Horacio Rodriguez Rilo

Boop

Boop is the fastest and easiest way to connect in person. Turn every conversation into a lasting connection with instant digital profiles. Click 'Visit My Website' or go to boop.me.

Founder & CEO

ATX DAO

Member

Gildre

Founder Institute Texas

Mentor

Newchip Accelerator

– Designed and executed innovative networking strategies for conferences and virtual events, facilitating over 5,000 connections between startups and investors.

– Organized and managed large-scale in-person and virtual events, coordinating logistics and creating impactful engagement opportunities for participants.

– Developed and implemented advanced CRM automation workflows within HubSpot, streamlining communication processes and enhancing operational efficiency.

– Created a custom investor-startup matching platform, integrating it with marketing automation tools to improve connectivity and post-event follow-ups.

– Spearheaded key fundraising initiatives, securing strategic investor introductions that resulted in successful capital raises.

– Managed a network of 7,000+ investors, leveraging targeted campaigns and data-driven insights to sustain long-term engagement.

– Provided tailored business support to over 600 startups, helping them optimize their fundraising efforts and connect with the right investors.

– Conducted rigorous due diligence to identify promising investment opportunities, improving the quality of matches and portfolio outcomes.

– Strengthened community connections through creative programming and innovative outreach strategies, enhancing investor and startup engagement.

– Used tools such as LinkedIn, Crunchbase, Pitch-book, and AngelList to source and connect with investors for various initiatives.

– Led custom development projects focused on CRM automation and operational efficiency, delivering scalable solutions for improved performance.

Investor Relations Manager

- Made over 300 direct introductions between investors and portfolio companies, enhancing business collaboration opportunities.

- Maintained strong investor network communication, providing regular portfolio updates and facilitating investor meetings and events.

- Executed strategic communication plans, highlighting investment opportunities and company achievements to the investor community.

- Utilized CRM and data analytics for personalized investor engagement strategies and feedback analysis.

- Collaborated in preparing investor briefings, financial reports, and business updates with the executive team.
- Addressed investor inquiries, maintaining transparency and trust in relationships.

- Coordinated with marketing and PR for cohesive investor communications, aligning with company brand strategy.

- Advised on investment strategies and business opportunities based on market trends and investor feedback.

Investor Relations

- Successfully generated over $700,000 in revenue within 6 months by effectively sourcing high-potential startups as a Venture Analyst.

- Identified promising investment opportunities by conducting comprehensive research on over 500 startups globally and executing targeted outreach.

- Analyzed financial and company data to evaluate investment viability, presenting key insights and recommendations to the admissions board.

- Developed investment memoranda and other critical written materials to communicate findings and guide investment decisions.

- Built and implemented a venture framework for systematically evaluating potential investments and managing portfolio companies, optimizing investment strategy.

- Engaged in proactive market analysis and startup engagement, enhancing the company's investment portfolio and market presence.

- Contributed to strategic decision-making and investment planning, influencing the company's growth trajectory and revenue generation.

- Utilized various analytical tools and platforms, such as Crunchbase, PitchBook, and AngelList, to source and evaluate startup companies.

- Spearheaded initiatives to refine investment processes and methodologies, driving efficiency and effectiveness in venture analysis.

Venture Analyst

Softsaal

International Software Marketplace for SaaS to GTM in US

Founder

Sacha

Office marketplace for startups to share space.

Co-Founder

- Spearheaded data research and analysis for strategic decision-making in a dynamic market environment.
-Automated property reporting through custom Salesforce instance management, streamlining CRM processes.
- Executed competitive studies to maintain a leading edge in market trends.
- Produced comprehensive quarterly and monthly industry reports for in-depth market insights.
- Ensured smooth execution and success of brokerage projects through dedicated support.
- Developed customized client packages for premium service delivery and client satisfaction.
- Analyzed and tracked commercial real estate data for real-time market trend insights.
- Investigated and enhanced brokerage systems and technologies, including VTS, for operational improvements.
- Managed dynamic databases for efficient and effective organizational information sharing.
- Optimized intra-office communications, significantly boosting team efficiency and collaboration.

Research Analyst

Amherst Residential

- Negotiated over $20 million in value with brokers and clients to optimize real estate investment outcomes.
- Orchestrated client-centered financial packages, leveraging insights from current market trends.
- Tracked prices, yields, and other critical metrics to accurately interpret impacts on our investment programs.
- Collaborated with internal teams to craft and define real estate projects aligning with strategic objectives.
- Conducted thorough research and analysis of real estate property values to ensure maximum return on investments.
- Implemented real estate financial analysis to enhance investment decision-making and profitability.

