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Ezequiel Abramzon

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You can’t build your future with solutions from the past. That's why I partner with entrepreneurs like you to take your startup to brand level with the right strategy. The best way to break with communicational ambiguity and marketing ineffectiveness is to put branding at the heart of what you do. There are many positive outcomes of doing that. Here are some: - Directional clarity for the business - Alignment of everyone in the organization - Criteria to judge the right activities. - Better recruitment and retention of talent - Engaging internal communications - Emotional connection with your audience - Pricing power - Financial value to the company - Stronger storytelling and distinctive messaging - Effective marketing and advertising - Compelling content ideas, easier to produce - Meaningful customer experiences - Inspired innovation and informed product decisions - Convincing conversations with investors and partners But to get there, you and your team need a mindset shift. You must align everything and everyone behind a compelling brand strategy and then embed brand-led thinking and practices into your day-to-day. And for that, I will get to the core of your business to understand, redefine, and address the challenges you and your team face, and seamlessly provide the strategic clarity and creative direction needed to overcome them. I've done this with dozens of startups around the world. Here's what a CEO said in 2023: "Working with Ezequiel was an amazing experience, like soul searching. He methodically helped us define who we are, what we stand for, and a clear positioning. We could feel his passion throughout the strategy process.” Charly Esnal, Managing Director, Mana Tech, US Before founding LALO, I worked as a senior executive at The Walt Disney Company for 22 years, in both Latin America and Europe. I helped develop world-famous brands such as Disney, Marvel, and Star Wars while working on the launch of movies, TV channels, radios, shows, web, video games, virtual worlds, apps, theme parks, books, stores, and merchandising. I also collaborated with some of the greatest brands in the world who partnered with Disney to create experiences, products, and services. As the General Manager of Disney's digital business in Latin America, I established multiple award-winning teams and built several 8-figure B2B and B2C businesses and operations. If you’re serious about building your brand and propelling your business to healthy growth, send me a DM, and let’s move your business forward. See you soon!

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