Darren Gibb's Linkedin Analytics

You've done it 𝗮𝗴𝗮𝗶𝗻. Swiping 'strategies' from the gurus. Posting more. Content not landing. Endlessly commenting. Sometimes DMing. Still ghosted. Still guessing. Here’s the problem: Most of the advice out there is fluff. It 𝘴𝘰𝘶𝘯𝘥𝘴 good. But it skips the metrics that 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 matter: 🧲 Content that attracts 𝘢𝘯𝘥 repels. ↳ Because the fastest way to stand out is by standing for something. 📈 Funnel clarity. ↳ Knowing exactly what TOFU, MOFU, and BOFU look like for 𝘺𝘰𝘶𝘳 niche. 💬 DMs with direction. ↳ The right strategy guides a prospect from hello to call in under 10 messages. 💥 And when you 𝘥𝘰 get on that call? ↳ If you're not framing it right, you're losing before you’ve started. You need: • The 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗙𝗿𝗮𝗺𝗲 • The 𝗣𝗿𝗶𝘇𝗲 𝗙𝗿𝗮𝗺𝗲 • The 𝗜𝗻𝘁𝗿𝗶𝗴𝘂𝗲 𝗙𝗿𝗮𝗺𝗲 • The 𝗣𝗼𝘄𝗲𝗿 𝗙𝗿𝗮𝗺𝗲    👉 I’ve laid it all out in a straight-talking carousel: “𝗪𝗵𝘆 𝗠𝗼𝘀𝘁 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗙𝗮𝗶𝗹 - 𝗔𝗻𝗱 𝗪𝗵𝗮𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗪𝗼𝗿𝗸𝘀” No fluff. No templates. No pretending to be nice so someone books a call. And if it clicks for you? Keep an eye out for the 𝟱-𝗗𝗮𝘆 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: 𝘏𝘰𝘸 𝘵𝘰 𝘊𝘓𝘖𝘚𝘌 𝘔𝘰𝘳𝘦 𝘋𝘦𝘢𝘭𝘴 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯. We're doing this properly. (Or keep winging it and wondering why the calendar’s still empty. Your call.) Find out more about how to register here: https://lnkd.in/gdmyUYis (I've 9 spots left and it's gone). PS - Which image in the carousel do you find most ridiculous? Let me know in the comments below! ___________________ Click here to follow --> Darren Gibb Ask me about my 5-Day Challenge... 👀 Bonus points if you ring the bell 😉 I post about all things LinkedIn, AI and Digital Marketing.

There's one thing coaches can do to book a call TODAY (and 3 different types of them 👀) 👇 Get out there and get DMs sent. I guarantee you if you find: 𝗮) - 5 people you've spoken to in the past, but the conversation has flickered out. 𝗯) - 5 people in your niche with similar follower counts who you follow 𝗰) - 5 people who could be clients who have left comments on your content or a "competitor's"* post... And open up conversations with them in the DMs... At least ONE of them will result in a positive action. For 𝗮) (people spoken to), come from a place of genuine interest and curiosity: • Jump on a recent post, or like and comment on  a comment of their's. • 𝘏𝘦𝘺 [𝘕𝘈𝘔𝘌], 𝘪𝘵'𝘴 𝘣𝘦𝘦𝘯 𝘢𝘨𝘦𝘴 𝘴𝘪𝘯𝘤𝘦 𝘸𝘦 𝘭𝘢𝘴𝘵 𝘴𝘱𝘰𝘬𝘦. 𝘐 𝘫𝘶𝘴𝘵 𝘤𝘢𝘮𝘦 𝘢𝘤𝘳𝘰𝘴𝘴 𝘺𝘰𝘶𝘳 𝘱𝘰𝘴𝘵/𝘤𝘰𝘮𝘮𝘦𝘯𝘵, 𝘴𝘰 𝘐 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘐'𝘥 𝘴𝘦𝘯𝘥 𝘰𝘷𝘦𝘳 𝘢 𝘲𝘶𝘪𝘤𝘬 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘵𝘰 𝘴𝘦𝘦 𝘩𝘰𝘸 𝘺𝘰𝘶 𝘢𝘳𝘦. 𝘏𝘰𝘸 𝘢𝘳𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘨𝘰𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶?   ↳ >> This is a low-friction approach to opening up a conversation. Progress conversation naturally from here. For 𝗯) (similar follower counts in your  niche that you follow) • Let them know you're enjoying the content they're putting out there • You are their equal - no fanboy/girling. • Explore if a collaboration could be on the cards   ↳ >> This is a great way to share followers, because *'competitors' are only in your mind. For 𝗰) people who have left comments on posts • If it's your post, ask what particularly resonated - it's likely a symptom or painpoint • If it's an influencer's post and a question has been asked, jump in and answer it in the comments. • Then send over a connection request, assure the, it was a great question and ask what it was that prompted them to ask it • ↳ >>  you are positioning yourself as a valuable ally here - and allowing for a conversation about their problem to open up. Oh, but one thing... You will sometimes hear no. You will sometimes get ghosted. You will experience these things a lot more in the future. And that's the point. Cos if this shit was meant to be easy, everybody would be doing it - and succeeding. PS THANK YOU for all the birthday wishes yesterday - hugely appreciated!

