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Hey, I’m Nir. I’m a writer who’s always let my curiosity drive my content. I wondered why certain apps and products were stickier than others, which led to my bestselling book, “Hooked: How to Build Habit-Forming Products.” Then I set out on the search to find science-backed ways to eliminate distractions in my own life. That’s how “Indistractable: How to Control Your Attention and Choose Your Life” came to be. Writing both of these books helped me—and now I can help you. Here’s how: → In a world full of distractions, I can teach you how to stay focused and do the things you need to get ahead. → I can show you the secrets of building services that customers love and help you create products compelling enough to “hook” your users. You can get started by: Checking out my blog and lots of other free resources at nirandfar.com Subscribing to my free newsletter about the intersection of psychology and technology here http://bit.ly/2VPgTmd Reaching out to me if I can help you or your community on the journey to becoming Indistractable!

Check out Nir Eyal's verified LinkedIn stats (last 30 days)

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Nir Eyal's Best Posts (last 30 days)

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Your calendar reflects your values. Schedule what matters. • Time isn’t just something to manage—it’s an asset to protect. • If you don’t make time for your goals, others will fill your time with their goals. ✅ Block one hour this week to be Indistractable. You'll be amazed at what you can do. ♻️ Know someone drowning in meetings and notifications? Repost this and remind them to protect their time.


68

Your emotions are the core of everything. Mastering them allows you to be your best self. When I set out to find a cure for my chronic distraction, I learned that emotions were the key. To combat distraction, we must face those emotions, or internal triggers, with these three steps: 1. Identify the emotion: When you feel distracted or have a strong reaction, become aware of exactly what you're feeling. Pinpointing the specific emotion can be challenging, but it becomes easier over time. 2. Document it: Write down the feeling, along with the time of day and what you were doing. This helps you link situations with their internal triggers. Better awareness leads to better management over time. 3. Explore with curiosity, not contempt: Don't put yourself down for feeling a certain way. Instead, get curious about the physical sensations. Do you feel butterflies? Tightness in your chest? Consider what you’re feeling and why. By tracking and managing your emotions, especially the negative ones, you can achieve better psychological health, clearer communication, greater focus, and stronger relationships. For more psychology-backed insights, subscribe to my newsletter: https://www.nirandfar.com/


    68

    Where do you find fulfillment when your job doesn't provide it? Nearly 8 in 10 people feel disconnected or actively disengaged at work, according to Gallup. But here's the thing: your job doesn't have to fulfill you. That belief is a cultural construct, not a universal truth. For example, many Indigenous cultures don't see work as the primary source of meaning. For them, fulfillment comes from community, connection to land, and living according to values like generosity and compassion. When your 9-to-5 feels meaningless, you have two choices: 1. Transform your approach by injecting play and aligning your role with your personal values 2. Deliberately seek fulfillment elsewhere—whether through relationships, learning, creating, or contributing to causes you care about Over time, dissatisfaction at work creates powerful internal triggers that lead to distraction, which only makes the situation worse. Breaking this cycle starts with recognizing that YOU create your own fulfillment, rather than expecting your job to provide it. Learn more about finding fulfillment outside of work here: https://lnkd.in/eM33Zda8?


    47

    How do you typically respond to cringeworthy memories of past mistakes? We've all been there, lying awake at 2 AM, mentally replaying that awkward thing we said three years ago. But what if I told you these cringe attacks are more than just a passing discomfort? This pattern of fixating on and exaggerating past mistakes is a form of "self-gaslighting," where we use distorted memories to reinforce negative self-beliefs. When we obsess over these memories, we're treating highly unreliable evidence as gospel truth. Memory research shows that each time we recall an event, we subtly rewrite it, influenced by our current mood and self-perception. Breaking this cycle requires deliberate practice: 1. Question the memory: "Is this really how it happened, or am I filling in gaps with worst-case assumptions?" 2. Challenge its importance: "Does one awkward moment define my entire character?" 3. Rewrite consciously: Deliberately reconstruct the memory with the same objectivity you'd use for someone else's experience. Follow those steps to stop letting distorted memories dictate your self-worth. Learn more about them here: https://lnkd.in/ehMQ652U?


