The Telegraph

Writer

Footsteps LLC

- Created informative blog posts on the topic of sustainable small businesses
- Writing for LinkedIn to show their expertise and thought leadership in sustainability
- Researched information on sustainability, presenting it in a clear and concise manner for the target audience

Content Writer

Pepper Content

Content Writer 

Whoppl.

- Brainstormed engaging ideas for Instagram content, ranging from quirky statements to reel concepts
- Created captions that complemented visual content, enhancing their online presence.
- Continuously monitored industry trends and social media developments to adapt content strategies.

Content department

Citizen Matters

- Promoting their articles on various social media platforms including LinkedIn, Twitter and Instagram
- Curating engaging posts to drive engagement to the articles

Content Manager

Finnet Media

- Wrote content for LinkedIn to enhance online presence and thought leadership.
- Created engaging Instagram reel scripts that captured the target audience's attention.
- Created captivating captions for Instagram posts that aligned with the brand's voice 
- Collaborated with the founder to understand the vision and effectively translate it into written content

Inkspell Media

- Utilized SEO best practices to increase website traffic and improve search rankings.
- Collaborated with team members to brainstorm topics and ensure alignment with the overall content strategy.
- Created 90+ engaging, informative blogs on advertising, business, and marketing topics for the company's website.

yMedia

- Developed expertise in a new field to produce high-quality informative content.
- Created 60+ SEO-friendly blog posts on various topics in crypto and blockchain.
- Utilized a writing style that is engaging and persuasive, helping to build trust

BEEP by EventBeep

- Conducted industry research to stay up-to-date on news and business trends 
- Created short-form content that engaged and informed audiences
- Helped bring innovative learning solutions to a wider audience

Content research 

AIESEC

Member

I help leaders build trust for their brand through writing | Freelance content writer | Ghost writer

Hi, I am Palak, and as a LinkedIn personal branding strategist, I help CEOs, Founders and creators build thought leadership and their personal brand on LinkedIn. 

Here's what I have made possible with the right strategy: 
-   helped a founder go from 22,000 --> 1,00,000+ followers in 1 year. 
-   helped a founder grow by 20,000 followers in <60 days. 
-   2,79,840+ impressions with <50k following in 7 days.
-   1,32,257+ impressions with <10k following in 14 days. 
-   2 of my clients have a LinkedIn Blue Top Voice Badge.

I’ve had the privilege to work with founders featured on Forbes, Shark Tank and 30 Under 30. I am grateful to have been recognised as the "Top 200 LinkedIn Creators in India" and to be invited as a speaker at institutions like BITS Goa to share my learnings and insights on building a brand on LinkedIn.

If you are exploring ways to build your personal brand and social media presence, feel free to book a call or DM me.

Posting on LinkedIn is weird.


Let me just admit it.

It was weird the first time I did it and honestly, 
Even today, there are days when it still feels weird.

Because you don’t just write a post here.
You write and then your brain can't stop overthinking. 

“Is this too cringy?”
“Will people judge me?”
“Does it even make sense to put this out there?”

And the funny thing is that this loop never really ends.

Some days you hit publish without thinking twice.
Other days, you stare at the screen, editing the same sentence 12 times because you’re worried about what that person might think.

I am sure many of us feel this, even people who’ve been posting for years.
The only difference is that some people post anyway.

And the more you do it, you realise that people are too busy to judge. 

So even if it still feels weird sometimes.
I’ve made peace with the fact that showing up matters > being perfect.

Because cringy or not, the posts that work are the ones you actually post.

#personalbrand

Palak Mittal

I help Founders, CEOs and creators build their brand on LinkedIn || Favikon Top #14 in Personal Branding || BITS Goa Speaker

Isn't it weird how you can trust strangers more than you think?


A few years ago, I started working with people I had never met.
People on the other side of a screen, in different cities.

The kid in me was like how could I trust someone I had never met? 

But I realised the people who are serious about their work show it.

You learn to communicate better. 
To over-clarify without over-explaining. 
To document everything so nothing is assumed.

But the most important lesson?
Trust is a choice you make first, not last.

You give it and most of the time, it’s returned.
And the people who respect it become allies unexpectedly. 

Working with strangers taught me that,
Skills can be taught but intentions can’t.

And building trust remotely is the most underrated skill in any career.

Next time you hesitate to work with someone unknown, 
You might just learn more than you ever would face-to-face.

How has your experience been working with such people? 

#personalbrand

Shifting to Bombay only looks very dreamy on Instagram.


In reality, it kills you, especially while managing work. 

