🇺🇦 Eddie Shleyner

VeryGoodCopy

"One of the best copywriting blogs around." 
- Wistia

"One of the content marketing industry's best copywriters." 
- HubSpot

VeryGoodCopy.com is a blog about the art and science of written persuasion. Over 60K people subscribe to receive weekly micro-articles about copywriting, content marketing, and psychology.

It's also a direct-response copywriting and content marketing agency that ships clear, concise words that sell.

Click the link below to learn more.

Founder

Boston University

Guest Lecturer

Ramp

Copywriting Consultant

Gong

Drift

Help Scout

Whereby

HubSpot

I'm regularly published on HubSpot, which maintains the most popular marketing blog on the web. I write about Copywriting, Digital Marketing, and Productivity, mostly.

You can visit my HubSpot Author Page using the link below:

Columnist

Hootsuite

I contribute weekly articles about social media strategy and execution.

Forbes

Contributing content about copywriting and marketing.

Contributing Writer

Founder of VeryGoodCopy.com, essayist

Hey there, I’m Eddie 👋

I’m a copywriter, content marketer, and the founder of VeryGoodCopy.com, where I publish “micro” essays, interviews, and courses about copywriting and creativity. 

Enjoy!

"One of the best copywriting blogs around." 
- Wistia

"One of the content marketing industry's best copywriters." 
- HubSpot

VeryGoodCopy.com is a blog about the art and science of written persuasion. Over 53,000 people subscribe to receive weekly micro-articles about copywriting, content marketing, and psychology.

It's also a direct-response copywriting and content marketing agency that ships clear, concise words that sell.

Click the link below to learn more.

The folks at Penguin Random House are enjoying 𝘛𝘩𝘦 𝘉𝘰𝘰𝘬...

You may, too, especially if you're interested in #copywriting, #advertising, or #marketing. Click "Visit my store" to order the first-edition paperback, or start reading instantly on Kindle. 

Enjoy! Have FUN reading ;)

On long copy, short copy, and no copy: 

Enjoy this excerpt from 𝘝𝘦𝘳𝘺𝘎𝘰𝘰𝘥𝘊𝘰𝘱𝘺: 𝘛𝘩𝘦 𝘉𝘰𝘰𝘬 :)

#copywriting 
#marketing
#creativity

𝙥𝙨𝙨𝙩... click "Visit my store" above to view 𝘛𝘩𝘦 𝘉𝘰𝘰𝘬

[VeryGoodCopy] On long copy, short copy, and no copy:

"No sentence can be effective if it contains facts alone," said copywriter Eugene Schwartz. "It must also contain emotion, image, logic, and promise." 

This quick, 493-word chapter from 𝘝𝘦𝘳𝘺𝘎𝘰𝘰𝘥𝘊𝘰𝘱𝘺: 𝘛𝘩𝘦 𝘉𝘰𝘰𝘬 uses examples to break down this axiom. 

Enjoy!

#copywriting
#marketing
#creativity

𝙥𝙨𝙨𝙩... click "Visit my store" above to view 𝘛𝘩𝘦 𝘉𝘰𝘰𝘬

[VeryGoodCopy] Writing better headlines:

A couple days ago I shared a few links to some of my long-er writing on HubSpot, and this piece—about my #copywriting "Mind Movie" method—was the most popular by far...

Inside, I break down one of the most-shared articles I've ever written, systematically explaining the approach I used to create profoundly vivid and emotional imagery (in remarkably few words). 

Enjoy!

#storytelling
#marketing
#creativity

𝙥𝙨𝙨𝙩... Three people who 🔁 Repost this will win a signed copy of 𝘝𝘦𝘳𝘺𝘎𝘰𝘰𝘥𝘊𝘰𝘱𝘺: 𝘛𝘩𝘦 𝘉𝘰𝘰𝘬

[VeryGoodCopy] The "Mind Movie" Method:

Marketing isn’t medicine. It’s not life or death. It’s okay to get it wrong. 

Failing often, in fact, is encouraged:

"Failing often,” said copywriter Eugene Schwartz about his craft, “and testing big differences shows you are trying hard enough."

Let’s break this down. 

#copywriting
#marketing
#creativity

Enjoy!

𝙥𝙨𝙨𝙩... click "Visit my store" above to view 𝘝𝘦𝘳𝘺𝘎𝘰𝘰𝘥𝘊𝘰𝘱𝘺: 𝘛𝘩𝘦 𝘉𝘰𝘰𝘬

[VGC Micro-Lesson] Trying hard enough (as a copywriter):

A few months ago, I partnered with HubSpot, joining their "Creators" program. My column, 𝘖𝘯 𝘊𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘪𝘯𝘨, is about thinking and writing in this remarkable line of work. So far, I've published three long-form essays. If you like my "micro-lessons," I think you'll enjoy these long-er pieces, too...

