Nat Berman

Brand Built

Co-Founder of a business and social community centered around growing your brand, building your network, scaling your business, and establishing trust for your customers and clients.

Co-Founder

Uncoached Corp

Executive Coaching - Working with motivated individuals and teams to reach peak levels of performance in career and life endeavors.  1:1 and group coaching, speaking, and business consulting.

The company Uncoached Corp also serves as a holding company for a portfolio consisting of content based web properties, real estate and land investment.

Chief Executive Officer

FMG Partners

I was a recruiter for 6 years.  My first year was in pharmaceuticals and the remaining 5 years were served in financial services.  I worked for Cromwell Partners as an associate, Solomon Page group as a VP, and FMG Partners as a director focusing on Investment Banking and Sales and Trading.

Director - Financial Services Recruiting

Creating Impactful Personal Brands for Founders

I never wanted a boss. Ever. 

Since a very young age I had a problem with authority.

→ I always wanted to do my own thing. 
→ It's not that I didn't like people. I love people.  
→ I love motivating, making people laugh, and all that other fun stuff....

I just never wanted anyone telling me what to do. 

I just couldn't shake it, no matter how hard I tried.  

For the first 6 years of my working career I did the best I could, but just couldn't ignore the feeling of not wanting to work for someone. 

One day I found a blogging platform and it changed my entire career and life forever.   

9 months later, I quit my job and never looked back.  Not once.  That was back in 2007. 

I began my journey in digital media with the creation of one website which turned into an entire career of both representing and owning websites. 

To date I've never taken any investment capital and have worked with thousands of people. 

→ I was also able to work only 3-4 hours a day.  
→ It was a consistent 7 figure business for nearly 18 years (and is still going).

So what do I do now?

While I'm still involved in that space, I only spend about 30 min a day on it.

Now I do one thing:

→ Help people leverage their personal brand to grow their business, attract clients, and grow their networks. 

This is done through a 3-step framework I call I.S.E. or "Ice"

I.S.E. stands for:

Identify, Strategize, Execute

The idea is to take:

→ 2-3 needle movers (Identify)
→ Create a strategy around them (Strategize), 
→ Execute on that strategy with the support of others (Execute)

It's through this strategy you can build a brand, forge amazing relationships, and sell your product or service. 

I teach this method in our community called Brand Built 

(https://joinbrandbuilt.com)

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https://natberman.com

How to turn your LinkedIn profile into a client magnet:

Most profiles repel money.

Yours can attract it.

The difference? These 7 fixes:

1. Your headline is not your title

Bad: "CEO at ABC Company"
Good: "I help 8-figure founders become the obvious choice online"

Your headline should make them feel the problem you solve.

2. Kill the resume, tell the story

Nobody cares about your 20 years of experience.

They care about the transformation you create.

Share ONE client result that makes them think: "I need that."

3. The $50K profile formula

First line: The expensive problem you solve
Second line: Who you solve it for
Third line: The specific outcome they get

Example:

"8-figure founders lose $2M+ annually to invisible expertise. I fix that in 90 days. My clients become category leaders, not best-kept secrets."

4. Your featured section is prime real estate

Don't waste it on old articles.

Use it for:

→ A link to your best call to action
→ A case study with numbers
→ One clear next step

Make them want more.

5. Stop listing skills, start showing proof

Instead of "Marketing Strategy"

Write: "Turned a LinkedIn profile into $1.2M pipeline in 6 months"

Specificity sells. Generalities repel.

6. The banner that converts

Your banner should answer: "What's in it for me?"

Not your logo.
Not a pretty sunset.
Not motivational quotes.

Show them their desired outcome.

7. Make the next step obvious

Most profiles have 7 different CTAs.

Pick ONE:

→ Book a call
→ Join your list
→ Download something

Confusion kills conversions.

The profile that closed my last $45K deal:

→ About section with 3 client transformations
→ Featured section with one killer post
→ Headline that named their exact pain
→ Banner showing the outcome
→ One clear CTA

Time invested: 2 hours

ROI: $45,000

Your profile is working 24/7.

Is it attracting clients or repelling them?

Most profiles say: "Here's what I've done"

Client magnet profiles say: "Here's what I'll do for you"

The shift is simple.
The results are not.

Fix these 7 things today.

Watch what happens tomorrow.

Because your next $50K client is searching LinkedIn right now.

Will they find you?

Or your competitor?

The choice is yours.

The time is now.

How I built a 7-figure business working less than 20 hours a week.

The counterintuitive path to more revenue and more life.

