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Owais Khan

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As Head of Marketing, I'm all about creating dynamic growth, embracing digital innovations, and pushing boundaries in the name of risk-taking. My journey in the professional world began in sales, but 15 transformative years later/ongoing, I'm steering the marketing ship in various consumer sectors - eCommerce, Mobility, FinTech, Aviation, and Telecom VAS. Across the years, my roles have been diverse and growth-centric: Lifecycle Marketing Manager, Regional Marketing Manager, Head of Growth & Retention, Digital Activation Consultant, VP of Growth & Analytics, and Director of Marketing, to name a few. What I've cultivated is a rich palette of expertise in: ✔ Commanding global marketing campaigns with a sharp focus on performance marketing, CRM, and product analytics. ✔ Assembling, leading, and nurturing high-performing marketing teams across the globe. ✔ Engineering and fine-tuning marketing channels and growth engines. ✔ Establishing strategies, goals, calendars, budgets, and key KPIs. ✔ Scaling customer acquisitions via paid and earned media. ✔ Instilling a culture of growth hacking and CRO ✔ Expanding brand partnerships to stimulate growth new customer and customer loyalty. ✔ Overseeing and optimizing high-growth budgets. ✔ Crafting a magnetic brand narrative and promise. ✔ Fine-tuning ROAS, CLV, and CAC for maximum efficiency. ✔ Nurturing loyalty programs into profit powerhouses. Specializing in: Integrated Marketing, Media Buying, eCommerce Marketing, Mobile Marketing, Digital Marketing Strategy, Digital Transformation, CRM & Loyalty, SEO, Brand Partnerships, Brand Management, Marketing Analytics, Team Management, and P&L Management. Drop a line if you'd like to explore or discuss innovative, result-driven marketing strategies that drive business growth!

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