NirAndFar.com

You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold.

What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused and overcome distractions? What if you had the power to become “indistractable?”

International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley’s handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction’s Achilles’ heel in his groundbreaking new book.

In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more.

Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.

Inside, Eyal overturns conventional wisdom and reveals:

-Why distraction at work is a symptom of a dysfunctional company culture—and how to fix it
-What really drives human behavior and why “time management is pain management”
-Why your relationships (and your sex life) depend on you becoming indistractable
-How to raise indistractable children in an increasingly distracting world

Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention—helping you live the life you really want.

Author "Indistractable: How to Control Your Attention and Choose Your Life"

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Hooked provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Bestselling author of "Hooked" and "Indistractable," Public Speaker, and Consultant

Nir Eyal

I help companies teams build engaging products and services.
See my blog at NirAndFar.com

Behavioral Design Consultant

Stanford University Graduate School of Business

Taught Behavioral Design at the Stanford Graduate School of Business as a Lecturer in Marketing and later at the Hasso Plattner Institute of Design (d.School) at Stanford.

Lecturer In Marketing

AdNectar, Inc.

Co-founder of pioneering social media advertising company

• Led AdNectar to profitability within first year and eventual acquisition in August 2011
• Developed suite of technology solutions for the world’s top advertisers through hands-on client development and customer-focused marketing
• Oversaw development of scalable advertising platform which reached over 100 million monthly active users
• Grew and managed bi-coastal team
• Quoted in various publications and often appeared as panelist and speaker at industry conferences on the topic of advertising within social web properties
• Raised multiple rounds of funding from top-tier investors including Kleiner Perkins Caufield & Byers

Sunshine Business Development, LLC

Co-founded and managed a renewable energy distribution, wholesale, and retail business. Sold to private investors in 2007.

• Increased sales by 50% YOY; started with personally making sales to building a professional network of over 20 distributors
• Prospected, negotiated, and closed over $8 million in annual contracts between US manufacturers and clients in China and Southeast Asia
• Honored with “Record Breaker” award by manufacturer for highest percent sales growth in North America (2006)

Boston Consulting Group

Worked in consultant teams to formulate and implement executive-level strategy for Fortune 100 clientele.

Associate

AmeriCorps

Served in domestic Peace Corps in struggling inner-city public school.

Volunteer

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business, appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs regularly at NirAndFar.com. Subscribe to his Free Weekly Newsletter at http://bit.ly/2VPgTmd

Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Anchor.fm (acquired by Spotify) Product Hunt, Pantry, Kahoot!, Refresh.io (acquired by LinkedIn), Happy Bits, Presence Learning, 7 Cups of Tea, and Pana.

We know we’re capable of more. We just need to learn to get out of our own way.

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!
#Indistractable #Psychology #BehavioralScience

Open article: Best Reads Roundup: Making Social Media Work For You by Nir Eyal

https://www.linkedin.com/pulse/best-reads-roundup-making-social-media-work-you-nir-eyal?trackingId=VibUrs3bmVSDeu0k2ZHNeA%3D%3D

Self-examination is a healthy practice—but only if done correctly.

As I discuss with Nick Gray on this week’s podcast, it’s critical that we look at our goals with a growth mindset. Otherwise, we run the risk of being too hard on ourselves.

Listen to the full episode or read the original article on the topic by clicking on the links in the comments!


In this era of distractions, reduced attention span - indistractable is the best and most practical guide to be in control of our attention and not be controlled by external triggers. Book is also a great reminder of how being indistractable not only improves work life balance but adds to overall well being of yourself, your family and your teams! Must read. Glad I started the year with this book and, NO, wasnt part of any new year resolution :)

Worth practicing the tips of being indistractable. 
 #wellbeing #worklifebalance

Don’t let self-reflection turn into self-loathing.

Maintain an unconditional positive regard for yourself when examining things in the past that you could have handled better.

Look at yourself with curiosity, not contempt.

https://lnkd.in/eUgiKq83


Most meetings are pointless

Let's be honest how many of us have said 'if only we had less meetings we could be more productive'?

When I thought about my goals for 2023 I rather surprised myself by deciding in actual fact I don't need a new goal

I don't even need any help deciding how to achieve my goals

What I actually need is focus.

Or to be more precise I need to be distracted less or as Nir Eyal says in his brilliant book, I need to become Indistractable

So back to meetings which take up a vast amount of our time

The objective of a meeting is NOT to socialise.

It is NOT to brainstorm

It is to gain consensus.

Now to gain consensus effectively it helps to have an agenda in advance so people understand what the objective of the meeting is

The best way to do this is a briefing document that clearly states what the outcome of the meeting should be.

It turns out that 80% of meetings have no agenda so imagine how much more productive your meetings could be with a clear agenda for each meeting

This is just one of many useful tips from Nir Eyal in the latest episode of Uncensored CMO

You can listen to the episode here

Apple
https://lnkd.in/eMbd6CyS

Spotify
https://lnkd.in/er4NiZPj

#Indistractable #Focus #Meetings #Productivity #Podcast #UncensoredCMO 

We have to make better decisions.

We have more decisions than ever to make about our careers, our friendships, and our health.

But experts have found that biases that we are not aware of skew our perception of our options and create blind spots on our choices.

The more you understand these blind spots, the better you’ll be able to steer around your mental obstacles and make the wisest life choices.

Nobody wants to look back on their life and wonder if they could have done better.

Make yourself proud by building the best life you can achieve.

What if we treated more people like babies?

Here’s what I mean:

We give small children lots of grace because even when they make others uncomfortable, we know they don’t mean it intentionally.

But when those babies grow up, we stop offering them that benefit of the doubt.

We often approach interactions with colleagues or family members defensively, creating needless conflicts by assuming they’re out to get us.