Valuation Analyst

Advanced Biological Technologies LLC

- Spearheaded comprehensive research and in-depth analysis of start-up businesses, evaluating market conditions and competitive landscapes to strategically guide partnership recommendations.
- Conducted meticulous reviews of business plans, financial statements, and marketing strategies to ensure viable investment opportunities.
- Specialized in diverse and innovative fields, including medical devices and therapies, sports technologies, and green transportation technologies, offering expert insights for cutting-edge market trends.
- Played a pivotal role in shaping strategic alliances, leveraging a keen understanding of industry dynamics and potential growth sectors.
- Utilized advanced analytical tools and methodologies to forecast market potential and startup viability, enhancing investment accuracy.
- Collaborated closely with key stakeholders to align research findings with organizational goals and investment criteria, driving informed decision-making.

Business Analyst

Founder @ Boop 🤝 | Revolutionizing Marketing & Sales at Conferences & Events | Transforming Handshakes into Lasting Connections with SMS Business Cards & Forms

Boop is the fastest and easiest way to connect in person. Turn conversations into opportunities with instant digital profiles. Click the 'Visit My Website' button in my profile or go to boop.me.

Join Boop in Revolutionizing Networking for Sales, Business Development, and Marketing at Events & Conferences:

Instant Connect 📲🤝: Effortless and immediate networking.
Strategic Insights 📊🔍: Data-driven approaches for impactful relationships.
Meaningful Engagements 🤝💡: Deepen connections with relevant information.
Unlock Potential 🌐🎯: Identify and leverage crucial opportunities.
Sustainable Connections 🌿⚙️: Green, digital networking solutions.

2,600+ In-Person Connections Later: When Phones Became Networking Magic in 2024

This year at Boop we developed technology to turn smartphones into powerful networking tools.

From corporate conferences to mansion investor parties, we:

• Pioneered QR Triggered SMS Surveys - turning phones into powerful event tools with dynamic questions and seamless check-ins

• Paired our SMS innovation with NFC cards to help make thousands of meaningful connections

• Partnered with forward-thinking companies and event organizers to revolutionize how people connect

With 2600+ connections made, we're charging into 2025 to help even more people build powerful networks. Ready to join us?

#Networking #EventTech #StartupLife 

💡 Ready to enhance engagement at your next conference or event? Let's connect!

Horacio Rilo 

Boop: From Connection to Insight - Event Marketing Intelligence

𝗛𝗢𝗪 𝗗𝗜𝗗 𝗔 $𝟮𝟵𝟵 𝗟𝗔𝗦𝗘𝗥 𝗘𝗡𝗚𝗥𝗔𝗩𝗘𝗥 𝗟𝗘𝗔𝗗 𝗧𝗢 𝗪𝗢𝗥𝗞𝗜𝗡𝗚 𝗪𝗜𝗧𝗛 𝗧𝗛𝗘 𝗪𝗢𝗥𝗟𝗗'𝗦 𝗟𝗔𝗥𝗚𝗘𝗦𝗧 𝗦𝗢𝗙𝗧𝗪𝗔𝗥𝗘 𝗕𝗥𝗔𝗡𝗗𝗦?

𝘚𝘪𝘮𝘱𝘭𝘦: It started in my apartment, making profile cards with David.

𝙒𝙝𝙖𝙩 𝙙𝙞𝙙 𝙬𝙚 𝙝𝙖𝙫𝙚:

No fancy office ❌
No development team ❌
Just a laser engraver and an idea that wouldn't let go ✅

𝘖𝘶𝘳 𝘴𝘦𝘤𝘳𝘦𝘵 𝘸𝘦𝘢𝘱𝘰𝘯?
QR codes that got decision-makers excited.

All they had to do was scan and send one text.

𝙁𝙖𝙨𝙩 𝙛𝙤𝙧𝙬𝙖𝙧𝙙 →
We worked with the world's largest software brands, and showcased at events like:

• SXSW
• Consensus
• Web Summit
(and many more)

𝗧𝗵𝗲 𝗹𝗲𝘀𝘀𝗼𝗻? One small experiment led to massive partnerships.

🎯 Planning your 2025 event strategy? 
Message me about making your sponsorships create measurable business impact.