During a team call on one of the moving-in days, 
A teammate asked me, How has it been - Managing so much alongside a remote team?

And honestly, I didn't even realise how much it had drained me. 
Between house hunting, deadlines and endless meetings, some days felt like I was barely holding it together.

What I’ve realised is that you don't need to do everything yourself.
Just know how to make space for the things that really need you.

And this realization came after I commented on Mayank Arya’s (Co-founder of YesMadam) post, where he was giving away free Hydra Facials at home.

First time in my life…I felt like I got something that I didn’t know I needed. 

No waiting rooms or wasted hours. Someone shows up on time, gets it done and I get back to work so quickly. All relaxed and glowing.

When you’re completely exhausted, it’s little things like these that make life feel worth living again, like hitting reset and starting fresh. 

Tiny changes, but they’re the ones that give you the pause you’ve been craving.

Founder at YesMadam | Disrupting Salon E-Commerce on planet Earth until Mr. Musk takes us to the Moon or Mars |As seen on Shark Tank 3| TEDx Speaker| Angel Investor

YesMadam

You don't need clients.
Clients need you!

And no, this is not motivational stuff.
Trust me, there is a great demand for everything out there.

It does not matter if you are an agency owner or a freelancer. Or how many people are doing the same thing as you.  

As long as your work brings ROI, helps them grow, helps them sell more and grows their identity or reach, they NEED you!

That is also when you can command a premium from them, as they will not be willing to lose you.

Every founder is under pressure to grow and they need talented people on their team. 

So, keep working on yourself and outreach to some people with customised solutions to get noticed.

You will make money.

I wasn’t “allowed” to dream big.


I grew up in a very strict and conservative family.

Went to an all-girls’ school. 
Didn't stay out past 7 pm (till class 11).
Vacations = family dinners and success = good grades + a safe job.

I didn’t know what “trial and error” meant, forget social media. 
But life has a way of testing how badly you want more.

The same girl who never stayed away from her parents…
Spent 3 years living all by herself in Pune.
Now she’s in Bombay, building a life she actually looks up to.
Building her career online, taking trips and figuring things how she wants to.

Honestly, our parents aren’t against us. They are just scared. 
They cling to what feels safe because they want to see us grow.

For the longest time, I used restrictions as an excuse. (Ik many of us do that)
But the moment I started giving my all, literally everything changed. 

They saw me trying and make it work. And slowly, they stopped questioning.

So if you’ve ever felt suffocated by rules, I get it.
Just prove yourself until they have nothing left to doubt.

Because the only way they’ll know… is if you show them.

#personalbrand

I never sent my resume, yet most people chose to hire me.
(This is why...)


Most people keep thinking about 
“How to stand out when everyone is doing the same thing?”

And the answer is so simple. 
You don’t stand out by saying you’re good but by showing you’re good.

Here’s what I mean.

If you text someone, “I want to work as a writer along with a 15-page deck,” you’ll get ignored.
But if you send them one of their posts back with edits that could make it better, they’ll stop and pay attention.

If you say you’re a “creative strategist,” it sounds like everyone else.
But remember those who once built an entire deck just to show Swiggy how creative they were? That effort is what wins trust

Most people think standing out means cold emailing 20 times, writing “catchy” subject lines, or following up until someone responds.

But they forget that the simplest thing is -
To do the work before you get the work.

It takes more time but it works because 95% of people won’t do it. 
And that’s exactly why you’ll stand out.

So if you want to get noticed
Just do it. 

#personalbrand

I hate it when people send follow-up messages like crazy! 


A few months ago, I was trying to close a brand collab for a client.
I sent a couple of emails, followed up once, and honestly, nothing else.

Most people would either spam 5 more times or give up.

But that’s the first mistake.
Chasing too much doesn’t make people respond.

Second mistake, being generic. “Just checking in” rarely works.
Third mistake, ignoring what the other person actually cares about.

So I did something different. I thought about what they would find useful, and sent a short, human follow-up.

It had a small idea they could actually use, simple and to the point.
They replied within hours. 

What I learned:

--> Don’t rush your follow-ups, they have other things going on
--> Always add value because that is when they see the difference. 
--> Keep it human because if AI can do it, they don't need you. 
--> Step back when needed, silence does more than you think.

People have made following up = annoying people.

But it is actually about showing you care
And you actually thought about them.

That would do your job in half the time and effort. 

#personalbrand

People are too busy living their own lives to read yours. 


This is why even the best people don't get all the opportunities.
Until they ask for it! 

For the longest time, I believed that if I just worked hard enough, 
Someone would notice.
That talent + effort was the formula.

