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Product Marketer

HuggyStudio

Supporting the team in product discovery, product management and go-to-market strategy.

Entrepreneur in Residence

Sparkademy

📍 The Start
In May 2020 I joined Sparkademy as the team's first product person, and first full-time employee. The team consisted of our founder, a part-time back end engineer and a couple of interns. 

🔥 The Problem
Our bootstrapped startup had signed its first enterprise client, and our product was still mostly manual processes behind the scenes, strapped to a simple landing page UI. We were sending users to other course websites instead of providing our own courses (!). We had to quickly (a) professionalise our offer, (b) deliver a better experience to our users and (c) make our offer more scalable in terms of internal processes. Keeping our first enterprise client depended on it.

🏅 Achievements
As a product manager my impact can best be measured by the impact our team of amazing engineers and designers had on our users, clients, and our business. 

👥 Team achievements
(1) We grew user NPS from -15 (2020) to a 60-80 range (2022). Contributions came from our amazing content creation team, and our product team who delivered new UX and amazing features. 
(2) Contributed to high client satisfaction and retention by addressing user issues within days.

👤 Individual achievements
(1) Focus: Helped shape the company vision and mission, and defined product vision and strategy in collaboration with our entire team. Instituted a goal-driven company culture by implementing OKR.
(2) Culture: Transformed the product culture from doing one-off discovery sprints to continuous discovery leading to at least 1 user interview / week. 
(3) Team: Team happiness and productivity was high throughout my tenure, according to quarterly 'team health checks'.

📝 Other Roles (official & in-official)
(1) Data Protection Officer: Responsible for setting up state of the art GDPR processes and tools
(2) Operations: Leading OKR initiative, planned and executed quarterly and yearly OKR sessions

Senior Product Manager

Company Factory

User discovery and go-to-market projects for enterprise clients.

Senior Business Grower

Wayste

Zero-waste eCommerce delivering groceries in reusable containers. Achieved first revenues within 3 months.

Co-Founder

Helvetia Versicherungen Schweiz

📍 The Start
I joined the team as the third Manager Innovation, after completing my Masters in Business Innovation at the University of St. Gallen (HSG).

🔥 The Problem
The Incubation department was the first of its kind in the company, and needed to show success quickly. I joined the first projects mitipi.com and Flink (Digital Insurance) to solve that challenge with our teams.

🏅 Achievements
(1) Helped raise 7-figures after just 6 months for one venture by validating market size, user needs, and building a pitch together with the team lead.
(2) Helped sell the first ever monthly insurance subscription online by co-designing the entire Flink (Digital Insurance) UX and managing product development with a remote team in Serbia.
(3) Received overwhelmingly positive user reviews on social media for an insurance experience that (at the time) was a first of its kind.

📝 My roles and duties
(1) Joint responsibility for the implementation of the functional strategy Innovation 
(2) Collaboration in / management of (digital) innovation projects and business model innovations from idea to market launch
(3) Concrete application of innovation methods (e.g. Business Model Navigator, Design Thinking, Lean Start-Up, Growth Hacking) in various innovation projects
(4) Support for projects promoting a culture of innovation in Helvetia
(5) Conducting research around market changes and trends
(6) Collaboration with start-ups promoting Helvetia's digital transformation and the implementation of novel business models
(7) Collaboration in digital innovation projects in fleet management

Manager Innovation

Flink

📍 The Start
Flink was a corporate startup at Helvetia Insurances. I joined the project lead 6 months in as the head or product, leading 3 engineers and a UX designer in Serbia.

🔥 The Problem
The team had gotten an agency to build their MVP. This collaboration was costing us too much, so we decided to rebuild the team and our product with the learnings we had gathered so far. We were expected to show traction within 6 months, or the project could be killed. 

🏅 Achievements
(1) Complete user experience redesign for the website and web application, leading to positive customer feedback and growth through increased referrals among customers.
(2) Helped sell the first ever monthly insurance subscription online by co-designing the entire Flink (Digital Insurance) UX and managing product development with a remote team in Serbia.
(3) Received overwhelmingly positive user reviews on social media for an insurance experience that (at the time) was a first of its kind.

📝 My roles and duties
(1) Chief Product Officer (CPO) for the corporate startup
(2) Support of the start-up CEO in the strategic and operational management duties
(3) Hiring of new team members
(4) Product design and user research
(5) Customer development

Product Manager

Hi there 👋🏻

Here's how I can help you, and what you can expect me to post, every day at 5pm CET ↓

How I can help you:
🏋️ As a fractional / full time product manager for your tech team
🏋️ As an early stage startup advisor for product & go-to-market challenges

I write about:
👉 Product Management in small, remote teams → Been there. Done that. 
👉 Product Marketing → Working on positioning, messaging & copy is my passion.
👉 Product-Market Fit → I've been on the hunt for this for 7 years, and learned tons.

And sometimes I share personal stuff, because social media needs more honesty 🤷🏻‍♂️

Click on "Follow" and make sure to tick the bell 🔔 to be notified about new posts.

Most people I talked to about no-code think it is for prototypes only. Oh are they wrong.

I was using no-code tools since 2016. The easy ones that allow you to connect apps, trigger workflows, etc. I'm talking Zapier, Airtable & Co.

Over the last year I've been taking some more advanced no-code courses to teach myself how to build full-fledged web applications from scratch.

The main platform I focused on is called Bubble. And it allows you to build anything from simple websites to full webb applications with a backend and complicated workflows, APIs, etc.

One course focused on building just the app's website and making it responsive i.e. "nice-looking" for different screen sizes.

Here's the direct link to the website preview:
https://buff.ly/4cVkLH1

Try changing your browser's size and see how the website adapts to it, pretty cool no? 😊

Anyway, a new world opened up to me and I'm excited where it will take me. 

What's your experience with no-code tools?

Daniel Kunz 🍨

“In a world of moving fast and pushing out a ‘minimum viable product,’ the first mile of a product’s user experience is almost always an afterthought.”

https://lnkd.in/d2RK5-7d

Really enjoyed this piece about the ‘top of the funnel’ of products. The first impression when someone decides to take the risk and give your product a try.

It’s funny that first impressions typically get way more attention. The website has to look amazing. Your sales outreach copy has to be tight.

But once people actually enter the product?
Nah, they’ll be fine.

A good reminder to consider that first mile first, and not as an afterthought.

Any first miles that you remember vividly?

Taplio

Daniel Kunz 🍨's Linkedin Analytics

Daniel Kunz 🍨

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Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Daniel Kunz 🍨's Linkedin Analytics

Daniel Kunz 🍨

What is Daniel talking about?

Who is engaging with Daniel

Daniel Kunz 🍨's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Daniel Kunz 🍨's Linkedin Analytics

Daniel Kunz 🍨's Best Posts (last 30 days)