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Hello, thanks for stopping by. Iโm Eddie ๐๐ผ Iโm a conversion copywriter, content marketer, and the founder of VeryGoodCopy, a newsletter about copywriting and creativity read by millions of people each year. Join over 80K email subscribersโincluding copywriters, marketers, entrepreneurs, and other smart folksโwho've subscribed to the VeryGoodCopy Newsletter and bought ๐๐ฆ๐ณ๐บ๐๐ฐ๐ฐ๐ฅ๐๐ฐ๐ฑ๐บ: ๐๐ฉ๐ฆ ๐๐ฐ๐ฐ๐ฌ: โพ โVeryGoodCopy shows you how to write, and how not to write. How to think, and how not to think. Eddie is a damn good marketer. I recommend him.โ โ๐๐ฅ๐๐ฌ๐ง๐ข๐ก ๐๐๐ฅ๐, ๐ข๐ด๐ถ๐๐น๐ ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐๐ถ๐ฟ๐ฒ๐ฐ๐๐ผ๐ฟ โพ โPlease, God, can everyone involved in advertisingโand not only copywritersโjust read this bookโฆI loved every moment.โ โ๐ฅ๐ข๐ฅ๐ฌ ๐ฆ๐จ๐ง๐๐๐ฅ๐๐๐ก๐, ๐ข๐ด๐ถ๐น๐๐ ๐ฉ๐ถ๐ฐ๐ฒ ๐๐ต๐ฎ๐ถ๐ฟ๐บ๐ฎ๐ป โพ โEddie is a fantastic copywriter.โ โ๐๐ก๐ก ๐๐๐ก๐๐๐๐ฌ, ๐๐๐๐ต๐ผ๐ฟ ๐ผ๐ณ ๐๐ซ๐๐ง๐ฎ๐๐ค๐๐ฎ ๐๐ง๐๐ฉ๐๐จ โพ โEddie Shleyner. Where to begin? Not only a fantastic writer, a historian, a gentleman, someone I'm proud to call a colleague. VeryGoodCopy is a copywriting goldmine. I often go there for inspiration. Eddie is the real deal.โ โ๐๐๐ฅ๐ฅ๐ฌ ๐๐ฅ๐ฌ, ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐ผ๐ณ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด๐๐ ๐ฎ๐บ๐ฝ๐น๐ฒ๐.๐ฐ๐ผ๐บ โพ "Eddie Shleyner is one of the few people who can articulate what makes great writing great." โ๐๐จ๐๐๐๐ก ๐ฆ๐๐๐ฃ๐๐ฅ๐ข, ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐ผ๐ณ ๐๐ฒ๐บ๐ฎ๐ป๐ฑ ๐๐๐ฟ๐๐ฒ โพ "Eddie Shleyner is a brilliant writer who understands the art of persuasion โ and teaches it โ in a way few people can. I'm jealous of how he can say so much in so few words. Big fan!" โ๐๐๐ฉ๐๐ก ๐ฅ๐ข๐๐๐ฅ๐ฆ, ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐ผ๐ณ ๐๐ผ๐ฝ๐ ๐๐ต๐ถ๐ฒ๐ณ โพ "Eddie Shleyner, now there's a fella who knows something about copywriting." โ๐๐๐ฉ๐ ๐๐๐ฅ๐๐๐ฅ๐๐ง, ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐ผ๐ณ ๐๐ ๐ถ๐ ๐๐ถ๐๐ฒ โพ "VeryGoodCopy is likely the very best reading you'll do on any given day about copywriting." โ๐๐๐ ๐๐ฅ๐๐จ๐ฆ๐ ๐ฆ๐๐๐ช๐๐๐ , ๐-๐๐ถ๐๐ ๐๐ผ๐ฝ๐๐๐ฟ๐ถ๐๐ฒ๐ฟ โพ โEddie gets it. Heโs a joy to work with and does so at the highest level.โ โ๐ฆ๐๐ข๐ง๐ง ๐๐๐๐๐๐ฅ๐ฆ, ๐๐๐๐ต๐ผ๐ฟ, ๐ฆ๐ฐ๐ฟ๐ฒ๐ฒ๐ป๐๐ฟ๐ถ๐๐ฒ๐ฟ, ๐ฎ๐ป๐ฑ ๐ณ๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐ผ๐ณ ๐ง๐ต๐ฒ ๐ข๐ป๐ถ๐ผ๐ป Read hundreds of free "micro" lessons, interviews, and courses about copywriting, creativity, and storytelling on VeryGoodCopy.com. You can also the "Featured" section below for more information about my products and services. Thanks again for being hereโand enjoy!
