NirAndFar.com

You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold.

What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused and overcome distractions? What if you had the power to become “indistractable?”

International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley’s handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction’s Achilles’ heel in his groundbreaking new book.

In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more.

Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.

Inside, Eyal overturns conventional wisdom and reveals:

-Why distraction at work is a symptom of a dysfunctional company culture—and how to fix it
-What really drives human behavior and why “time management is pain management”
-Why your relationships (and your sex life) depend on you becoming indistractable
-How to raise indistractable children in an increasingly distracting world

Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention—helping you live the life you really want.

Author "Indistractable: How to Control Your Attention and Choose Your Life"

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Hooked provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Author "Hooked: How to Build Habit-Forming Products"

Nir Eyal

I help companies build engaging products and services and help individuals live and work without regret.
See my blog at NirAndFar.com

Behavioral Design Consultant and Keynote Speaker

Stanford University Graduate School of Business

Taught Behavioral Design at the Stanford Graduate School of Business as a Lecturer in Marketing and later at the Hasso Plattner Institute of Design (d.School) at Stanford.

Lecturer In Marketing

AdNectar, Inc.

Co-founder of pioneering social media advertising company

• Led AdNectar to profitability within first year and eventual acquisition in August 2011
• Developed suite of technology solutions for the world’s top advertisers through hands-on client development and customer-focused marketing
• Oversaw development of scalable advertising platform which reached over 100 million monthly active users
• Grew and managed bi-coastal team
• Quoted in various publications and often appeared as panelist and speaker at industry conferences on the topic of advertising within social web properties
• Raised multiple rounds of funding from top-tier investors including Kleiner Perkins Caufield & Byers

Sunshine Business Development, LLC

Co-founded and managed a renewable energy distribution, wholesale, and retail business. Sold to private investors in 2007.

• Increased sales by 50% YOY; started with personally making sales to building a professional network of over 20 distributors
• Prospected, negotiated, and closed over $8 million in annual contracts between US manufacturers and clients in China and Southeast Asia
• Honored with “Record Breaker” award by manufacturer for highest percent sales growth in North America (2006)

Boston Consulting Group

Worked in consultant teams to formulate and implement executive-level strategy for Fortune 100 clientele.

Associate

AmeriCorps

Served in domestic Peace Corps in struggling inner-city public school.

Volunteer

Hey, I’m Nir.

I’m a writer who’s always let my curiosity drive my content.

I wondered why certain apps and products were stickier than others, which led to my bestselling book, “Hooked: How to Build Habit-Forming Products.” 

Then I set out on the search to find science-backed ways to eliminate distractions in my own life. That’s how “Indistractable: How to Control Your Attention and Choose Your Life” came to be.

Writing both of these books helped me—and now I can help you.

Here’s how:

→ In a world full of distractions, I can teach you how to stay focused and do the things you need to get ahead.
 
→ I can show you the secrets of building services that customers love and help you create products compelling enough to “hook” your users.

You can get started by:

Checking out my blog and lots of other free resources at nirandfar.com

Subscribing to my free newsletter about the intersection of psychology and technology here http://bit.ly/2VPgTmd

Reaching out to me if I can help you or your community on the journey to becoming Indistractable!

We all know what we need to cut back on: the sugary snacks expanding our waistlines, the endless scrolling numbing our minds, or the time wasting tasks keeping you from real work. 

What we don’t know is how to stop getting distracted. 

But we CAN become Indistractable. All it takes is an understanding of and commitment to the 4 steps you’ll find in the article below: 

https://hubs.la/Q02rbWk00

15 minutes in the morning can set you up for a day of productivity. Here’s how:

Journal for 15-20 minutes in the morning. 

One study found that expressive writing diminishes intrusive, avoidant thoughts about negative events and therefore may free the mind for other mental activities.

During your morning brain dump, explore your negative feelings with curiosity instead of contempt. This helps you determine what’s in your control and frees your mind from the intrusive thoughts that would otherwise disrupt your day. 

Be honest, are you reading this during a meeting? 

Multi-tasking during meetings is far too common, and it renders many meetings meaningless. 

Instead of accepting this norm, swipe to learn how to cut out multi-tasking using Jenny Wood’s S.T.O.P. method. 

Multitasking is ruining your meetings

Distraction is a self-defeating act. 

Until you learn to deal with uncomfortable internal triggers, you’ll remain distraction-prone. 

But by understanding your pain, you can find better ways to deal with it through healthful acts of traction. 

Read this article to learn how you can break from the cycle of distraction: 

https://hubs.la/Q02r_wYV0

You won’t evolve if you ignore your emotions. 

They’re at the core of everything you do! 

Instead, swipe to learn how to master your emotions in 3 steps, and click the link below for more in depth strategies: 

https://lnkd.in/edqAcUXw

3 steps to master your emotions

“There just isn’t enough time in the day.” 

We’ve all indulged ourselves in the thought that external forces, like a lack of time, are holding us back.

But that’s rarely the problem. 

Only a third of Americans use a daily schedule, which means two-thirds of Americans wake up without a plan for how they want to spend their day. The fact is, if you don’t plan your day, someone else will. 

Hack back your day with my free schedule maker, linked below:

https://hubs.la/Q02rc8Xv0

Scrolling social media or watching an episode of trash TV aren’t inherently bad uses of your time. 

Even mindless activities can have a place in your day if you allot specific time for them. 

The key is partaking in these activities with intention rather than turning to them as an escape from what you should be doing. 