Unless you ask, you’ll stay invisible.

Think about it:

--> Your dream collaboration? Someone else already pitched it.
--> That mentorship? Someone already asked for a coffee chat.

The difference is action.

The 1st time I asked, it was awkward.
The 2nd time, uncomfortable.
By the 10th time, it felt normal.

And looking back, everything in my life came because I asked:
--> A project I wasn’t “qualified enough” for.
--> A partnership I thought was out of reach.
--> Guidance from people way ahead of me.

None of it came because someone noticed me silently grinding.
But because I dared to say, “Hey, can I get a shot?”

If you want it, ask for it. Simple as that.

#personalbrand

Most people lose clients for reasons they never notice.


After working with clients for years, I’ve realized
It’s never the big things that go wrong.
It’s the small ones that no one teaches you to care about.

Like replying a day late because you assumed it could wait.
Or delayed acknowledging feedback because you were caught up 
Or writing a text that sounded colder than you intended.

These things seem harmless in the moment.
But they slowly chip away at trust.

I’ve seen people do great work and still lose clients
Because they stopped paying attention.

They delivered what was asked, but missed what was expected.

That small “thank you.”
That quick status update.
That 2-minute check-in call that says, “Hey, I’ve got this.”

Those are the moments that build reliability. 

That’s the part most people miss.

Consistency is the most misunderstood word here.


I still meet people who believe consistency means posting every day.
Or waking up at 5 am.
Or sticking to some perfect habit tracker.

But I hate to admit it, it’s none of that.

Consistency is not about showing up every day.
It’s about showing up when you said you would.
Even if that’s once a week or once a month.

It’s being brutally honest and respectful of your schedule
No matter how boring or dull it looks.

Because nobody can do everything, every day, forever.
But if you decide you’ll show up twice a week and 
You actually do it without fail, that’s consistency.

It’s not glamorous or “hustle 24/7.”
It’s just keeping a promise to yourself.

And funny enough, that’s what compounds.
That’s what makes people trust you.

The trick is in showing up when you said you would.

Yet people complicate it. 

#personalbrand

I’ve started respecting consistency more than anything else.


Not talent or ideas or luck.

But just showing up, every day, even when it feels boring.

Waking up at 7 instead of 10, even when you love Netflix at night
Hitting the gym three times a week, even if it is for 30 mins 
Reading a few pages daily, instead of scrolling 
Saving money steadily, not just when it feels convenient.

Those small, repeated actions add up.
They build habits and resilience you can’t get from motivation alone.

I’ve seen people with massive “potential” fall behind, 
Only because they could not do the same stuff again and again. 

And I’ve seen consistent effort create real results over time, 
The one no one notices at first but everyone benefits from later.

Consistency doesn’t need perfection.
It is as simple (yet difficult) as just showing up. 

So now I focus on the little things
Because I know that matters a lot more! 

#personalbrand

I’ve worked with all kinds of people.


The ones who make work feel like a breeze, 
and the ones who make even the simplest thing feel like a burden.

It’s funny how much people impact your energy at work.
Sometimes, it’s not the deadlines or the pressure but it’s the people.

I’ve had team members who made work feel lighter.
They’d show up with solutions and take feedback well.

Even in chaos, they had a sense of reliability.
You just knew things would get done.

And then there were others. 

You’d send a message and instantly regret it because 
You knew it would turn into a chain of confusion and follow-ups.

Every conversation drained you a little bit more.

Honestly, people who make work easier just 
Communicate clearly and care about the outcome as much as you do.

You don’t have to chase them because they’ve already taken charge.
Working with people like that changes how you see collaboration.

And once you’ve worked with people who make work feel easy,
You stop settling for those who don’t.

I thought of giving this piece of advice in my course.

(But I honestly don't see myself making one anytime)

So I'm giving it to you today. 

I have written countless posts for my clients over the last 5 years. 

Amongst the thousand posts that I have written, 
At least 100+ posts have crossed 10,00,000 impressions. 

And whenever I see a post that worked well,
I copy paste its link into one of my docs named "Best posts."

There are 3 primary reasons why my posts worked. 

--> The first is "good photo."
Call it IG, but people love seeing you.

--> The second is "excellent hook" with information 
That is either relatable or valuable or both.

--> The third one is a favourite of many -
Talk about something controversial to make people fight.

Some posts that have worked wonders are when
People are literally arguing with each other in the comments. 

This creates chaos and the number of comments blows up! 
And when this happens...you have your viral post. 

Most people think virality is luck.
It’s not. It is just patterns.

