Purpose Made

Purpose Made is a dynamic, change-catalysing consultancy with an expertise in transformative organisational design. Since our inception in 2021, we have devoted ourselves to exceeding the mission of our clients, helping them surpass their own expectations in an ever-evolving global landscape. We are uniquely equipped to propel businesses to new horizons of growth, building structures that are not just responsive but resilient to change.

Our raison d'être is steeped in purposeful action and we are fiercely committed to empowering businesses to adapt, innovate, and flourish in a redefined global society. Our hallmark lies in our adeptness at crafting bespoke solutions, steeped in a thorough understanding of our client's purpose and the shifts in the societal fabric in which they operate.

We are Purpose Made, and we're not just about supporting businesses - we're about reinventing them to be future-ready. Through strategic foresight and a deep-rooted understanding of global trends, we aid organizations in navigating the uncharted waters of the post-pandemic world, turning potential roadblocks into stepping stones towards growth.

The world has changed, and with it, the rules of the game. But at Purpose Made, we're not just playing the game - we're reshaping it. Together, let's build the future of business.

CEO/Founder 

When I'm not immersed in the art of strategising and fostering collaborations, I curate and host, The Purpose Made Podcast. Our podcast stands as a beacon for inquisitive minds, serving as an incubator for the unexplored and untapped potential that dwells within every one of us. Our guests are as diverse as our listeners, ranging from groundbreaking entrepreneurs to avant-garde artists, innovative scientists to disruptive innovators from every corner of the globe.

Podcast Host

Childrens Author

I serve as a trusted advisor and conduit for investor relations, supporting a myriad of investors eager to navigate the dynamic landscape of the computer games industry. My expertise enhances their investment strategies, fostering prosperous growth in this exciting realm.

Games Industry Advisor/Investor Relations

Multiple 

Independent Advisory Board Member

Gratitude 🌱

Chief Purpose Officer

Freelance Senior Strategy, Operations and Risk Expert

AlterContacts

Local Interview Host

Electronic Arts (EA)

Head of Strategic Transformation & Growth

European Risk and Compliance Audit Manager

Senior Internal Risk and Compliance Auditor

Nestle

Nestle Global Audit - Senior Risk and Compliance Auditor 

Project Management and Consultancy roles from 2005 – 2012 included:
Capita: Project Management/Consultancy  
Oxfam: Advisory - FTT/Robin Hood Tax. 
Police: Consulting on proposed merger of Cumbria and Lancaster police forces coupled to performing 'best value' reviews for Cumbria Constabulary.
Aurecon: Consulting/Project Management of numerous green energy projects including the successful delivery of one of Australia's largest infrastructure projects. 
NHS – Project Management of a £11m new hospital (build and design) inc: Cockermouth and Cleator Moor Hospital/Health Centre builds.

SUMMARISED EARLIER CAREER

🔹 Global Strategy & Transformation Visionary | C-Suite Advisor | Futurist | Parentpreneurs

Welcome to my LinkedIn profile! I am Peter George Bell, a seasoned executive with over 18 years of expertise in steering global initiatives and leading strategic transformations across the gaming and digital landscapes. My career has been marked by significant achievements in organisational transformation, strategic brand activation, high-level advisory roles, and deep consumer engagement.

🌟 Professional Highlights:

> Founder and CEO of Purpose Made Ltd: Revolutionised digital transformation for a global clientele, crafting strategies that align consumer engagement with core brand values, resulting in an 86% YoY surge in consumer metrics.

> Strategic Transformations: Orchestrated financial turnarounds and strategic transformations, unlocking over $40M in value and leading 150+ professionals in global functions.

> Advisory and Consulting Roles: Collaborated with renowned entities like Nestlé S.A., Oxfam, Electronic Arts, the UK Labour Party, and Her Majesty's Government, providing bespoke strategies for organisational redesign and transformation.

🚀 Core Competencies:

Leadership in Transformation
Strategic Visioning and Planning
Brand Activation and Consumer Engagement
Cross-functional Team Leadership
Consumer Insights and Analytics
Global Operations Management
C-Suite Advisory

🌍 Global Mindset & Futurism:
I am driven by a purpose-driven strategy and a passion for leveraging futurism to guide organisations towards innovative and sustainable success. My diverse experience across multiple industries and my ability to adapt to rapidly changing environments makes me a valuable asset for any forward-thinking organisation.

