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The #1 reason why eCommerce businesses are reaching their growth plateau. Everyone is doing the same thing in digital marketing: Pushing traffic to products and trying to convert every customer. However, this only leads to increased costs rather than more customers, as it's now easier than ever to start a webshop and reach people quickly through digital advertising or social media. This means that new competitors will soon become a threat. Making it necessary to take action and change the old system to grow because it no longer works. What is needed is a smart way of organizing digital marketing around the conversion funnel. “Ok, where do I start” I can hear you think. Don’t worry, because I have an approach to this. I’ve called it the Flywheel Funnel Framework. It works like this: 1. Increase the customer value first 2. Start reducing the cost of acquisition 3. Scale by targeting the right customers By systemizing all three, a "flywheel" effect will occur. Returning you to the growth numbers you were used to. Want to learn more? Send me a direct message.
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