Purpose Made

Purpose Made is a dynamic, change-catalysing consultancy with an expertise in transformative organisational design. Since our inception in 2021, we have devoted ourselves to exceeding the mission of our clients, helping them surpass their own expectations in an ever-evolving global landscape. We are uniquely equipped to propel businesses to new horizons of growth, building structures that are not just responsive but resilient to change.

Our raison d'être is steeped in purposeful action and we are fiercely committed to empowering businesses to adapt, innovate, and flourish in a redefined global society. Our hallmark lies in our adeptness at crafting bespoke solutions, steeped in a thorough understanding of our client's purpose and the shifts in the societal fabric in which they operate.

We are Purpose Made, and we're not just about supporting businesses - we're about reinventing them to be future-ready. Through strategic foresight and a deep-rooted understanding of global trends, we aid organizations in navigating the uncharted waters of the post-pandemic world, turning potential roadblocks into stepping stones towards growth.

The world has changed, and with it, the rules of the game. But at Purpose Made, we're not just playing the game - we're reshaping it. Together, let's build the future of business.

CEO/Founder 

When I'm not immersed in the art of strategising and fostering collaborations, I curate and host, The Purpose Made Podcast. Our podcast stands as a beacon for inquisitive minds, serving as an incubator for the unexplored and untapped potential that dwells within every one of us. Our guests are as diverse as our listeners, ranging from groundbreaking entrepreneurs to avant-garde artists, innovative scientists to disruptive innovators from every corner of the globe.

Podcast Host

I serve as a trusted advisor and conduit for investor relations, supporting a myriad of investors eager to navigate the dynamic landscape of the computer games industry. My expertise enhances their investment strategies, fostering prosperous growth in this exciting realm.

Games Industry Advisor/Investor Relations

Childrens Author

Multiple 

Independent Advisory Board Member

Gratitude 🌱

Chief Purpose Officer

Freelance Senior Strategy, Operations and Risk Expert

AlterContacts

Local Interview Host

Electronic Arts (EA)

Head of Strategic Transformation & Growth

European Risk and Compliance Audit Manager

Senior Internal Risk and Compliance Auditor

Nestle

Nestle Global Audit - Senior Risk and Compliance Auditor 

Project Management and Consultancy roles from 2005 – 2012 included:
Capita: Project Management/Consultancy  
Oxfam: Advisory - FTT/Robin Hood Tax. 
Police: Consulting on proposed merger of Cumbria and Lancaster police forces coupled to performing 'best value' reviews for Cumbria Constabulary.
Aurecon: Consulting/Project Management of numerous green energy projects including the successful delivery of one of Australia's largest infrastructure projects. 
NHS – Project Management of a £11m new hospital (build and design) inc: Cockermouth and Cleator Moor Hospital/Health Centre builds.

SUMMARISED EARLIER CAREER

🔹 Global Strategy & Transformation Visionary | C-Suite Advisor | Futurist | Parentpreneurs

Welcome to my LinkedIn profile! I am Peter George Bell, a seasoned executive with over 18 years of expertise in steering global initiatives and leading strategic transformations across the gaming and digital landscapes. My career has been marked by significant achievements in organisational transformation, strategic brand activation, high-level advisory roles, and deep consumer engagement.

🌟 Professional Highlights:

> Founder and CEO of Purpose Made Ltd: Revolutionised digital transformation for a global clientele, crafting strategies that align consumer engagement with core brand values, resulting in an 86% YoY surge in consumer metrics.

> Strategic Transformations: Orchestrated financial turnarounds and strategic transformations, unlocking over $40M in value and leading 150+ professionals in global functions.

> Advisory and Consulting Roles: Collaborated with renowned entities like Nestlé S.A., Oxfam, Electronic Arts, the UK Labour Party, and Her Majesty's Government, providing bespoke strategies for organisational redesign and transformation.

🚀 Core Competencies:

Leadership in Transformation
Strategic Visioning and Planning
Brand Activation and Consumer Engagement
Cross-functional Team Leadership
Consumer Insights and Analytics
Global Operations Management
C-Suite Advisory

🌍 Global Mindset & Futurism:
I am driven by a purpose-driven strategy and a passion for leveraging futurism to guide organisations towards innovative and sustainable success. My diverse experience across multiple industries and my ability to adapt to rapidly changing environments makes me a valuable asset for any forward-thinking organisation.

