🇺🇦 Eddie Shleyner's Linkedin Analytics

Question: "Couldn't AI just write my landing page for me?" Answer: When you access the resources and methodology inside Transformational Landing Pages—the proven system and rules; the unique wireframes and templates and examples—you should, I think, use AI as an aid (and I can show you exactly how to do this safely and reliably during a Private Working Session). However, I don’t recommend completely outsourcing your copywriting and, more importantly, thinking to an LLM. Mainly because when you shortchange any intellectual work—especially something as technical as advertising—you miss out on the process, which is inherently illuminating: “The various byproducts of the copywriting process,” said Ogilvy vice chairman Rory Sutherland, “may be in fact more valuable than running the ad when it finally emerges.” It’s hard to measure a copywriter’s creative process, so it’s easy to disregard its value. It’s easy to label human thoughtfulness—all the time and energy it demands—unnecessary or even obsolete in the face of a tool that seems to magically leapfrog the stages between an idea and an ad. But while AI's eye-popping speed makes it feel efficient, it’s actually most often counterproductive because the instantaneity of LLM writing makes poor and half-baked ideas tidy enough to appear passable. So while AI should be involved, the onus is still on you to be the discerning authority, the purveyor of taste and quality and resonance, something TLP will help you develop. This training is designed to teach you things about your market, product, and offer that will change your perspective (and advertising performance) in a potentially invaluable way. TLP blends proven direct-response principles with my own unique, hard-earned landing page techniques, structure, and design. Plus, it's interactive and remarkably practical, so you will have a ready-to-test page at the end of the training. Will it take seconds to assemble? No, but then it really shouldn't... Creating any ad (especially a high-stakes landing page) should be a thoughtful, deliberate, human-led process—and thousands of copywriters, marketers, and entrepreneurs have already used TLP to tap into it. If this feels right to you, then I invite you to dramatically improve your skills, intuition, confidence, and conversion rate inside Transformational Landing Pages. Both the video training and corresponding live consult are 50% off for only a few more hours. #copywriting #marketing #creativity

Writers, marketers, designers, creative folks everywhere: Please, enjoy (and feel free to 🔁 repost if you think it can help your people). #copywriting #marketing #creativity

Two article headlines. No context. Which one sounds more compelling to you? Which one are you more likely to click: ——— a) Copywriters are moving forward: b) This intense feeling copywriters are feeling: ——— Feel free to share your reason(s) in the comments 🙏🏼 Thank you! #copywriting #marketing #creativity

Please, enjoy (and feel free to 🔁 repost if you think it can help your people). #copywriting #marketing #creativity

Try writing "incomplete headlines" today... Copywriter Joe Sugarman wrote headlines that were so short, they often felt incomplete: ✓ “Hungarian Conspiracy” ✓ “Mail Order Mansion” ✓ “Gold Space Chains” ✓ “Magic Baloney” ✓ “Pet Plane” ✓ “HOT!” He did this intentionally, to create momentum. An ultra-short headline moves The Reader into the next line almost automatically, which, according to Sugarman, is the goal: “The sole purpose of the first sentence in an ad,” he said, “is to get you to read the second sentence. Nothing more, nothing less.” The headline below—“Vision Breakthrough”—was Sugarman’s most successful. It started the ad that sold an astounding 20 million BluBlocker sunglasses. #copywriting #marketing #creativity

Copywriting is a critical sales lever. Of course it is. But the best marketers are, first and foremost, students of the MARKET: "Your ad always begins with your market..." said #copywriting great, Eugene Schwartz. "The power, the force, the overwhelming urge to own that makes #advertising work, comes from the market itself, and not from the copy." yeh? 🍪