Nidhi Kala's Linkedin Analytics

Two coaches. Same struggle. Different roadblocks. Last week, I analyzed LinkedIn profiles of two coaches I spoke with. Their biggest challenge? Minimal visibility. Here’s what I spotted: Coach 1: Positioning Problem While their headline says relationship and executive coach, they post content about relationships with spouse. Plus, they are inconsistent with their posting schedule. Problems: 1. Misaligned positioning 2. Inconsistency in creating content Fix: Get crystal clear on positioning ↳ They could position themselves as "executive coach", "relationship coach", or "relationship coach for executives". Coach 2: Content Overload Their content was valuable—but visually cluttered and lacked a hook. Plus, they relied heavily on testimonials and video content, assuming their audience already understood their offer. Problems: 1. Weak hooks = People scroll past. 2. Product-aware content for an unaware audience. Fix: 1. Improve readability ↳ Add white space. 2. Hook the reader ↳ Start with an attention-grabbing first line. 3. Create content for different audiences ↳ Problem unaware audience → Talk about pain points & challenge common beliefs. ↳ Problem aware audience → Storytelling case studies, video testimonials and mini success stories. ↳ Solution aware audience → Process breakdowns, behind the scenes, and client objections. If you’re a coach struggling to stand out, it’s not about "posting more." Sometimes, a small tweak in positioning or content style can change everything. Repost ♻️ this if you're a coach or founder struggling with visibility. P.S. Want a free audit for your LinkedIn profile and content? DM me.

Sales isn’t selling. It’s educating. I used to think sales was about persuasion. But I’ve realized it’s about helping prospects understand: - How my service can solve their problem - What my process looks like So, I refined my approach: 1. Understand WHY they need my service 2. Share my process & how it gets them results 3. Use Fireflies.ai/ Fathom to record sales calls 4. Review transcriptions & extract key insights 5. Send a thank-you email with action steps & next steps At this point, I’ve done my part—educated them. If it’s the right fit, we work together. If not, no hard feelings. Repost ♻️ to learn more about building a solo personal branding biz. P.S. What's your #1 challenge when selling your offer?

Your personal brand won’t save you if your skills suck. Here’s a hard pill to swallow: No matter how incredible a brand you build online. No matter how many inbound or outbound leads you generate through LinkedIn. If you don’t have the right skills, your personal brand will fail to support you. I know this because I’ve been there. 3 years back, I switched to writing for B2B SaaS. My personal brand couldn’t back me up. I was getting rejection after rejection. Despite having a solid brand, I struggled to convert leads into paying clients. Why? Because I lacked three crucial things: - a strong portfolio - experience in the B2B SaaS industry - writing skills for long-form content Until I focused on upskilling and stacking new skills, my brand alone wasn’t enough. But once I did? The opportunities came rolling in. The same applies to founders. If your product has high churn, your personal brand might help temporarily, but it won’t fix the core issue. If your product isn’t delivering a winning customer experience, no amount of visibility will drive conversions. Fix your processes. Strengthen your systems. Your brand should amplify your skills—not compensate for their absence.

Two years ago, no one knew his name. Now, he’s running group coaching for CEOs. Last week, my client and I were discussing an industry influencer I’ve been engaging with on his behalf. He paused and said: "I know this guy. Two years ago, he was struggling to land even one client. We both started offering coaching around the same time, but I already had clients while he was still figuring things out." Fast forward two years, things have changed. - That same influencer now has 976K followers. - Raving engagement and a strong network of fellow influencers. - He runs group coaching programs for CEOs. No ads. No outreach. His personal brand did the heavy lifting. Just showing up, sharing value, and building credibility online. Yes, personal branding is a long-term game. If you play it well, it compounds. But if you’re chasing overnight success, it’s not for you. If you're still hesitating to build your personal brand, this is your sign. What’s stopping you?

"How do you handle LinkedIn engagement for clients while keeping their personality intact?" Clients pay me to do this all the time. Let's be honest: Engagement is a bigger part of building your brand. Your voice, your opinions doesn't just reflect through the content you're putting out. But through comments too. And so, every comment I write must sound like my clients—like THEM. Here’s how I make that happen: 1. Weekly content calls ↳ I ask targeted questions to understand their POV, values, and personality. ↳ I weave relevant anecdotes from our conversations into comments—but only when they truly fit. 2. Repurposing their content ↳ I collect everything (content we have already published): bold takes, personal moments, and insightful stories. ↳ When I comment, I weave these elements naturally, adding depth and authenticity. 3. Client collaboration ↳ If I find posts that need their unique perspective, I send them the link to post via Slack. ↳ They directly share their insights Teamwork = comments that feel personal, not robotic. Every step makes sure my comments reflect THEM—not me. That’s how I keep their online presence alive and authentic. P.S. Founders and business coaches, want to get noticed on LinkedIn with your personal brand? DM me "BRAND" to see how we can work together.

