B2B Content Writer & LinkedIn Ghostwriter | Helping Businesses Grow Their Brand Authority, Reach New Audiences & Leverage Their Time 🤝

If you're looking for a content writer who can take your business to the next level, you're in the right place.

With over four years of experience creating killer web copy, blogs, and case studies, I've worked with clients in diverse industries, from fintech to travel, and helped them stand out from the pack. 

Whether you need website content that captures your brand's essence or blog posts that engage your audience and drive traffic, I've got you covered.

Not to toot my own horn, but I'm kind of an SEO ninja. I know how to craft content that gets noticed by Google, resulting in higher search engine rankings and more visibility for your business. 

I've even helped a client in the health and wellness space revamp their blog, which led to a 50% increase in website traffic and a 25% boost in sales. Pretty cool, right?

As a copywriter, I specialize in developing brand voices that reflect your company's personality and values. Think of me as a matchmaker between you and your target audience - I'll help you connect with them on a deeper level. 

I've worked with businesses big and small, from startups to established brands, and have a knack for finding the right tone and style to make your brand shine.

And here's a pro tip: if you want to know if your content is hitting the mark, listen to your audience. They'll tell you what they like and what they don't like. And if you're not sure where to start, I can help. 

I once helped a client in the travel industry create a series of destination guides that got rave reviews from readers, and I'd love to help you create content that resonates with your audience too.

So, if you're ready to take your business to the next level with killer content that gets noticed, drop me a line and let's chat!

Content Writer

Medium

I write about Finance, Technology, and Business; https://medium.com/@pedro_miguelc

Writer

Furlough

As a mentor and experienced content writer, I am here to help you improve your content writing skills and advance your career. 

Whether you are struggling to meet deadlines, overcome writer's block, or find your unique voice, I am here to offer guidance and support. I can help you stay on track, receive honest feedback on your work, and develop your writing process.

In addition to improving your skills, I am also here to support your career path and guide you through the decision-making process of publishing your work. 

Whether you choose a traditional publisher or self-publishing, I have the knowledge and experience to help you determine the best path for your writing as a content writer.

Let's partner together to turn your writing dreams into a reality. With my support as your mentor, you can overcome creative roadblocks, achieve your goals, and take your content writing to the next level.

Content Writer - Mentor

As a paid media buyer, I have the skills and experience needed to drive e-commerce success through social media and advertising campaigns on platforms like Facebook and Google Ads.

I will work with you to create a customized strategy that meets all of your key performance indicators and continually optimize it through adjustments to creative, placements, day-parting, and geo-targeting. 

My work doesn't stop there - I will also provide regular analytics and performance optimization to ensure that your campaigns are running smoothly and delivering the best results possible. I will continuously test new content and strategies to optimize performance and profits.

Clear communication is essential in the e-commerce world, and I will keep you updated on the results of your campaigns and help launch additional campaigns as needed. To ensure everything runs smoothly, I will develop documentation for processes, testing, and promotions for all of our digital media channels.

With my expertise and attention to detail, I am confident that I can help drive your e-commerce business to new heights through successful digital media campaigns. Let's get started!

Paid Media Buyer

Fulcrum

My role at Fulcrum was as a content writer, where I specialize in creating high-quality written content that is optimized for search engines. My expertise in content writing allows me to craft compelling stories that connect with our audience and rank well in search results.

At Fulcrum, I work closely with the marketing and design teams to clearly communicate the value and emotional appeal of our products through my storytelling abilities. I am dedicated to maintaining the high standards of our brand and ensuring consistency in all communication channels.

In addition to my writing skills, I am a collaborative and strategic thinker who is always seeking ways to improve and evolve our marketing efforts. I work closely with various stakeholders and legal teams to ensure the success of our campaigns.

As a content writer, I am driven to use my expertise to engage our target audience and contribute to the success of Fulcrum. I take pride in optimizing text for clarity, readability, and search engines, and I am confident that my skills and passion make me a valuable asset to the team.

Your Business, My Time | Content Writer & Ghostwriter | Follow for Daily Business & Growth Tips | DM Me 📩

Hi, I'm Pedro - your time-saver and problem solver

Are you running low on time? Struggling with writing? Lacking results? Let me help you. 

I'm not your average wordsmith - my content engages, informs, and inspires your viewer base. 

From killer blog posts, to web copy all the way to case studies that showcase your expertise, and set you apart from your competition. But enough about me. Let's talk about you. 