✨ What I Bring to the Table:

A unique blend of technical proficiency, analytical skills, and a global mindset and expertise.
Proven track record in leading organisational transformation and digital innovation.
A strong passion for driving growth and fostering a culture of continuous improvement.

Let's connect and explore how we can drive transformative success together.

Why do the vast majority of the world's brands today fail to resonate? 



It’s because they shy away from taking risks. 

Content is often polished yet bland, leading us to swipe on without a second glance.

Yet true connection is forged when we see ourselves in the stories shared.

Shared experiences that reflect our own, and the emotions surrounding those experiences.

Take, for instance, SATISFY® Running's short film, 'I Think I Saw You on My Run Today.' 

This beautiful piece isn’t just content; it’s a love letter to the spirit of running.

A short film shot in the streets of LA and featuring Satisfy Pro Athlete, Matt Lenehan 🏃💨

For me, films like this capture the essence of why I run—the joy, the freedom, the challenge.

It’s a reminder of what makes a great brand truly stand out: they speak to us, they resonate with us, not just sell to us.

Love this hence the share. 

And I’d love to know what brands are inspiring you at the moment and why?

Let me know in the comments below 👇 

Beautiful work SATISFY® 🫶🔥

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Peter George Bell

Entrepreneur // X-EA / X-Nestlé / Founder of Purpose Made

What impact does running have on brand resonance?

How can brands establish true connection with consumers?

How do people bounce back from setbacks and go on to achieve their wildest dreams? 




In 2011, Sean Conway had nothing to his name after selling his photography business for £1.

Fast forward to today and he’s an ultra endurance athlete, author of 6 books and a renowned motivational speaker. 

Oh and he also:

🏃 Broke the world record for completing 105 Ironman triathlons in 105 days. 

🏊 Was the first person to swim the length of Britain. 

🏃 🏊 🚴 Is the only person to have completed a length of Britain triathlon.

🏃 Completed the world’s longest triathlon of 4200 miles and 

🚴 Has the world record for the fastest unsupported cycle across Europe.

So, what has he learnt from that process?

🗣️ “I think resilience comes with time, with baby steps. If there’s something you don’t want to do and you decide to do it, there’s a part in your brain that actually gets activated and you can build that as a strength. 

🗣️So things like if your alarm goes off and you lie there, and you’re going “I don’t want to get up.” If you get up, it triggers this part in your brain. If you then do it, you’ve overcome that little thought process. 

🗣️So try and do lots of things where you’re really not up for it. I think it’s important that we have long term goals as well. Choose something physical. I think its super important we have a physical goal in life. 

🗣️Put in the foundations. Do the baby steps. Don’t try and rush progress too soon and then also find your clan for people to support you moving forward.”

Watch the full video of the Purpose Made Podcast on YouTube and prepare to be inspired by a story of true grit and adventure. 

Whether you’re an athlete, an entrepreneur, or simply someone who loves a good challenge, Sean’s story is a testament to what we can achieve when we dare to push beyond boundaries.

After all…

🗣️Adventure isn’t all about climbing mountains or rowing oceans. Adventure, in its purest form, is simply a way of thinking!” ~ Sean Conway  

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Enjoyed this? Like, Share & Follow Peter George Bell for more & click the link in the comments to watch the episode in full 🏃💨👌💪🏻

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Interested in sponsoring the show or have a great story to tell and would like to be a guest? Drop me a message in the comments 👌

P

What are some other insights from Sean Conway?

Why is it important to have long term goals?

Ep 72. 105 Ironman Triathlons in 105 Days: The Incredible Story of Sean Conway 🏃💨

Follow Britain’s Most Inspiring Maniac Here: Sean Conway 🏃💨

🔗 Click The Link in Comments To Watch In Full

I’m sure you’ve heard the news.

For the first time, the World Happiness Report breaks down happiness by age, revealing a stark divide that demands our attention.

Here’s what stands out: 

🇫🇮 While countries like Finland continue to top the overall happiness charts, when you zoom into specific age groups, the story shifts. 

