Nir Eyal

NirAndFar.com

You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold.

What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused and overcome distractions? What if you had the power to become “indistractable?”

International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley’s handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction’s Achilles’ heel in his groundbreaking new book.

In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more.

Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.

Inside, Eyal overturns conventional wisdom and reveals:

-Why distraction at work is a symptom of a dysfunctional company culture—and how to fix it
-What really drives human behavior and why “time management is pain management”
-Why your relationships (and your sex life) depend on you becoming indistractable
-How to raise indistractable children in an increasingly distracting world

Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention—helping you live the life you really want.

Author "Indistractable: How to Control Your Attention and Choose Your Life"

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Hooked provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Author "Hooked: How to Build Habit-Forming Products"

I help companies build engaging products and services and help individuals live and work without regret.
See my blog at NirAndFar.com

Behavioral Design Consultant and Keynote Speaker

Stanford University Graduate School of Business

Taught Behavioral Design at the Stanford Graduate School of Business as a Lecturer in Marketing and later at the Hasso Plattner Institute of Design (d.School) at Stanford.

Lecturer In Marketing

AdNectar, Inc.

Co-founder of pioneering social media advertising company

• Led AdNectar to profitability within first year and eventual acquisition in August 2011
• Developed suite of technology solutions for the world’s top advertisers through hands-on client development and customer-focused marketing
• Oversaw development of scalable advertising platform which reached over 100 million monthly active users
• Grew and managed bi-coastal team
• Quoted in various publications and often appeared as panelist and speaker at industry conferences on the topic of advertising within social web properties
• Raised multiple rounds of funding from top-tier investors including Kleiner Perkins Caufield & Byers

Sunshine Business Development, LLC

Co-founded and managed a renewable energy distribution, wholesale, and retail business. Sold to private investors in 2007.

• Increased sales by 50% YOY; started with personally making sales to building a professional network of over 20 distributors
• Prospected, negotiated, and closed over $8 million in annual contracts between US manufacturers and clients in China and Southeast Asia
• Honored with “Record Breaker” award by manufacturer for highest percent sales growth in North America (2006)

Boston Consulting Group

Worked in consultant teams to formulate and implement executive-level strategy for Fortune 100 clientele.

Associate

AmeriCorps

Served in domestic Peace Corps in struggling inner-city public school.

Volunteer

Hey, I’m Nir.

I’m a writer who’s always let my curiosity drive my content.

I wondered why certain apps and products were stickier than others, which led to my bestselling book, “Hooked: How to Build Habit-Forming Products.” 

Then I set out on the search to find science-backed ways to eliminate distractions in my own life. That’s how “Indistractable: How to Control Your Attention and Choose Your Life” came to be.

Writing both of these books helped me—and now I can help you.

Here’s how:

→ In a world full of distractions, I can teach you how to stay focused and do the things you need to get ahead.
 
→ I can show you the secrets of building services that customers love and help you create products compelling enough to “hook” your users.

You can get started by:

Checking out my blog and lots of other free resources at nirandfar.com

Subscribing to my free newsletter about the intersection of psychology and technology here http://bit.ly/2VPgTmd

Reaching out to me if I can help you or your community on the journey to becoming Indistractable!

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