Nidhi Kala's Linkedin Analytics

A lot of new faces here—so here’s a quick reintroduction to my journey. 2015: Started tutoring neighbourhood kids—my first taste of self-employment. 2019: Launched a calligraphy biz. Ran workshops. Sold products. 2020: Pandemic hit, had to shut it down. Started writing on LinkedIn to refine my writing skills. 2021: Started landing writing gigs. Enter: the glorified freelancer era. 2022: My writing biz picked up. I moved to Noida to test if freelancing could be sustainable. 2023: Worked with uSERP, Planable, Storylane, HackerEarth. Hit the revenue goal I had once only manifested. 2024: AI flipped the script. Clients dropped. I hit pause—abd pivoted. 2025: Launched my personal branding biz. Now I help founders + business coaches build their brand on LinkedIn. Since December, I’ve made more in a month than I did in four years of freelancing. But beyond the money—I finally feel aligned. Rooted. Energized. And this is just the beginning. P.S. Founder and business coach doing $20K/month: if you want to build your personal brand on LinkedIn, send me a DM.

Two years ago, I stopped attending networking events. One personal experience, and I pulled back. I told myself I didn't need it. But this year? I decided to change that. This year, I decided to rewrite it. So I did and attended my first in-person meetup hosted by Sakshi Darpan. The conversations were fire🔥 Freelancing. LinkedIn. Personal branding. Lead gen. So many golden takeaways. But what I loved the most? Speed networking. People like me thrive in 1:1 spaces and this made the event so much more fun. I left feeling inspired and connected. It reminded me that showing up is where the momentum begins. P.S. Big shoutout for the warm and welcoming team at SackBerry

5th April 2022. The day I moved out of my home. It wasn’t a rebellious decision. It felt natural—like the next right step. But not everyone saw it that way. My dad wasn’t happy. We argued. A lot. And during Feb–March of that year, I was emotionally drained. “Why rent a flat when you work from home?” “Why waste money instead of saving it?” But what looked like a ‘waste’ to others was my step to growth. I moved to Noida. And for the first time, I felt liberated. I had a space—literal and emotional. 📌I learned how much I enjoy keeping my space clean and organized. 📌I spent quiet evenings in my own company. 📌I started cooking—not out of compulsion, but curiosity. 📌I bought my first piece of furniture. Decorated my home. Hired a cook and a maid. All of it made me feel like I was slowly putting the pieces together—on my own. And none of this would have been possible without my writing business. The income I made helped me live life on my terms. And that gave me a kind of confidence I’d never felt before. It may seem like everything started falling into place in 2022. But the truth is—it took a while to get here. Because just 2-3 years before that, everything felt like it was falling apart. It had been 5 years since I graduated. I had backlogs in math that took 2 years to clear. A failed calligraphy business. I even started receiving marriage proposals I had zero interest in. Because apparently, I was “good for nothing.” Meanwhile, my friends were growing in their careers. And there I was, with a career that felt invisible. Looking back, I'm glad I didn't give up. That decision to move out and build my writing business wasn't just about building a life away from home but freedom. Financially. Emotionally. Fully. Today marks 3 years since I made that move. And I’m grateful for the woman I’ve become—because I chose to believe in her, long before the world did. To every woman trying to figure things out quietly—this is your reminder: Your journey doesn’t have to look like anyone else’s to be valid. Keep choosing yourself.

Most ghostwriters start with content. I do this first: → Define the positioning This week, I worked on positioning for a new ghostwriting client. But, with a twist. Instead of spending hours on the positioning, I spent 15 mins of the custom ChatGPT prompt. Here’s what the prompt gives me: - clear positioning statement - key differentiators - content pillars It works only because of the groundwork I do before feeding the AI. Here’s my process: 1. Share a deep-dive questionnaire to get clarity on the business 2. Host a kickoff call to understand their vision and voice 3. Plug the inputs + my prompt into ChatGPT 4. Review the output and shape the final strategy I then review the results, and tweak it to make it relevant to client's goals. And voila! Download the PDF below for the prompt. Or if you want the entire text version, DM me and I'll send it to you:-)