Fuego Systems

Chief Marketing Officer

I am responsible for developing Client's Account based Marketing strategy and instituting effective training and knowledge transfer to Employees. I help to Identify new technologies & methodologies in ABM and establish practice across teams.I drive & train employees to learn new Account based Marketing campaign methodologies and implementation practices.

Some of my responsibilities include
•	Identify and Prioritize High-Value Accounts for clients on Account Based Marketing
•	Identify key-decision-makers and help build a personalized strategy for targeting 
•	Develop a personalized content strategy for various stages
•	Define the channels and media strategy
•	Programmatic Ads
•	Help clients track the right metrics

Account Based Marketing Specialist

B2B Lead Generation Specialist

Helping B2B companies gain competitive advantage via Account Based Marketing & Selling solutions.
Fuego Systems is a B2B demand generation & Orchestration Company helping IT & Software companies in the US increase their qualified pipeline and revenues. Our Account Based Marketing framework, helps clients create an Omni-channel personalized buyer journey and generate Sales qualified leads.
We believe that growth for B2B companies happens only when you understand your prospects intimately and reach them with hyper-personalized campaigns that are non-spammy. Our campaigns help you cut through the noise and get decision-makers to respond proactively.
Our user journeys are built for the way customers buy in 2022 and beyond. Our combined years of experience working for IT and Software companies help us deploy Account based marketing strategies at a scale that can fuel growth. 
Having worked for 50+ B2B companies and reaching several hundred thousand's contacts has helped us discover insights that companies could not track before. Our approach combined with strategy, consulting, execution and reporting. We become the Marketing co-pilots and help your team in training, support, documentation, and playbooks.
We 
1. Identify the marketing dollars spent ineffectively
2. Help users consume the right content and track them by building content hubs.
3. Help SDR's with more relevant and qualified leads thereby saving costs on hiring additional SDR's
4. Reduce customer acquisition costs
5. Reduce sales cycle by at least 50%
6. Grow your pipeline velocity

Gtech Information Systems

Gtech Info was started as an IT recruitment and Consulting company.The technologies we worked were into data warehousing, Java,SAP and Oracle Consulting.

Founder and CEO

Aldea Infotech Pvt Ltd

Aldea Infotech is a strategy and technology company providing project implementation,training, human capital solution & consulting services in various emerging technology areas including business Intelligence,enterprise data warehousing,enterprise Resource Planning,enterprise application Integration & customer relationship management.
Specialties include SAP ERP, Business Objects, Crystal Reports, SAP SCM, SAP EWM, SaaS

Time Warner Cable

Started as an Informatica developer and later had hands on experience on Data modelling and data Architect.

Informatica Developer

G.E. Power, LLC

Business Objects Intern/Co-op

Account Based Marketing | Facing problems in your ABM Execution?DM me! | Host of "The ABM WAY" Podcast| ABM Expertise for Enterprise SAAS companies in the US

I help B2B companies in the US with their Account Based Marketing, Programmatic Advertising, and lead generation.  I develop Account based Marketing strategies and drip sequences that generate Sales qualified leads

I can help you on 
1. Demand generation & orchestration
2. ABM Pilot sprints
3. Omnichannel sales enablement
4. Orchestrating smart ABM campaigns from Intent & technographic data
5. Developing Content hubs
6. Creating Account based and contact based user experiences
Our strategy relies on proven methodologies that help accelerate demand, build frameworks and increase your qualified pipelines. 

My areas of expertise include

1. Go-to-Market Strategy (GTM)
2. Demand orchestration
3. Campaign planning and project management
4. Website conversion rate optimization recommendations
5. Account Based Experience (ABX)
6. Targeted Account Based paid advertising execution
7. Account Based Marketing Strategy

Why me?
I've worked for over a decade for several fortune 500 companies in the US including G.E, Time Warner Cable, Cap Gemini, and several others for their IT solutions and data warehousing. This combined with my experience in Marketing helped me start Fuego Systems-A B2B Marketing Agency that helps create high-Converting Sniper Campaigns & builds an effective sales pipeline to generate qualified leads on Auto-pilot.

A few of the many results I've achieved for my clients:

• Increased content engagement by over 300% for a fortune 500 software company via Account Based Marketing & selling.
• Effectively utilized B2B Lead Generation strategies to Increase the Marketing Qualified Leads by over 50% for a major IT company resulting in an increase of the leads in their Qualified pipeline every Quarter.
• Helped generate a qualified sales pipeline for an IT services company via Intent data and ABM Advertising.

I was awarded "Digital Marketing person of the year"
Our company received the "Digital Marketing Company of the year Award."

I enjoy helping Marketers and entrepreneurs who embrace technology and are having a great vision for their company.

If you feel I could help your company's Marketing in any way, or you are interested to engage or consulting with me on a project, I would love to hear from you.

How to create Events that drive the pipeline in 2024?💡


Mastering the art of B2B Events is still a challenge for many, and I am still learning the dynamics of building a successful pipeline from events.

Here's a cheat sheet for events from my experience.

First, Decide on your goals before investing your time and budget in Events.
Here are a few goals to keep in mind.

1. Growing your audiences/Subscribers
2. Lead generation
3. Networking
4. Brand Awareness.

Next, plan your event format based on your goals.

💡Growing your audiences/Subscribers
👉Masterclasses and Workshops work best for growing your audiences and building awareness.
👉Create virtual sessions and webinars to reach a broader audience on a minimal budget and showcase your valuable content.

💡Lead generation
👉Book your speaker Sessions & Panel Discussions with leading conferences for lead generation.
👉Industry conferences work best because your prospects can hear and ask questions directly during speaker sessions.
👉Organize Lunch and learn with prospective customers during your meetings, educate them on Industry trends, and showcase your solutions.

💡Networking
👉You can attend or participate in Conferences & Trade Shows to network with decision-makers.
👉Create new connections through local events and community meetups. Although community meetups may be small, they are very effective.

💡Pre & Post event relationship building.
👉Extend private dinner or coffee session invites to high-value attendees after the event to strengthen your connections with prospects.
👉Invite key attendees for personalized interactions and relationship building.

If you have a list of invitees from past and present,
Remember to Run targeted ads 30 days before and at least 60 days after the event.


Few Pro Tips:
👉Diversify Your Event Formats
👉Choose the Right Platforms
👉Personalize the Networking Experiences 
👉Measure and Iterate


Some of my favorites:

Events to attend this year:
1.Spryng by Peep Laja
2. Full Funnel Summit by Andrei Zinkevich & Vladimir Blagojević
3.SaaSOpen - March 28th, 2024 Austin Texas
4.B2B Marketing Exchange


Few Communities for meetups
1. Exit Five Community by Dave Gerhardt
2. Clubpf by Nick Bennett

What else do you think I should not miss this year?


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