Odylic Media

The only D2C growth partner dedicated to scaling premium & and luxury brands.
-$20M+ spent on ads
-Multiple brands scaled from 5-6, 6-7 & 7-8 figures
-Strategies built at the intersection of psychology and finance
-Worked with the fastest-growing brands in multiple verticals including Kinn Studios, Chike Coffee, Runway Rogue, Collars & Co, Rigwa, Makara Wear, and more.

Founder

`Uala Pure Purple Power

-Developed cross-platform marketing campaigns for a new product launch
-Developed sales pages to convert cold traffic into interested prospects
-Nurtured social presence to grow an interested target audience
-Worked with creative and financial teams to generate cost-effective conversion mechanisms

Marketing Project Manager

University of San Francisco

-Generated creative assets for use in multiplatform marketing 
-Hands-on content creation with DSLRs, Pro Lighting, Adobe Suite etc.
-Managed creative content collection projects 
-Distributed & maintained DAM and content collection

Multimedia Marketer

Simple Habit

-Managed new affiliate outreach via lead gen collection strategies
-Automated outbound prospecting methods, 65%+ ORs, 20% CTRs
-10X'd outreach through influencer collection campaigns
-Grew social presence via influencer outreach and compounded SMM growth

Growth Marketer

Myles Apparel

-Created on-brand content for marketing distribution
-Leveraged personal brand and audience to drive traffic and target customer interest to relevant Myles pages
-Managed content collection via DSLRs, the Adobe Suite, social platforms etc.  
-Acted as an early influencer to drive sale growth

Brand Ambassador

Founder | Premium & Luxury Brand Growth Specialists | Scale at the Intersection of Finance & Psychology

Scaling premium & luxury D2C brands at the intersection of AI Powered Advertising & Finance.

After working with 60+ luxury & premium brands we've developed a system to guide brands to their full potential.

Utilizing our psychology-based creative strategy and data science-founded financial forecasting, our partners to profitably grow from 7-8, and 8-9 figures.

As a performance-based partner, we act as shareholders rather than an agency.

Apply now, to partner with the best in premium & luxury brand growth.

odylicmedia.com

Get 60+ Meta Ad Creatives in Minutes (Actually based on brand guidelines)

After spending Millions on Meta and watching brands burn through creative faster than they can produce it, I'm working to solve the biggest bottleneck in performance marketing:

Quality creative volume.

The problem isn't lack of creative tools.

It's getting creative iterations that take into account your brand, market, product context, and what converts.

And this is the first generation of that tool.

The Process is Simple:

→ Drop in your product URL
→ Upload brand guidelines (fonts, colors, messaging rules)
→ Add product images in different scenarios
→ Tool generates custom creative briefs
→ Edit briefs to your exact specs
→ Generate up to 20 ads simultaneously across all Meta formats

Powered by Google's Gemini Nano Banana API (the most advanced image generation model available)

Here's what makes this different:

✅ Post-Generation Editing: Edit images AFTER they're created

✅ True Brand Intelligence: Understands your typography, color palettes, messaging tone

✅ Product Context Awareness: Knows your product size, weight, use cases for realistic placements

✅ Performance Learning: Upload your top-performing ads to train the AI on what converts

✅ Multi-Format Output: 4x5, 1x1, 9x16 optimized for Stories, Reels, Feed placements

✅ Save & Iterate: Build a library of brand-consistent creative assets
Want to be among the first to test it?

I'm giving away free access until Monday.

To get it:

1. Like this post
2. Comment "AI"
3. Make sure we're connected

Full tool access + tutorial delivered within 72 hours. 

Available until Monday only.

Peter Quadrel

New Customer Growth for Premium & Luxury Brands | Scale at the Intersection of Finance & AI Powered Advertising | Founder of Odylic Media

50% of Meta Advertisers are Using the WRONG Bidding Strategy

And it's burning through millions in wasted spend.

Most brands overthink bidding when there are only 2 strategies that actually matter:

→ Predictable Volume Strategy (Lowest Cost) 
→ Predictable Efficiency Strategy (CPA/ROAS Goals)

(Bid Cap is part of the predictable efficiency strategy, but it deserves its own breakdown)

The Volume Play: Lowest Cost

Your data collection machine.

Deploy this when you're working with zero pixel data, launching products that differ greatly from your existing catalog.

The logic: Meta needs impressions to learn. 

Lowest Cost delivers maximum impressions fastest. Getting you data the fastest.

Great for new brands, fresh ad accounts, or any scenario where data collection trumps immediate efficiency.

The Efficiency Play: CPA vs ROAS Breakdown

Here's where 90% of advertisers mess up the decision.

→ CPA Goal: Works for consistent Average Order Values and limited SKUs. 

Terrible for varied product costs. 

→ ROAS Goal: Infinitely more flexible. 

Adapts to actual customer value automatically. 

The ratio adjusts based on order value, making it the intelligent choice for most e-commerce operations.

Strategic Application Framework

Testing campaigns: Lowest Cost or loose targets (essentially Lowest Cost but trimming extreme outliers) 

Scaling campaigns: Tight ROAS/CPA Goals on proven winners

Note: During sale periods using controls can maximize scale at a given efficiency making the most of the demand

Here's what Meta doesn't advertise:

Restrictive efficiency targets make the algorithm hit your warmest most ready-to-buy prospects first. 

You'll see a surge of efficient conversions, then a performance cliff as you burn through the segment.

The counter-strategy: Step your targets down gradually to reach each audience cohort at their optimal efficiency level. 

You can step up or down to squeeze max value from each segment without destroying long-term performance.

Restrictive targets sacrifice funnel health for short-term efficiency gains.

Unless you need immediate cash flow and can sacrifice future audience development, don't chase unsustainable efficiency numbers.

Meta always prioritizes fast conversion value. 

Don't let that optimization destroy your long-term acquisition strategy.

Different brands succeed with different approaches at different stages. 

Most accounts today run combinations, especially the testing/scaling split.

The Starting Point for Most Brands:

Test with Lowest Cost, scale with ROAS Goal.

If it's not delivering, adjust based on your unique data and needs.

It all depends on your specific economics and market dynamics.

The Decision Framework:

→ Do you need predictable volume or predictable efficiency right now? 
→ Do you have sufficient pixel data?
→ Are your product costs varied? 
→ Are you testing new creative or scaling?

These first principles are universal, but your application will be unique to your operation.

Taplio

Peter Quadrel's Linkedin Analytics

What is Peter talking about?

's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Peter Quadrel's Linkedin Analytics

What is Peter talking about?

's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Peter Quadrel's Linkedin Analytics

's Best Posts (last 30 days)