If you're like most B2B businesses, you're constantly on the hunt for ways to boost engagement, increase leads, and establish yourself as a thought leader in your industry. And that's where I come in. 

Having 5 years of experience, 30+ satisfied clients, 800+ projects, and infinite smiles across 3 continents, I know exactly what it takes to create content that works. Don't just take my word for it, though. 

Here are some examples of how I've helped businesses like yours achieve their content goals:

1️⃣ FinTech Company: Created a series of white papers that explained complex financial concepts in simple terms, resulting in increased website traffic by 30% and generating 50 new leads within a month.

2️⃣ Marketing Agency: Wrote a comprehensive e-book on the 10 key steps to creating a successful content marketing strategy, which helped establish the company's authority. This led to a 20% increase in new client inquiries.

3️⃣ SaaS Company: Developed a case study highlighting the benefits of the company's software in improving workflow efficiency - helped them close a client worth over $450.000

4️⃣ Web Banking Company: Created a set of blog posts on the benefits of online banking, which increased website traffic by 20% and resulted in 100 new account sign-ups within a month.

5️⃣ Start-up founder: Developed a social media strategy that helped the founder gain over 3,000 followers in just two months

If you're ready to take your content game to the next level, let's connect and discuss how I can help you achieve your content goals. 

Whether you need a full content strategy or just a few killer blog posts, I'm here to help you succeed.

So, what are you waiting for? Drop me a message and let's get to work.

🔵 CONTACT ME

✉ pedro@pmc-media.net
✍️ Instant DM

12 ways of finding content ideas: fast and easy

 1. Take a walk
 2. Explore your niche
 3. Share personal experiences
 4. Ask your audience
 5. Address FAQs
 6. Check out competitors
 7. Repurpose old content
 8. Join social media groups
 9. Stay updated with news
10. Google it
11. Use social media tools
12. Brainstorm like crazy

If you can't get ideas from all this, you don't know what you are looking for.

Pedro Miguel

I just mentored a writer with zero experience. Here's why...

They logged in 5 min early for their morning session (respect), spelled my name correctly in their email (major kudos), had genuine enthusiasm, and were ready to learn.

During the session, they were focused, maintained clear communication, and were honest about having zero experience in writing (I value honesty).

They asked me questions; they were eager to learn, and they showed up!

To all the writing mentors, don't disqualify mentees because they don't have "experience."

They can develop skills and gain experience under your guidance.

More "experience" does not guarantee better creativity or a deeper understanding of the craft.

Sometimes the mentee with little to no experience - who is grateful just for the opportunity - is the better fit because they are humble and hungry to learn.

All they need is someone like you to give them a chance to prove themselves and to help them grow, regardless of their lack of experience.

Be the person that gives someone the chance they've been waiting for.

Be a mentor that creates authors.

Two elements make your audience return for more:

1. Serving content they can't resist.
2. Crafting a likeable brand personality.

Many need to catch up with number 2.

Fuse both to truly win.

What do you think? How's your brand personality playing its part?

You decided to start a blog.

Good for you.

There are 6 phases to go through. Let's dig into them:

1️⃣𝗧𝗵𝗲 "𝗗𝗶𝗴-𝗱𝗲𝗲𝗽" 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗣𝗵𝗮𝘀𝗲

Don't just write about what you know. Dive into what interests you, even if you have yet to learn much about it. Research, ask questions, and get curious.

Through this process, you'll develop a unique voice and perspective that your readers will appreciate.

2️⃣𝗧𝗵𝗲 "𝗙𝗶𝘃𝗲 𝗜𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁" 𝗣𝗵𝗮𝘀𝗲

Start your blog journey by crafting five posts, each focusing on a different aspect of your chosen topic. These posts should cover various aspects of the same theme, giving a well-rounded view.

3️⃣𝗧𝗵𝗲 "𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗗𝗲𝘁𝗲𝗰𝘁𝗶𝘃𝗲" 𝗣𝗵𝗮𝘀𝗲

This is where you turn into Sherlock Holmes. Investigate which of your posts are getting the most traction. Are readers commenting more on one post?

Are they sharing a particular article on social media? Analyze these metrics to understand what your audience is responding to.

4️⃣𝗧𝗵𝗲 "𝗕𝗶𝗴 𝗣𝗶𝗰𝘁𝘂𝗿𝗲" 𝗣𝗵𝗮𝘀𝗲

Pick the most popular post and elaborate on it. Create a series of posts around this popular topic, diving deeper into the different aspects that your audience found interesting.