They're not as short as my typical writing, but they're every bit as concise: 

𝗢𝗻 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗮 𝗧𝗮𝗴𝗹𝗶𝗻𝗲 (𝗮𝗻𝗱 𝗣𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝗜𝘁, 𝗧𝗼𝗼):
[1355 words]
Read now or bookmark it for later → https://lnkd.in/gaPQg47C

𝗧𝗵𝗶𝘀 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲 𝗧𝘂𝗿𝗻𝘀 𝗬𝗼𝘂𝗿 𝗖𝗼𝗽𝘆 𝗜𝗻𝘁𝗼 𝗮 “𝗠𝗶𝗻𝗱 𝗠𝗼𝘃𝗶𝗲”:
[2209 words]
Read now or bookmark it for later → https://lnkd.in/gjmdBWQr

𝗧𝗵𝗶𝘀 𝗙𝗼𝗿𝗺𝘂𝗹𝗮 𝗖𝗮𝗻 𝗖𝗿𝗲𝗮𝘁𝗲 𝗜𝗿𝗿𝗲𝘀𝗶𝘀𝘁𝗶𝗯𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴:
[1414 words]
Read now or bookmark it for later → https://lnkd.in/gcfUnWFS

#copywriting
#marketing
#creativity

Enjoy!

This might take a few minutes to read, but it breaks down a storytelling technique that could forever change how you write ads and compel people.

Please, enjoy this excerpt from 𝘝𝘦𝘳𝘺𝘎𝘰𝘰𝘥𝘊𝘰𝘱𝘺: 𝘛𝘩𝘦 𝘉𝘰𝘰𝘬 ↴

#copywriting 
#marketing
#creativity

𝙥𝙨𝙨𝙩... click "Visit my store" above to view 𝘛𝘩𝘦 𝘉𝘰𝘰𝘬 on Amazon

(from VGC: The Book) Writing immersive stories:

Hey folks, I recently partnered with HubSpot to write a new column: 

| 𝘖𝘯 𝘊𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘪𝘯𝘨 |

Click "View my blog" above to read my latest essay: 𝗧𝗵𝗶𝘀 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲 𝗧𝘂𝗿𝗻𝘀 𝗬𝗼𝘂𝗿 𝗖𝗼𝗽𝘆 𝗜𝗻𝘁𝗼 𝗮 “𝗠𝗶𝗻𝗱 𝗠𝗼𝘃𝗶𝗲” 

Enjoy!

#copywriting
#marketing
#creativity

[VeryGoodCopy] The time I didn't get hired at HubSpot:

On imposter syndrome:

Enjoyyy. 

#copywriting
#marketing 
#creativity

𝙥𝙨𝙨𝙩... click "Visit my store" above to view 𝘛𝘩𝘦 𝘉𝘰𝘰𝘬 on Amazon

(from VGC: The Book) Imposter syndrome:

The inner drama of copywriting:

Enjoy!

#copywriting
#marketing
#creativity

𝙥𝙨𝙨𝙩... click "Visit my store" above to view 𝘝𝘦𝘳𝘺𝘎𝘰𝘰𝘥𝘊𝘰𝘱𝘺: 𝘛𝘩𝘦 𝘉𝘰𝘰𝘬

[VGC Micro-Lesson] The inner drama of copywriting:

Attention alchemy: 

#copywriting 
#marketing
#creativity

𝙥𝙨𝙨𝙩... click "Visit my store" above to view 𝘝𝘦𝘳𝘺𝘎𝘰𝘰𝘥𝘊𝘰𝘱𝘺: 𝘛𝘩𝘦 𝘉𝘰𝘰𝘬

[VeryGoodCopy Micro-Lesson] Attention alchemy:

Noticing: 

#copywriting 
#marketing 
#creativity 

Enjoy!

𝙥𝙨𝙨𝙩... click "Visit my store" above to view 𝘛𝘩𝘦 𝘉𝘰𝘰𝘬 on Amazon

(from VGC: The Book) Noticing:

Copywriters, lean into ~this~ when doing your research...

Enjoy!

#copywriting
#marketing
#creativity

𝙥𝙨𝙨𝙩... click "Visit my store" above to view 𝘝𝘦𝘳𝘺𝘎𝘰𝘰𝘥𝘊𝘰𝘱𝘺: 𝘛𝘩𝘦 𝘉𝘰𝘰𝘬

[VeryGoodCopy] Person(a):

One of the most talented creative directors I know is Garrett Forbes

I've since sunset VGC Plus, but when I was working on it a few years ago, I gave him some images from my newsletter and asked him to make a promo video—and he went ahead and casually created THIS

In case you ever need a CD, connect with the hugely talented and inappropriately humble Garrett Forbes

#creativity 
#design 
#alsojustasuperniceguy

Taplio

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