I’m going to help you spend less time on LinkedIn. (especially if you hate typing) 👇 For those of us who spend our time on LinkedIn, One thing we touch more than anything else each day is our keyboards (How many times per day do you look at your keyboard to type or hit the backspace button when you make a mistake?) With the advent of AI, there’s something I’ve been using for a couple of years that has changed so much for me. So much so, I rarely use my keyboard 🤯 (Although I do for writing content, ironically enough). It transforms your voice to text. Now, this isn’t exactly new - but the accuracy is (even with my accent, it’s probaly around 97% correct - Scottish people rejoice!). And for those of us who use a keyboard for the majority of our day… The time saved is seriously incredible. And it’s free (NOT a sponsored post or anything). All you need to do is: 1. Go to Whispering’s website (https://whispering[.]bradenwong[.]com/ (remove square brackets) or Chrome store (https://chromewebstore[.]google[.]com/detail/whispering/oilbfihknpdbpfkcncojikmooipnlglo?hl=en) 2. Download 3. Make sure you have an API Key from OpenAI, Groq etc 4. Start using it. Check out the video below to see how it works (and how it recognises even MY accent!). P.S. - It sometimes does have a bit of a freak-out, like in the image in the comments😅 P.P.S - Check in the comments for this was in a note to a client who could have taken it completely the wrong way - it's always advisable to check before sending! 💥Let me know in the comments, as I’m really intrigued: 👉 How many of you use text-to-voice software as part of your LinkedIn routine? 👉 Would you be inspired to now? ___________________ Click here to follow --> Darren Gibb Ask me about my 5-Day Challenge... 👀 Bonus points if you ring the bell 😉 I post about all things LinkedIn, AI and Digital Marketing.

We're about to kick off. It's time to stop waiting and start doing. I'm calling all serious business owners. Who have been there before. Those who have tried.. The selfies The gimmicks The carousels The posting times The self-doubt The frustration And the belief there 𝘮𝘶𝘴𝘵 be something better out there. The good news is: Linkedin 𝘤𝘢𝘯 work for you. And it 𝘥𝘰𝘦𝘴 work for those I work with. Typically you’re ok at the content, but terrible at DMs. Or, ok at DMs, but can’t close the deals. Or the sales are ok, but your content fails to land. This is why. You need to master all three elements to be winning on here (although few will actually admit it). And this is why I have put together my 5-Day Challenge to CLOSE More Deals on LinkedIn. I’ll teach you how to optimize your profile. I’ll teach you the content strategy. I’ll teach you the DM Strategy And I’m going to vastly improve your sales skills. If you look closely, you’ll notice 3 key words: Teach. Strategy. Skills. Those words are rarely mentioned by the gurus. I’m going to push you this week. But you’re going to learn an incredible amount. And be able to start actioning what I teach you 𝘪𝘮𝘮𝘦𝘥𝘪𝘢𝘵𝘦𝘭𝘺. I’ve two spots - or 3.5 hours remaining, whichever comes first -  until the doors close. (and it comes with a 100% money-back guarantee just to settle any remaining fears.) Only committed individuals are recommended taking part - cos we don’t do slackers here! See you on the challenge - It starts 6pm  CST | 5pm UK | 12pm EST | 11am CST | 9am PST. (ask about VIP). Find out more here: https://lnkd.in/gdmyUYis The time for taking action was yesterday. The second-best time is right now. Let's fkn do this now! PS - Photo representing 'kick off' and a mini-AI experiment 😅 PPS - yes, my legs are massive like this in real life 😖 PPPS - at least itr's not an action figure toy 😅