      47

      If you don’t control your time, someone else will. Your calendar is a reflection of your values. • Leave it open, and others will quietly fill it with their priorities. • Protect it, and you'll create space for what truly matters. ✅ Take action: Block one hour this week for something or someone important to you. ♻️ 𝗞𝗻𝗼𝘄 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘄𝗵𝗼 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲𝘀 𝘁𝗼 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻 𝘁𝗶𝗺𝗲? 𝗥𝗲𝗽𝗼𝘀𝘁 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘁𝗵𝗲𝗺 𝗿𝗲𝗰𝗹𝗮𝗶𝗺 𝗰𝗼𝗻𝘁𝗿𝗼𝗹.


      41

      You can make your phone less distracting in less than an HOUR. Here’s how: I've developed a four-step process to hack back my phone that's transformed my relationship with technology: 1. REMOVE: Uninstall apps you no longer need. Be ruthless. Those zombie apps are just visual clutter, creating potential distractions. 2. REPLACE: Move potentially distracting apps, such as social media, from your phone to your computer. I even started wearing a watch again so I wouldn't check my phone for the time. 3. REARRANGE: Organize your home screen with only essential tools and aspirational apps. Everything else should be moved to secondary screens or folders. 4. RECLAIM: Take control of notifications. Only 15% of smartphone users adjust their notification settings. Be one of them. Decide which apps deserve your immediate attention. This entire process takes less than 60 minutes but saves countless hours of mindless scrolling. It's a small investment with an enormous return. When you're done, your phone becomes what it should be—a tool that serves you, not the other way around. For more tips to overcome distraction, subscribe to my free newsletter: https://www.nirandfar.com/


      58

      Your Sunday Scaries are part of a vicious cycle. Here’s how to break them: When your job feels meaningless, it triggers an insidious cycle that can take over your entire life. I've seen it happen to friends, readers, and even myself. Here's how it works: Dissatisfaction at work acts as a powerful internal trigger driving us to distraction. We start scrolling our phones or obsessively checking emails, doing anything other than what we're supposed to be doing. Those distractions waste our workday, pushing important tasks into our evenings. Suddenly, we're working when we should be with family or friends, further deepening our resentment and dissatisfaction. This pattern also makes us worse at our jobs. Feeling incompetent or undervalued is demoralizing, which pushes us further toward distraction, completing the vicious cycle. Breaking free starts with a mindset shift. Stop asking "Why isn't my job fulfilling me?" and start asking "How can I bring fulfillment to my job?" Even if you can't change your job right now, you can transform your approach by: 1. Aligning your work with your deeper values 2. Finding the "play" in tedious tasks 3. Deliberately creating meaning outside of work What steps have you taken to break this cycle in your own life?


      56

      The first rule of business, love, and life: Do what you say you’ll do. Your word is your worth. • People want to do business with those who deliver. • People want to be friends with those who don't flake. • People want to marry someone they can count on. Promises are easy. It's delivering when it's tough that earns respect. Your reputation isn't built by what you start—it's built by what you finish. ✅ Show up. Follow through. That’s how people measure your true value. ♻️ 𝗞𝗻𝗼𝘄 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗮 𝘁𝗼𝘂𝗴𝗵 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁? 𝗥𝗲𝗽𝗼𝘀𝘁 𝘁𝗼 𝗿𝗲𝗺𝗶𝗻𝗱 𝘁𝗵𝗲𝗺 𝘁𝗵𝗲𝗶𝗿 𝗶𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲𝗶𝗿 𝗴𝗿𝗲𝗮𝘁𝗲𝘀𝘁 𝗮𝘀𝘀𝗲𝘁.


      62

      The most painful regrets aren't usually centered on what we did. More often, they come from what we DIDN'T do. - That project we never started. - That relationship we didn't nurture. - That health habit we kept putting off. We know what we should do. We just get distracted. This is why mastering distraction is bigger than boosting your productivity. It’s the only way to ensure you’re living without regret. When we control our attention, we control our lives. We're able to focus on what truly matters: our health, our relationships, our work, and our personal growth. Being Indistractable means living with intention. It's about making time for traction (actions that pull you toward what you want) rather than falling prey to distraction. What's one thing you know you should do but keep putting off? That's where your potential regret lies—and that's where your opportunity begins.