Share your most impactful event strategy in the comments 💡

#EventTech #Conferences #Networking

Last image: PogChamp for those who know 👀

Your $50k conference booth is destroying your brand's credibility - one spam email at a time.


Here's a hard truth from recent SaaS conferences: Companies handling HIPAA data, financial transactions, and sensitive customer information are spending $50k+ on booths while simultaneously damaging their reputation through careless post-event outreach.

The problem? Automated messages saying "Thanks for visiting our booth!" or "Great meeting you!" to people who never stopped by. For companies whose entire business is built on trust and data accuracy, this kind of sloppiness raises serious questions.

I've attached real examples from recent conferences that expose this disconnect between event interactions and follow-up automation.

If you want to track who's really engaging with your team at events (and who isn't), let's connect. Your brand reputation deserves better than spray-and-pray marketing.

#ConferenceMarketing #RevOps #LeadGeneration

💡 DM me to discuss intelligent event interaction tracking that protects your brand integrity.

Connect via QR & Text → Instant Profiles & Insights | Learn more at Boop.me

Here's my 2024 LinkedIn Rewind, by Coauthor.studio:

Forget LinkedIn QR codes and digital confetti - in 2024, we proved that real connections happen face-to-face, one intentional interaction at a time.

This year, Boop facilitated over 2,600 in-person connections that weren't just scans, but conversations that transformed how professionals network. We didn't just build an app - we created a system that turns chance encounters into meaningful opportunities.

Key moments that defined our journey:

• Launched Boop on the App Store, turning the "digital profiles" from a novelty into a powerful networking tool
https://lnkd.in/gWBVhAAp

• Transformed SXSW from a chaos of random connections to a precision networking engine
https://lnkd.in/giVvMjVs

• Hosted the Latin Founders & Investors Meetup, proving that community-driven connections matter more than algorithmic introductions
https://lnkd.in/grQ6PZfP

The hard truth? Most professionals are drowning in digital noise. They collect LinkedIn connections like trading cards but struggle to create real relationships. Boop is our answer - technology that doesn't replace human connection, but makes it effortless.

Looking ahead to 2025: We're expanding beyond Austin, bringing our approach to conferences & events nationwide. But our mission remains the same - turn every interaction into an opportunity.

To every founder, investor, and professional who trusted us to reimagine networking - thank you for proving that in a world of screens, human connection still wins.

#NetworkingTech #EventTech #AustinStartups #LinkedInRewind #Coauthor #2024wrapped

--

Get your 2024 LinkedIn Rewind! Go to coauthor.studio

You'll forget 90% of what I tell you within 24 hours. I'll forget just as much about you. But that won't stop me from helping you months later.

That's why I follow a simple 3-step system:
1. Take quick notes during/after each conversation
2. Add searchable tags (#AI, #Marketing, #VC)
3. Follow up within 24 hours while details are fresh

Now when someone needs an AI expert or startup advisor, I can instantly match them with the right person from last month's conference.

Next event, spend 5 minutes between conversations to jot notes, and 15 minutes on your ride home to send those follow-ups.

#BusinessTips #ProfessionalDevelopment #RelationshipBuilding​​​​​​​​​​​​​​​​

Small habits, massive impact for your network.

Boop: From Connection to Insight - Complete Marketing Intelligence

Your first impression in 2025 will be digital—even if you meet in person.


Here’s how to ensure your online presence makes an impact:

1️⃣ Use clear, actionable call-to-actions. Whether it’s a QR code, LinkedIn link, or easy follow-up form, make connecting fast.

2️⃣ Master the follow-up. A personalized message or email within 24 hours shows you’re intentional and engaged.

3️⃣ Refresh your LinkedIn profile today. Your headline, summary, and activity should showcase the professional you are now.

The truth: Whether in-person or virtual, your digital profile will always speak for you. Make sure it says the right thing.

What new things are you trying for 2025? 👇

P.S. Share this to help others upgrade their first impression game! ♻️

Ever clicked on someone's profile and drowned in a sea of links? 


When someone scans my QR code, they instantly get my digital profile via text. My CTA? "Download my app to create your own profile."

No elevator pitch. No lengthy explanations. Just an automated text and clear next steps.

The result in 2024? Most of our users came from this simple CTA in my own digital profile. The product sells itself.

As we head into 2025, forget complicated growth strategies. Your digital presence needs one thing: a clear next step.

#Networking #Conferences #Events

What will your profile ask people to do in 2025?

