parcelLab

• Administered Zendesk platform and maintained dynamic templates and placeholders, ensuring smooth customer support operations
• Designed and implemented responsive email templates, tracking landing pages, and banners to enhance usability and boost conversion rates
• Collaborated closely with Engineering, Implementation and Customer Success teams, analyzed customer documentation, optimized processes, and established quality guidelines, contributing to improved communication and customer satisfaction

Main tools:
Visual Studio Code, GitHub, Zendesk, MogoDB, Zelda, Jira

Technical Content Developer

• Experienced in managing CRM tools (Hubspot & Salesforce) for Sales & Marketing with 180,000+ contacts, optimizing inbound lead processes, and analyzing inbound pipeline performance.
• Skilled in standardizing campaign reports & presentations with clear KPIs & pipeline performances for C-level executives, ensuring effective communication of marketing results.
• Proficient in overseeing marketing operations, including exporting reports, linking campaigns, drafting automated emails, creating nurturing workflows, and maintaining website content, while also executing quarterly ABM campaigns.

Main tools:
Hubspot, Salesforce, Contentful, Excel, Miro, Powerpoint, 6sense

Marketing Operations Coordinator

• Successfully led the website migration project from WordPress to a headless CMS (Contentful), ensuring a seamless transition and improved website performance.
• Proficient in drafting landing pages and maintaining websites, utilizing both WordPress (until April 2022) and Contentful CMS (from April 2022 onwards) to deliver a user-friendly and visually appealing online presence.
• Skilled in maintaining CRM tools (Hubspot) for Sales & Marketing, overseeing marketing operations such as exporting reports, linking campaigns, drafting automated emails, and creating nurturing workflows, while also supporting events and experience squad in building and maintaining landing pages and tracking lead generation activities for OX-Fest 2022.

Main tools:
Hubspot, Salesforce, Contentful, Miro, Wordpress, Turtl

Digital Marketing Coordinator

• Proficient in supporting the maintenance, management, and improvement of the parcelLab website, including the creation of landing pages and conducting web A/B tests to optimize user experience and engagement.
• Skilled in SEO reporting, ensuring website visibility and implementing strategies to improve search engine rankings and organic traffic.
• Experienced in managing social media platforms, driving brand awareness, and engaging with the target audience through strategic content creation and community management. Additionally, provided research and support for German DTC studies, contributing to valuable insights and informed decision-making.

Main tools:
Hubspot, Wordpress, SEMRush, Hootsuite

Marketing Working Student

• Assisting in the successful website relaunch on December 21st, 2020, ensuring a smooth transition and improved user experience.
• Contributing to the German E-Commerce shipping study in 2021, conducting research and analysis to provide valuable insights into the industry. (Link to the study provided below)

Main tools
Wordpress, Excel

Marketing Intern

Karl Reichenbach GmbH

• Conduct comprehensive qualitative and quantitative research and provide expert consultation on relevant markets.
• Continuously update industry knowledge and stay informed about the markets under investigation.
• Generate insightful reports and actionable recommendations for internal use, ensuring clarity and usefulness for organizational decision-making.

Research Analyst

Western Digital

Intern

BASF

Versatile skill set that spans across customer-, marketing- & business-operations with expertise in CRM systems administration, coding, analytics, website migrations & maintenance.

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