🚨 Let me help you go from Invisible... 👻 To closing more deals. I'm hosting a quick, no frills/all action Masterclass in a few hours' time. It's called 𝘍𝘳𝘰𝘮 𝘐𝘯𝘷𝘪𝘴𝘪𝘣𝘭𝘦 𝘵𝘰 𝘐𝘯𝘧𝘭𝘶𝘦𝘯𝘵𝘪𝘢𝘭 𝘵𝘰 𝘋𝘦𝘢𝘭𝘴 𝘊𝘭𝘰𝘴𝘦𝘥: 𝘈𝘯 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺-𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘔𝘢𝘴𝘵𝘦𝘳𝘤𝘭𝘢𝘴𝘴 and it's for People who spend all day on the platform but : → Struggle to create the content the algorithm 'wants' (spoiler: it's you, not the algo) → Don't know how to strategically use content to convert → Build low authority as they rely on content. → Stay out of the DMs as they don't know how to use them → Let the other person control sales calls and regularly lose them. Be honest with yourself - how many of these points above ring true with you? 𝗜𝗳 𝘁𝗵𝗲𝘆 𝗱𝗼, 𝗰𝗼𝗺𝗲 𝗷𝗼𝗶𝗻 𝘂𝘀 𝘁𝗼𝗱𝗮𝘆 𝗮𝘁 𝟲𝗽𝗺 𝗖𝗘𝗧 | 𝟱𝗽𝗺 𝗨𝗞 | 𝟭𝟮𝗽𝗺 𝗘𝗦𝗧 | 𝟭𝟭𝗮𝗺 𝗖𝗦𝗧 | 𝟵𝗮𝗺 𝗣𝗦𝗧. You'll walk away knowing exactly: • How to position yourself as an expert clearly and confidently. • What type of content attracts and converts your ideal clients. • How to comfortably and naturally move conversations from DMs to booked calls. • Strategies to confidently control your sales conversations and close high-value clients. Those of you who have attended my events before know that you always walk away with more than one new, actionable, and realistic idea to implement. And this is complimentary. And you'll get a recording sent out afterwards if you're unable to join live. Sign up here: https://lnkd.in/dHrp6xet It's time to stop being invisible... And start getting deals closed. 💥 Let me know in the comments below 👉 What questions would you like to answer in the Masterclass? ___________________ Click here to follow --> 𝗗𝗮𝗿𝗿𝗲𝗻 𝗚𝗶𝗯𝗯 Ask me about my 5-Day Challenge... 👀 Bonus points if you ring the bell 😉 I post about all things LinkedIn, AI and Digital Marketing.

"I'll figure it out myself" - said no successful person. It's time to get help and succeed. If you're like so many on LinkedIn... ❌ Feeling invisible despite posting consistently? ❌ Getting ghosted or friend-zoned in the DMs? ❌ Lacking a real strategy for sales calls? ❌ Wasting hours on LinkedIn with little to show for it? While you're stuck in that frustration loop, others are building predictable client systems. This 𝗠𝗼𝗻𝗱𝗮𝘆, 𝗔𝗽𝗿𝗶𝗹 𝟭𝟰𝘁𝗵, I'm kicking off the 𝗛𝗼𝘄 𝘁𝗼 𝗖𝗟𝗢𝗦𝗘 𝗠𝗼𝗿𝗲 𝗗𝗲𝗮𝗹𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝟱-𝗗𝗮𝘆 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲. This isn't just 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 challenge. It's 5 days of intensive, 𝘢𝘤𝘵𝘪𝘰𝘯𝘢𝘣𝘭𝘦 training where I install my exact 𝗖𝗟𝗢𝗦𝗘 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 (Content -> Leverage -> Optimize DMs -> Sell -> Establish Authority) you need to stop guessing and start closing... And brought in over $1.5m of business for my clients last year. You're going to work, implement and succeed. 𝗕𝗨𝗧... 𝘁𝗵𝗲 𝗱𝗼𝗼𝗿𝘀 𝗮𝗿𝗲 𝗰𝗹𝗼𝘀𝗶𝗻𝗴 𝗙𝗔𝗦𝗧. 🚪💨 Spots are genuinely limited because I keep the group focused for maximum results. Miss this, and you miss the chance to build this system 𝘸𝘪𝘵𝘩 live guidance and momentum 𝘯𝘦𝘹𝘵 𝘸𝘦𝘦𝘬. Let's be honest - you risk staying exactly where you are now – frustrated and inconsistent – while others implement and pull ahead. For how much longer? Another month? 6 months? Year? Imagine ending next week with: ✅ Content that attracts ideal clients. ✅ A leveraged profile getting seen. ✅ A DM system that books calls reliably. ✅ The confidence to lead and close sales calls. This is your 𝗟𝗔𝗦𝗧 𝗖𝗛𝗔𝗡𝗖𝗘 to get in before we start Monday. Don't be the one looking back in a few weeks wishing you'd jumped in. Stop letting potential clients slip through your fingers. Build the system. Get the results. Ready to finally fix your LinkedIn client acquisition? 👇 𝗙𝗶𝗻𝗱 𝗼𝘂𝘁 𝗺𝗼𝗿𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝗶𝘁'𝘀 𝘁𝗼𝗼 𝗹𝗮𝘁𝗲 (𝗟𝗶𝗻𝗸 𝗯𝗲𝗹𝗼𝘄!): 👇 https://lnkd.in/gdmyUYis Starts Monday, April 14th @ 6pm CET | 12pm EST. Don't get left behind. ♻️ Instant repost this (with no thoughts) and you'll be in with a chance to win a FREE VIP ticket to the 5-day challenge! 👀

