Horacio Rodriguez Rilo

Boop

Revolutionize Marketing at your Conferences & Events.

Founder & CEO

Founder Institute Texas

Mentor

Gildre

Member

ATX DAO

Newchip Accelerator

- Conducted field and virtual event marketing, catalyzing over 5,000 connections between startups and investors through innovative networking strategies.
- Managed a team of 20 investor relations analysts, effectively overseeing team operations and coordination.
- Engineered an investor-startup matching system and integrated advanced marketing automation within HubSpot, significantly boosting connectivity and operational efficiency.
- Spearheaded key fundraising initiatives, resulting in strategic investor introductions that fueled successful capital raises.
- Managed relationships with a network of 7,000+ investors, leveraging targeted campaigns and networking events to maintain engagement.
- Offered comprehensive business support to over 600 startups in their fundraising endeavors, contributing to their growth and success.
- Diligently identified promising investment opportunities through startup due diligence, enhancing portfolio quality.
- Fostered investor engagement and strengthened community connections through creative product initiatives and outreach.
- Employed various tools, including LinkedIn, Crunchbase, Pitchbook, and AngelList, to effectively source investors for various events.
- Led custom development projects focusing on marketing automation, streamlining processes, and enhancing operational efficiency.

Investor Relations Manager

- Made over 300 direct introductions between investors and portfolio companies, enhancing business collaboration opportunities.
- Maintained strong investor network communication, providing regular portfolio updates and facilitating investor meetings and events.
- Executed strategic communication plans, highlighting investment opportunities and company achievements to the investor community.
- Utilized CRM and data analytics for personalized investor engagement strategies and feedback analysis.
- Collaborated in preparing investor briefings, financial reports, and business updates with the executive team.
- Addressed investor inquiries, maintaining transparency and trust in relationships.
- Coordinated with marketing and PR for cohesive investor communications, aligning with company brand strategy.
- Advised on investment strategies and business opportunities based on market trends and investor feedback.

Investor Relations

- Successfully generated over $700,000 in revenue within 6 months by effectively sourcing high-potential startups as a Venture Analyst.
- Identified promising investment opportunities by conducting comprehensive research on over 500 startups globally and executing targeted outreach.
- Analyzed financial and company data to evaluate investment viability, presenting key insights and recommendations to the admissions board.
- Developed investment memoranda and other critical written materials to communicate findings and guide investment decisions.
- Built and implemented a venture framework for systematically evaluating potential investments and managing portfolio companies, optimizing investment strategy.
- Engaged in proactive market analysis and startup engagement, enhancing the company's investment portfolio and market presence.
- Contributed to strategic decision-making and investment planning, influencing the company's growth trajectory and revenue generation.
- Utilized various analytical tools and platforms, such as Crunchbase, PitchBook, and AngelList, to source and evaluate startup companies.
- Spearheaded initiatives to refine investment processes and methodologies, driving efficiency and effectiveness in venture analysis.

Venture Analyst

Sacha

Office marketplace for startups to share space.

Co-Founder

- Spearheaded data research and analysis for strategic decision-making in a dynamic market environment.
-Automated property reporting through custom Salesforce instance management, streamlining CRM processes.
- Executed competitive studies to maintain a leading edge in market trends.
- Produced comprehensive quarterly and monthly industry reports for in-depth market insights.
- Ensured smooth execution and success of brokerage projects through dedicated support.
- Developed customized client packages for premium service delivery and client satisfaction.
- Analyzed and tracked commercial real estate data for real-time market trend insights.
- Investigated and enhanced brokerage systems and technologies, including VTS, for operational improvements.
- Managed dynamic databases for efficient and effective organizational information sharing.
- Optimized intra-office communications, significantly boosting team efficiency and collaboration.

Research Analyst

Amherst Residential

- Negotiated over $20 million in value with brokers and clients to optimize real estate investment outcomes.
- Orchestrated client-centered financial packages, leveraging insights from current market trends.
- Tracked prices, yields, and other critical metrics to accurately interpret impacts on our investment programs.
- Collaborated with internal teams to craft and define real estate projects aligning with strategic objectives.
- Conducted thorough research and analysis of real estate property values to ensure maximum return on investments.
- Implemented real estate financial analysis to enhance investment decision-making and profitability.

Valuation Analyst

Advanced Biological Technologies LLC

- Spearheaded comprehensive research and in-depth analysis of start-up businesses, evaluating market conditions and competitive landscapes to strategically guide partnership recommendations.
- Conducted meticulous reviews of business plans, financial statements, and marketing strategies to ensure viable investment opportunities.
- Specialized in diverse and innovative fields, including medical devices and therapies, sports technologies, and green transportation technologies, offering expert insights for cutting-edge market trends.
- Played a pivotal role in shaping strategic alliances, leveraging a keen understanding of industry dynamics and potential growth sectors.
- Utilized advanced analytical tools and methodologies to forecast market potential and startup viability, enhancing investment accuracy.
- Collaborated closely with key stakeholders to align research findings with organizational goals and investment criteria, driving informed decision-making.