Posting without analyzing is like throwing darts blindfolded. If you’re posting without analyzing, you’re making growth harder than it needs to be. Some posts take off, others don’t—but if you don’t know why, you’re stuck in a cycle of trial and error (and confusion!). Here’s how I approach this: 1. Look at your top-performing posts ↳ Were they stories, lists, insights, or questions? ↳ Which topics sparked the most conversation? ↳ What CTAs actually drove action? 2. Find engagement patterns ↳ Do certain themes bring in more thoughtful comments? ↳ Are people DM’ing you after specific posts? ↳ Are prospects mentioning your content in sales calls? 3. Double down on what works ↳ If storytelling connects, share more stories. ↳ If insights get saved, go deeper into them. ↳ If questions expand your reach, ask more of them. Your next engaging and lead generating post isn’t a lucky break—it’s already hidden in what’s worked before. Growth doesn’t happen by chance. It happens when you listen, adapt, and lean into what resonates. What’s been your biggest “aha” moment from analyzing your LinkedIn content? P.S. This pic is my content analysis of what has been working for me and what not. Though, I have made a lot more changes to my strategy since then.

This one call proved personal branding actually works. Yesterday, a content writer booked a consultation with me on topmate.io. (Yep, I shyly take them!) During our call, she said something that hit me: "I scrolled past so many content coaches.. But when I saw your profile, I booked instantly. I’ve been following your content for a long time. I know you’ve done the work for yourself, so you can help me. I didn’t have to think twice." Boom. That’s the power of personal branding. She didn’t book me because I was the only option. She booked me because she trusted me. And that’s what personal branding does. You don’t chase clients. You don’t have to convince them. You just show up, build trust, and become the obvious choice. If you’re still on the fence about personal branding, take this as your sign. Your ideal clients are watching. Make it easy for them to choose you. Are you actively building your personal brand? Drop a “yes” in the comments!

I never knew LinkedIn could do this for me. → Financial freedom. 4 years ago: I sponsored my brother’s cricket academy fees. 3 years ago: I bought my second laptop and moved out of my hometown. 2 years ago: I moved into my first rented apartment. I finally understood what it means to: - be financially independent - have control over my own money - own my time and make myself a priority I used to believe happiness > money. But I realized—money gives you the freedom to choose happiness. And it all happened because of LinkedIn. When I started, I had: Zero connections. No network. No offline support. Yet, through consistent brand building, I went from 0 to working with brands like Storylane, Phyllo, Omnisend, and many more. LinkedIn helped me earn. LinkedIn helped me build trust. LinkedIn helped me create a life I once thought was impossible. Even after pivoting, peers still reach out with ghostwriting opportunities and tag me in relevant posts. Though I’ve turned many of them down, my heart feels full 🧿🩷 Your LinkedIn brand isn’t just about followers. It’s about building a career, a reputation, and a life on your terms. When you commit to it, it will change your life too. P.S. The younger me—the one who once felt lost after back-to-back backlogs and just an undergraduate degree—would be proud of how far I’ve come.

The biggest lie about personal branding? That you can ‘build it’ in 90 days. Sure, in 90 days, you can build momentum—but not a brand. Here’s what actually happens: In 3 months: You refine your messaging, find your voice, and start seeing engagement. But visibility? Still inconsistent. In 6 months: The compound effect kicks in. Your content reaches the right people, credibility grows, and inbound opportunities trickle in. In 12+ months: You become the go-to person in your niche. People recognize your name, leads come in consistently, and your brand starts working for you. Now, let’s get real: → If you just want visibility, 90 days are enough to get noticed. → If you want leads, you don’t have to wait 90 days—a solid system can get you results in a month. But.. If you want to build a brand that lasts, attract the right audience, and leave a lasting impression, you need to commit long-term. Brand building isn’t about quick wins. It’s about showing up, sharing value, and staying the course. So, the real question is: Are you in it for the long haul? P.S. Want to build your magnetic personal brand and attract opportunities? DM me ‘BRAND’ and let’s see how I can help you.

