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Joanna Williams
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Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators. After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of TikTok and through content that entertains. As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators. We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.
Check out Joanna Williams's verified LinkedIn stats (last 30 days)
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- 17,065
- Posts
- 1
- Engagements
- 790
- Likes
- 570
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Joanna Williams's Best Posts (last 30 days)
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I've never posted within 5 minutes of eachother - but this is MASSIVE The discovery of code strings like buy_now, price and shipping fields, and a shopify_checkout_url shows ChatGPT is being wired to handle the entire purchase flow without ever sending you to an external site READ THAT AGAIN That means browsing, selecting, and checking out can all happen in one seamless (and private) chat experience ChatGPT evolves into a full‑funnel commerce platform Until now, AI assistants have been research engines or task helpers This move transforms ChatGPT into a true shopping assistant, collapsing search, product discovery, recommendation, and payment into a single interface and in turn, reshaping consumer behavior around conversational commerce But also a co-creator... I literally spend my entire day here They just took a strategic leap over everyone! Microsoft’s Copilot Merchant Program (launched April 18, 2025) and Perplexity’s one‑click "Buy with Pro" hinted at a commerce‑driven AI future Mass fashion never even organized around TikTok... now it will go dark And partnering with Shopify - one of the world’s largest e‑commerce platforms gives OpenAI a ready‑made ecosystem and merchant network that rivals can’t match overnight It's all pointing to the rise of agentic commerce Both companies are pursuing AI‑first visions Shopify’s leaked memo urging teams to "hire an AI before you hire a human" and OpenAI’s push for ChatGPT to "act, not just answer" Together, they’re laying the groundwork for AI agents to autonomously shop, negotiate, and transact on users’ behalf, heralding a fundamental shift in how commerce will be conducted online And it couldn't be better for community direct to manufacturer models! Embedding Shopify’s checkout into ChatGPT turns every single creator's digital storefront into an immediately shoppable audience and every small‑batch maker into a global merchant exactly the conditions under which community‑first, direct‑to‑manufacturer models thrive Just wow and a massive zuck you to Meta, X, Google, TikTok I dig it so much and understand exactly what to do and have been preparing for it for years
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