You're making content creation harder than it needs to be. Which of these 7 tools are you sleeping on? 👀 I've been creating content for 7 years now... And the difference between THEN and NOW is night and day. The speed from iteration to posting is incredible, And here are some of the tools I use to stay on top. 𝟳 𝘁𝗼𝗼𝗹𝘀 that you, as a creator, need in your tech stack today 👇 🔥 IDEATION, CREATION, RESEARCH 1️⃣ 𝗚𝗼𝗼𝗴𝗹𝗲 𝗚𝗲𝗺𝗶𝗻𝗶: Your ChatGPT alternative. Great for ideation, writing and research. Use it to find current news related to your LinkedIn posts and for ideation. 🔥 AI IMAGE CREATION 2️⃣ 𝗖𝗮𝗻𝘃𝗮 𝗔𝗜: This tool helps you easily make nice pictures, helpful guides (infographics or cheat sheets), and swipeable posts (carousels). Use it to quickly create a helpful cheat sheet for your LinkedIn followers (always perform well). 3️⃣ 𝗜𝗱𝗲𝗼𝗴𝗿𝗮𝗺: Ideogram is a tool that makes professional pictures with words written right in them, like billboard images. It's excellent for creating images that have text as part of the design. Use it to make a picture with a catchy phrase for your next LinkedIn post. 🔥 VIDEO CREATION/EDITING 4️⃣ 𝗥𝘂𝗻𝘄𝗮𝘆𝗠𝗟: This tool creates short videos from your words or pictures, using incredible AI effects. It's good for making eye-catching video clips for LinkedIn without needing fancy skills. Use it to make a short video that goes well with your post's message. 5️⃣ 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁: This tool edits video or sound just by changing the written words in the transcript. It's great because there's no tricky editing needed – just delete the words you don't want! This makes fixing videos or making short clips super fast for LinkedIn. 🔥 CAROUSEL CREATION 6️⃣ 𝗚𝗮𝗺𝗺𝗮.𝗮𝗽𝗽: This amazing tool quickly turns ideas into slideshows or cool carousel posts – for me it's one of the best AI tools, period. Carousels are made in 10 minutes. Many people don't know about it, so keep quiet about it 🤫. Use it to easily make great-looking carousels for LinkedIn. 🔥 COMMENTING/SPEECH-TO-TEXT 7️⃣ 𝗪𝗵𝗶𝘀𝗽𝗲𝗿𝗶𝗻𝗴: This simple tool for your computer browser types out what you speak (like I am literally using right now!). It's super helpful for quickly writing LinkedIn comments or short posts just by talking. Activate it and dictate your reply instead of typing - the hours saved per week are insane. The game has changed compared to 7 years ago And this is just the start. If you're not using these tools yet, your competitors likely are. Stop getting left behind. Because it's easy to start getting ahead. 🗣️ Let me know in the comments: 👉 What AI tools am I missing here? 🤔😉 👉 Which is your favourite tool here? ___________________ Click here to follow --> Darren Gibb Bonus points if you ring the bell 😉

“I feel invisible on here… I know my ideas are good, but no-one listens" Feel familiar? It’s probably one of the most common things I hear. • talented individuals unable to get their messages out • people with ideas which change lives, yet no-one gets to hear • whilst everyone else seems to be “doing great” (spoiler alert - they’re usually not). So I’m having a pop-up Masterclass 𝗧𝗢𝗠𝗢𝗥𝗥𝗢𝗪 (𝟲𝗽𝗺 𝗖𝗘𝗧 | 𝟱𝗽𝗺 𝗨𝗞 | 𝟭𝟮𝗽𝗺 𝗘𝗦𝗧 | 𝟭𝟭𝗮𝗺 𝗖𝗦𝗧 | 𝟵𝗮𝗺 𝗣𝗦𝗧) I’ll introduce you to the secrets that my clients and I use to become more visible... And grow your authority. I'm going to show you: • Why most "authority building" advice fails coaches - and how to build it. • The crucial link between genuine authority and closing high-value deals. • Key principles to start shifting from feeling invisible to becoming influential (without using tired templates).    You’ll walk away with actionable advice and understanding which will allow you to immediately start taking your first steps to visible. This game is rigged. It’s time to open up the playing field. Sign up here: https://lnkd.in/dHrp6xet PS—ChatGPT prediction of the week? More 'Action Figures' of people, with custom items representing their business and fun sides (90% with coffee mugs). I personally can't wait for LinkedIn to get a bit more original again. 😅 ___________________ Click here to follow --> Darren Gibb Ask me about my 5-Day Challenge... 👀 Bonus points if you ring the bell 😉 I post about all things LinkedIn, AI and Digital Marketing.