🇺🇸 In the U.S., for example, those over 60 are considerably happier compared to their younger counterparts, who rank disappointingly at 62nd globally.

This isn’t just about numbers; it’s about the real experiences behind them. 

Younger Americans are feeling the pinch, with their satisfaction levels plummeting compared to a decade ago. 

It's a similar story here in the UK, across Europe, and Australia where the happiness doesn’t marry up to that of the older generation.

So, why this gap? And more importantly, what can we do about it?

1️⃣Social media is believed to play a part in driving down self-esteem and robbing young people of their wellbeing.*

2️⃣There’s also exacerbating trust issues, leading to further societal instability and political polarisation.**

3️⃣ But at the core it is the lack of education, skills training and affordable housing that underpins the decline in the positive outlook.***

To dive a little deeper, let’s look at housing 🏡 

Gen Z’s & Millennials face prices at least 14 TIMES higher than when baby boomers got on the ladder in the late 1970s.

To put this into perspective, let’s look at the data:

🏠 In August 1970 the average house price in the UK was £4,163.

Yet…

🏠In August 2023, the average price of a property in the UK was £291,000

That’s a percentage increase of 6890.15%.

Meanwhile wages have increased at a far slower rate.

In 1970, £1,204 was the median wage vs. £34,963 in 2023.

That’s a percentage increase of 2803.90%

It's not enough to aim for a high average happiness score, it’s about understanding the underlying disparities that are signaling a need for change.

Agreed?

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Interested in this?

Jill Filipovic offers further insights and analysis in her excellent book, ‘OK Boomer, Let's Talk: How My Generation Got Left Behind.’

Link in comments 🔗 to the book mentioned and articles noted.

Line spacing is inspired by Anne ™ follow her, she’s a talent 👌

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If you’re interested in the above, feel free to follow Peter George Bell whereby I’ll be exploring topics that draw my attention and sharing what I learn along the way. 🔔

How are Gen Z and Millennials affected by the housing crisis?

How does social media affect the happiness of young people?

What are the key takeaways from the World Happiness Report?

How do we overcome setbacks & achieve our wildest dreams?

While I'm still on my journey, I'm convinced I'm headed in the right direction, thanks in part to a concept called #introjection.

I first encountered this term listening to Andrew Huberman on the Rich Roll podcast, where Andrew described introjection as the process of essentially absorbing the qualities of others into oneself.

"The information that we consume sets the internal context of our subconscious and sets the internal context for what we decide to do consciously" - Andrew Huberman.

By engaging with diverse materials—books, podcasts, social media posts etc.—over time, our subconscious begins to integrate these concepts into our daily lives.

Gradually, we find ourselves making decisions shaped by the influences of others, often without direct realisation.

Stories of struggle, grit, determination, inspiration, & resilience from figures like Sean Conway, Jill Heinerth, FRCGS D. Lit., h.c., Simon Jeffries, Simon Alexander Ong, michael wardian, Lara Boyd, Duke Stump, Doug Griffin, Johnny Ward, Lisa Miller, Andy Billings, Ph.D., Bob Gower, John McAvoy, Lex Fridman & Ross Edgley inspired me & have shown that if profound change was possible for them, it could be for me too.

Today, my life looks very different from when I first embarked on this change journey.

I'm more focused on long-term goals than ever before, with a deep desire for impact, & I realise that with each small step forward, each challenge faced, it's all part of the process of change.

Change is not linear—it's a mix of highs & lows, but the key to sustaining lasting change lies within consistency, daily habits, self-discipline, & continuously drawing inspiration from others.

There’s a saying that what we become is a mirror to those we surround ourselves with—so find & follow those who push you to expand your views of what’s possible.

I’d be lying if I said it was an easy process.

Training for marathons when sick is tough.

Juggling personal & professional commitments whilst parenting three aged four & under is insane.

Yet, when we carve out the space & time to push our boundaries, minds, & bodies, in time, our reality begins to change.

This prompts us to ask a much larger question beyond the initial goal, the question of: "How far can we grow?"

Today I’m committed to finding out.