✨ What I Bring to the Table:

A unique blend of technical proficiency, analytical skills, and a global mindset and expertise.
Proven track record in leading organisational transformation and digital innovation.
A strong passion for driving growth and fostering a culture of continuous improvement.

Let's connect and explore how we can drive transformative success together.

Just published a fascinating conversation with Peter Y. Levin, Co-Founder and MD of Griffin about the future of gaming and global entertainment. 

Here's what stood out:

The gaming industry isn't just growing - it's transforming culture. With 3.4 billion gamers worldwide (and growing to 5B+), we're seeing something remarkable: gaming is becoming the primary form of entertainment across generations.

Three key insights from our discussion:

1. The next wave of gaming innovation isn't coming from traditional markets. Peter shared how emerging regions like MENA and India aren't just consuming games - they're about to revolutionise storytelling through their unique cultural perspectives and narratives.

2. Smart money follows authentic leadership. Griffin's approach? Avoid hype cycles (VR, Metaverse) and focus on founders who deeply understand their markets. Fun fact: Pete actually hired a partner after playing Call of Duty with him during COVID - a six-month "interview" that revealed his leadership and character under pressure.

3. The future of transmedia isn't about exploitation - it's about celebration. The success of shows like Fallout comes from treating gaming IP with respect and bringing in creators who genuinely love the source material.

Most exciting takeaway? 

We're entering an era where gaming will bring global cultures closer together through shared interactive experiences and compelling storytelling. The next hill isn't just about reaching new technological heights – it's about having the courage to tell the stories that will define our generation and inspire the next.

Curious to hear your thoughts: What untold stories do you think could make for compelling games? 

Remember, the legacy we leave begins with the stories we choose to tell today. 

Enjoy!

🔗 Link to episode in comment. 

#GamingIndustry #DigitalEntertainment #Innovation #Leadership #GlobalGaming #Transmedia #Storytelling #Griffin #PurposeMade ‍‍#PurposeMadePodcast 

Lexi Monaghan | Emily Wang | Nicholas Tuosto | Phil Sanderson | Pierre-Edouard Planche 🎮 | Frankie Zhu | Ibrahim Hafeez | Seth Nutt | Daniel Wu | Stuart Nguyen | Swapan D. | Kavin Kasi | Jack Baldner | Chris Hollenbeck | Isaac Ruiz | Jennifer Mannion | Lindsay Krause | Aaron Loeb | Tim Bender | Abel M. | Alex Kamins | Douglas Bemis | Jessica Tams | Jim Huntley | Keyvan Peymani | Koh Kim | Mich Mathews-Spradlin | Chris Quaidoo | Michael Capps | Vic Bassey 

This podcast is produced by Purpose Made, empowering change through intentional leadership and shared knowledge.

Peter George Bell

Entrepreneur // X-EA / X-Nestlé / Founder of Purpose Made

In April, I was just another viewer mesmerised by Fallout's leap from pixels to prime. By December, I was sitting across from one of the visionaries who helped architect this world I love.

My discussion with Peter Y. Levin goes beyond just games and TV - it's about the art of building bridges between media, about seeing opportunities where others see barriers, and about what happens when creators dare to think differently around partnerships, IP and content to enable one of the most faithful adaptations ever made.

Click the link in the comments to watch the full episode, or search for the Purpose Made Podcast wherever you get your podcasts.

This is very much an episode for those curious minds keen to learn where games and entertainment is heading and how storytelling is evolving, one world at a time.

Enjoy!

Purpose Made Podcast | Griffin

3.4 billion people play games for an hour every day.

That's not the revolution.

When Peter Y. Levin started representing MMA fighters, he wasn't building a fighting empire.

He was learning to see around corners.

That same pattern recognition led him to become Disney Online's 18th employee and spot GameSpy before anyone understood why connecting players mattered.

While everyone chases VR dreams "five years away from being five years away," Peter's betting on something more fundamental: human stories.

He even found his next business partner during lockdown through Call of Duty sessions.

Six months of gaming became the world's most unconventional job interview.

But here's the real insight: While everyone's chasing the next big tech breakthrough, Peter's looking at the stories not being told.

It's about the 16-year-old in Dubai who wants to share her culture's 1000-year-old stories through game design.