There's a reason coaches still think AI sucks (and yes, it is kind of a 'you' problem 🤷‍♂️). You think ChatGPT can read your mind. You use those low-quality 'prompts' and expect it to do the rest "𝘞𝘳𝘪𝘵𝘦 𝘢 800 𝘤𝘩𝘢𝘳𝘢𝘤𝘵𝘦𝘳 𝘭𝘪𝘯𝘬𝘦𝘥𝘪𝘯 𝘱𝘰𝘴𝘵 𝘢𝘣𝘰𝘶𝘵 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱. 𝘔𝘢𝘬𝘦 𝘪𝘵 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭, 𝘺𝘦𝘵 𝘦𝘥𝘨𝘺. 𝘚𝘩𝘰𝘸 𝘐'𝘮 𝘢𝘯 𝘦𝘹𝘱𝘦𝘳𝘵. 𝘚𝘱𝘦𝘤𝘪𝘧𝘪𝘤𝘢𝘭𝘭𝘺 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 [𝘵𝘰𝘱𝘪𝘤]. 𝘗𝘭𝘦𝘢𝘴𝘦. 𝘈𝘯𝘥 𝘵𝘩𝘢𝘯𝘬 𝘺𝘰𝘶." 🤦‍♂️ (go on.. hands up if this resonates 🤭). Guide the model on how you want it to be. YOU are ultimately the expert... Stop allowing it to be and sound like everyone else using similar prompts (oh, and bonus points for running it through Chatgpt, Claude and Gemini 2.5). Structure your prompt like this and watch the difference it makes: 👇👇👇 _____ You are a leadership coach with 15 years of experience serving C-suite leaders in the tech industry. Those you serve typically suffer from a lack of confidence, authority and understanding of their colleagues. They often struggle with making decisions and feel that others are simply following along, without conviction, because they are the boss, rather than buying into their ideas or philosophies. You are a former C-suite leader who overcame similar struggles during your 15 years working in C-suite positions. Mindset was one of your main problems you needed to overcome to be successful. You are to draft a LinkedIn post, between 800-1200 #CHARACTERS# long. The tone should be professional, convincing, yet relatable. See to mimic the tone, writing style, sentence structures, paragraphs and formatting. Use arrows such as "→" and "↳" to separate lists and bullet points. Your ideas must be fresh, unconceited and demonstrate outside-of-the-box thinking skills. You are an innovator whom others follow and believe in. [insert example post] 1. Make sure you understand your role 2. Ensure you're clear with your task 3. Fully understand the as this adds depth to your finished output 4. Analyse to make sure you fully understand the tone, writing style, sentence structures, paragraphs and formatting. 5. Write a LinkedIn post, 800-1200 characters long, maintaining the formatting and tone in Let's take a deep breath and think this through step by step. ____ BONUS POINTS Add these to Custom Instructions in ChatGPT so you don't have to copy and paste them every time. AI isn't difficult. But if you're not learning to use it properly... You've already fallen way behind. 🙅‍♂️ 👀 𝗣𝗦 - Do you want a copy of this prompt, but in a GPT? ↳ DM me "Perfect Post" and I'll send it over to you. 𝗣𝗣𝗦 Check out the different results from ChatGPT o3, Claude 3.7 and Gemini 2.5 Pro below in the comments 👇 ___________________ Click here to follow --> Darren Gibb Bonus points if you ring the bell 😉

