Jasmin Alić

Hey Jay

There's loads of advice on how to grow on LinkedIn™.

My advice (after 200,000 followers) is:

• Tried and tested
• Proven to work over time
• Verified by thousands of others

I've also coached 100+ people 1:1...

• Justin had his biggest day 8 hours in
• Lara is the #1 female creator in the world 
• Pooja received a 7-figure offer in 24 hours

And over 1,000 who've taken my workshops...

• Now know how to create content consistently
• Now create a healthy lead flow with their posts
• Now build businesses on the back of my guidance

I love to coach. But I love to see people win more.

Are you and I gonna win together?

Let me know if you're interested in my 1:1 coaching services or if you want to invite me to host a workshop for your company, community or conference.

My booking link: https://calendly.com/jasmin-alic

Or DM me on LinkedIn™. Just say "Hey Jay"! 👋

LinkedIn™ Coach and Corporate LinkedIn™ Trainer

“How do I share my story?”
“What if nobody reads it?”
“What if nobody likes it?”

These are legitimate concerns for any brand.

Whether you're a company or personal brand...

How you show up in your content is everything.

- You want to be clear in your writing
- You want to be strong in your execution
- You want to be remembered for your service

To do so, you need good copy and a great strategy.

I help brands like Dash, Digicel, Marriott Bonvoy, and Microsoft "sweeten" their brand messaging and content strategy. 

Fortune 500 companies.
Fastest-growing companies.
Personal brands with high net worth.

They trust me with their candy. Will you?

Need a great website? 
Need to grow on LinkedIn? 
Need to (re)position your brand?

Say "Hey Jay" in a message and let's chat.

Or just hop into my Calendly and let me know you're serious: https://calendly.com/jasmin-alic/coaching

Copywriter and Brand Strategist

International Burch University

It's kind of like John Wick getting a seat at the High Table.

When your alma mater calls, you don't just say "no"...

I spent the best 4 years of my life at this university.

Being invited to teach here is a dream come true.

When I was offered to teach the 1st-ever university course in the Balkan region on the subject of copywriting, my immediate reaction was: "I'm in!".

What happened next?

+ Started building the course from scratch
+ Booking the biggest classroom at the university
+ Highest attendance of any course at the university
+ Reaching the limit of student signups in the 2nd semester

Oh wait? We killed it? Yes. We. Killed. ITTT!

Safe to say - Bosnia's got a future in copywriting!

P.S. I'm also authoring my own copywriting book during my lessons, as I'm literally teaching 90% of the stuff in the course "from my own head" and experiences. :)

P.P.S. No, it's not available online. Though you have asked me this about 7,689 times. My advice? Travel to Bosnia. Let's meet. I might give you an F as a bonus. Yay!

Adjunct Professor (Copywriting)

Link Up

Building a business is hard. 

Building a brand? Harder.

Building both? This is why I founded Link Up. So entrepreneurs and business owners can get the proper guidance and support from someone who's: 

- Been in the game for 15+ years
- Grown their brand to global No. 1
- Grown clients' brands to Top 1% too
- Grown several successful businesses
- Obsessed with writing and psychology
- Obsessed with authentic content & brand
- Trained 50,000+ individuals around the globe
- Coached 300+ entrepreneurs 1:1 to their success

Link Up is my way of coaching at scale.

I don't do the work for you. I show the way.
I don't tell you the nice stuff. I share the data.
I don't focus on today. I focus on 2yrs from now.

Oh, and I also have a course! (included in the community)

Oh, and there's other in-house experts too! (how cool is that)

Oh, and there's plenty more in the Mastermind program (VIP group).

Sounds like you? Join my community here:

https://linkupbyjasmin.com

Let's "Link Up"! :)

Founder

Digicel Group

I've lived my entire life in a country of 4 million people.

Fast forward 28 years, I'm writing to 13 million. All at once.

That's what happened when Digicel sent me a message for the first time. My man Jack B. was like: "I like how you think. I want you on as part of our rebrand."

Yeah, no biggie, Jack. Sure thiiiing! 

Our first project ever together? A rebrand? For the biggest telecom operator in the whole frickin' Caribbean? 30 something countries? Pftt. Easy peasy!

- After several months, "Better Together" was born.
- I take great pride in having been part of that. 
- Probably a Top 5 career moment for me.

After that, I became part of the Digicel fam.

Copywriter on call? That's me.