To the path of continuous growth & sharing it through the posts I share & the conversations I publish on my Purpose Made Podcast where today I bring you inspiring guests to hopefully ignite that spark of inspiration in you too.

Because ultimately, that’s the beauty of introjection.

It’s a positive catalyst for growth.

So, find your clan, push your boundaries, & build the life you want.

As we get one chance at this wonderful life, so why not see how far you can grow.

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Enjoyed this? Follow Peter George Bell whereby I’ll be exploring topics that draw my attention & sharing what I learn along the way.

Why is consistency important for lasting change?

How can Purpose Made Podcast inspire personal growth?

What is the significance of introjection in personal growth?

I've long admired Nike, especially their EKIN programme, yet the reality of which Molly Johnson-Jones highlights, cannot be ignored.

In the #gamesindustry, an area I'm deeply familiar with and passionate about, the push for RTO policies has been significant. 

For instance, Activision Blizzard mandated a return for staff three days a week starting April 2023. Meanwhile, Rockstar is set to move back to working in-office five days a week from April.

Read More Here: https://lnkd.in/dcwpVRfN.

These changes don't just raise issues over proximity, they raise a bigger question about job security and redundancies.

Nike are laying off 2% of their global workforce — 1,600 employees, while in the games industry, countless companies have opted for a similar strategy.

Some argue the need for contraction, others argue for productivity & streamlining and the advancement of tech, yet whatever the argument, the human cost is real.

RTO can mean relocation, and relocation can disrupt lives and shatter dreams. 

Take the case of Ridgeline Games, which planned to develop a single-player Battlefield campaign led by former Battlefield director and Halo co-creator Marcus Lehto. 

The studio's sudden closure earlier this year was a shock to all involved and a stark reminder of the instability in our industry and beyond. 

The key question here is around talent &, as Molly points to, "the bigger picture." 

Namely, as we discuss the future of work, we must consider that the best talent might not be in our backyard. 

By embracing remote work you can tap into a worldwide talent pool, fostering a culture built on trust and innovation, rather than proximity.

It's tempting to follow the prevailing winds, but as leaders, we must consider the broader implications of our choices, especially in terms of our teams' welfare, creativity and innovation. 

Isn't it time we prioritise nurturing talent wherever it may be, ensuring our cultures are resilient and inclusive?

As fostering innovation is really about building a community where everyone feels they can contribute their best chapters to the ongoing story of your company. 

It’s about creating a culture where new ideas are the seeds of tomorrow’s growth, tended by a team that feels respected, involved, and valued.

Do you agree?

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Enjoyed this?

You might enjoy today's Daily Giveaway on 'How do you foster innovation within your company culture?' 

Link in comments 🔗 

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If you’re interested in the above, feel free to follow Peter George Bell whereby I’ll be exploring topics that draw my attention and sharing what I learn along the way. 🔔

How can companies prioritize nurturing talent?

CEO & Co-Founder @ Flexa | Future of Work Speaker | Employer Brand | DEI

Nike's CEO recently blamed remote working for its lack of innovation 🙄 

Let's take a deeper look as to whether this is true 👇 

Deckers Brands (makers of UGG and HOKA) have made a commitment to flexibility, offering mostly hybrid working. 

🚀 During this time, they've grown market share (stealing a lot from Nike), created viral products on repeat, transcended generations, and grown a cult following.

Nike, on the other hand, is moving back towards a full RTO, blaming their "lack of innovation"

Sadly, this lack of innovation isn't new, and nor is it correlated with flexibility. 

🥷 lululemon, Under Armour, adidas and Salomon have all gone through periods of stealing Nike's market share...

All of this happened while Nike were in the office 😂 

It fits in with my hypothesis that, when under pressure, CEOs tend to blame flexible working to buy themselves time.

It takes months to prove or disprove this, and during this time they'll be pedalling like ducks underwater to make drastic changes. 

Flexible working is becoming the corporate scapegoat for underperformance, and, ultimately, these companies won't innovate faster under full RTO mandates.

Everyone knows that more engaged employees perform better, diverse teams perform better, and happy people remain in companies. 

A lack of diversity, high attrition (and associated costs), and plummeting employee engagement certainly won't help Nike's stock price to return to its peak. 

