Dr. Jim (ജിം കണിച്ചിറയിൽ) Kanichirayil's Linkedin Analytics

One of the biggest challenges that B2B SaaS teams face is being able to cut through the noise their customers are dealing with. No amount of emailing, calling, or pitch slaps in the DMs is going to overcome that challenge. Today's buyer is in self-service mode and if sales and marketing teams want to meet them where they are, they will need to operate with a collaboration mindset. Sales and marketing teams need to seek to understand before trying to be understood. And it needs to be done in a way that's authentic. That's what I help teams accomplish. I've helped organizations build markets and segments from the ground up. I've done this in IT staffing and recruiting, HRTech, TATech, and in the K12 tech space. If you're not getting traction in your target markets and need help, we should have a conversation.