The opposite is also true.

We’re less likely to agree with someone we don’t like—even if we agree with what they’re saying.

Try to maintain an assumption of positive intent—especially with the people who are close to you.

It’s not always the easiest thing to do, but it can help you live more peacefully and joyfully.

For more tips on how to better assume positive intent, read my article on the topic here: https://lnkd.in/eBQxP5RW

Understanding the “root cause” of why something happens is critical for dealing with many of our problems, particularly when it comes to distraction.

Often, we blame the proximate cause rather than the root—the last step before the resulting action. We’re passed over for a promotion and blame that sneaky coworker for taking our job instead of reflecting on our lack of qualifications.

We get into a fight with our spouse over something trivial like washing the dishes and blame the conflict on the tiny incident instead of acknowledging the years of unresolved issues.

These proximate causes help us deflect responsibility away from us and onto something or someone else.

Without understanding and tackling the root causes, we’re stuck being the helpless victim in the illusionary world we created.

There’s a root cause that often lies deep within us. It’s the reason we rationalize away our actions even when we know they’re not what we intended.

Unless we understand the root cause of why we don’t stay on track, we’ll always play someone else’s game.

Read more about finding the root cause by clicking the link in the comments.

#Motivation #Technology #PersonalDevelopment #Entrepreneurship #Productivity

A company’s job is to find a sustainable way to deliver value to customers, employees and shareholders.

To do this, it must never lose sight of its GEM: Growth, Engagement, and Monetization.

Here’s a guide to GEM and how to measure it:

GROWTH is all about how a company finds new users.

Ask yourself: “Are we getting better at drawing the attention of people who need our product?”

Measure: The number of new users and the cost of finding them.


ENGAGEMENT means retaining customers whether they’re checking in on an app or checking out of apurchase.

Ask yourself: “Are we getting better at engaging people who need our product?”

Measure: % of retained users or customers.

MONETIZATION is the way a company turns value into cash.

Ask yourself: “Are we getting better at capturing the value we create?

Measure: Profit.

If you like this framework, consider subscribing to my newsletter as well.

Each week, I share helpful articles and tips on why products succeed and how to build and facilitatepositive behaviors in your life.

Click the link in the comments to subscribe!

Why is Facebook’s news feed more engaging than Twitter’s?

People make time for what they want, and we should aspire to that.


#Psychology, #PersonalDevelopment, #Indistractable #Technology

Open article: People Make Time for What They Want — Rightfully So by Nir Eyal

https://www.linkedin.com/pulse/people-make-time-what-want-rightfully-so-nir-eyal

Practicing introspection using these methods will improve your self-awareness, confidence, and motivation in the new year.


#Psychology, #PersonalDevelopment, #Introspection #Indistractable #NewYear2023

Open article: Kickstart the New Year with a Self-Audit by Nir Eyal

https://www.linkedin.com/pulse/kickstart-new-year-self-audit-nir-eyal

Productivity has many enemies: too many meetings, external triggers like interruptions from coworkers, and multitasking the wrong way.

But as I discuss with Nick Gray on this week’s podcast, our distraction is caused by these 4 mental traps.

When it comes to indulgences, there’s nothing wrong with enjoying yourself.

But the key to moderation is intent.

Here’s what I mean:

An episode of TV can feel relaxing and satisfying.

But what happens after one, two, three?

Frivolous indulgences are satisfying in the short-term, but they tend to move us away from what we really want.

One episode on Netflix feels good. A whole series can fill you with regret.

By setting aside time for the things likely to distract you, you ensure to control them instead of letting them control YOU.

Instead of watching TV or scrolling social media whenever the urge strikes, put that activity on your calendar, just as you would any other task.

By planning ahead, you give yourself the peace of mind knowing you’ll soon have time for something fun—without being taken off track when you want to stay focused.

Read more about scheduling your indulgences in my article on timeboxing linked in the comments!

#Motivation #Technology #PersonalDevelopment #Entrepreneurship #Productivity

Who will you become this year?

As I shared with Nick Gray on this week’s episode of the podcast, most people aim to emulate their ideal selves via New Year’s Resolutions—but more often than not, those are doomed to fail.

Instead, I recommend letting your values be your guide.

Listen to the full episode or read the original article by clicking on the links in the comments!


Here’s an awesome tip to slow external triggers:

#Motivation #Technology #PersonalDevelopment #Entrepreneurship #Productivity

Starting today, my new workshop "Becoming Indistractable" is now available for enrollment.

This new workshop is designed to be the easiest way to implement the years of research I've gathered while learning exactly how our attention gets hijacked by technology, and what we can do to take back control.

It’s built to be the most simple and time-effective way for busy professionals to overcome distraction once and for all, so they can be more present for their loved ones, advance their careers and live the life they envision.

For more guided activities and group support to help you permanently remove distraction from your life, simply use this link to claim your spot before this Friday 11:59pm ET: https://lnkd.in/e35sNMpN

#Workshop #Indistractable #Attention #PersonalDevelopment

Open article: Becoming Indistractable by nirandfar.com

https://www.nirandfar.com/becoming-indistractable/?utm_source=linkedin&utm_medium=social&utm_campaign=Post%20share%20on%20social

Q: Why do most social media platforms have some sort of feed?

A: Variable rewards.

#Motivation #Technology #PersonalDevelopment #Entrepreneurship #Productivity

Taplio

Nir Eyal's Linkedin Analytics

Nir Eyal

What is Nir talking about?

Who is engaging with Nir

Nir Eyal's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Nir Eyal's Linkedin Analytics

Nir Eyal

What is Nir talking about?

Who is engaging with Nir

Nir Eyal's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Nir Eyal's Linkedin Analytics

Nir Eyal's Best Posts (last 30 days)