Scrolling Instagram instead of working ❌
Scrolling Instagram because you set aside the time for it ✅

You turn distraction into traction when you schedule it.

What go-to “time waster” will you start scheduling into your day?  


Listening to fitness gurus is often a distraction. 

They’ll tell you everything about health and fitness except the actual information you need.

That’s because the 4 cornerstones of health are simple:

1️⃣Don’t smoke. 
2️⃣Drink very little, if at all.
3️⃣Exercise moderately but frequently.
4️⃣”Eat [whole] food. Not too much. Mostly plants” — Michael Pollan

If health is your goal, cut out the gurus, and build routines around those 4 things. Build a better fitness routine by reading the article linked below:

https://hubs.la/Q02rbHcJ0

Dream teams are overrated.

Google researcher Julia Rozovsky learned this after a 2-year study on what makes an effective team. Her findings? 

The effectiveness of your team depends more on HOW they work than WHO they work with.

Of course you want high quality talent, but that talent has to play nicely, too. 

When building your teams, focus on HOW team members interact, structure their work, and view their contributions. 

Those will be better indicators for long term success than the prestige of their resumes. 

Having an equitable marriage is a value of mine, but for a long time, I fell woefully short of it. 

Here’s how we restored that balance:

On one of our date days, we listed all the household tasks that each of us performed. Seeing my wife’s seemingly endless list next to mine was a much-needed wake-up call. 

It allowed us to find an equitable split in housework, which we committed to by timeboxing tasks on our schedule. 

Although it wasn’t the most romantic date, it went a long way in preserving the happiness and equality of our marriage. 

Have you had this conversation with your partner? Read this blog to learn more: https://hubs.la/Q02sG-nT0

Hard truth:

Positive results are a hope, not a certainty. Don’t fixate on outcomes you can’t control. 

Instead, focus on your inputs. You’ll only achieve your goals if you put yourself in the right place at the right time to do what you set out to do. You can control those factors.

For example, I timebox writing into my calendar every day. Whether or not I’m struck by a breakthrough idea that day, I’m at my desk writing when I said I’d be writing. 

Timeboxing helps you control your inputs, so you can follow through on the goals you set for yourself. Try my free schedule maker to start making progress on your goals: 

https://hubs.la/Q02sGZND0

Giving into the impulse to check your email is killing your productivity. 

Not only do you lose time reading and responding to emails, but you’ll also need time to re-orient yourself to the task you were meant to be doing in the first place. 

Email is important, so timebox a specific part of your day for checking and responding to emails. This helps you combat the impulse to check throughout the day so you can focus on the task at hand. 

To get started on your timeboxed schedule, try my free schedule maker here: 

https://hubs.la/Q02psnqN0

Smartphones aren’t ruining your kids’ mental health. 

Studies have found the link between screen time and depression to be negligible. This is one of many convenient myths we parents accept instead of digging deeper into complex behavioral issues. 

Read below for 3 of these myths, and share any others you’ve found in the comments! 

3 convenient myths you believe about your kids

Friendship isn’t a numbers game. The benefits of friendship—better mental and physical health—are felt most in high-quality friendships. 

It doesn’t matter how MANY friends you have, just that you have good ones. 

Finding friends to talk to, depend on, and enjoy improves your health, and maintaining those friendships improves your longevity. 

Share this post with your friend to talk to, depend on, and/or enjoy!

Your trust should be earned. So, give people the chance to earn it.  

Before entering a business relationship, I often gauge a person's character by offering opportunities for them to take advantage of me. 

How do you build trust in business relationships? 

Virtual meetings can be as effective as in-person meetings. You just need to know how to run them and behave in them. 

Read this for 7 ways to improve focus in virtual meetings, and click this link for more strategies to fix your virtual meetings: 

https://lnkd.in/eDswTUgZ

7 way to improve your focus in virtual meetings

65% of American adults sleep with their phones on or near their beds. 

My wife and I used to be a part of that 65%, and it was damaging our marriage. 

We realized that the cost of being connected with anyone in the world is that we weren’t physically present with each other. 

Read below to learn how we changed that, and share if you found this helpful! 

My wife and I were having a love affair with our gadgets

How did your last weekly screen time report look? It’s okay to share; this is a safe space. 

If you’re shocked and embarrassed about your screen time, abstinence will NOT save you in the long run. 

One study found that reducing screen time, rather than eliminating it, yields better results over time. This is because participants who reduced their smartphone use had to exercise their own agency and control. 

The good news is, you’re not “addicted” to your smartphone. You simply need to learn how to use the tool as opposed to letting the tool use you. 

Share this if you're done cycling through digital detoxes!

Your “meeting” isn’t a meeting when it’s:

1. A social engagement
2. An event update
3. A brainstorming session

Unless you’re gaining consensus on a specific issue, take the call off your calendars. There is a place for social engagement with coworkers, but it shouldn’t happen under the guise of “meetings.” 

By only scheduling important meetings, you reduce burnout and improve communication among your virtual team. Learn how to improve your virtual meetings here: 

https://hubs.la/Q02sGWDN0

The same things that make your phone engaging and easy to use also make it potentially distracting. 

For many of us, these distractions can get out of hand, making us feel our decisions are not our own. 

There’s some truth to that—if you don’t know how to manage distraction, your brain will be manipulated by time-wasting diversions. 

But you can manage distraction and become Indistractable. Find 4 steps to becoming Indistractable here: 

https://hubs.la/Q02r_yCM0


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