🇺🇦 Eddie Shleyner

VeryGoodCopy

"One of the best copywriting blogs around." 
- Wistia

"One of the content marketing industry's best copywriters." 
- HubSpot

VeryGoodCopy.com is a blog about the art and science of written persuasion. Over 60K people subscribe to receive weekly micro-articles about copywriting, content marketing, and psychology.

It's also a direct-response copywriting and content marketing agency that ships clear, concise words that sell.

Click the link below to learn more.

Founder

Boston University

Guest Lecturer

Ramp

Copywriting Consultant

Gong

Drift

Help Scout

Whereby

HubSpot

I'm regularly published on HubSpot, which maintains the most popular marketing blog on the web. I write about Copywriting, Digital Marketing, and Productivity, mostly.

You can visit my HubSpot Author Page using the link below:

Columnist

Hootsuite

I contribute weekly articles about social media strategy and execution.

Forbes

Contributing content about copywriting and marketing.

Contributing Writer

Founder of VeryGoodCopy.com, essayist

Hey there, I’m Eddie 👋

I’m a copywriter, content marketer, and the founder of VeryGoodCopy.com, where I publish “micro” essays, interviews, and courses about copywriting and creativity. 

Enjoy!

"One of the best copywriting blogs around." 
- Wistia

"One of the content marketing industry's best copywriters." 
- HubSpot

VeryGoodCopy.com is a blog about the art and science of written persuasion. Over 53,000 people subscribe to receive weekly micro-articles about copywriting, content marketing, and psychology.

It's also a direct-response copywriting and content marketing agency that ships clear, concise words that sell.

Click the link below to learn more.

Copywriters: an ad needs words to be effective.

LEGO: copywriting is more about ideas than it is about writing.

The time I didn't get hired at HubSpot:

#copywriting
#marketing
#creativity

Enjoy!

𝘗𝘴𝘴𝘵... coming soon ↴
𝙑𝙚𝙧𝙮𝙂𝙤𝙤𝙙𝘾𝙤𝙥𝙮: 𝙏𝙝𝙚 𝘽𝙤𝙤𝙠 → verygoodcopy.com/book

VeryGoodCopy Micro-Essay:

Horrible, horrible copy:

#copywriting
#marketing
#creativity

𝘗𝘴𝘴𝘵... coming soon ↴
𝙑𝙚𝙧𝙮𝙂𝙤𝙤𝙙𝘾𝙤𝙥𝙮: 𝙏𝙝𝙚 𝘽𝙤𝙤𝙠 → verygoodcopy.com/book

Art vs Copy:

#copywriting
#marketing
#creativity

𝘗𝘴𝘴𝘵... coming soon ↴
𝙑𝙚𝙧𝙮𝙂𝙤𝙤𝙙𝘾𝙤𝙥𝙮: 𝙏𝙝𝙚 𝘽𝙤𝙤𝙠 → verygoodcopy.com/book

VeryGoodCopy Micro-Essay

How to write immersive stories:

#copywriting
#marketing 
#creativity 

Enjoy!

𝘗𝘴𝘴𝘵... coming soon ↴
𝙑𝙚𝙧𝙮𝙂𝙤𝙤𝙙𝘾𝙤𝙥𝙮: 𝙏𝙝𝙚 𝘽𝙤𝙤𝙠 → verygoodcopy.com/book

How to make your copy feel more real and compelling:

#copywriting
#marketing
#creativity

Enjoy!

𝘗𝘴𝘴𝘵... coming NEXT MONTH ↴
𝙑𝙚𝙧𝙮𝙂𝙤𝙤𝙙𝘾𝙤𝙥𝙮: 𝙏𝙝𝙚 𝘽𝙤𝙤𝙠 → verygoodcopy.com/book

Doing this ~may~ triple your ad's response:

#copywriting
#marketing
#creativity

𝘗𝘴𝘴𝘵... coming soon ↴
𝙑𝙚𝙧𝙮𝙂𝙤𝙤𝙙𝘾𝙤𝙥𝙮: 𝙏𝙝𝙚 𝘽𝙤𝙤𝙠 → verygoodcopy.com/book

If your copy is interesting, the length is irrelevant.

#marketing

Twelve thoughts: 

1) I tend to write better when I’m emotional.
2) At a certain level, we are all the same.
3) You cannot force the market.
4) You can force good ideas, or…
5) If you have time, you can let good ideas come to you.
6) Write to get ideas, not to express them.
7) Recording your ideas immediately is a failsafe.
8) Having faith is part of the process.
9) Creativity is a lifestyle.
10) Following directions is rejuvenating.
11) Our brains think in images, not words.
12) There is no substitute for writing every day.

If you're interested, I explain each one below ↴

Enjoy!

#copywriting
#marketing
#creativity

𝘗𝘴𝘴𝘵... coming soon ↴
𝙑𝙚𝙧𝙮𝙂𝙤𝙤𝙙𝘾𝙤𝙥𝙮: 𝙏𝙝𝙚 𝘽𝙤𝙤𝙠 → verygoodcopy.com/book

Re-branding:

#copywriting
#marketing
#creativity

Enjoy!

𝘗𝘴𝘴𝘵... coming soon ↴
𝙑𝙚𝙧𝙮𝙂𝙤𝙤𝙙𝘾𝙤𝙥𝙮: 𝙏𝙝𝙚 𝘽𝙤𝙤𝙠 → verygoodcopy.com/book

[Take the weekend:]

"Never send a letter or a memo on the day you write it,” said copywriter David Ogilvy. “Read it aloud the next morning,” he said, “and then edit it."

Because it’s easy to get too close to your writing, too familiar and comfortable. Distance yourself from your work to regain objectivity, to ensure your message is accurate, and clear.

Take the weekend.

Leave the words. They’ll be there when you’re back, unchanged.
But you — your attitude, your perspective — will be different.

And this will make a difference.

#copywriting
#marketing
#creativity

𝘗𝘴𝘴𝘵... coming soon ↴
𝙑𝙚𝙧𝙮𝙂𝙤𝙤𝙙𝘾𝙤𝙥𝙮: 𝙏𝙝𝙚 𝘽𝙤𝙤𝙠 → verygoodcopy.com/book

“Sometimes,” said #marketing great, Jay Abraham, “the best copy to sell a horse is HORSE FOR SALE.”

Sometimes, it’s OK to keep things simple, to avoid a clever turn of phrase. 

Sometimes — often, even — a clear, concise, targeted offer presented at the right time is more than enough to compel action. 

yeh?

How to get anyone's attention:

#copywriting
#marketing
#creativity

Enjoy!

𝘗𝘴𝘴𝘵... coming NEXT MONTH ↴
𝙑𝙚𝙧𝙮𝙂𝙤𝙤𝙙𝘾𝙤𝙥𝙮: 𝙏𝙝𝙚 𝘽𝙤𝙤𝙠 → verygoodcopy.com/book

Thank you to Elie and everybody else in the #copywriting and #marketing communities who sent me the most encouraging notes and comments as I've been working through my book. It's been a hard project — much more difficult than I anticipated — and y'all have moved and motivated me beyond measure. 

I'm very lucky to have your support 🥲

For the interested... it's nearly done, coming this May: verygoodcopy.com/book 🙌🏼

I love how I sat down last week and just casually planned to knock out the preface of my book in, like, a few hours and it’s still not fokkin done

Taplio

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Want to drive more opportunities from LinkedIn?

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