Michel Brok 🎯

Team6

Team6 helps companies that want to grow their business by getting the right content to the right people in the right channels. We simplify the process around content creating and connect technology and data so that business owners and marketers can focus on delivering value trough content instead of worrying about the process and technology.

Founder

AldrichX

AldrichX is a data-driven marketing agency that helps 6+ figure fashion eCommerce brands to grow their business whilst they can keep focussing on building their brands.

Co-Founder

Danone

Leading 2nd Digital Transformation wave of the Dutch CBU for all Danone brands (dairy, plant based, medical & baby). Build the data foundation to take better decisions and actions to drive business value for the CBU.  

* Developed the data strategy and roadmap together with senior management
* Build the cross-functional data team overseeing data analytics, data science, architecture and platform
* Managed the local data platform and architecture (Azure) implementation
* Managed the integration of all digital channels in Azure data lake
* Delivered 3 use cases: customer 360 together with CDP, Marketing Mix Modeling & MROI (causal attribution)

Head of Data

Leading the Digital Transformation for the Benelux BU with focus on improved customer experience. 

* Building the digital environment and BU digital capabilities
* Transforming marketing strategy and operating model
* Shape and build the marketing technology stack, integrate within marketing operations
* Delivering and activation of digital products & services
* Leading design, experience, digital product & engineering teams

Head of Digital

E.ON

Responsible for e-commerce and digital marketing for the residential, SME market and large enterprises.

* Development and implementation of the digital transformation roadmap for the Benelux cluster
* Development and execution of the digital marketing & e-commerce strategy to drive brand awareness, customer acquisition, retention and NPS 
* Marketing technology: implementation of the Adobe CMS and migration existing digital platform, implementation of the customer self-service portal and connection between digital platform and SAP
* Management and optimization of traffic channels  SEA, SEO, affiliates, retargeting campaigns, display advertising and online partners
* Management and optimization of webconversion with A/B testing, data analytics and UX-optimization
* Implementation of the E.ON self service portal to increase self service and drive NPS and decrease costs
* Implemented Lean wow and performance driven mindset
* Managing and coaching multi-disciplinary online team (4 fte)
* Operational excellence day-2-day optimization working method

Team Manager Online Marketing

Essent

Responsible for online sales and lead generation for residential and SME market.

	Defined and implemented annual online sales plan, defined targets, budgets and weekly sales forecast
	Accelerated performance based sales & lead generation by optimize traffic sources (display advertising, SEA, SEO, affiliates) and CRO for Essent.nl. Managed referral and price comparison websites
	Implemented marketing campaigns ATL/BTL in online channels in collaboration with marketing and sales department 
	P&L responsible for digital sales

Digital Marketing Manager

Tribal

Helping clients driving business growth with developing and executing online marketing strategy focussed on increasing website traffic and conversion optimization.   

	Development and implementation of new online advertising campaigns to increase numbers of leads and / or sales
	Managed and optimized existing SEA and SEO campaigns
	Aligned projects with usability and web analytics experts 
	Evaluated campaigns by analysis with Google Analytics
	Reporting to customers and team lead

Online Marketing Consultant

Lensvelt Medical

Improving company awareness and developing customer service proposition to support customer acquisition and relationships.


	Development and implementation operational marketing plan
	Coordinated and implemented marketing activities such as product / price promotions, trade fairs, managed and implemented online advertising campaigns, website optimization and e-mail marketing
	development of services products and related concepts and responsible for activation via website, sales channel and fairs

Marketing Specialist

The Data-Driven Marketer for Fashion eCommerce brands. I help fashion owners to break 7 figures with data-driven growth systems.

The #1 reason why eCommerce businesses are reaching their growth plateau.

Everyone is doing the same thing in digital marketing:

Pushing traffic to products and trying to convert every customer. 

However, this only leads to increased costs rather than more customers, as it's now easier than ever to start a webshop and reach people quickly through digital advertising or social media. 

This means that new competitors will soon become a threat.

Making it necessary to take action and change the old system to grow because it no longer works. 

What is needed is a smart way of organizing digital marketing around the conversion funnel.

“Ok, where do I start” I can hear you think.

Don’t worry, because I have an approach to this. 

I’ve called it the Flywheel Funnel Framework.

It works like this:

1. Increase the customer value first
2. Start reducing the cost of acquisition
3. Scale by targeting the right customers

By systemizing all three, a "flywheel" effect will occur.

Returning you to the growth numbers you were used to.

Want to learn more?

Send me a direct message.

6 things I learned as a freelancer in digital marketing.

1/ Understand the problem as quick as possible.

2/ Find out your budget and who you pay for what.

3/ Visualize the digital marketing funnel and build your plan from there.

4/ Make friends with the IT and data departments.

5/ Get the reporting right, check tagging and plan weekly progress meeting. 

6/ Simplify the digital marketing process to deliver and optimize and start executing fast.

What would you add?

P.S. what is your Friday drink?

 #digitalmarketing #freelancer

Technology decisions should always come back to one single thing which is not about the technology itself.

How does it amplify what you stand for as a brand?

And how do you:

> Make it cheaper
> Create more choice
> Make it more convenient
> Let them make better decisions

The function of technology should always be at the heart of your brand promise.

Marketing ❤️  Technology

#marketing #brand #technology 

A fashion retailer told me they don’t want to spend money on data because their money comes from creativity.

I asked about the ROI of creativity.

He couldn’t tell 😂 

Enjoy your day folks!

#fashionmarketing  #datadrivenmarketing 

The #1 reason eCommerce companies aren’t growing anymore.

They are using the same digital marketing funnel as the competitor does, the only ones getting richer are Google and Facebook.