Short term blame like this will just set us back in terms of progress towards a more inclusive and sustainable future of work. 

Let's look at the bigger picture, please. 

Flexa

#FlexibleWorking #FutureOfWork #DiversityEquityInclusion

How do we achieve the extraordinary? And how do we push past what we perceive as impossible?




In 2023, Sean Conway, a father of two from a small town in Wales, proceeded to complete 105 iron-distance triathlons in 105 days 🏊🚴🏃💨

In doing so, Sean set the new world record for the most iron-distance triathlons completed on consecutive days.

That put him ahead of James Lawrence’s (AKA the Iron Cowboy) previous record, which stood at 101 long-distance triathlons in 101 days.

A feat of extreme endurance, Sean would go on to suggest he could have continued "indefinitely."

What makes this feat even more mind-blowing is that Sean didn’t even begin his endurance career until the age of 30 🤯 

Clearly, what enables the extraordinary often comes down to the ordinary.

#mindset

Our mindsets are the greatest assets for change.

Just look at Sean's 'Monkey Terrier Mindset.'

During today's Purpose Made Podcast, we unpack Sean’s extraordinary accomplishments, his 'monkey terrier mindset', the 10.5 pillars of endurance, and why Sean believes it’s super important we all have a physical goal to chase.

"Chase being the important word. Because if you know you can do it, it’s not a chase." ~ Sean Conway 🏃💨

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Question:

To those of you reading this, would you agree? And if so, what’s something you are challenging yourself to do this week?

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Enjoyed this?

Subscribe to the Purpose Made Podcast wherever you get your podcasts (🔗 in comments).

And feel free to follow Peter George Bell for more, whereby I’ll be exploring topics that draw my attention and sharing what I learn along the way. 🔔

#podcast #mindset #purposemadepodcast

How does mindset impact achieving the extraordinary?

Why is it that despite our advances in technology, many companies still struggle with the realities of remote working?



"Tech giants around the globe are pushing or pulling employees to return to the office. Strategies range from offering to donate to local charities in exchange for coming to the office to warning that attendance will be considered as part of performance reviews. But the reality is that most companies are bracing for remote or hybrid workplaces for the long term." ~ Forbes 

The truth is, the old punch-in, punch-out system whereby people had to be present to be considered working fails to capture the essence of what modern work actually is and entails.

Therefore, we are no longer constrained by geographical locations or mere hours spent at a desk, but rather by the impact and outcomes we generate.

So consider this…

Instead of worrying about whether employees should be mandated to work back in the office, etc.

Ask yourself:

1️⃣Are your people working effectively to meet their goals and pushing the envelope of innovation?

2️⃣Are they engaged, inspired, and empowered?

If they are, then your business is going to thrive.

If not, let's chat about the deeper levels of organisational transformation and design.

As in truth, this isn’t a problem for businesses but an opportunity for all.

Reward results, not hours.

Remember, adaptation is the key to progress.


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Enjoyed this?

Follow Peter George Bell for more, whereby I’ll be exploring topics that draw my attention and sharing thoughts along the way. 🔔

Would like to learn more?

Contact me via Purpose Made or the Purpose Made Podcast

What impact does remote working have on modern workplaces?

How can hybrid workplaces benefit companies?

Thumbnail for this week’s Purpose Made Podcast with the extraordinary man himself, Mr Sean Conway. Going live this weekend ⚡️

How can I access the Purpose Made Podcast?

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As a fan of Tom Daley & what he’s achieved, not solely because of his sporting accomplishments but equally because of the personality & passions he brings to the fold, including his knitting. 🧶 

He got my wife hooked during lockdown, which drew me into his instagram & incredible story 🫶

Like Tom, those who inspire me have often had to do so in the face of seemingly insurmountable challenges, driving grit, determination, & courage.

People like Rich Roll, Sean Conway and Jill Heinerth, FRCGS D. Lit., h.c., are all great examples of inspiring individuals who have all motivated me to challenge my own comfort zones. 

And that's the thing, right? 

If we try to push our comfort zones both physically & mentally daily, over time, our comfort zones expand, driven by the challenging experiences we face. 