This will keep your readers engaged and coming back for more.

5️⃣𝗧𝗵𝗲 "𝗣𝗲𝗮𝗰𝗼𝗰𝗸'𝘀 𝗧𝗮𝗶𝗹" 𝗣𝗵𝗮𝘀𝗲

Take your most popular series and turn it into an eye-catching infographic or a carousel of images.

This visual content will attract more attention and can be easily shared across different platforms, broadening your audience reach.

6️⃣𝗧𝗵𝗲 "𝗕𝗿𝗲𝗮𝗸 𝗜𝘁 𝗗𝗼𝘄𝗻" 𝗣𝗵𝗮𝘀𝗲

Now, could you take your infographic or carousel and break it down into micro-posts? These bite-sized pieces of content are easy to digest, perfect for sharing on social media, and can lead more people back to your main blog.

You go through them all, you are good for.

What would you add?

Thank you for the 5000 followers.

You guys are the absolute best.

That's it; love you guys 😉

Helping Businesses & Founders Get Inbound Leads | Content Writer & LinkedIn Ghostwriter | DM Me 📩

Maximizing your content strategy? 𝗜𝘁'𝘀 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝗿𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗶𝗻𝗴.

Building a thriving blog? 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗿𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.

Running a successful podcast? 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗿𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.

Creating an engaging YouTube channel? 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗿𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.

Managing a captivating social media presence? 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗿𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.

Content repurposing is the art and efficiency of turning one piece of content into multiple (blog posts, infographics, podcasts...).

The best content is versatile, adaptable, and leaves a lasting impression in many forms 😎

What's your secret content strategy?

Share your wisdom in the comments below.

What I used to think incorporating humor in content strategy was about:

→ Cracking random jokes.
→ Sharing funny cat videos.
→ Being the class clown in media

I was wrong.

What I learned incorporating humor really is:

→ Understanding your audience.
→ Being authentic and human, not a comedy robot.
→ Wit and humor that complement your brand, not overshadow it.

Here are a few tips to get it done right:

→ Plan a strategy that includes humor in appropriate doses.
→ Share content that's funny but still fixes their problems
→ Assess if your jokes are hitting the mark or failing.

Don't just try to be the "funniest brand on the block."

P.S. Remember, laughter is a universal language.

Stay funny, yet insightful

𝗣𝗲𝗮𝗰𝗲 𝗼𝘂𝘁.

Writing: Myths vs Realities 🖋️

Myth: Good writing comes naturally.
Reality: Writing improves over time with practice and consistency.

Myth: Writers write only when inspired.
Reality: Many successful writers stick to a routine and write regularly.

Myth: A writer works in isolation.
Reality: Feedback, collaboration, and interaction can enhance writing.

Myth: Writers are always avid readers.
Reality: While many are, it's not a requirement. Writing style is individual.

Myth: Writer's block is fatal.
Reality: It's a phase. Techniques like freewriting or changing places can help.

Myth: Writing is purely an art.
Reality: It involves a scientific process too - structuring, editing, revising.

Myth: Age dictates writing quality.
Reality: J.K. Rowling started writing Harry Potter in her 30s - talent knows no age!

What other myths about writing have you encountered?

No paycheck is worth the cost of your mental stability.

Live a life that cultivates mental calm, not chaos.

5 ways to sabotage your business strategies:

• Constantly track your emails and messages.
• Implement plans without market research.
• Multitasking across multiple projects.
• Work without breaks or downtime.
• Neglect your competitors.

5 ways to amplify your business strategies:

• Thorough market analysis before execution.
• Keep an eye on competition and market trends.
• Email/Message notifications → "Off during focus hours".
• Prioritize and streamline projects.
• Get the right people.
  
Only some business strategies are successful.

But you can improve the odds.

Identify what propels your business forward and emphasize it.


Writing isn't just for writers.

Here are 13 reasons why 𝗬𝗢𝗨 need to write:

 1. Leaves a legacy
 2. Expands knowledge
 3. Expresses emotions
 4. Builds confidence
 5. Documents experiences
 6. Organizes thoughts
 7. Develops a unique voice
 8. Connects with others
 9. Sharps critical thinking
10. Improves problem-solving skills
11. Boosts creativity
12. Develops communication skills
13. Enhances memory retention

It's the simple and easiest way to become a millionaire.

🏥𝗛𝗲𝗮𝗹𝘁𝗵 & 𝗪𝗲𝗮𝗹𝘁𝗵 💰

The 9 best copywriters in the whole world made billions of $$$$$$.

