As a freelance strategist, I'm here to help you elevate your digital presence and contribute to your success. I am a seasoned personal branding expert and strategist, that is dedicated to crafting memorable and recognisable personal brand identities. With a detailed understanding of LinkedIn and how to make your voice heard in a saturated space, I use my self-taught knowledge of personal branding to help others unlock their potential.

From personal brand and LinkedIn profile audits, to crafting unique content strategies, I embrace a collaborative and tailored approach to helping individuals, regardless of their job title, optimise their personal brand to capitalise on their objectives.

Personal Branding Strategist

Dear Thrive

I am a featured expert on the Dear Thrive platform, where I share my personal branding expertise and thought leadership with those who are wanting mentoring, coaching or upskilling.

Personal Branding Advisor

Limelight

Limelight is a platform built by creators, for creators. As an early access platform advisor and user, I aid the Limelight team in trialling new features and provide updates, feedback and recommendations for future features on the website.

Content Creator Platform Advisor

DDB Group Australia

As the Social Strategist at DDB on Coles, I specialise in developing and executing tailored social media strategies across major social platforms Facebook, Instagram, and TikTok. My day to day includes content planning and creation, community management, trend analysis and social media reporting. 

Previous clients include: Coles Express, Coles Liquor Group, New Balance and Mr Chen's

Social Strategist

TikTok

I share way too much of my life on the internet.

As a part time content creator and UGC creator, I love to share authentic and relatable content in the form of fashion hauls & outfits, lifestyle videos and daily vlogs.

Content Creator

It's a Definite Maybe Podcast

I am the co-host of a podcast called It's a Definite Maybe, where we discuss in weekly episodes the areas of life that might not have a one size fits all approach for those who don't have it all figured out. Covering topics from relationships, career, friendship and everything in between.

I manage all of our official social media accounts, leading the planning and scheduling of platform-best content, designing content and the content calendar, as well as community management.

Podcast Co-Host & Co-Founder

Lisnic

I am a social media, strategy, personal branding and LinkedIn mentor on the virtual platform.

Lisnic Mentor

CODI Agency

I worked as an Account Manager and Digital Strategist in the business development team at digital marketing and social agency, CODI Agency. I assisted clients in identifying their business challenges and provide detailed social media and marketing strategies to best benefit their company.

Digital Social Strategist/Account Manager

News Corp Australia

Through my time at NewsCorp, I worked as a Client Service Executive in the Agency Sales team. In this role I assisted Sales Account Managers in developing and responding to competitive client media briefs that come to life in the digital, print and social space. I managed client and agency relationships daily, working on brief pitches, live campaign monitoring and optimisations as well as final campaign reporting and presentations. My experience has allowed me to become well versed in an array of advertising systems (Salesforce, Adpoint, Google Ad Manager) that I used regularly to implement and monitor advertising campaigns.

I worked across the following media agencies: Spark Foundry, Starcom, Zentih, PMG, Atomic 212, Media Merchants, Thinkerbell, McCann, Freshlime, Milligan Delaney, Thread Communications and Purple Frog

Client Service Executive

As an Account Executive in the Agency Sales team, I assisted Account Managers in developing and executing client strategies for digital and print campaigns. On the daily I would maintain external and internal client relationships managing consistent communication between key sales, media agency contacts, direct clients and internal brand specialists. I was in charge of processing client bookings and monitoring campaign progress, as well as providing detailed reporting on all client campaigns. Through this role I became well versed in Advertising systems Adpoint and Cybersell.

I worked across the following media agencies: Spark Foundry, Starcom, Zentih, PMG, Mediacom, Atomic 212, Media Merchants, Thinkerbell, McCann, Freshlime, Milligan Delaney, Thread Communications and Purple Frog

Account Executive

Monash Marketing Students' Society (MMSS)

President

The social group is responsible for the planning and implementation of social events within the society, for over 800+ members.

My responsibilities include:
- Help organise and promote social events for the year
- Source venues for events
- Attend regular meetings to discuss success and creation of future and current events
- Help sell tickets and ensure the events run smoothly

Social Coordinator

Your Personal Branding Gal💕 | Keynote Speaker, Consultant & Mentor | B&T Women in Media Finalist | Mental Health Advocate

I'm here to disrupt the LinkedIn platform with refreshing content and uncomfortable truths from a first gen Asian Australian millennial. 

I wear a lot of different hats - keynote speaker, social strategist at DDB and personal branding expert. But my heart passion comes down to one focus - content creation. And I wish I start sooner. Growing up I was always told that I would never make it as a creator and I would never make it in the world of social. But here I am, challenging every 'no' I was ever told and sharing my story to inspire others to start chasing their dreams. 

And if you've made it all the way down here, let's keep the good vibes flowing:
📸 Insta: @rosiechong
🎵TikTok: @rosiechong
📲Threads: @rosiechong

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