Because everyone looks for that customer that wants to buy directly.

But the market gets crowded and the cost of getting reach and visitors are going up but your customer won’t bring in more money do they?

How to get out of this nasty situation?

By organizing your digital marketing funnels for growth.

What you need to do is to ‘flip’ it.

Instead of pushing more traffic for conversion, you do this:

1 / Systematically increase the customer lifetime value
2 / Systematically increase the conversion rate
3 / Scale traffic when you are ready for it

I’ve called this approach the Flywheel Funnel.

Using the Flywheel Funnel is not only beneficial to your bank account, but you will also outsmart the competition and this time it’s you laughing at Facebook and Google instead of the other way around.

===

Curious about the Flywheel Funnel?

I have created a framework that helps to implement the method.

Send me a DM with ‘FLYWHEEL’.

P.S: you probably wonder why I'm making a fool of myself with my picture, but I was actually in the military and as everything gets a little boring on Linkedin time for a bit less serious approach.

#digitalmarketing #ecommerce #growth 

Many marketers believe that technology and marketing are two separate worlds.

But customers notice when they aren't treated together.

Resulting in a bad customer experience.

As a society, we have embraced technology to make our lives easier, more fun, and more efficient.

Therefore, we must treat marketing and technology as one.

Involve your tech team from the outset.

And make together one product that delivers an outstanding customer experience🙂

#marketing #customerexperience #technology 

I’ve studied the funnels of some of the biggest Linkedin creators and this is what I found out.

They all have the same funnel but missing the most important step.

Activating to buy.

It is remarkable how much value they give away without creating an urgency to take action.

You are not ‘salesy’ when you guide customers from knowledge to take action.

You could call it sales, I would call it helping them to get somewhere.

#salesfunnel #digitalmarketing 

10 signs that you are working with the right digital marketing agency:

1. They come with new targets every period to improve themselves

2. They have planned meetings with data & it teams without asking

3. They are asked by your management team to show their work

4. They don’t send you an invoice after 5 minutes on the phone

5. They have industry experts that understands your business

6. They are willing to cooperate with other agencies you work with

7. They ask you if they can interview some of your customers

8. They don’t change people on the account every 3 months

9. They arrange knowledge sessions to keep you up to date 

10. They still do their best after the ‘honeymoon’ period

What would you add?

 #digitalmarketing #datadrivenmarketing #ecommerce

You doubt if you are doing the right things in digital marketing because everyone says something different. 

Organize your digital marketing approach more efficiently by using a digital marketing funnel. 

6 funnels you can use to make the right choices and reach your business goals more efficiently.

Let me know what your thoughts are!

#digitalmarketing #funnelmarketing #ecommercemarketing 

If you can’t be consistent with content then it makes no sense to do digital marketing.

Because younger generations grow up seeing something new every 4 seconds.

That influences our expectations when we engage with brands.

There is no other option than to embrace it and build a content ‘engine’ to keep your audiences engaged.

This is how:

1 / Understand what your customer is trying to solve
2 / Map out the ‘key moment’ important to them
3 / Understand which channels they are using
4 / Decide on the formats needed 
5 / Start executing fast 

It's an investment you can't go wrong with.

I'll promise you.

#digitalmarketing #ecommerce  #contentmarketing 

It’s easy to get frustrated when the advertising ROI starts to decrease so you change the agency because it feels like the right thing to do.

But that feeling is only temporary.

Because the ‘ROI’ problem goes beyond managing the ad accounts.

Advertising won’t fix:

> a solution that is not relevant
> a message that doesn’t resonate
> a brand that doesn’t look for them

Send your marketing teams back to the drawing board when your click costs increase.

The ‘good’ feeling of a new agency only lasts for a short period.

#marketing #brand #advertising

After 15 years in digital marketing, there is still one problem that isn’t solved by the techies.

And honestly, I don’t think we ever will.

Because we still don’t really know what works in digital marketing.

Should we give up?

I don’t think we should. 

Personalization is the next wave of digital transformation.

Knowing what works in digital marketing becomes a need for the customer instead of being misused for 'spamming'. 

I still dream of that omnichannel 360 customer view.

When the customer is ready for it, the time will come. 

#digitalmarketing #digitaltransformation #personalization 

The 16 mistakes I made in 16 years of digital marketing.

Altough digital marketing is about technology, my biggest learning is that it always come back to ‘people’.

If the people don’t know how to use it and the customer isn’t ready for it, it won’t work.

Let me know what you would add in the things I could learn in the next 16 years 😉.

 #digitalmarketing #ecommerce #learning

Making technology decisions when starting your own business is a pain in the ass.

That's why you should pick 1 funnel and automate it from the start. 

5 examples of sales funnels and how to automate:

1: Convert to e-mail newsletter
2: Convert to webinar
3: Convert to a meeting
4: Convert to a leadmagnet
5: Convert to training

Let me know which one you have missed!

#business #technology #sales 


If you sell enough with 1 channel, 1 message and 1 offer then you don’t need a funnel.

For others that don’t sell toilet paper during a pandemic, you know what to do.

Creating a funnel starts with defining where your customer is compared to the problem you solve. 

Because selling too early and ‘market’ your solution too long leads to frustration only.

Start creating a funnel with these 5 questions:

1. Prospects not aware of the pain: 
--> don’t go there

2. Prospects aware of the pain 
-->  give context and solutions

3: Prospects know the solution: 
--> explain the benefits of your solution

4. Prospects are aware of your solution:
--> show case studies and testimonials

5. Prospects have good knowledge of your solution:
-->  create urgency and use an incentive

Let me know your thoughts 😀 

#digitalmarketing #funnelmarketing #salesfunnel 

Taplio

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