𝗧𝗵𝗲𝘆 𝗰𝗮𝗻 𝘀𝗲𝗹𝗹 𝗮 𝗸𝗲𝘁𝗰𝗵𝘂𝗽 𝗽𝗼𝗽𝘀𝗶𝗰𝗹𝗲 𝘁𝗼 𝗮 𝗺𝗮𝗻 𝘄𝗶𝘁𝗵 𝗮 𝘄𝗵𝗶𝘁𝗲 𝘀𝗵𝗶𝗿𝘁.

Here's how they perform:

1. 𝗚𝗮𝗿𝘆 𝗛𝗮𝗹𝗯𝗲𝗿𝘁: This guy's got more persuasive power than a used car salesman. He's the master of emotional appeals and irresistible headlines. If you want to sell something, just give Halbert a call.
   
2. 𝗗𝗮𝘃𝗶𝗱 𝗢𝗴𝗶𝗹𝘃𝘆: Ogilvy's the king of wit and sophistication. His writing's so clever, it'll make you feel like you're not smart enough to read it. But don't worry, you are. And after reading his copy, you'll be convinced you need whatever he's selling.
   
3. 𝗝𝗼𝗲 𝗦𝘂𝗴𝗮𝗿𝗺𝗮𝗻: Joe's copy is like a warm hug from your best friend. He'll make you feel like you're the only one in the world who needs that product. And guess what? You are. Thanks, Joe!
   
4. 𝗘𝘂𝗴𝗲𝗻𝗲 𝗦𝗰𝗵𝘄𝗮𝗿𝘁𝘇: Eugene's all about keeping it simple, stupid. He takes complex ideas and makes them easy to understand. If you want to sound like you know what you're talking about, steal some of his lines.
   
5. 𝗝𝗼𝗵𝗻 𝗖𝗮𝗽𝗹𝗲𝘀: Regarding data-driven copy, Caples is your guy. He knows how to use research to make your headlines and content impossible to ignore. If you want to sell more than your competitors, you better call Caples.
   
6. 𝗖𝗹𝗮𝘂𝗱𝗲 𝗛𝗼𝗽𝗸𝗶𝗻𝘀: Hopkins is like a walking encyclopedia of statistics and data. He'll hit you with facts until you can't say no. If his copy does not convince you, you're probably a robot. Sorry, not sorry.
   
7. 𝗥𝗼𝗯𝗲𝗿𝘁 𝗖𝗼𝗹𝗹𝗶𝗲𝗿: Collier's copy is like a romantic novel, but you're drooling over the product instead of swooning over the hero. He'll make you feel like you can't live without it. And let's be real, you probably can't.
   
8. 𝗗𝗮𝗻 𝗞𝗲𝗻𝗻𝗲𝗱𝘆: Kennedy's all about making you feel like you're part of an exclusive club. He'll use language that makes you feel like you're in on a secret. And the secret is... you need what he's selling.
   
9. 𝗙𝗿𝗮𝗻𝗸 𝗞𝗲𝗿𝗻: Frank's like the cool guy at the party who makes you feel like you're his best friend. His copy is conversational and authentic. You'll feel like you're talking to him over a beer, instead of being sold something.

Don't beat around the bush. Pick one and imitate.

And if you need any help, you know whom to call 

(hint: it's not the Ghostbusters).


You're right to be sceptical of gurus promising to make you a best-selling author overnight.

Everyone's selling masterclasses on writing.

But are they effective?

Some are, yes.

But it's usually the ones that DON'T promise things like:

'Write a book in 10 days'
'Become a NYC bestseller in a month'
'Go from writing like a novice to sounding like Hemingway in 24 hours'

Such promises are simply unrealistic.

After all, everyone possesses unique creativity and writing styles. Our inspiration, drive, available time, and inherent talent vary greatly.

To make excessive guarantees is to deceive.

Even if someone ghostwrites your book, they often fall short of expectations.

Never place blind trust in anyone.

You want to create a likeable brand?

Easy to do.

Here are the 6 steps to achieve it:

𝟭) 𝗖𝗮𝗽𝘁𝗶𝘃𝗮𝘁𝗶𝗻𝗴 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻𝘀

Use intriguing anecdotes and catchy headlines to grab attention. Throw humor throughout to make your audience chuckle and crave more.

𝟮) 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆

Embrace your true self, share relatable stories, and build trust by being authentic. Let your true real person come out and leave a lasting impression.

