Advantien

Advantien provides implant revenue management and supply chain optimization support to Ortho/Spine Ambulatory Surgery Centers (ASCs) - without impacting surgeon choice. 

Our program can help you:

• Reduce implant costs from 10-30% from current vendors.
• Drive implant profits on average $100-200K per $1M of implant spend.
• Reduce AR by 14 days or more through streamlined processes, significantly improving cash flow.

Curious how much you could save on your implant spend? 

Request a complimentary, no-obligation Implant Spend Analysis here: https://advantien.com/free-implant-spend-report/

Based on your historical data, our report will capture how to manage your costs effectively and increase profits from your orthopedic and spine implants.

• Historical Data Analyzed
• Implant Cost Savings Suggestions
• Identify Profit Opportunities

Chief Revenue Officer (CRO)

TheSchuck.Agency

• Created and executed a marketing strategy that resulted in 258% sales growth for an established company through database optimization, restructuring inbound marketing process, and implementing data-driven cold outreach campaigns.

• Created and executed a digital marketing strategy for an e-commerce company that increased lead conversion 400%, increased average order value (AOV) 7%, and increased revenue 30% while slashing marketing spend 40% in my first 90 days.

•Performed fractional CRO duties for a healthcare company that involved managing 3 external agencies, in-house marketing staff, building out a remote sales team, and was promoted to Interim-CEO in six months.

• Added in an additional $12 million in revenue in three years to DTC apparel manufacturing company by securing key partners and brand licensing deals.

• Optimized, A/B tested, and established the best practices for email outreach campaigns for organizations such as Harvard University, University of California, and American University that improved higher education application rates by 15% during the pandemic.

• Crafted and executed a paid traffic ad campaign for the largest no-kill animal shelter in the US non-profit that resulted in an 18.32% CTR and 1583% ROAS for their donation drive.

• Designed and implemented digital marketing training programs responsible for educating 900+ real estate agents on building a personal brand, leveraging social media for lead generation, and marketing automation.

• Successfully built and managed a six-person marketing team executing organic inbound marketing, go-to-market (GTM) strategy, inbound marketing, content creation, paid traffic campaigns, influencer marketing, and earned media for a $40B international company; securing a 12-month contract extension after a 90-day evaluation period.

Founder & Fractional CRO/CMO

glamaLIFE Media

* Speaker/Panelist for business conferences such as SXSWi, Disney Social Media, and MomCom.
* Freelance Writer and hired Expert Contributor for Entrepreneur Magazine, StartupNation.com, and CBS television.
* Consult with small to mid-size companies regarding integrated marketing, work/life balance, and fostering entrepreneurial employees.
* Author of #42 Amazon ranked Women in Business book, The Working Mom Manifesto.
* Spokesperson for national brands such as Optimum Nutrition, Endomondo, and Premier Protein.
* Freelance Writer/Editor, glamaLIFE.com and WorkingMomManifesto.com
* Writer/Producer/Host branded web series, Fit and FearLESS Files.
* Guest Appearances on numerous local/regional news stations, Fox & Friends, Extreme Makeover: Home Edition, History Channel's Only in America, and Mom Life.
* Frequently contribute pro bono consulting to mom entrepreneurs and women in business.

Speaker, Advocate, and Author

Glamajama, LLC

* Created and successfully launched international childrens lifestyle brand sold at thousands of stores including key national retailers such as Target, JCP, Nordstroms, Barneys, Sears.
* Transitioned business model to secure brand licensing opportunities that added $12 million+ to company revenue.
* Hired and directly managed dynamic team of 6 employees, 3 international distributors, and 12 regional sales representatives.
* Identified and capitalized on market opportunities by leveraging technology, virtual work environments, and creative partnerships to access otherwise inaccessible resources.
* Created award-winning new media marketing campaign utilizing social media, video, and blogging to create 50,000+ online community.
* Utilized strong writing skills to create and execute publicity campaigns which resulted in celebrity following and frequent high profile media placements on Oprah, USA Today, Today Show, and more.
* Maintained Atlanta-based showroom, flagship retail store, and company warehouse while traveling extensively to trade shows and market centers to execute business development goals. 
* Developed business plan and operations procedures for managing company showroom, retail location, and company warehouse.
* Conducted and coordinated both domestic and overseas manufacturing in accordance with government and industry regulations regarding the manufacture, trade, and distribution of childrens apparel products.
* Analyzed in-house and external data to monitor sales and market position to continually improve existing business goals and initiate new market objectives.

CEO/Founder

Wachovia Securities, LLC

* Analyzed technical and complex financial data systems to identify investment opportunities and returns.
* Provided consultative and technical assistance services to plan, implement, and monitor client investment and retirement goals. 
*Prepared administrative reports, market studies, and specialized research projects as dictated by current headlines and market events.
* Researched market trends to identify timely and pro-active portfolio management options.
* Collected, organized, analyzed, and prepared financial reports in response to requests for information from clients, management, and regulatory staff.
* Responsible for writing business, technical, and financial reports to convey complex financial data to both clients and internal team members.
* Executed purchase/sale of stocks, bonds, and other securities on the customers’ behalf.
* Participated in reviews, inspections, and extensive training to ensure compliance with SEC protocols and documentation.
* Coordinated with outside agencies such as portfolio managers, hedge funds, and bond agencies to manage tiered investment portfolios.
* Fully registered with Series 7, 63, 65, and Life Insurance licenses.