Then, as we pause & reflect upon the experiences we've overcome, we realise just how far we’ve grown 📈

It then comes down to our abilities to share these stories with others. 

It’s what drove me into #podcasting, as the power of introjection is a potent ally for change. Just ask Andrew Huberman.

As that’s where real inspiration lies, in inspiring people to do more, dream more and become more. 

“It’s a thrill to achieve our own dreams, but as we get older, you may find that enabling the dreams of others is more fun!” ~ Randy Pausch - The Last Lecture 

Do you agree?

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Ps. If you’ve not seen Randy’s Last Lecture you really should 

🎥 https://lnkd.in/ezg5cTCJ

The book is equally inspiring:
📖 https://amzn.to/3W6Tv24

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And if you want to delve into the story of Jill, Sean and others, you may want to check out their Purpose Made Podcast episodes here: 

🎥 https://lnkd.in/eJNwsURD

Sean’s is the latest episode to go live, a man known for his mind-blowing 105 Ironman triathlon’s in 105 days and also for being “Britain's Most Inspiring Maniac” 🫶

Thank you for the sources of inspiration Mary, Tom, Rich Roll, Sean Conway, Jill Heinerth, FRCGS D. Lit., h.c. & Andrew Huberman  🫶

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Enjoyed this?

Feel free to follow Peter George Bell whereby I’ll be exploring topics that draw my attention and sharing what I learn along the way. 🔔

People often assume that business leaders draw inspiration solely from their peers. For me, that's not always the case.

One of my biggest inspirations is GB’s Diving Icon, Tom Daley. 🩲🇬🇧

Yes, I may be biased as he is one of our clients. However, Tom continuously demonstrates qualities that are vital to succeed in business and life more generally.

The four that stand out to me are:

Incredible resilience, drive, grit, and stamina.

Now, the life of an athlete is a relentless pursuit of excellence, constantly striving to be the best and maintaining high dedication without distractions. Many of the skills and qualities Tom possesses, I continuously strive towards.

Being able to bounce back stronger from setbacks, perseverance, and passion for long-term goals, especially in an ever-changing industry, is incredibly important to me.

Tom’s grit and passion have led him to achieve 1 Gold and 3 Bronze Olympic medals, and he is now on track for his fifth Olympic Games in Paris this year!

Who is your biggest inspiration in business that isn’t a peer?

New Episode Now Live!!

Link In Comments 🔥

This week's video:

105 Ironman Triathlons in 105 Days: The Story of Sean Conway, Britain's Most Inspiring Maniac

🎥 https://lnkd.in/ecf_fkPi

Enjoy!
Xx

What inspires people to embark upon seemingly impossible challenges? How do they prepare both mentally and physically? And what are the secrets to completing 105 Ironman Triathlons in 105 days? Welcome to this week's podcast, featuring Britain's Most...

Open video: 105 Ironman Triathlons in 105 Days: The Story of Sean Conway on youtu.be

105 Ironman Triathlons in 105 Days: The Story of Sean Conway

An amazing story at the London Marathon 🏃 💨 




David Picksley, with the help of a walking stick, completed the 26.2 mile course in an amazing 7:57:15 

The 91-year-old finished on Sunday despite falling on a bump in the road at 15 miles and suffering a bloody nose 🤯

Source: Athletic Weekly

Dig a little more and here’s an amazing backstory to David Picksley from last year 

> https://lnkd.in/emcv2kDN

What a legend!

Local Elections #TMITIP



The Conservative Party are now showing classic hallmarks of a government in terminal decline. 

Struggling leader, powerful rebels, bitter knife-edge votes, legislative turmoil, electoral reverses looming, and opposition parties chorusing 'time for a change' after years and years and years in power. 

As of now, the conservatives have lost 122 seats. 

Why is this important.

It’s because this represents over half of the seats they were trying to defend overnight.

As of this moment, the Conservatives may lose 500 seats, come the end of the day.

The messages of the polls are being once again affirmed.

And this is a massive problem for the Conservative Party because…

“The problem for the Conservatives is more of the same is bad news” ~ Sir John Curtice

How does a government's decline affect its political landscape?

What is the significance of the Conservative Party's losses in local elections?

Why are political polls important in assessing party performance?

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