It's about the developer in India who says, "I love this game. I just wish more people in the game looked like me."

The question isn't whether gaming will become the dominant storytelling medium of our time.

It already has.

The real question is: whose stories will shape the next generation?

When everyone else zigged toward better graphics,

Peter zagged toward better stories.

What will you see around the corner?

[Read the full story in this week's Before 5 on Friday →]

#Gaming #Innovation #Storytelling #Leadership

"A cup of coffee, as I like to say" - that's how Peter Y. Levin describes his first venture into the world of mixed martial arts, a seemingly unlikely

Open article: "A cup of coffee, as I like to say" by Peter George Bell • 7 min read

How does your current team reflect the vision of where your organisation is heading?


We're keen to answer the big questions of leadership, life, and running a successful business. 

This week's edition of "Before 5 on Friday" is focusing on the ability to achieve incredible business growth...by hiring the right people.

As always, we have some movie, music and podcast suggestions for the weekend. Let me know if you have any recommendations, as well as what you thought about mine.

Drop it in the chat or message me directly.

Stay present.

Pete.

#Leadership #TalentManagement #Mindset

Imagine this: You’re in the boardroom, presenting your company’s next big move. The numbers are solid, the projections are optimistic, and the strateg

Open article: Your Company is Only as Strong as…the People You Hire by Peter George Bell • 5 min read

Your Company is Only as Strong as…the People You Hire

Did Christmas change when you had children?


It certainly did for us - especially when we welcomed our twins.

Last year, they were merely crawling menaces. This year, they're a two-person demolition crew with matching festive jumpers and an uncanny ability to coordinate household destruction.

But I can tell you this - I wouldn't change it for the world.

This week's edition focuses on how Christmas has changed for us over the years, and I would love to read some of your family memories of the big day too.

What makes Christmas truly magical in your home?

Has it changed as the kids have got older?

#Christmas #Family #Values

(and why rules were made to be broken) When I wrote this, it was Saturday, November 30th. As I sit here, now December 6th, hitting publish, the old me

Open article: The messy magic of Christmas  by Peter George Bell • 5 min read

Are we settling for “good” when we could be great?


These past few weeks, I found myself drawn back into the morally complex world of “The Last of Us” series, rather than exploring the latest releases. This wasn't just nostalgia – it was a moment that finally crystallised the answer to a question that I've been wrestling with for a while now: In an industry capable of reaching billions, are we being bold enough with the stories we tell?

In my latest Before 5 on Friday newsletter, I explore the tension between commercial success and creative ambition. Drawing from Trip Hawkins' thought-provoking Games First Conference speech and my own fascinating conversation with Peter Y. Levin, I dive into:

🎮 Why the next frontier of gaming isn't just technological – it's narrative

🎮 How the lore of Africa and the Indian subcontinent could revolutionise our medium and the stories we tell

🎮 The opportunity to transform gaming from a products industry into a cultural driving force.

Why 2025 could be our industry's defining moment.

As LeVar Burton powerfully reminds us, "Storytelling is one of the primary building blocks of civilization." The question isn't just what stories are we choosing to tell? It’s also what stories do we need to tell?

I'm curious to hear your opinion: What stories do you think our industry has left untold? What narratives should we be exploring? And are the games we're creating today leaving a lasting legacy? 

#GamingIndustry #Storytelling #Innovation

Trip Hawkins made this intriguing statement at Supercell's Games First Conference. It's a sentiment that deeply resonates, especially in an industry t

Open article: "We creators take big leaps" by Peter George Bell • 6 min read

Before 5 on Friday...


I wanted to talk about:

> Child Poverty Prevention

> Inspiring and resilient leadership

> Free school meals

> Gambling reform

> What I think you could listen to over the weekend (if you can get a moment to yourself!)

...So I did!

As always, I'd love to get your thoughts on these conversations, so please feel free to comment or send me a DM if you'd like to take that topic into a coffee chat.

Stay present. Stay inspired. And remember: the right path isn’t always the easiest one.

#Podcast #ChildPoverty #Leadership

Leadership isn’t merely about addressing today’s crises; it’s about imagining a better tomorrow, and inspiring others to believe it’s within reach. Wh

Open article: Leadership: The Art of the Possible by Peter George Bell • 5 min read

Taplio

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