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Here is what I have learned in over 20 years in marketing: If there is one thing that can make your brand more relatable to other humans, it's telling stories. Hi, my name is Michael, and I am currently working as a brand and comms director in the FinTech industry. Before this, I helped others to make their marketing more human by telling authentic stories with the content they share with their audiences and shaping their personal and companies brand. This came after a nearly 20-year-long career with one of the largest recruitment companies in the world, where I held several marketing leadership roles. Over the years, I lived in Switzerland and Australia before I decided to move back to my home town Hamburg. I am driven by sharing stories openly and honestly with others. It's the best way to connect with other humans, and the one thing I enjoy most is precisely this: connection.
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