Waku

Waku Protocol ( https://waku.org/ ) scales the Status application securely while maintaining the decentralized nature of the network. It's a decentralized communication protocol that aims to support tens of millions of simultaneous users, truly serving as the communications standard across web3.

Waku is also a powering the communication layer of the Logos Network State. Logos is a grassroots movement to provide trust-minimized, corruption-resistant governing services and social institutions to peaceful people worldwide. 

As Growth / Eco Dev Team Lead, my responsibilities are: 

- Define the marketing and growth strategy for Waku Protocol 
- Plan, execute, and manage the marketing and growth strategy 
- Drive market research to support Waku BD activities and initiatives
- Collect and evaluate analytical data related to the growth of Waku and marketing campaign performance, including community growth metrics
- Oversee issued content to ensure alignment with the current strategy 
- Ensure the availability of appropriate resources for executing the Waku marketing and growth strategy
- Lead the activities focused on the Ecosystem Growth

Eco Dev Team Lead

Status

Status is a fully decentralized gateway to Ethereum and Web3 ( crypto wallet, privacy-first group chat, dApp browser, and more), which provides metadata privacy and e2e encryption.

Growth Lead 

Crypto Marina Marketing

Founder

San Marino Setup

San Marino Setup (SmSetup) is the first and only dedicated corporate service and licensure provider working with key local legislative institutions, San Marino Innovation, Regulators, and key local legal and financial professionals tasked with attracting new and established innovative companies into the region and bolstering the region’s crypto and blockchain initiatives.

Reach out to me to set up your Fintech, Cryptoasset, or High-Tech enterprise in the Republic of San Marino- the world's oldest independent republic with SMSetup, the only dedicated corporate service provider in the region!

Marketing Advisor

Nym Technologies SA

- Drive the development and execution of marketing strategies to increase user acquisition, engagement, and retention
- Build and manage a high-performing marketing team to support growth objectives
- Consolidate brand strategy and flesh out the company voice and target user personas
- Implement delivery of brand strategy across various social media and other channels
- Drive growth strategies (paid and organic) and build marketing funnels across various channels
- Consolidate marketing analytics strategies and push data-driven strategies
- Coordinate with the Chief Operating Officer and various product and development teams
- Ensure regulatory compliance across all marketing content
- Work with the CFO to determine appropriate marketing budgets, and to measure the performance of various marketing strategies and teams
- Create and maintain marketing materials such as website content, social media posts, and email newsletters
- Collaborate with the product and engineering teams to identify marketing and growth opportunities and optimize the user experience
- Identify and implement new channels for user acquisition and engagement
- Analyze and report on marketing performance and use data to inform future strategies
- Events organization and management

Head of Growth and Marketing

Flow Blockchain

- Conducted market research and analysis to identify marketing and growth opportunities
- Built brand awareness and a strong community of potential investors through marketing activities ( organic and paid )
- Developed and executed marketing strategies to increase user acquisition and engagement
- Conducted research and collaborated with key opinion leaders (KOLs) and media around the globe ( all continents, all languages )
- Managed paid marketing activities (media placements, display ads, PR)
- Analyzed and reported on marketing performance and used data to inform future strategies
- Managed partnerships with agencies and universities
- Organized online events

Marketing Lead

Dapper Labs

Dapper Labs uses the power of play to deliver blockchain-based experiences that are made for you and ready for the real world.

PRODUCTS

- CryptoKitties ( https://www.cryptokitties.co )
- NBA Top Shot ( https://www.nbatopshot.com )
- Flow Blockchain ( https://www.onflow.org/ )
- Dapper ( https://www.meetdapper.com )
- Cheeze Wizards ( https://www.cheezewizards.com )

Marketing and Growth Consultant

OSOM

- Conducted market research and analysis 
- Develop and execute marketing and growth strategies to increase user acquisition and engagement, A/B testing
- Social media marketing planning and management 
- Research and collaboration with KOLs, media, and influencers - managing paid marketing activities 
Create and maintain marketing materials such as website content, social media posts, and email newsletters + investors reports
- Assisting Research and Development department with monthly market intelligence reports
- Collaborate with the product, design, and engineering teams to optimize the user experience and drive product adoption
- Assisting with testing focus groups for User Experience improvement
- Guiding designer in order to build high-quality branding
- Community building and management
- Analyze and report on marketing performance and use data to inform future strategies
- Marketing budget management

Salamantex

- Develop and implement business development strategies to increase revenue and expand the company's customer base
- Close collaboration with the marketing team in order to drive company's growth
- Identify and pursue new business opportunities and partnerships
- Build and maintain relationships with strategic partners and stakeholders
- Create and deliver compelling sales pitches and presentations
- Collaborate with the marketing team to develop and execute marketing strategies to support sales efforts
- Events organization and management. Representing company at events.

