Luis Fernando Albuja's Linkedin Analytics

There are two immediate drivers for business growth: 1) Increased revenue 2) Decreased costs The goal is to do both, decrease your costs while increasing your revenue. And more importantly, profit. All eCommerce businesses want to sell more goods. All eCommerce businesses want to improve their margins. But does your current email marketing agency ask about your margins? KPIs? Unit economics? Email Marketing has largely been the same for years. The agency model hasn't changed much either. The typical email marketing agency: • Sends more emails • Gives higher discounts without knowing how it affects your profit margins • Is still preaching scarcity and urgency If you have nothing in place, these can work. But once you're established, it's a quick way to erode margins and lose trust with your audience. Think about it. You cycled through a few agencies, and the results have been roughly the same. Starting to ask yourself, "Is an email marketing agency worth it?" What would help you is: ✅ Gathering zero-party data to understand your customer journey and not rely on third-party data ✅ Understanding your unit economics to create relevant offers for your customers that are profitable for your business ✅ Building a quality list of buyers while getting rid of tire-kickers ✅ Segmenting your list to effectively time your offers ✅ Building an ecosystem that works together as a whole Most business owners agree that data analysis (and email) are vital to growing an eCommerce business. Unfortunately, most agencies are using outdated playbooks that haven't adjusted to the new modern customer journey. They copy what others are doing and templatize processes for all clients. So they: ❌ Focus on pushing products. ❌ Leverage useless metrics without context ❌ Promote an emphasis on creating beautiful emails without regard for sales ❌ Send ongoing promotional emails with discounts that bug customers and land on the promo tab (or worse, spam) What's causing this? Brands (both large and small) lack resources and knowledge to stay up to date on trends within an industry per channel. It's firefighting and checkboxes. What brands need is an email list manager & growth partner that: ✅ Understands your current state and future goals. ✅ Has years of experience growing businesses profitably ✅ Knows what works in the eCommerce and is up-to-date with trends ✅ Understands how to collect, organize and implement zero-party data ✅ Is capable of knowing which levers will have the most impact on profitability Want to talk about real growth? Shoot me a DM.