Once you start spotting them, you can create them again and again.

Do you also save your best-performing posts?

Grateful to be invited as a speaker at SIES College in Mumbai 


When I stepped onto the stage, I just had one intention.

To give as much value as possible. 

I knew when I started, I had no one to guide me. Which is why I was there to give the advice I never got.

That day, I saw the same Palak inside every student who asked me the right questions when they got the mic. 

The questions they asked showed their genuine interest: 
“How to start?” “How to get clients?” “What if I fail?”

I could see the same curiosity, confusion and hunger to do more.

So I shared what has worked for me, what didn’t and all the not so glamorous lessons I’ve learned in 3 - 4 years of working.

Some stayed back even after the session to keep asking questions and honestly, that’s what made me happiest. 

You can’t fake hunger and they had it.

I just hope the students walked away with something that ChatGPT can’t give them, that is the real, messy, human stories, haha :)

This is one of the weirdest skills I’ve learned recently.  


When I first started, I honestly had no idea why I was even doing it.

It wasn’t trendy, it didn’t promise opportunities,
And most people around me shrugged at it.

So I started learning how to listen to absolutely nothing.
Not music, podcasts and not even my own thoughts.

Trust me, I have never felt this weird about just being
My brain kept screaming for something to do.

But slowly, I noticed the little habits and how restless I actually am.

It is so strange that no one cares if you can sit quietly. 
No one applauds it but somehow, it helps so much. 

I’m not saying I’ve mastered it. Half the time I fail. 
I fidget, scroll, or start thinking about what I should be doing.

But the moments I actually get it
I realize it’s a skill I never knew I needed.

I want to keep experimenting with this.
To see how far I can go without running from my own brain.

It's weird but I like it when I don't know what's next! 


Next goal, client or even a milestone I prepped for. 

If I didn’t, I’d panic.
Because not knowing what’s next felt so intimidating.

But you don’t need to have the next step figured out all the time.

In fact, sometimes the best things happen because you don’t.

When you stop rushing to know the outcome,
You start focusing on what’s in front of you.

You become more present and patient.
More open to possibilities you couldn’t have planned for.

Because nobody really knows what they’re doing.
Some people just look more confident while figuring it out.

And sometimes that’s exactly where growth happens.

#personalbrand

People don’t get why some posts go viral.


It took me also some years to see the pattern.

At first, you feel it is about writing better.
Better grammar, better ideas, better effort.

But none of that matters if people don’t feel anything.

I’ve written hundreds of posts for clients.
And every time something blew up,
It wasn’t because it was perfect 
But because it made people stop and react.

Here’s what I’ve noticed about posts that take off:

— They have a visual that stops the scroll.
— They say something relatable that you have to share.
— They carry a very strong opinion.

That last part is magic.

When people disagree, they comment.
They defend their side, so others join in.
And suddenly, the post is everywhere.

It’s not about controversy.
But starting conversations that people want to join.

That’s what builds reach.
And honestly, that’s what builds trust too.

What do you think makes a post go viral?

No alternative text description for this image

It is a weird feeling when you hit a goal.

You spend months thinking it’s impossible. You daydream about how it’ll feel. 

You tell yourself, “Once I get there, I’ll finally be happy.”

And then… you do.

For a moment, it’s amazing and you feel proud. You feel like you’ve made it.
And then it fades.

Because instead of just soaking it in, your brain immediately jumps to the next thing. 

For eg- Making 50k, then 1L then 2L and so on…..

That’s the cycle of progress. And honestly, there’s no end to it. 

Successful people out there are just constantly working on the next goal and then the next and then…….

But if you look at who you were when you started. That version of you would’ve done anything to be where you are now. And you got there.

The same thing applies to LinkedIn or any other platform. Growing your audience, attracting the right opportunities, etc it all seems “kya mei kar sakta/sakti hu?” at first. 

But step by step, it’s not impossible.

No one really tells you what “figuring it out” actually looks like.


It sounds exciting when you say it to people 
But in reality, it’s confusing, chaotic and quiet.

Some days, you wake up thinking you’ve got it all sorted.
Other days, you can’t even explain what you’re doing with your life.

I used to think figuring it out meant having a clear plan.
But it’s more about having the courage to stay when nothing feels clear.

Because the truth is, “figuring it out” looks different for everyone.
For some, it’s changing careers at 27.
For others, it’s staying in the same place but finally choosing differently.

And somewhere in that confusion, 
You start learning things about yourself.

And with time you also realise that 
This messy middle was where it all started to make sense.

#personalbrand

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