Guillem Oliva de Fuenmayor's Linkedin Analytics

I’ve spent the last 6 years in the DTC space. → Built an eCommerce store → Started an online undergrad academy → Helped enterprises act more like digital native brands at McKinsey → Lead expansion for a MarTech startup 1 thing I’ve learned in this process: the DTC world is shifting. Acquisition is becoming more expensive and retargeting is less effective. The ( CAC : LTV ) conversation needs to shift accordingly. The only way to keep a healthy growth as you pour money into CAC is to increase LTV. The best way to increase LTV is direct marketing. Email + WhatsApp = $$$ Now I share everything I’m learning to help brands grow their revenue the smart way. → Taking control of their distribution. → Owning their audience. → Making money. If you want to learn everything I know about growing your DTC Brand: FOLLOW ME ON LINKEDIN I share everything I’ve learned in daily actionable tips.