Unpopular POV... (I can already feel the knives being sharpened) 👇 I see it from people who work 9-5 normal jobs. And for them, having been there for many years, I understand looking forward to Friday. "Fri-YAY." "Thank God It's Friday." "The weekend starts now!"... Even TGI Friday built a global brand off it ffs! But here's the harsh truth: Especially in the first year or two of being an entrepreneur, you don't get that full weekend off (and nor should you - if this shit was this easy, EVERYBODY would be successful). Entrepreneurship favours the brave. The determined. Those working for a better future. Yet, here's the real reason you 'work' weekends: Cos it doesn't feel like work. It's a passion you have. And something you love doing. THAT'S the real reason we roll our eyes at 'Fri-YAY!" It's not judgemental. It's just knowing that to make sure we work just a few days a week in years to come, we need to sacrifice parts of our weekends. Yes, we also need to balance them with life. And yes, burnout is a real thing. And no, it's not a badge of honour. But there is a reason not everyone 'makes it' as an entrepreneur. And yes, it usually is down to simply working harder than the competition. So to those enjoying 48 hours without work, please - enjoy, friends. And to those balancing life WITH work - I see you. And 𝘵𝘩𝘢𝘵'𝘴 the point ✌️ PS I sincerely hope this doesn't trigger any entrepreneurs. Not all of us are able to spend time working on our businesses at the weekend, and that's ok. But if we can, we should. 🚀 Entrepreneurs (or anyone else!) - let me know in the comments below: 👉 Do YOU work weekends? One day? Two days? An hour? 6 hours? Never? 🤔 ___________________ Click here to follow --> Darren Gibb Bonus points if you ring the bell 😉 I post about all things LinkedIn, AI and Digital Marketing.

Coaches lose sales because of scripted templates. ✅ Let's focus on science instead - here's how to really sell 👇 Sales has been given a bad name by false gurus (or should that be 'profits/prophets' 🤔). It's been taken over by the sales script crew. No offence - you're running a business, not a Saturday job to make some beer money. When I started out in Sales, that was the standard: • You're an idiot • Take a script • read it • people will reject you (cos it never works) • We'll tell you it's your fault • Rinse • Repeat. Because I'm a "disruptive little shit" (not my words, but a former teacher 😅), I was never going to go along with this. I leaned in with humility. With honesty. And genuine curiosity. As to their needs and how what I was helping could help them. And if it couldn't, I wouldn't force them to buy it. Within two weeks of starting in my sales job, I was the 'high roller', selling the most. (some testosterone-fuelled Wolf of Wall Street terminology). Because I stepped away from the script. And leaned into instinct. Learning these Neuromarketing skills only amplified my abilities. And I can't wait for them to amplify yours. So here are 5 key concepts you can use in your next sales call. But the beauty of these is that they're all to do with the brain - and how we react... They're also vital in your next piece of copy, your next LinkedIn post... Anywhere you want to showcase your expertise and use neuromarketing persuasion to close a deal. I've not put these in any particular order (and see the infographic for more info), but here are the skills to start learning and trying from today (and let me know if you close any deals using them!) 𝗣𝗿𝗶𝗰𝗲 𝗔𝗻𝗰𝗵𝗼𝗿𝗶𝗻𝗴 • Mention a higher industry rate or premium tier before your price. 𝗙𝘂𝘁𝘂𝗿𝗲-𝗣𝗮𝗰𝗶𝗻𝗴 • Attach a calendar date to the first milestone (“By 30 June you’ll…”). 𝗟𝗼𝘀𝘀-𝗔𝘃𝗲𝗿𝘀𝗶𝗼𝗻 • Calculate & voice the monthly revenue they’re leaving on the table. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹-𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 𝗧𝗿𝗶𝗴𝗴𝗲𝗿 • Rewrite copy with “you/your.” 𝗥𝗲𝗰𝗶𝗽𝗿𝗼𝗰𝗶𝘁𝘆 • Give a tailored tip or mini-audit pre-pitch. 👀 Do you want to know more about these strategies and another 10 of my favourite neuromarketing strategies? 💰 I've just finished creating my Neuromarketing Playbook, where I show these and 𝟭𝟬 𝗺𝗼𝗿𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 I use regularly on sales calls, content and landing pages, and are 𝗽𝗿𝗼𝘃𝗲𝗻 to work. Comment below or DM me saying "𝗡𝗲𝘂𝗿𝗼𝗚𝗲𝗻𝗶𝘂𝘀 𝗦𝗮𝗹𝗲𝘀!" and I'll send you over the full playbook for free. PS - this will get busy, so please allow me some time to send it over as most people send over DMs. If we're not connected, please send over a connection request.  ___________________ Click here to follow --> Darren Gibb Bonus points if you ring the bell 😉 I post about all things LinkedIn, AI and Digital Marketing.