Registered Financial Associate

Brown-Karhan Specialty Healthcare

* Coordinated medical care and therapy for post-acute and long-term brain injury patients and patients with complex psychiatric disorders such as schizophrenia, bi-polar, and autism.
* Evaluated medical care and patient mental health by collaborating with doctors, healthcare staff, therapists, and patient families to create detailed reports that documented findings and recommendations.
* Supervised and managed medication/treatment prescriptions for 40+ resident facility (Licensed CNA).
* Responsible for having in-depth knowledge of mental health diagnoses, treatment concepts, and goals for various therapies and psycho-pharmacological interventions. 
* Adept at identifying problems, evaluating alternatives, and negotiating with treatment providers and patient funding agencies to ensure optimal care for the resident.
* Provided education and training for policies, procedures, medical concerns, prevention measures, interventions, and follow-up care to direct care staff.
* Developed and implemented best practice policies for improving resident care and staff communications.
* Upheld strict compliance and documentation procedures for healthcare laws and regulations.
* Implemented service agreements within medical community focused on cost containment and added value for clients with limited funding.
* Delivered weekly presentations updating team regarding patient progress and treatment outcomes.
* Utilized strong communication and consultative skills to interpret complex medical information into actionable items for non-industry team members and resident families. 
* Developed excellent rapport with residents and their  families by showing genuine compassion and sincerity of purpose.

Psychiatric Case Manager

Chief Revenue Officer • Ortho ASC Growth Strategist • Fractional CRO/CMO • Author, The Working Mom Manifesto

"Heather helped me grow sales 10X in a few short months. If anything, my problem now is how to manage all the rapid new sales growth. In fact, I've already referred her to four different friends, and I've become yet another online commenter who raves about Heather Schuck. She's just that good." - Matt Sparks, CEO Pika.Life & Capital Toolbox.

"I had the pleasure of working with Heather to create a new sales funnel for my business, and was struck by how immediately she was able to dial in on what changes I needed to make in order to achieve my goals.  Working with her was fun, insightful and extremely helpful. I now feel very clear on what direction I need to take to optimize my lead generation." - Elyse Archer, Instant Impact 

"From the first strategy session, Heather Schuck’s marketing savvy and grounded approach to marketing put me at ease. The questions that Heather asks are insightful and based on her great depth of experience. Heather challenged me to see my business the way online customers see it. Heather’s unique ability is begin able to empathize with challenges while helping you spot the opportunities for growth and chart a clear path forward." - David Montesano, College Match

"Within 10 minutes, Heather had zeroed in on root-cause problems I’d been oblivious to for months. The marketing angle of my business has shifted to something far more intuitive and effective, and it’s all because of my work with Heather." Mason Engel, Founder

"You can be rich, or you can be happy...but not both."

When I was a young entrepreneur cracking my first million, I felt like I could have it all. I'd only do the work I loved, and the money would continue to flow. Sounds easy enough, right?

After sharing my overly idealistic mindset with a much more seasoned colleague, he quickly smirked at me and quipped, "You can be rich, or you can be happy...but not both."

The nerve! 🙄  I quickly blew him off as a jaded has-been and went on my merry way.

The following year was a dozy that tested my very being. During a particularly heated negotiation, I finally had that "a-ha" moment and understood what he was trying to warn me about.

The reality is that the more money we make, the more success we achieve and the more accolades we get...

The more we can't live without it.

Entrepreneurs are dopamine hunters at our core. We crave the next "high."

When that addiction goes unchecked, we can find ourselves in situations where that relentless pursuit of growth becomes our downfall.

Burn out. Sleepless nights. Relationships with our loved ones suffer. We lose touch with ourselves and the passion for our work that once ignited us.

We stop being happy with our work. We stop being happy with life.

And all the money in the world can't change that.

So what's the answer? How do you get back on track?

It's simple - redefine your definition of "rich."

For me, it's not all about the money...it's about the freedom my business provides.

Being mindful of that, I'm cautious about racking up needless overhead and over-committing to projects, and I protect my energy like it's liquid gold...because IT IS.

And guess what? By redefining my "rich," I've achieved my "happy" as well.

As your business grows, you WILL be challenged to make compromises that can throw you off balance.

However, if you are grounded on what "rich" means to you, you won't be tempted by money alone. You can be more objective about evaluating opportunities and stay true to yourself.

And that, my friends, is the key to happiness! 😉

Heather Schuck

Losing new hires is bad for business.

Psychometric assessments will reduce your attrition rates. 🤓

Here's an offer for some free advice......

If you would like to learn more about the Sova Assessment suite or our bespoke assessment service,

Book a short call with me here: https://lnkd.in/eccTWqZy

#psychometrics #personalityassessment #recruitment ✅

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