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I am tech-savvy, quality-focused, strategic marketer with over 15 years of experience building high-performing marketing teams in the SaaS industry. I am a proud "Modern Sales Pro," "RevGenius," and "Pavilion" member and contributor and a dedicated, "Product Marketing Alliance" (PMA) ambassador; the first in the Kansas City metro, dedicated to elevating the product marketing role and community. ----โ------------------------------------------ I am an experienced and passionate, B2B software executive, and technology marketer. I specialize in product, solution, and channel marketing/management, sales enablement, business development, customer success strategies, and full-funnel demand generation. I am an accomplished marketer with nearly 15 years of experience and over five years of direct management and leadership experience managing remote teams. During this time, I managed the following teams: Product, Solution, Channel (Partner), Content Marketing, Demand Generation teams as well as Customer Success and Competitive Intelligence teams. As a proven marketing leader, I tightly align with Product Management, to ensure product success over the lifecycle of the product, including business case development, market segmentation, and market research. I work collaboratively with the Chief Revenue Officer and other "C-level" executives to define, create, and execute the appropriate software sales strategy to drive significant revenue opportunities. I build targeted campaigns and programs to drive new revenue and growth. I create tailored content, tools, and resources to support all growth initiatives to expand the customer base and retain existing customers, turning them into advocates and promoters. ๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น ๐ฆ๐ธ๐ถ๐น๐น๐: โ Sales Enablement & Training โ Market Research & Analysis โ Pricing Analysis & Model โ Strategic GTM Planning โ Software Sales Strategy โ Business Strategy โ Product & Solution Marketing โ Channel & Partner Marketing โ Field Marketing Programs โ Pragmatic Marketing & Sirius Decisions โ Thought Leadership Writing โ Demand Generation Campaigns โ Revenue Marketing Programs โ Lead Generation & Dissemination โ Business Development โ Product Management โ Competitive Intelligence โ Win / Loss Programs โ Customer Success / Reference Programs โ Sales Enablement Programs & Platforms โ Industry Analyst Strategy โ Campaign Development โ Customer Success Programs โ Employee & Team Development
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