Karen Schwartzman's Linkedin Analytics

The biggest gap in your marketing? Is the thing you *aren’t* saying. It took me 10+ years working in agencies to realize… There was something critical missing in the way we approached marketing. We were eager to push people into a package. Our preconceived menu items of SEO, Google Ads, social media… But we were ignoring the most critical element. Because all the SEO or social media in the world won’t do a thing for you… If you don’t know who you’re talking to and why they choose you. So I left. I started my own business based in brand and messaging. So I can help small businesses figure out what to say and how to say it. Because when you know those things, you won’t jump into tactics that won’t work for you or spend money with little return. Once you know your message, who needs to see it, and where to put it… You have everything you need to call in the people most likely to love your brand.