Today, my job is to make sure Digicel's brand messaging is snappy and airtight for various markets and campaigns - be it ad copy, socials, radio, video, or PR.

Again. Easy peasy!

But we make it work. We do it better.

Better Together.

Copywriter (Marketing)

HICO-Group

Creative Director

Growth Marketing Manager

Microsoft

Member of Microsoft's Creative Talent Group (Upwork)

Copywriter (UX)

Vincordis Media

Content marketing and creative messaging agency. The team has proudly helped clients reach: Fortune 1000, Google I/O, Huffpost, and more.

Founder, Creative Director

GliaLab

Marketing Manager

GliaLab, Inc. was developing data-driven AI technology solutions for the healthcare industry. The startup had won numerous rewards, from "Startup of the Year" and "Best AI Solution" at CESA to being featured at Google I/O and endorsed by Sundar Pichai.

Content Strategist

Writinado

Responsible for acquiring more than 500 verified leads and generating more than $0.5M in revenue for clients through different advertising channels.

Head of Marketing & Sales

Senior Copywriter

Copywriter

Al Nasser Private School - American Division

Winner of the 2016 Educational Excellence Award (All Nasser School, KSA Ministry of Education). I was also Team Lead during the AdvancED global accreditation of my school - we got the accreditation.

Vice Academic Head

Growing the best brands & businesses on LinkedIn™

Are you struggling to find your voice on LinkedIn? To position yourself as the "go-to" authority in your industry?

Better yet...

Struggling to get "seen" or "heard" by your ideal customers? Same ones you KNOW you can actually help?

If you've been nodding along until here, congrats!

Looks like we might be the perfect fit!

Hi, my name is Jasmin.

Most people here know me as Jay from Hey Jay.

So far, I've worked 1-1 with 200+ amazing individuals who've skyrocketed their content, profile growth, and business on LinkedIn in record time.

🔥 "$15K USD 24 hours after my 1st session with Jay. Before that, I was close to losing hope and shutting down my business" - Nada Buhendi, F500 Career Coach

In the last 3 years on LinkedIn...

I've built the fastest-growing coaching business for solopreneurs and C-Suite individuals. 

Before that...

I spent 15 years writing online and branding companies and individuals. From Fortune 500 elite like Microsoft, Digicel, and Marriot Bonvoy to founders and C-Suites from almost every industry imaginable.

🔥 "Everyone needs a Jasmin Alić on their team. We've achieved 20% incremental revenue growth in the first 7 days of working together!" - Jack Bourke, Digicel

My offer to you?

We “put in the work”. Together. I will respect your time and your business, and I expect the same in return. 

My calls aren't "magical" because I do everything for you. No. 

They're magical because I will show you exactly what needs to be done. Every little tip, click and "algo hack" - yours for the taking.

I've spent 1,000+ days here.
I've written 5,000+ posts here.
I've coached 200+ individuals 1-1.
I've trained over 50,000+ online here.

I've put in the work, so you don't have to.

To put it bluntly...

I'm putting all of my 15 years of experience on the line for you and combining it with my deep understanding of this amazing platform. 

I don't need your money. I need you to win.

🔥 "This was the first call with a LinkedIn guru that I got on where there was actual value and alignment in delivery at the end of the call. It was strategy, action and reflection. Absolute value! No fluff all impact!" - Archita Fritz

3 ways you can start working with me:

1. Power Hour - 1 hour, ask me anything
2. Coaching Program - 4 sessions, pre-themed
3. Coaching Retainer - I'm your partner, we meet regularly
4. My free content - learn for $0 on LinkedIn, IG or YouTube

Interested?

My pricing and availability are available here:

https://calendly.com/jasmin-alic

For everything else, I'm one DM away.

Thanks for reading up until here. You are amazing!

❤️

LinkedIn profiles are a goldmine! (if you dig deep)

This is how you too can have a top 1% profile.

Take a look at your Experience section right now...

It's a miniature version of your CV, right?
It lists out the main duties at each job?
Is it bullet points after bullet points?

Your profile is not a CV! 

It's there to start conversations with potential clients, employers, or hiring managers.

My way of optimizing the Experience section:

Share "stories" → not "summaries"

Instead of highlighting key points for each job, try writing a short LinkedIn post or a mini-story for each role.

It's been 2 years since I've first used this "hack".

Today, all my clients use it and most of them receive 10x the DMs because their visitors are left in awe!

(they don't skim through, as they would with a CV)

Remember: Even a diamond has to be polished first. So polish yours because you deserve the spotlight! 🙌

Curious... will you do this on your profile now?