99% of people rely on DM templates, which fail. You need a strategy instead. Here's how to do it 👇 We've all been there. Sending that DM to someone who we don't know... But desperately want to talk to (whether it be a prospect or someone BIG in our niche). So we send the DM... We get a defensive reply... We awkwardly position ourselves to talk about work... And all we receive is 👻 Completely ghosted. Never to be heard from again. And, even worse? When we go to message them in 6 months' time, All they see is 𝘵𝘩𝘢𝘵 message we sent them. The one which "isn't a pitchslap" (but if we're honest, we were lining ourselves up to deliver one). So people become disheartened, And stop getting into the DMs because of fear. Fear of being ghosted. Fear of rejection. Fear being told to politely "fk off and never contact me again". This is because most people, especially coaches + consultants, are not marketers. They're not salespeople. And they're not psychologists. So they lean into the play-for-play scripts the gurus have created to use. But they're flawed. Deeply flawed. They're quick fixes... Rather than skill-based solutions. And when everyone is using the same script? We start to smell such messages a mile off. DMs should be a dance. You should lead with intrigue. A desire to know more. And to qualify them as a potential prospect (I mean, you don't work with just anyone, right?). With this in mind, in today's carousel I'm spilling tea, beer and whisky and letting you into: 𝗛𝗼𝘄 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗴𝗵𝗼𝘀𝘁𝗲𝗱 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻. I'll walk you through: 🔸 The 4-phase DM Flow to walk through each conversation with ↳ Commonality → Symptom → Depth → Value/Pivot. 🔸Impact checks   ↳ Questions you need to be asking to help dig deeper 🔸Handling Vague responses   ↳ People will intentionally be vague with you during the trust-building phase. This is how to handle it. 🔸Pivoting   ↳ Depending if it's a clear problem they're aware of, or more of an unaware symptom (more likely), this is how to get them onto a call. 🔸Handling those final objections   ↳ Busy? "Send me the info"? Ghosted? → I give you 3 ways to overcome that. These are the same strategies I've tested, adapted and built over the years. They work because they: • build relationships • qualify prospects • keep you human • don't rely on bullshit. 👀 This PDF is the short version. In the past hour, I've literally just finished putting together my most comprehensive DM Playbook to date. I go DEEP in the playbook. I give you more examples. And teach you the skills you need to book more calls. 𝗗𝗠 𝗼𝗿 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝘁𝗵𝗲 𝘄𝗼𝗿𝗱𝘀 "𝗗𝗠 𝗚𝗛𝗢𝗦𝗧 𝗦𝗛𝗜𝗘𝗟𝗗" 𝗮𝗻𝗱 𝗜'𝗹𝗹 𝘀𝗲𝗻𝗱 𝗶𝘁 𝗼𝘃𝗲𝗿 𝘁𝗼 𝘆𝗼𝘂 𝗳𝗿𝗲𝗲 𝗼𝗳 𝗰𝗵𝗮𝗿𝗴𝗲. (Please send connection request if we're not connected) ____ Follow me → Darren Gibb

I'm 41 today... 😲 Yet I woke up and thought "shit...". That's NEVER happened on a birthday before. I don't know if it's the: Sudden realisation I'm properly "in my 40s"... Or reflecting on the things I thought would have happened Or regretting having not taken more opportunities Or wondering "what might have been had X happened?" Or asking myself "am I where I want to be?" Or.. Or... Or.... Or..... Nothing. That this is life. That this is beautiful. That the chances of ME being born was 𝗼𝗻𝗲 𝗶𝗻 𝟭𝟬^𝟮,𝟲𝟴𝟱,𝟬𝟬𝟬. (that's a 1 followed by 𝟮.𝟲 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 zeros)... And yet we worry about the stupidest things on a daily basis. From the 'big' questions I asked above... Right down to overthinking your next LinkedIn post. I have achieved things in my life beyond my dreams. I have taken opportunities others likely wouldn't have. I have taken risks others likely wouldn't have. I have built resilience that others wouldn't have. I have done things that 14-year-old Darren would never have imagined. And that's likely true for 99% of us. It's human nature to worry. It's human nature to regret. And it's human nature to worry about things... Which will never actually happen. So here's my birthday gift to myself - and to you: To stop worrying about the shit which doesn't matter. To focus on what's important for me personally, professionally and emotionally. And to celebrate those small wins. Those small moments. Because if there's one thing I've learned during my 41 years on this mad planet: 🌍 It's these small wins and moments that always lead to the greatest, most profound changes and victories. So here's to me. Here's to you. Here's to our futures (although not necessarily together - that would be a bit weird 😅). Oh, and fuck the small thoughts which keep us awake for no good reason 🥂 We know better than that. 🚀 I'm intrigued, so let me know in the comments 👉 Am I the only one to have had this feeling about a birthday (especially 40+)? Surely this is more normal than we admit to!?!? 😅 * Photo taken at 6.50am. ** Moments after my midlife crisis *** But surely this counts as 'being vulnerable' and gets an extra 7.5% engagement?! 😜 **** Thank you to my wonderful partner for getting up at a stupid time to bake a cake and surprises🤩 ___________________ Click here to follow --> Darren Gibb Bonus points if you ring the bell 😉 I post about all things LinkedIn, AI and Digital Marketing.