The Old Model (2019):

→ $250/hour × 60 hours/week = $15K/week
→ Trading time for money
→ Clients owned my calendar
→ Always available, never valuable

The New Model (2024):

→ $50K/project × 15 hours/week = $150K/month
→ Trading outcomes for money
→ I own my schedule
→ Rarely available, extremely valuable

The 20-Hour Week Breakdown:

Deep Work: 12 hours (60%)

→ Client strategies: 7 hours
→ Content creation: 5 hours

Strategic Thinking: 5 hours (25%)

→ Pool time reflection: 3 hours
→ Walking meditation: 2 hours

Client Communication: 3 hours (15%)

→ Email responses: 2 hours
→ Voice messages: 1 hour

What I DON'T Do:

→ Calls: 0 hours
→ Meetings: 0 hours
→ Busy work: 0 hours
→ Slack: 0 hours

The System That Made It Possible:

1. Sell Outcomes, Not Hours

Clients don't buy time.
They buy transformation.

Price for the result, not the process.

2. Build Scarcity

Limited availability creates demand.

"I work 15 hours a week" sounds exclusive.
"I'm always available" sounds desperate.

3. Eliminate Everything Performative

No calls that could be emails.
No meetings that could be voice messages.
No busy work that doesn't generate revenue.

4. Energy Management > Time Management

Work when inspired.
Rest when needed.
Trust the process.

The Productivity Paradox:

Working less made me more productive.

15 focused hours beat 60 scattered hours.

When you eliminate distractions:
→ Your thinking becomes clearer
→ Your decisions become better
→ Your work becomes deeper

The Boundary System:

Rule 1: Deep work 9am-12pm
Phone on airplane mode. No exceptions.

Rule 2: Pool time 2-4pm
Thinking time. Best ROI of my day.

Rule 3: No calls, ever
Voice messages only. Async communication.

Rule 4: Energy over availability
Work when inspired, not when scheduled.

The Business Impact:

→ Revenue up 10x
→ Stress down 80%
→ Client satisfaction up
→ Life satisfaction way up

The Life Impact:

→ Present at dinner every night
→ Swimming with my kids daily
→ Actually living, not just working

The Efficiency Formula:

Less time + More focus = Better results

Most founders work harder.
Smart founders work smarter.

Most founders fill their calendar.
Smart founders protect their energy.

Most founders chase busy.
Smart founders choose valuable.

The 20-Hour Reality:

This isn't about working less to be lazy.

It's about working less to be excellent.

When you eliminate everything that doesn't matter, what remains is what creates value.

When you protect your energy like your bank account, both grow.

When you build a business that serves your life, life becomes worth living.

The Math:

60 hours/week = Vendor pricing
20 hours/week = Strategic pricing

60 hours/week = Time seller
20 hours/week = Problem solver

60 hours/week = Always busy
20 hours/week = Always ready

The business didn't come from working more.

It came from working on what matters.

The Business Coach Who Actually Runs a Business

The biggest myth about personal branding debunked.

"You need to be everywhere, all the time."

Wrong.

That's how you become noise, not signal.

The myth everyone believes:

→ Be available for every conversation
→ Post daily on every platform
→ Say yes to every opportunity
→ Chase every trend

The result? Exhausted and invisible.

The reality of effective personal branding:

Less platforms, more depth.
Fewer posts, higher quality.
Less availability, more value.

The Omnipresence Trap:

Most founders think visibility equals value.

It doesn't.

Visibility without value is just noise.

Value without visibility is wasted expertise.

But value WITH focused visibility? That's authority.

The Brand Focus Framework:

1. Pick ONE Platform

Master it before moving to the next.

Depth beats breadth every time.

2. Choose ONE Message

What expensive problem do you solve?

Everything else is distraction.

3. Serve ONE Audience

Stop trying to be everything to everyone.

Be irreplaceable to someone specific.

4. Maintain ONE Voice

Authentic consistency beats performative variety.

The Math of Focus:

Scattered approach:
→ 5 platforms × 20% effort each = 100% exhaustion
→ Generic message for everyone
→ Zero authority anywhere

Focused approach:

→ 1 platform × 100% effort = 100% impact
→ Clear message for specific people
→ Authority in your space

The Visibility Paradox:

The more focused you become, the more visible you are.

The less you try to please everyone, the more valuable you become to someone.

The fewer platforms you're on, the stronger your presence becomes.

What Real Personal Branding Looks Like:

→ Deep expertise on one expensive problem
→ Consistent voice on one primary platform
→ Clear value for one specific audience
→ Authentic perspective that can't be replicated

Not everywhere.
Not everything.
Not everyone.

Just the right place.
With the right message.
For the right people.

The Focus Test:

If someone mentioned your name, what ONE thing would people think of?

If you can't answer immediately, you're too scattered.

The Subtraction Strategy:

What platforms can you quit?
What messages can you stop sharing?
What audiences can you stop serving?

Subtract until you're crystal clear.

Then double down on what remains.

The result:

→ Less effort, more impact
→ Clearer positioning, stronger authority
→ Focused energy, better results

Personal branding isn't about being everywhere.

It's about being indispensable somewhere.

Your turn:

What will you focus on?

More importantly:

What will you stop doing?

Because the best personal brands aren't built by addition.

They're built by subtraction.

Until you're the obvious choice for one specific thing.

Taplio

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