The Write Guy

Freelance copywriter hired for ad creative, landing pages, and emails. Had the pleasure of creating for Hendrick's, Heights, Growth Shop, Wetherspoons, Chesamel, SmartPurse, and many more.

Freelance Copywriter

Bright/Shift

Hired on an ad-hoc basis to support the team with everything ad creative from ideation to insights. Had the pleasure of helping scale an array of high-growth B2C & B2B brands in the UK.

Heights

Hired 2 days a week to support the marketing team with product launches and performance advertising - including scripts, statics, and landing pages.

GROWTH SHOP

Senior Copywriter

Copy & Content Manager

Copywriter

Setinty

Building a marketing strategy for a safer future.

I helped FenaPay get off the ground as a startup and move into the public eye during the pandemic via branding strategy, community-driven social media plan and referral-focused email marketing.

Marketing Consultant

Saint-Gobain

A worldwide producer of construction and high-performance materials (Saint-Gobain), wanted to break into the self-build housing market. Creating an SEO-driven content series to inspire, educate, and inform their clientele was the next step they needed for increased online presence

Content Writer

INTERSECTION VENTURES

Working alongside Intersection Ventures to create and establish blogs for Atomic Hire, an AI-driven recruitment startup, involving the creation of varied blog posts, ebooks, and technical content.

Maintained an engaging content strategy which has increased the online reach for Atomic Hire and provided rapid organic growth to the startup.

Content Creator 

Champions UK plc

Champions UK wanted to push the Influencer Marketing sector of the business through a variety of relevant guest blog posts. Published on various blogging sites, the SEO-driven posts helped to diversify their clientele reach.

Regular communication with the client maintained a healthy business relationship

TechRank

An AI-driven IT recruitment startup (TechRank) required a number of blog posts to kickstart their new website. The blogs were centred around the broken industry of IT recruitment, and how TechRank’s practices are the solution to many issues across the board.

Blogger

The Independent

My responsibilities included researching online and across social media for relevant articles, as well as writing an article published in the Lifestyle section. 

Editing pages for the Voices section using a content management system and location filming across London while the underground strikes were occurring. 

Other responsibilities included transcribing a journalists' words in Afghanistan over the phone for a breaking story and accumulating a range of London based events for the Arts section. 

This internship gave me invaluable inspiration and a strong insight into the fast-paced nature of a publication and developed my researching, editing and writing skills as well as my organisation and communication.

Intern

Helping your customers to care & convert | Senior Creative Copywriter | Get a free 20-min copy audit👇

Looking for a copywriter with a proven track record and a great pair of cheeks?

I may just be the 'write' guy for the job (I'm talking about my smile btw).

After 6 years in-house evolving from junior to senior copywriter, I’m now freelance and can help your B2B or DTC business flourish with:

✍ Compelling LinkedIn posts
✍ High-converting homepage copy
✍ Captivating story-driven landing pages
✍ Blogs & articles that engage & get leads
✍ Irresistible ad copy, concepts, and video scripts
✍ Cold email, email newsletters, and full-funnel sequences

…and much more.

Not only that, if you’re looking for a Guy who:

✅ Can bring creative clarity to the complex
✅ Knows your audience to a ‘T’ & how to reach them
✅ Works quickly, efficiently, & always meets deadlines
✅ Is an all-round nice Guy with a love for music and film

​​Then I'm definitely ‘The Write Guy’ for the job.
But don’t just take my word for it:

“He deeply understands what gives a brand its edge.”
- Mark Patchett, DTC Investor

“Picks up concepts and brand tonalities like a 2-kilo dumbbell.”
- Cain Lewis, Fortune 500 Copywriter

“A fountain of ideas and enthusiasm.”
- Jamie Stanley, Head of Content @ Keel

I’d love to put my skills and experience to work for you and help you scale your business to the next level. Get in touch today and let's build something booming together.

Until then.

Keep smiling,
Guy (The Write Guy) Thornbury-Phillips

Turns out Wi-Fi on a narrowboat IS strong enough to run a creative strategy Q&A 🥳

Thanks to Joshua Bampton and the team at Motion (Creative Analytics) for inviting me to talk last Friday.

We chin-wagged over:
→ The what, why, and how of creative strategy
→ Our process at Fyxer AI to produce 300+ ads a month
→ How we use Motion to spot small patterns that turn into big wins

For those who didn't make it, here's what went down.

---

The Fyxer creative process:
3 thinking buckets to keep your ad account healthy.

Iterators – granular tweaks to proven winners.
Ponderers – new concepts driven by an insight or hypothesis.
Explorers – wildcards, market inspo, or ideas born in the shower.

They help keep your account fresh & diverse without killing the “cash cows".

(I learned this from Toby Stewart over at Bright/Shift 🙏)

---

Why insights > opinions:

Before the Fyxer marketing team starts brainstorming, we'll dig into Motion, find performance patterns, and build short “pre-frontals” for each brief showing:

→ The ad we're hypothesising about
→ The performance data (for us it's work email connected + CTR outbound)
→ Why we think it’s working
→ Questions to spark everyone's brains into gear

This means everyone's ideas never start from a blank page.

For example, one of our biggest insights came from getting obsessed with the opening line of our top 30 ads.

When we circled the opening lines, a pattern jumped out: the words “work” and “email” appeared in the start of many top performers (statics + videos).

Testing proved it. Early mention of those words boosted our highest-value conversion metric: connecting a work email.

It’s now a rule for all of our ad briefs.

---

How Fyxer uses Motion to ship 150 ads every 2 weeks:

→ Identify key drivers (and trends) of creative performance
→ Track the market and get inspired by brands outside our category
→ Store and organise insights & inspiration
→ Use their AI agents to analyse and ideate fresh perspectives

But the real value of the platform is speed.
We can get from raw data to a clear hypothesis waaaaay faster.

---

Top takeaway from the sesh 🍻
If you want to find your own “work + email” insight:

→ Pull your top 20–30 ads.
→ View them all at once (wall, Miro board, whatever floats your boat).
→ Highlight hooks, words, and visuals until patterns emerge.
→ Test those patterns deliberately.

Your answers are usually already in your account.
You just need the right view to see them.

Once again, big thanks to Josh and the crew for having me.

Until next time x

Taplio

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