P.S. Don't forget to repost ♻️ this for others. Thanks!

Why are Asian and African LinkedIn users disliked?

"90% of my comments are Indians"
"None of these people will ever buy from me"
"Why am I attracting Nigerians if I'm in the US???"

(deleted question from my Q&A session this week) 

Disclaimer: This is not the first time I was asked about the "growing number of users from [those regions]". Ok, so they may never "buy" from you. Cool. But...

90% of your followers / connections won't either!

This kind of thinking needs to stop.

Now, I don't know about you, but I've had...

1. Repeat 1:1 coaching clients from India.
2. Some of my favorites have been Pakistanis.
3. Creators like Samridhi, Prakhar, Ubaid, Pooja...

They're among my favorite LinkedIn creators, period.

When will business owners understand that...

When you "go global", that means "Asia & Africa too!" And this is supposed to be a networking platform, after all? A "global" networking platform.

Location doesn't determine anyone's value.

Please stop discriminating. ❤️

Thank you.

(Repost this ♻️)

P.S. I'm writing this post because I KNOW people have said the same about Bosnians in the past too! Until I changed that perception. So I know posts like these matter in the long run. Thanks for reading.

Jasmin Jay Alic shares a heartfelt LinkedIn post about embracing his global audience on LinkedIn. In the photo, he is sitting in his studio office with colorful lights surrounding him and is staring directly into the camera. The photo also includes a quote that says: Stop discriminating. Thank you.

How to fix "low engagement" on your LinkedIn posts:

Stop focusing only on hooks → Fix your P.S. instead!

You can easily get more comments by:

1. Asking "better" questions
2. Not overwhelming your readers
3. Applying the "Don't make me think" rule

Before you say it, NO. This doesn't "dumb down" your posts. It just makes them "more engaging".

Take a look at these examples:

1. "What is your biggest failure story?"

↳ Nothing wrong with this question. But it takes "a while" to think of a response. And to write one too!

2. "Were you ever let go from a job before?"

↳ It's a simple Yes or No response. Plus, it's instant. Plus, people will WANT to share their career stories.

So... want more engagement?

Make your posts "easily engaging". 

And never forget to include your P.S. 😉

(Please repost this for your network ♻️ Thank you)

P.S. Do you always ask a question at the end of your posts? Like, ALWAYS always? Let's chat!

Launch week over, I need rest 👉 Back on Monday...

I don't worry about "low reach" on LinkedIn. But...

I obsess over "Profile Views". Here's why:

1. No one makes purchase decisions in the feed
2. They make purchase decisions on your profile
3. Viral posts don't matter if profile views are low

Think of it like this...

Your profile is like a store in a super crowded mall. 

1. Your main job is to increase "foot traffic"
2. Your next job is to make sure you "convert"
3. Your biggest job is to make 1 + 2 "repeatable"

My proven ways to increase profile views (repeatedly):

1. Clear / catchy headline → first 45 characters
2. Well-written profile copy → for repeat visitors
3. Really good comments → "add" your expertise
4. Actively adding 2nd and 3rd degree connections

Why? Because none of these depend on "post views". 

Turn "views" into "paid visits" → That's the goal!

Hope this helps. (If so, repost for others, please ♻️)

P.S. Do you ever check "Who's Viewed Your Profile"?

My LinkedIn commenting strategy is No. 1 in the world.

I was even on a call with LinkedIn reps about it.

Short story: In early 2022, the platform noticed how I "crept into" everyone's posts and grew my following, as well as my presence in the main feed. Fun times!

But... Commenting still gets "mixed reactions".

What most people think:

1. I don't know what/who to comment on
2. I don't have time to comment all day here
3. Commenting is a $0/hr activity - actual quote

What you should be thinking is:

1. I need to write each comment "with intent"
2. It's much easier to write 1 comment vs. 1 post
3. This actually gives me more visibility vs. posting

Bonus: Hiring managers and ICPs can "notice" you.

The goal is always to get more profile views = more opportunities that "posting only" can't give you.

Comment with intent → Time well spent

(Repost my video for your network if you like it ♻️)

P.S. Do you track how many comments you leave? I left 600+ in the last 2 days without realizing... Whoops.

2024 has been my fastest-growing year ever.
 
140,000 "new" followers + quadrupled my revenue!