      68

      The greatest artists in history share one trait most professionals lack: they don't need your approval. Igor Stravinsky caused riots with his music that aristocrats hated. Frida Kahlo's deeply personal work was initially overshadowed by her husband's. Yet today, they're cultural icons. They showed us that the secret to reaching your full potential isn't collecting more praise. It’s needing it less. Research shows external validation creates "a volatile and fragile sense of self" because we tie our worth to outcomes beyond our control. This dependency becomes a psychological trap where others' opinions—fickle, subjective, and uncontrollable—hold your potential hostage. Artists understand that revolutionary work often faces initial rejection. That’s why their stubborn self-belief is their superpower. And it can be yours too. Want more science-backed insights on breaking free from external validation? Subscribe to my newsletter, where 150,000+ readers learn to master their psychology: https://www.nirandfar.com/


      72

      The thrill of a LinkedIn notification. The warm glow of your boss's praise. The anxiety when your work is criticized. These feelings reveal an uncomfortable truth: your potential is being held hostage by others' opinions. Research shows that seeking external validation is closely linked to anxiety and diminished performance. It creates what psychologists call "a volatile and fragile sense of self" because we tie our worth to outcomes beyond our control. I've spent years studying how our psychological triggers drive our behavior. If you want to break free from the approval trap, you must build internal validation systems that free you to do your best work. These 5 science-backed strategies will help you shift from external dependence to internal confidence, allowing you to make choices based on your values rather than others' expectations. Swipe to learn more, and click this link for my full article about why seeking approval is killing your potential: https://lnkd.in/efU5zNFy


        80

        Before you put more time into perfecting your habit stack, you have to understand this: A true habit requires virtually no conscious thought. It's automatic, like washing your hands in the bathroom. The things we often try to turn into habits—like working out, reading, or eating better—will always require conscious effort. That's why the "habit-building" advice you've been following might not be working. Instead of trying to make everything automatic, focus on building strong routines. Routines are intentional. They require planning and commitment. But as you commit to them, they get easier to follow through on. Start by scheduling specific times for the activities that matter most. When you plan ahead and stick to your schedule, you don't have to rely on willpower or wait for behaviors to become automatic. You just have to show up when you say you will. For more tips on building routines, subscribe to my free newsletter: https://www.nirandfar.com/


        69

        Distracted? Your phone isn’t the problem. Your inability to handle discomfort is. - Distraction isn't about your phone—it's about what you're avoiding. - Boredom, loneliness, anxiety, uncertainty—if you can't manage these feelings, you'll always seek an escape. - Whether it’s news or booze, football or Facebook, you'll always look for escape unless you know what you're running from. - Distraction is a symptom, not a cause. It signals deeper dysfunction. ✅ Master your internal triggers, or they'll master you. ♻️ 𝗧𝗵𝗶𝗻𝗸 𝗼𝘁𝗵𝗲𝗿𝘀 𝗻𝗲𝗲𝗱 𝘁𝗵𝗶𝘀 𝗿𝗲𝗺𝗶𝗻𝗱𝗲𝗿? 𝗥𝗲𝗽𝗼𝘀𝘁 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘁𝗵𝗲𝗺 𝗿𝗲𝗰𝗹𝗮𝗶𝗺 𝘁𝗵𝗲𝗶𝗿 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻.


        82

        Still losing sleep over that "disaster" presentation from five years ago? Science says your memory is lying to you. Every time we recall an event, we’re rewriting it in our minds. We do this based on our current emotions, biases, and external inputs. Studies consistently show that memory is remarkably unreliable. In one study, researchers were able to implant entirely false memories in up to 30% of study participants. This doesn't mean we should dismiss our past mistakes or avoid accountability. Rather, it's an invitation to question the stories we tell ourselves. When that cringeworthy memory surfaces, ask yourself: "Is this belief serving me? Am I focusing on a momentary slip while ignoring countless instances where I've succeeded?" You can acknowledge where you've gone wrong without turning isolated incidents into defining character flaws. The past happened, but how you interpret it is your choice. Choose stories that empower your growth rather than reinforce your limitations. For more information about the limits of your memory, read this article: https://lnkd.in/eY73JTa8


          116

          Most of us were sold a false narrative: that our careers should be our primary source of meaning and purpose. But what if that's backward? What if fulfillment isn't something you discover at work, but something you create? I've spoken with countless people trapped in unfulfilling jobs who transformed their experience not by changing positions, but by changing perspective. They stopped waiting for their work to become meaningful and started bringing meaning to their work. This shift begins by identifying your values across life domains. What kind of person do you want to be? Then, find ways your current role helps you live those values, even if indirectly. And if your job truly doesn't align with your values? Make deliberate time for fulfillment elsewhere. Your job is just one part of your life, not its entirety. The power to create meaning exists within you. No perfect job required. Learn more about creating meaning outside of your job here: https://lnkd.in/eM33Zda8


            83

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