Building a personal brand isn’t about posting 3-5X a week. It’s about CLARITY. - Who you are? - Who you are not? - What do you do? - Why does your brand exist? - What are your core brand values? - Who is your brand for? This is the Core Clarity Framework. Here’s how it works in action⬇️ Last week, I asked my client: "I know you want to build thought leadership on LinkedIn. And I know what you want to be known for. But what’s the one thing you DON’T want to be known for?" His answer? → "I don’t want to be known for my expertise.” Sounds counterintuitive, right? But here’s the context: ↳ He runs two businesses—his main company and a coaching business. ↳ He wants to be known for how he built his business using EOS. ↳ He doesn't want to showcase his EOS expertise as a coach but how he used it in his own business. That’s the power of clarity. Personal branding is about positioning yourself with intention. Repost ♻️ this to help others. P.S. What’s one thing you DON’T want to be known for?

You think writing is the hardest part of personal branding? Think again. When I started offering personal branding, I thought my job was to write well. I was wrong. The real skill? Extracting the right stories. Even the smartest founders don’t always know which stories will resonate. But when you ask the right questions, the best insights surface. Here’s how I open the loop, break the ice and ask the right questions to clients during content calls: 1. Industry and competitor research ↳ Identify top influencers in their niche ↳ Analyze their LinkedIn, Twitter, and YouTube content ↳ Pull the audience questions from the comment section Why: To craft content that positions them as an authority. 2. Calendar deep dive ↳ Ask them to share about what went into the meeting, what was discussed and what's being executed ↳ Pick 1-2 key moments and extract insights Why: To create behind-the-scenes and “build in public” content. 3. Weekly reflection ↳ Start with: “How was your Monday?” ↳ Let their response guide follow-up questions Why: To create content that makes them human, not just an expert. 4. Wins & lessons learned ↳ Ask about a recent client win or a deal that didn’t go through ↳ Understand their thought process and transformation stories Why: To turn their real experiences into case studies. The right questions turn surface-level posts into content that stands out. Share this ♻️ with someone who needs help asking the right questions. P.S. What’s a question you’d ask to spark a great story?

I spent a week collecting and analyzing LinkedIn hooks from top creators. Here's what I found: → the psychology behind why these hooks work → templates you can plug and play for each hook → real life examples of these hooks in action Steal them to grab attention. Shoutout to Lara Acosta, Katelyn Bourgoin 🧠, Basia Richard, Michel Lieben 🧠, Daryna Kulya Which out of these hooks are you going to try? P.S. Repost → save later ♻️

What wins did you have in February? I'll go first: - Retained the client I started working with in December. - Grew my client’s visibility from 2K to 17K impressions in just two months. - Doubled down on upskilling to learn more about personal branding and LinkedIn. - Got clarity on what to double down on in my business—and what to let go of. - Maintained a 13-day streak of creating and publishing content on LinkedIn. What didn’t go well: ❌ Didn’t onboard any new client. ❌ Spent half the month with my mum in and out of the hospital and the rest being sick. ❌ My sleep and wake-up routine was all over the place. ❌ Had a slow month because my body simply couldn’t keep up. Goals for March: → Sign one new client. → Speed up client delivery by setting up automations. → Launch my newsletter (finally!). → Stay consistent with my posting schedule on LinkedIn and Twitter (X). Your turn! P.S. What were your wins from February?

"I built a thriving freelance business—so why did I pivot?" After four years as a freelance writer and two years specializing in long-form content for B2B SaaS, I made a big shift—building my personal branding biz. This wasn’t an impulsive decision. It was a conscious pivot: 1. Burnout + Non-Scalability ↳ It took me five days to ship a single blog post. ↳ Some mornings and evenings, I felt completely drained. 2. Sustainability Issues ↳ All my projects were retainer-based, which sounds great—until a client withdraws and you’re left scrambling. ↳ There was no way to predict when a client might drop due to budget constraints or in-house transitions. Since I worked with only 3–4 clients at a time, this made income highly unpredictable. ↳ Even if we agreed to 3–4 blog pieces per month before starting, the scope often changed—I’d end up getting just 1–2. 3. Industry Changes ↳ The AI wave hit the writing industry hard, reducing project opportunities. ↳ Since I only offered blog writing, I felt the impact even more. ↳ Even top-tier writers with impressive bylines struggled to get responses from cold emails and DMs. While made through all this, I realized I don't want to be in this space: the constant cycle of exhaustion and unpredictability. Don’t get me wrong—I love long-form content. And I built a stable writing business—thank you, LinkedIn and X. But my freelance model no longer aligned with my long-term vision. I never wanted to run an agency, yet I craved growth and scalability. Instead, I felt drained. And that misalignment pushed me to pivot. Now, I’m focused on building my personal branding biz. There's a lot going on behind-the-scenes—upskilling, refining my offer, working on my VSL, and investing in courses. Big things are coming. Stay tuned—I’ll be dropping my VSL soon! P.S. If you're a founder/ solopreneur looking to build your personal brand on LinkedIn, DM me to see how I can help you.