Your 2025 marketing plan is already obsolete if it's built on third-party data.

(Here's why and what to do instead.) 

2025 marketing isn't about transactions—it's about building trust from Day One.

The landscape is shifting faster than ever:

• Stricter data privacy standards
• Increased digital noise
• Buyers who are more skeptical than ever

The game-changer? Zero-party data. 📊

When customers willingly share their preferences, goals, and interests, marketing transforms:

• From guessing games → personalized experiences
• From collecting leads → meaningful conversations
• From noise → authenticity

Why Zero-Party Data Matters:

1️⃣ Privacy & Trust: Stay compliant with privacy regulations while building consumer trust
2️⃣ Personalization: Deliver tailored experiences for higher engagement
3️⃣ Authentic Interactions: Foster deeper connections through genuine conversations

The future of marketing isn't just about selling—it's about listening, adapting, and creating mutual respect.

#DigitalMarketing #Events #Marketing

What will define marketing success in 2025? 

Drop your thoughts below! 👇
---
♻️ If this resonates, share it with your network! 
🎬 Video generated using OpenAI's Sora

2025 Truth: Your digital handshake isn't a luxury anymore – it's a reflection of how you do business.

Think about it: When someone hands you a paper business card in 2025, aren't you quietly wondering what else they're doing the old way?

Modern networking isn't about collecting paper – it's about instant digital connections:
1. Scan a QR code
2. Receive an instant text with a complete digital profile
3. Connect while you're still making eye contact

No apps. No paper waste. No outdated methods that scream "I'm stuck in 2020."

Because let's be honest – if someone's still juggling paper cards, what does that say about their approach to modern business solutions?

Your complete digital presence, instantly in their phone. Because in 2025, your first impression includes how you make the connection.

#FutureOfBusiness #Sales #BusinessDevelopment

💬 Ready to upgrade your digital handshake for 2025? Message me to learn how to make every connection count.

Boop: Connect via QR & Text → Instant Profiles & Insights

$0.13 per engaged customer - that's what our SMS campaign cost us. While others pour thousands into social media ads, we generated 300 event attendees from a $40 SMS blast.

The secret? SMS marketing isn't just another channel. It's the channel that gets read. Here's why:

• 98% open rates (try getting that with email)
• Messages read within 3 minutes on average
• Zero algorithm changes to worry about
• Direct access to your customer's most personal device

But the most powerful proof? We spent the equivalent of a dinner for two and filled our entire venue.

#Marketing #SMSMarketing #DigitalMarketing

For those still dumping their entire budget into social ads - it might be time to reconsider where your marketing dollars are going.

Your customers are literally begging to give you data—you're just not listening.


That's what hit me when zero-party data transformed my work in startup-investor matching from blind introductions to precision connections. When customers tell you exactly what they want, your entire strategy shifts from assumption to accuracy.

No more guessing games. No more wasted time. Just clean, compliant data straight from the source.

The future of personalization isn't in tracking customers - it's in asking them.

95% of users abandon single-page forms. But there's a solution.


HubSpot reports multi-step forms convert 86% higher. Yet only 40% of marketers use them.

↳ Higher completion rates 
↳ Better data quality 
↳ Reduced form fatigue 
↳ Increased customer satisfaction 
↳ Easy implementation

#CustomerExperience #UX #EventTech

That's why we built Boop's QR-to-SMS surveys. Scan 📱 Text 💬 Done ✅

Want to try it? DM me.

Stepped Surveys

In 2025, digital connections are becoming indistinguishable from real ones.


Automated messages. AI assistants. Digital twins. The noise is deafening.

That's exactly why in-person moments are becoming the new premium.

Real handshakes. Genuine laughter. Shared moments that can't be replicated by any algorithm.

The harder it gets to cut through the digital noise, the more valuable these authentic human experiences become.

#Networking #Conferences #Events

What plans do you have to grow your network and business in person this year? 👇

“What’s your preference?”
Sometimes, it’s worth more than your entire marketing budget.

Zero-party data isn’t just a buzzword.
It’s the holy grail of customer intelligence.

Think about it:
Instead of guessing what customers want, they’re literally telling you.

No cookies.
No tracking.
Just pure, intentional sharing.

The brands winning right now?
They’re not tracking customers.
They’re talking to them.

The simple truth:
The best data is what customers choose to share.

Are you building your strategy around zero-party data? 🤔

Taplio

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