it’s mine. Big thanks to @Puli for the inspiration 🙌 — especially this video 👇 👉 Uptor - https://lnkd.in/gpQ6BMRC People might ask me how I did it. I’ll tell them one thing: Start with an idea even if it’s rough. Use the tools available don’t overthink it. Just create. If I can do it, so can you. ➡️ Just Spend 2 Mins and Listen to the full song and let me know what you think! 👇 #PerformanceMarketing #AIMusic #HipHop #FirstSong

From 2009 to 2017, I struggled. I didn’t have the right guidance. No one to teach me practical strategies. I was figuring it out the hard way. So I kept learning. Kept experimenting. Kept failing and winning. But now? I’ve built my courses from real-life experience strategies I use every day. Every week. Every project. And that’s exactly what I’m teaching. I’m not just teaching. I’m preaching. 1/ 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗢𝗻𝗹𝘆 No fluff. No outdated methods. Just what works NOW. 2/ 𝗛𝗮𝗻𝗱𝘀-𝗢𝗻 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 Tested strategies. Real-world results. Proven outcomes. 3/ 𝗕𝗮𝗰𝗸𝗲𝗱 𝗯𝘆 𝗮𝗻 𝗜𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗧𝗲𝗮𝗺 Pre-production hustle. Post-production perfection. The editing team? Absolute rockstars. The result? More clarity. More impact. More results. Kudos to our editing & cinematography team. 🙌 Grateful to myself for sticking through the hard years and to the entire team for making it happen. This isn’t theory. This is lived experience. And it works. 💥

1000 Subscribers Reached! Just one newsletter. Every week. Without fail. Because consistency isn’t about motivation, it’s about structure. I set aside a "Newsletter Hour" every week. Same day. Same time. Non-negotiable. No excuses. No “I’m too busy.” No creative block. When people say, "You could grow faster if you just post more!" I smile and say, "No, thanks." Because I’ve seen what happens when you chase growth over consistency. You burn out. You lose the joy of writing. And eventually, your audience feels it too. I’m not an experienced newsletter writer. I’ve learned from the best, Pierre Herubel, Sam Kuehnle, Andrei Zinkevich, and Vladimir Blagojević. But here’s the thing: 👉 Consistency beats creativity. 👉 Analysis beats guesswork. 👉 Engagement beats perfection. Track your views. See what works. Adjust. Improve. And never post and ghost. Your next big idea might come from a subscriber’s comment. Your next 1000 subscribers will come from showing up consistently. One newsletter at a time. Subscribe on LinkedIn https://lnkd.in/gFVKyrTs