Business Development and Growth Manager 

Atomind Group

Atomind is Business Incubator and VC firm - a startup collective that brings together financial technologies, paradigm shifting companies, and leading fintech executives, with the aim of incubating and launching high yield, rapid growth consumer driven products and startups. 

We take advantage of our unique market position and excellent reputation to put into motion the formula to build market-leading companies from scratch.

We look for big problems in the world that have technology solutions and test many ideas in parallel. When one shows great promise, we recruit a great team, spin it off into a company, and help them grow a successful business.

Business Developement Manager and Marketing Advisor 

I am a Web3 Marketing, Growth, and Business Development expert with 10+ years of experience in the space.  During this time I was leading the marketing and growth activities at dozens of Web3 companies, including Dapper Labs, Flow Blockchain, Nym Technologies, and many others.

Currently, I am a Growth Lead at Status ( https://status.app ), in Waku Eco Dev team ( https://waku.org - decentralized communication protocol ). 
Ready to integrate Waku into your application for private, secure, censorship-free communication? Feel free to reach out! 🤝 

Additionally I run Crypto Marina Marketing - a full stack web3 marketing agency ( https://www.crypto-marina-marketing.com ). 

In the crypto space, I am known as Crypto Marina - a Web3 pioneer, a public speaker, and an educator.
I consult businesses and individuals regarding all things marketing/growth and Web3. 

Let’s go 💪🏻👩🏻‍💻

➡  free.technology
Institute of Free Technology

Marina Petrichenko (Crypto Marina)

Web3 Marketing & Growth specialist 📈 Growth Lead at Status ( Waku Eco Dev Team Lead )

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In Privacy We Trust 🥷

#privacyprotection #privacytech #decentralization

Excited to speak tomorrow on behalf of Waku  at "Privacy Reunion" in one of my favorite cities - Barcelona! 🇪🇸

Are you around?

📢 Don’t miss my panel on "The Next Privacy Paradigm for Ethereum and Rollups"! 

👉🏻 https://t.co/kwPecgmVKc

📢Our discussion panel on Privacy Infrastructures at #ETHDam event organized by CryptoCanal was truly enlightening!💬 

We talked about the future and current state of privacy tech, discussed ethical considerations for the development, debated on making “privacy by design” a reality, and more.

Stay tuned for the record! 🎥

Smashing it with my Dream Team 💪🏻👩🏻‍💻🇳🇱

The #ETHDam hackathon has begun and we can’t wait to see the results…

Find the team at the booth if your team needs support using Waku🫡

Thank you CryptoCanal  for a smooth event so far!

“To support the privacy sector, we need to help everyone understand that it’s not about having nothing to hide; it’s about choosing what to share."  🥷

Attending #ETHDam? 

Don’t miss out my panel today! 🎙️

Time: 15:25 - 15:55
Grote Zaal, 2nd floor

Topic: “”Securing Secrets: Inside the Privacy Infrastructural Realm”
Livestream will be available on X ( on waku_org page) !

See you there! 

https://www.ethdam.com

graphical user interface, application, website

Excited to present Waku, to be a mentor and a moderator at  #ETHDam event organized by CryptoCanal ! 🤩

See you soon in Amsterdam! 😎

It's gonna a super interesting week! 💪

🧠 The many minds behind Waku have come together...

Exciting things are coming!

Didn’t have a chance to attend TOKEN2049  in Dubai? 🇦🇪

This report covers all your need to know 👏🏻

You are welcome 😉

#token2049 #token2049dubai

Token2049 Dubai Report 

Meet RAILGUN DAO  - your portal to DeFi powered by Waku 🥷

Learn more about how Railgun uses Waku in our latest article. 

Got questions?

Railgun will be on our community call TODAY at 6pm CET⏰ 
https://lnkd.in/dXKex4zp

Does your Dapp need to offer private on-chain transactions? 

Learn more about how RAILGUN DAO uses Waku to build a privacy layer on top of EVM-based chains!

Have more questions?
Join our community call today with Railgun as a guest 👉 https://lnkd.in/dfi9aVrX

Does your Dapp need to offer private on-chain transactions? The following scenarios are examples of users that have such privacy requirements: Donatio

Open article: Deep Dive Into RAILGUN: Powered by Waku by Waku • 4 min read

How is TOKEN2049 going, friends? 😅

#token2049

We've come together to secure your digital liberties 🫡

Institute of Free Technology

Getting signed books 📖 from my fellow colleagues is a tradition already! 😁

Thanks for this masterpiece, Sterlin Lujan !
Can’t wait to read it!

Taplio

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