Prompt Growth

Building, advising, and investing in digital businesses. 
-       Etsy – Developed emerging marketing channels and new capabilities; optimized Martech stack and marketing effectiveness of existing channels; drove growth in International markets
-	FoundersCard – Successfully developed profitable paid acquisition channel via optimization and a segmented cross-channel early-engagement strategy for this membership business
-	Flower Explosion – Owner/ operator at this direct to consumer flower business. Grew business over 50% in 18 months and then sold business
-	Digital marketing ops & strategy for variety of projects including food subscription business and women’s athletic-wear line

Founder

Voxy

Developed and managed marketing strategies and channels to profitably drive customer acquisition at this language learning startup. 
-	Developed and implemented online and offline global expansion strategies in Western Europe, Russia, Latin America, Middle East, and Asia
-	Rebuilt marketing funnels, pricing, and packaging to drive profitable customer acquisition (80% reduction in cost per customer)
-	Created and optimized retention programs and campaigns (over 2X database marketing improvement)

VP Marketing

CLEAR (by Alclear, LLC)

Drove profitable triple digit revenue growth through marketing, customer service, and retention for CLEAR’s members only lanes at airport security 
-	Through digital/ traditional channels (B2B sales, daily deals, print, radio, affiliate, retargeting, email, search, social media, content marketing), significantly drove customer acquisition and profitable sales
-	Developed strategic acquisition partnerships with Starwood, Tripit, Tim Ferriss, and others
-	Optimized customer experience to increase customer retention and win-back via direct mail, email and call-center

Chief Marketing Officer & Head of eCommerce

American Express

Built and ran American Express' online gift card eccomerce store. Managed mobile and web channels for Global Prepaid products including Travelers Cheques, Gift Cards and General Purpose Reloadable Cards
-	Managed P&L and team for American Express' online gift card business; Built ecommerce team from the ground up, consistently generated double digit growth and grew business to over $500M
-	Launched and managed high return sales channels and programs (affiliate, retargeting, email, search, social media) to significantly increase profitable B2B and B2C sales 
-	Developed new products: Charity Gift Cards (United Way, Children’s Health Fund), Gaming Card, Virtual Card, Closed Loop mall
-	Optimized existing site and customer experience (CRO) to increase conversion over 50%
-	Lead site development and interactive acquisition efforts for Teen Reloadable product (Pass), Travel Card portfolio as well as several general purpose reloadable products
-	Centurion Circle Award Winner, the highest tribute American Express has for its employees (top 1% of employees)

VP & GM Global Prepaid Interactive

Created and managed Amexlabs, new product/ service innovation center; Developed enterprise wide interactive strategy
-	Reduced interactive product development costs and time to market by 75%+ (Lean/ Agile Development)
-	Optimized online application and customer experience; significant improvement in application rates lead to roll-out across cards 
-	Managed cross business team to increase online card acquisition; resulted in online becoming largest acquisition channel for American Express small business cards
-	Developed comprehensive global online acquisition strategy for card and financial planning business units ; drove 80% growth in cards acquired online

Director, Interactive Strategy & Innovation

Booz Allen Hamilton

Project Lead in Communications, Media & Technology Group
-	Developed growth strategy for major sports entertainment brand (ad strategy, sales plan, org structure)
-	For premiere youth-focused cable network, assessed competitive landscape and developed appropriate digital strategy
-	Evaluated global growth and M&A options for Board of major European entertainment firm
-	Directed print to digital evolution for a major business information publisher’s product portfolio
-	For national mobile operator, developed and implemented customer retention strategy 
-	With senior client team of a $30 billion tech equipment manufacturer, developed strategy and negotiated global manufacturing/ distribution partnerships
-	Selected and developed North American partners for Israeli company as part of market entry and business development strategy
-	Evaluated a firm's patent portfolio to determine business development strategy

Sr. Associate

Profitably scale businesses through data-driven marketing, product innovation, and digital strategy. Specialties: recurring revenue (subscriptions, memberships), digital marketing, new product development, customer acquisition, conversion, retention, lean, design thinking

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