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I'm sharing this writing exercise because writing is a skill the way playing an instrument is a skill, the way playing a sport is a skill. So if youโre serious about this craft, be hard on yourself, and be unsatisfied with your work, and practice daily. Athletes do this. Musicians do this. Writers should do this, too. But will you? Will you take the initiative? โImprovement,โ said author Arnold Glasgow, โbegins with I.โ Please, enjoy (and feel free to ๐ repost if you think it can help your people). #copywriting #marketing #creativity
This lets the viewer step inside an experience... Please, enjoy (and feel free to ๐ repost if you think it can help your people). #copywriting #marketing #creativity
From the brain of the late, great David Ogilvy... Please, enjoy (and feel free to ๐ repost if you think it can help your people). #copywriting #marketing #creativity
Accessible writing: โOne day I will find the right words,โ said Jack Kerouac, โand they will be simple.โ Ah, yes, simplifying your language doesnโt simplify your message. Accessible writing can still be profound: โI try to write using ordinary words and simple sentences,โ said essayist Paul Graham. โThat kind of writing is easier to read, and the easier something is to read, the more deeply readers will engage with it. The less energy they expend on your prose, the more theyโll have left for your ideas.โ yeh? #copywriting
Acquiring perspective: โWait for This Sweet Fruitโ is a chapter in Ryan Holidayโs inspired book, Discipline is Destiny. Itโs a very short chapterโonly a few pages, a few hundred wordsโbut itโs profound. Itโs about Joyce Carol Oates, the writer. She never publishes her work immediately. โEach of her manuscripts, after the completion of the first draft, is placed in a drawer, where it sits, sometimes for a year or more,โ Holiday writes. โThere, it gestates. Oats thinks about other projects. She explores other ideas. She reads more. Researches more. Lives more. Thinks more.โ Why does she do this? โItโs that we must always doubt our first burst of excitement and, indeed, anything that comes easily,โ Holiday explains. โOatesโs patience is about acquiring perspective, about giving all the tiny decisions that go into a book enough time to get them right.โ Ah, yes. Time, as it were, is change. #copywriting #marketing #creativity
Because it's a flawed measure of the actual quality, or importance, or substance of your work ("easy to see, tempting to manipulate, and, ultimately, pointless") and it will break you down...if you let it. Please, enjoy (and feel free to ๐ repost if you think it can help your people). #copywriting #marketing #creativity
It will stay with you... Please, enjoy (and feel free to ๐ repost if you think it can help your people). #copywriting #marketing #creativity
There is your audience! There are your people! There are your headlines! Please, enjoy (and feel free to ๐ repost if you think it can help your people). #copywriting #marketing #creativity
This is what Sundays are for... Please, enjoy (and feel free to ๐ repost if you think it can help your people). #copywriting #marketing #creativity
APRIL 24: me, Vikki Ross, George Tannenbaum, and Brandingmag's editor-in-chief Flavia Barbat are talking about what could be next for copywriting/copywriters. Might turn into shouting. Dunno, it's live (and free): https://lnkd.in/gTWzBzgQ Join us (and pls ๐ repost if you think it can help your people) #copywriting #marketing #creativity
Is your creative work any good? Years ago, I didnโt understand. โI like it,โ said the creative director. โYeah?โ I said, pleased, relieved. โYes,โ he said. โIt makes me vibrate.โ โVibrate?โ โYes,โ he said. โItโs a feeling.โ โA feeling?โ โYes.โ Today, I understand. Itโs trust. โYou need to trust yourself,โ explains Anne Lamott in her excellent book on writing, Bird By Bird, โespecially on a first draft, where amid the anxiety and self-doubt, there should be a real sense of your imagination and your memories walking and woolgathering, tramping the hills, romping all over the place,โ she writes. โTrust them.โ Trusting yourself is having the courage to listen to your intuitionโthat feelingโand following the instincts youโve acquired after much practice, much experience. โDonโt look at your feet to see if you are doing it right,โ Anne tells us. โJust dance.โ #copywriting #marketing #creativity
Confident writing: This sentence is in the passive voice: โThe car was driven by Jim.โ You can tell because the subject (Jim) is at the end, which shifts the focus of the sentence to its object (the car). This sentence is in the active voice: โJim drove the car.โ You can tell because Jim, the subject, is doing the action. Passive voice is still grammatically correct, but it almost always weakens your writing, making it wordier and harder to read, awkward. Active voice, on the other hand, makes your writing more concise and clear, confident. Use it. #copywriting
Warning: The instantaneity of an LLMโs writing makes poor and half-baked ideas tidy enough to appear passable. #copywriting
Whatever you do wellโwhether you're a marketer, a copywriter, a designer, or anything elseโheed this parable... Please, enjoy (and feel free to ๐ repost if you think it can help your people). #copywriting #marketing #creativity
Some practical advice (and examples). Please, enjoy (and feel free to ๐ repost if you think it can help your people). #copywriting #marketing #creativity
Copywriters, or anybody else doing creative work in 2025, this is for you. Please, enjoy (and feel free to ๐ repost if you think it can help your people). #copywriting #marketing #creativity Cover image: "Portrait of a Woman" (c. 1917) by Amedeo Modigliani
Is this the way forward for copywriters, marketers, and anyone else who does creative work for a living? (Is it?) Please, enjoy (and feel free to ๐ repost if you think it can help your people). #copywriting #marketing #creativity h/t to Rory Sutherland, for your profound wisdom.
Concise writing doesnโt repeat itself. For example: ๐ซ โShe nodded her head in agreement.โ (Nodding *is* agreeing.) ๐ซ โShe nodded her head.โ (What else would you nod?) โ โShe nodded.โ Always edit for redundancies. #copywriting
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