Business Analyst Intern

Financial Policy Council

- Excelled in a summer internship focused on researching and analyzing artificial intelligence startup business opportunities, directly contributing to the company's strategic direction.
- Authored a comprehensive White Paper Executive Summary, showcasing findings and insights that guided the company's Principal in decision-making processes.
- Delved deep into the burgeoning field of artificial intelligence, identifying key trends, potential growth areas, and innovative business models.
- Applied critical analysis and synthesis skills to distill complex information into actionable intelligence for senior leadership.
- Demonstrated exceptional capability in market research, emerging technology assessment, and strategic opportunity identification.
- Played a crucial role in shaping the company's approach to AI investments and partnerships, underpinning future business success.

Intern

Founder @ Boop 🤝 | Revolutionizing Marketing & Sales at Conferences & Events | Transforming Handshakes into Lasting Connections with SMS Business Cards & Forms

With my background in business development, CRM automation, and field marketing, I founded Boop to revolutionize how we connect at conferences and events. My experience has taught me the importance of seamless contact exchange, and Boop is changing the game. Join me in making fieldwork effortless and effective.

Founder

Join Boop in Revolutionizing Networking for Sales, Business Development, and Marketing at Events & Conferences:

Instant Connect 📲🤝: Effortless and immediate networking.
Strategic Insights 📊🔍: Data-driven approaches for impactful relationships.
Meaningful Engagements 🤝💡: Deepen connections with relevant information.
Unlock Potential 🌐🎯: Identify and leverage crucial opportunities.
Sustainable Connections 🌿⚙️: Green, digital networking solutions.

📱 Effective SMS marketing can revolutionize engagement—if it's done right.


A recent experience highlighted a major faux pas in this arena. Despite disabling push notifications, I received an SMS urging me to view a Snap Inc. story. This felt more like spam—quite surprising from a brand as prominent as Snapchat. I expected better.

This incident highlights why consent isn't just a requirement, it's the cornerstone of effective SMS marketing. 🗝️

SMS has a 98% open rate, but this statistic is meaningless without the foundation of trust. Without explicit permission, messages aren't just an annoyance—they risk being perceived as spam.

The dialogue starts with you opting in, setting the stage for messages that are anticipated, personalized, and relevant.

Let’s set a new standard for SMS marketing. Begin with respect, design campaigns that people are excited to join, and let’s keep the engagement genuine—it should never remind someone of spam. 💬


#marketing #startups #events #conferences #smsmarketing

Founder @ Boop 🤝 | Revolutionizing Event Networking | Instant Connections

Why is consent the cornerstone of effective SMS marketing?

How can SMS marketing campaigns be designed to be exciting and relevant?

How can SMS marketing revolutionize engagement?

🚨 Did LinkedIn move the company page Call-to-Action button? 🚨


Have you heard the latest LinkedIn buzz? Rumors are swirling about a subtle yet potentially game-changing update. 🕵️‍♂️ CTA buttons might be taking a stealthier approach, hiding behind breadcrumb navigation. This intriguing development could reshape our engagement strategies and the way we navigate the platform.

Diving Into the Enigma:

🧐 CTAs Playing Hide-and-Seek? LinkedIn's CTA buttons may be adopting a more discreet presence. Could this alter the way we engage with content? 

📈 Tracing the Digital Shadows: Any peculiar shifts in your analytics or user experience that suggest a new design direction?

💼 Staying Agile: The digital world is in constant flux. How are you innovating your strategies to navigate these potential changes? 

Your Insight is Critical:

 🕵️‍♀️ Noticed anything out of the ordinary in your LinkedIn navigation or analytics that hints at a redesign?

Facing sudden platform updates, what's your game plan for adaptation? 🛠️

Join the conversation and share your observations. Your insights could shed light on the implications of LinkedIn's latest maneuver. Let's decode this together! 


#marketing #digitalmarketing #MarketingStrategy #SocialMediaUpdates #LinkedInTips #ContentMarketing #SEO  #EngagementStrategy #OnlineMarketing #DigitalTrends

How can CTA buttons affect engagement strategies?

How can analytics help detect design changes?

Ever walked away from a conference with swag that made your day? 🚀 I'm on a mission to find out your must-have conference merch! From sustainable to tech-savvy, what grabs your attention?

I've crafted a quick poll to zero in on our collective favorites. And if you're curious, my champion is SaaS Socks! 🧦 Who said networking couldn't have a dash of style?

Hit the poll and let's crown the ultimate conference swag together! 

#events #conferences #eventmarketing #sales #networking

What are the benefits of conducting a poll to gather opinions?

How can SaaS Socks be used as conference swag?

🚀 SMS Marketing is a B2B Powerhouse 🚀

Why SMS? It's simple:

🎯 99% Open Rate: Your message gets seen—fast.
🤝 Builds Trust: Personalize to connect deeply.
📈 Sky-high Engagement: Turn opens into opportunities.


#marketing #events #b2b #conferences

How can SMS Marketing help businesses target B2B audiences?

What are the key strategies for successful SMS Marketing?

Are you leveraging SMS in your B2B marketing strategy?

Taplio

Horacio Rodriguez Rilo's Linkedin Analytics