Comments are being limited to 30/day... ⚠️ And then you get a temporary block (!?!!?!?) These are the whispers I'm hearing here on LinkedIn... As I almost never comment on 30 different people's posts (15 comments, 15 DMs, 15 connection requests + strategy is all you need), I've not had a chance to verify this yet. So, I'm reaching out to you, my fellow heavy commenter friends. Have 𝘺𝘰𝘶 come across this yet? (I'm also not seeing it being spoken about much YET on LinkedIn - although this was apparently rolled out yesterday). Here's my take on it though, if true: 1. Good. SO much junk in the comments because of AI and lazy commenting ("thanks for sharing").     2. Commenting as being seen as a 'strategy' was always massively overrated - it's why so many people had hundreds on 'Linky Besties', yet empty Stripe accounts at the end of the month     3. It will focus on high-quality comments being left rather than people using AI/lazy comments. 4. Hopefully we can go back to the days of GENUINE DISCUSSION happening in the comments! 🙏 And here's how to adapt your strategy if commenting is 95% of it! 🧞 1. Focus on the DMs - 60% of people you comment on 𝘴𝘩𝘰𝘶𝘭𝘥 be potential clients. If not, you've just uncovered a problem in your strategy.     2. 40% should be influencer-type people in your niche. You've done the hard work. They recognise your name. Now send a DM.    𝘉𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘨𝘰 𝘪𝘯 𝘢𝘴 𝘢 𝘧𝘢𝘯𝘣𝘰𝘺/𝘧𝘢𝘯𝘨𝘪𝘳𝘭 - 𝘨𝘰 𝘪𝘯 𝘢𝘴 𝘢 𝘱𝘦𝘦𝘳 𝘸𝘩𝘰 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘴 𝘵𝘩𝘦 𝘭𝘢𝘯𝘥𝘴𝘤𝘢𝘱𝘦.     3. Create content which forces discussion through a stronger call to action. Don't be so entitled as to expect people to have a conversation on your content - this is entitled.    Help them to start the conversation. If true, it's another sign the platform is evolving. I feel it's likely in response to the amount of AI comments we see 🤖 (I mean, seriously - they're rubbish). The ONLY question I have no answer to is: If comments are a huge driver for reach, meaning more people see our content... And there are fewer comments being given, because of the restriction..  How is reach going to be determined (or is this something Mr Richard van der Blom will be telling us in the coming weeks as per his wonderful Algorithm Report (250 pages this year!!). 🤔 🚀 Let me know in the comments below: 1) 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗯𝗲𝗲𝗻 𝗮𝗳𝗳𝗲𝗰𝘁𝗲𝗱 𝗯𝘆 𝗯𝗲𝗶𝗻𝗴 𝗿𝗲𝘀𝘁𝗿𝗶𝗰𝘁𝗲𝗱 𝗮𝗳𝘁𝗲𝗿 𝗮𝗽𝗽𝗿𝗼𝘅 𝟯𝟬 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀? 2) If true, what are YOUR thoughts on this 30 comments a day development? I'd love to see a genuine, engaged debate rather than robot rock nonsese we've become used to 😅

If you're reading this on Friday, you're succeeding. Many of your friends are likely taking today off... While you're at the very least scrolling through or commenting on a few posts. Or perhaps you've even posted. Which isn't easy. Most would rather have a 'full day off'... But as entrepreneurs, we know this isn't always possible. That what we are building for ourselves and our families... Goes so much more deeper than that. This isn't glorifying 'hustle culture'... But it is acknowledging that those who typically succeed in this game, Go that extra mile. Even when they don't want to. Because they're able to see the long-term target: what really matters. They understand no one said this game would be easy. They understand now, more than ever, it's harder to win on here. And they understand through hard work, determination, and unwavering belief in themselves... That they create the future they want... And deserve. So this is to all of you putting in the hours that others wouldn't. All of you grafting hard for a brighter tomorrow. All of you building to ensure you can take those days and weeks off when you want. And all of you who keep on getting knocked down, But find a way to dust themselves off and stand back up. Every. Damn. Time. If I were to go back and build from scratch tomorrow, These would be my rules: 1. Weekends off... When possible (sometimes unavoidable). 2. 8-10 hours a day, structured. 3. Build systems as soon as possible. 4. Outsource jobs you're not great at as soon as possible 5. Celebrate wins. 6. Analyse the losses. 7. Back yourself every step of the way. I built a multi-six-figure business doing just this. Yet could have done it so much more efficiently... But would never have learned what I learned without making the mistakes I did. The shit we go through and mistakes we make, Build resilience and shape who we are. Have a great weekend ahead, folks. ✌️ ___________________ Click here to follow --> Darren Gibb Bonus points if you ring the bell 😉 I post about all things LinkedIn, AI and Digital Marketing.