Megadeals

Leading a team to produce high-impact video content, boosting client brand visibility.
Developing and executing strategic content plans, enhancing client engagement and sales.

Head of Media Production

Media Specialist

SweTrack Electronics AB

Developed and implemented B2B and B2C marketing strategies within the IT/IoT sector.
Led company rebranding initiatives and UX/UI design projects.
Managed digital marketing campaigns to drive brand awareness and engagement.

Marketing Manager

Kronans Apotek

Läkemedelspecialist

Pixie Kommunikation

Public Relations Consultant

LEWIS Global Communications

Developed and executed PR strategies for IT clients, increasing media coverage and stakeholder engagement.

Public Relations Communications Manager

SEEBA

Coordinated the "Outsource to Europe" IT project and conference.
Managed customer relations and developed communication strategies.
Planned and executed large-scale events to promote IT industry initiatives.

Uppsala University

Planned and conducted seminars in Organizational Strategic Communication.
Developed strategic communication plans for companies using social media.

Adjunct Lecturer

Color Media Communications

Journalist

Radio Televizija Republike Srpke - RTRS

Hosted prime-time live talk shows and reported on high-profile cultural events.
Coordinated teams for diverse TV program segments and covered national media events.

Television Presenter and Journalist

BHRT - Radiotelevision of Bosnia and Herzegovina

B2B Marketing Specialist

I’ve had a front-row seat to the media evolution, starting as a TV presenter and journalist for 7 years, and transitioning into dynamic digital marketing roles. 
With over 15 years in media production, digital marketing, and strategic communication, I have successfully blended traditional and modern media. My journey includes roles as a Marketing Manager, Journalist & TV Presenter, and Head of Media Production, primarily in the B2B sector within the IT, tech, and sustainability space.

As a result of this experience, I have developed my ability to craft compelling content and leverage digital platforms to enhance brand visibility and credibility. I excel at managing complex projects from conception to completion, ensuring timely and within-budget delivery. My expertise lies in client relations, stakeholder management, and harnessing cutting-edge technology to drive marketing success. My proactive approach and relentless curiosity enable me to thrive in fast-paced, challenging environments, consistently delivering exceptional results.

#NeverGraduate is my motto. My three degrees in three different languages are just the beginning. I believe in learning fast over short-term prestige. Like pushing through levels in a video game, I constantly challenge myself. Whether moving abroad, exploring new career paths, or acquiring new skills, I'm always racing against myself. It's a demanding game, but it propels me forward in life.

Day 1 at Enlit Europe in Bilbao was a good reminder that in energy, technology is no longer the main bottleneck. 

Walking through the halls, you see world-class platforms, smart grid solutions and data tools everywhere. The real challenge sits in mindset and integrations, i.e. how organisations think, decide and connect these solutions to legacy setups and everyday operations.

We were also part of the programme. My colleague Sara Rasmussen took the stage at Enlit to share the Nordic perspective on today’s energy retail challenges and what it truly takes to turn strong ideas into working solutions. Full video coming soon.

I’m back from Bilbao with a full content card, many new connections and some very nice reunions, including meeting the team from Plexigrid on site.

If you’re still at Enlit this week, you can find my colleagues Timothy Hearon, Håvard Heggen, Erik Wangen and Sara Rasmussen on site. Feel free to ping them and book a meeting.

Danijela Hagblom

B2B Marketing & Communications | Energy, Tech & Sustainability | Keynote Speaker

Yesterday, I joined the live morning programme on Blic.rs TV in Serbia to talk about Sweden as an almost fully cashless society and how digital payments work in everyday life.

This brief step into TV reminded me of my years as a journalist and TV presenter in Bosnia, seven years that shaped a big part of who I am 😊

Thank you, Selena Močević, and the whole Blic TV team, for the invitation.

If you understand Serbian, Croatian or Bosnian, the interview starts around minute 11 in the YouTube link below:
https://lnkd.in/d2nkPdgi

Leaving Norway with few new experiences:

⚡ I learned the difference between a Swedish and Norwegian "julebord" and why pinnekjøtt is something Norwegians take pride in 😊 

⚡ I witnessed our CEO sign a key international deal during the annual meeting — an important milestone for the company.

⚡ At the Christmas dinner, a magician turned 200 NOK into a fish. Now I have a new theory on why Norway is rich in seafood 😉 

But what mattered most was being in the same room together. Many of us work from different countries, and meeting in person brings a different kind of energy and understanding.

UtilityCloud, thank you for a warm and memorable time in Norway!

Last night wasn’t about presentations or targets. 
It was about the people behind them.

We gathered at Fredriksten Fortress for our Christmas dinner, a chance to connect beyond the meeting rooms, share stories and reflect on how far we have come as a team.

Just before the dinner, during our annual recap meeting, our CEO Torbjørn Hompland signed an international deal in front of the whole team ⚡ 🤩  A significant step in the company strategy and a moment we will remember.

To all colleagues, clients and partners, thank you for making this year a strong one.

The photos say the rest 😊

Sara Rasmussen took the stage at the biggest energy forum, Enlit Europe Bilbao 2025.

Watching her on stage confirmed why she should be part of more conversations shaping the future of the energy retail industry.

The full video is now available on our YouTube channel:
https://lnkd.in/dEVYrggS

We were invited to speak at Enlit Europe Bilbao, where our CRO, Sara Rasmussen, shared how Nordic energy retailers are managing to stay competitive in today’s deregulated landscape.

She demonstrated what actually happens when you replace legacy technology with a platform built for energy retail, and how it immediately changes billing, customer experience, and operational efficiency.

If you want to see the full speech, the video is now live on our YouTube channel:
https://lnkd.in/de7rnntA

#EnlitBilbao
 #EnergyRetail
 #NordicMarkets
 #UtilityCloud
 #CustomerExperience
 #DigitalEnergy
 #EnergyTransition
 #DeregulatedMarkets
 #BillingPlatform
 #EnergyInnovation

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