Tribal Australia

Social Strategist

It's a Definite Maybe Podcast

I am the co-host of a podcast called It's a Definite Maybe, where we discuss in weekly episodes the areas of life that might not have a one size fits all approach for those who don't have it all figured out. Covering topics from relationships, career, friendship and everything in between.

I manage all of our official social media accounts, leading the planning and scheduling of platform-best content, designing content and the content calendar, as well as community management.

Podcast Co-Host

Lisnic

I am a social media, strategy, personal branding and LinkedIn mentor on the virtual platform.

Lisnic Mentor

CODI Agency

I worked as an Account Manager and Digital Strategist in the business development team at digital marketing and social agency, CODI Agency. I assisted clients in identifying their business challenges and provide detailed social media and marketing strategies to best benefit their company.

Digital Strategist/Account Manager

The Petal Effect

The Petal Effect blog is something I started as a hobby to write about everything from relationships to trending topics and is now a place I use as an outlet, reaching readers all across the world.

Founder/Editor

News Corp Australia

Through my time at NewsCorp, I worked as a Client Service Executive in the Agency Sales team. In this role I assisted Sales Account Managers in developing and responding to competitive client media briefs that come to life in the digital, print and social space. I managed client and agency relationships daily, working on brief pitches, live campaign monitoring and optimisations as well as final campaign reporting and presentations. My experience has allowed me to become well versed in an array of advertising systems (Salesforce, Adpoint, Google Ad Manager) that I used regularly to implement and monitor advertising campaigns.

I worked across the following media agencies: Spark Foundry, Starcom, Zentih, PMG, Atomic 212, Media Merchants, Thinkerbell, McCann, Freshlime, Milligan Delaney, Thread Communications and Purple Frog

Client Service Executive

As an Account Executive in the Agency Sales team, I assisted Account Managers in developing and executing client strategies for digital and print campaigns. On the daily I would maintain external and internal client relationships managing consistent communication between key sales, media agency contacts, direct clients and internal brand specialists. I was in charge of processing client bookings and monitoring campaign progress, as well as providing detailed reporting on all client campaigns. Through this role I became well versed in Advertising systems Adpoint and Cybersell.

I worked across the following media agencies: Spark Foundry, Starcom, Zentih, PMG, Mediacom, Atomic 212, Media Merchants, Thinkerbell, McCann, Freshlime, Milligan Delaney, Thread Communications and Purple Frog

Account Executive

Unilever

As one of four Marketing Interns for Unilever, I relocated to Sydney for 3 months working as a member   of the Home Goods team. During this internship I was tasked with my own project, that enabled me to work on a new product brand launch across Australia and New Zealand. This project involved collaborating with internal teams and the global brand teams on refining packaging and brand collateral, designing and building out brand kits for key C-Suite and key customers and leading the conception for the in store activation process.

Marketing Intern

Monash Marketing Students'​ Society (MMSS)

President

Hijacked

I was contracted as a writer for Hijacked, creating multiple articles on an array of topics, such as university, travel and relationships.

Contributor

Miss World Australia

As a Marketing and Events intern with Miss Universe Australia, I assisted the events team with orchestrating and running live events, as well as processing internal and external marketing activity,

I have helped run the Miss Tourism Australia pageant, CM Model Search, Pageant Academy events and Miss World events. Assisting these events involves ensuring logistics run smoothly and fixing any last minute problems. My responsibilities also include greeting guests at the door and ensuring contestants are up to date with schedules.

Marketing & Events Intern

I am a social media strategy specialist & personal branding expert, spending way too much of my time on all social media platforms to learn what’s working and what’s new. 🌏

My areas of expertise lay in organic social media marketing, strategy & management, content marketing strategy, content creation, brand management and influencer marketing. 📲

In my spare time I am the co-host of It’s a Definite Maybe podcast, for those who are just trying to figure it all out!🎙️ 

Want to know me on a more personal level? Follow me here:
📸 Insta: @rosiechong
🎵TikTok: @rosiechong

I have some HUGE news to share!!! ✨

After almost a month off I am finally coming out of my LinkedIn slumber. 🫠

This feels like waking up after a 3 hour nap when you only meant to snooze for 30 minutes.
🤷🏼‍♀️Where am I?!
🤷🏼‍♀️What is going on?!
🤷🏼‍♀️Who are you?!

Either way hello, nice to see you, hope you're well! I've got some big things planned for 2023 so watch this space, but for now it's nice to be back. 🙈

Rosie Chong

Sometimes your LinkedIn feed is lying to you. 

❌You don't need to post everyday to grow
❌You don't have to be a founder to build a personal brand 
❌You don't have to be a certain age to be ready for the next step 
❌You don't have to have a million dollar business to be successful 

Here's my highlight real to cut through the BS:

✨I post 2-3 times a week and some weeks nothing at all 
✨I work a 9-5, I don't run my own agency 
✨I started a podcast at 26 despite being told I'm "too young" 
✨I've built an online community without investing a single $ in ads 

You can stand out and build a powerful personal brand without needing fancy titles or millions of dollars. Start showing up as YOU and offering value to your audience and see the magic unfold! 

#personalbranding #personalbrand #highlightreel #honesty 

No better feeling than a new headshot 😎

Your success IS based on how many likes and followers you have. 💥

Only if all you’re looking for is an ego boost 👀

Vanity metrics shouldn’t be your measuring stick for success. Instead focus on more meaningful goals. 

✨Building quality and meaningful connections 
✨Curating a passionate community that consists of your target audience  
✨Becoming an expert in your field   
 
Meaningful>>>>>>Vanity

At 27, I feel like a failure on this app. 

🎓It took me 5 years to finish my uni degree
📈I didn't launch a business at 18 
👔I'm not a Head of or Manager or C Suite at work  
📘I haven't written a New York Times best selling book 

The next generation are hungry for success and starting their hustles young. But reality is, age doesn't matter. 🤷🏻‍♀️

You can achieve all those things and more at 18, 40, 50, 75, even 100! 

So stop comparing yourself to someone else's timeline and start focusing on the race you're already running and keep smashing your own goals! 💥

The latest Uber Eats x Kendall Jenner campaign is brilliant. 🥒

Such a smart example of how pop culture can really work well for a brand when done right!

Also it’s just funny 🤣

If you want to build an iconic personal brand like Tasleem Ahmad Fateh 👽, Lea 🌈 Turner, Jasmin Alić, Isobel Cowell or Justin Welsh this is how:

✍️Get personal and real - sorry but ChatGPT can't be writing your posts for you
❌Be open to failing  - if you're not experimenting with different content and formats you're doing it wrong 
🧠Learn from others -  don't expect you know it all 
💡Be intentional with your content - think about what you want to be known for, what you're passionate about and what your area of expertise is 
🥰Give back to others - leave meaningful comments, respond to your comments and build a two-way community  
✨Be unapologetically yourself - authenticity is everything
📲When you're ready, expand to a different platform and start reaching even more audiences 

What would you add to the ist?👇🏼

#personalbranding #content #linkedintips #personalbrandingtips 


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