𝟯) 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗥𝗲𝘀𝗼𝗻𝗮𝗻𝗰𝗲

Connect with your audience's desires, challenges, and dreams. Use humor, inspiration, and empathy to create an emotional impact.

𝟰) 𝗩𝗶𝘀𝘂𝗮𝗹𝘀 𝗮𝗻𝗱 𝗠𝘂𝗹𝘁𝗶𝗺𝗲𝗱𝗶𝗮

Utilize eye-catching graphics, images, and videos to captivate your audience. Tell stories visually and experiment with different formats.

𝟱) 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆

Encourage audience participation with contests, polls, and interactive elements. Respond to comments and messages, and host live streams or Q&A sessions.

𝟲) 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮

Develop a consistent brand voice and persona. Stay true to your values, maintain a content schedule, and keep your audience returning for more.

This should make your audience pretty cheerful.

Do you agree with me?

Cheers.

What I used to think nurturing audience engagement was:

→ Having the loudest voice in the room.
→ Pumping out eye-catching visuals.
→ Posting frequently.

What I learned nurtuting audience engagement really is:

→ Inviting your audience into the conversation, always.
→ Interactive elements that are fun and useful.
→ Listening more, speaking less.

You can skyrocket your audience engagement by:

→ Setting up a response system for feedback and inquiries.
→ Hosting quizzes, polls, and live Q&A sessions.
→ Sharing user-generated content.

The secret sauce?

It's all about inviting your audience to be active participants, not passive viewers.

P.S. Have you tried spicing up your content?

Peace out.

5 pitfalls of your marketing campaigns:

• Running campaigns without testing
• Constantly checking social media feeds
• Ignoring your target audience's interests
• Skip analyzing past campaign performance
• Having too many channels without management

5 ways to strengthen your marketing campaigns:

• Cater to your target audience
• Test campaign elements before launch
• Social media → "Scheduled usage times"
• Utilize an effective marketing automation tool
• Learn from past campaigns: successes and failures

Not every marketing campaign hits the mark.

But your marketing habits can.

Determine what resonates with your audience and fine-tune accordingly.

Branding becomes 25x easier when you know this:

1) Who buys

2) Who doesn't

Once you get that down, get these 6 things down too:

1. Define Your Brand Vision
2. Colors, Typography, and Visual Identity
3. Write Narratives That Resonate
4. Build Trust and Recognition
5. Create Text, Image, Videos
6. Adapt To The Tide Changes.

Start feeling the taste of success.


Did you ever wonder why that person you dislike seems to be thriving?

Well, they've mastered a few key points:

• They've managed to set themselves apart from others.
• They consistently communicate their value.
• They've built a trustworthy and reliable brand.
• They've established an automatic system for capturing leads.
  
So, how can you incorporate this into your strategy? Here are your key takeaways:

• Embrace and highlight your unique qualities with confidence.
• Make sure you articulate your value proposition effectively.
• Demonstrate your trustworthiness through your brand.
• Outline clear steps for clients to engage with you.

You? You deserve more.

Show them how good you are, show them they can trust you.

Never let lesser people take advantage of your future.

Make your mark.

Diving deep into copywriting? 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗰𝗼𝗽𝘆 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀.

Crafting a compelling landing page? 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗰𝗼𝗽𝘆 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀.

Writing persuasive emails? 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗰𝗼𝗽𝘆 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀.

Designing high-performing sales funnels? 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗰𝗼𝗽𝘆 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀.

Running click-worthy ads? 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗰𝗼𝗽𝘆 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀.

Copywriting is the science and art of transforming words into actions (clicks, sign-ups, purchases...).

The best copy is engrossing, succinct, and leaves a lasting impact 😉

What's your take on this?

Spill your thoughts in the comments below.

What I thought generating leads was:

→ Making fancy ads
→ Crafting sales pitches
→ Being the slickest sales guy

What I learned generating leads really is:

→ Finding customers.
→ Solving their issues.
→ Being real & gaining trust.

You can rock lead generation by:

→ Creating campaigns
→ Sharing awesome content
→ Setting up a solid lead follow-up system.

It's all about giving value and solving problems, not just trying to be fancy.

P.S. How's the lead generation going for you?

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Pedro Miguel's Linkedin Analytics

Pedro Miguel

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Pedro Miguel's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Pedro Miguel's Linkedin Analytics

Pedro Miguel's Best Posts (last 30 days)