No mega "hacks" here, just 3 mega habits:

1. I genuinely stopped paying attention to "the noise"
↳ I focused only on content I enjoyed personally

Proof: Up until last week, I've only done text-only and image posts. Zero videos, carousels, anything else.

Result: This allowed me to spend more time in the DMs and deepen my relationships with prospects.

(this next one was tough to write)

2. I believed in myself more than ever before
   
↳ I had goals of launching my paid community
↳ I knew I had to make it "my best offering ever"
↳ Every day, I had self-doubt. And every day, I won.

(and it reflected in my business)

3. I focused on retainer clients more than "one-offs"

↳ 80% of my clients are on a retainer (long-term)
↳ This got me booked until February (in September)
↳ Now I have to increase my rates even more in 2025

Fun fact: I shattered my 2024 "goals list" by March! 

Remember this, friends:

Nothing starts perfect → It becomes perfect.

Remember this forever.

Monday Motivation, over! ❤️ (Repost further ♻️)

P.S. I also spend minimum 1 hour per day in the comments. Do you? (this is a non-negotiable for me)

Jasmin Jay Alic speaking at Google’s conference for developers called DevFest. The image also includes a quote that says: Not believing in myself almost cost me 270,000+ people trusting me today.

There's too much "noise" on LinkedIn.

Everyone is better than you. Smarter. Richer.

My advice? Ignore 99% of it.

I should've launched my community years ago.
I should've sent 10,000+ newsletters until today.
I should've had a 7-figure product launch already.
I should've built a presence on a different platform.
I should've done LinkedIn video posts - months ago!
 
So many opinions. Too little advice.

Take it from someone who's been in the business 15 years and failed more times than I can count... 

"You decide your when, how, and why"

You are the best person to push "you" to do better.
No one else knows your priorities. Or struggles.
No one else is going to "do the work" for you.

Stop listening to every mull with a keyboard.

And turn up the volume for the voice inside your head.

Monday Motivation, over! Now go... Listen. ❤️

Or tune into my community: https://lnkd.in/dS8TU4RE

(Repost for others ♻️)

P.S. What's the best piece of advice you've ever heard? Or what's the worst? I'd love to hear some fun ones.

Jasmin Jay Alic sitting in a recording studio, super focused on his laptop, with an image of a quote that reads: Ignoring the noise is hard. That’s why the voice in your head needs to be the loudest.

A lot of folks ask to see my LinkedIn portfolio. But...

I just show them Lara Acosta's profile.

This "move" is more than enough.

Lara is easily my biggest case study ever as a coach.
She's the #1 female creator in the world for a reason.
She's easily coachable. And takes action on her own.

On the flipside...

She's cried on our calls → I'm very direct.
She's listening 90% of the time → this is key.
She's working 10x harder than any Gen Z I know.

This is all to say...

I've worked with some of the biggest brands.
I've invested 1000s of hours into building my own.
So I don't have to do much "asking" to actually "sell".

But I will ask you this:

Are you the next Lara Acosta? My coaching community closes doors tomorrow: https://lnkd.in/dS8TU4RE

(Repost if you like Lara ♻️)

P.S. How tall are you? I'm 196cm. (Or 6'4") Yep, wanted to be a basketball player once... Sweet dreams.

Jasmin Jay Alic and Lara Acosta pose together after a keynote event. The image also includes a testimonial from Lara about Jasmin’s coaching services which reads: My literal profile is a case study of Jasmin can do. Jasmin doesn’t miss!

LinkedIn is like a hot summer beach.

Crowded. Busy. Only the "hottest" stand out.

Okay, before I go too far with this analogy... 😂

There are 53 days left til 2025.
Take this as your reminder to start.
Don't wait for a New Year's Resolution.

You'll be months ahead of the competition.

Remember:

Summer bodies are built in the winter.

Start building now. And "show off" in the summer! 🏝️

(and before anyone asks)

Personally, I'm not a beach bum, which is why I'm enjoying my time in Albania now in November!

Happy weekend, friends! Keep building! ❤️

P.S. Are you a summer or winter person? Let's chat.

Jasmin Jay Alic writing a LinkedIn post on his laptop while sitting at a restaurant overlooking a beautiful beach

Have you noticed this brand new trend on LinkedIn?

Scroll your feed for 10 seconds and you'll see it...

Complaints.
Complaints...
Complaintsss!

It seems like everyone is complaining about something.

"The reach is low compared to last year"
"Video is the only way to grow"
"Tired of positivity posts"

OK. Instead of complaining (and achieving nothing)...

Why not "change" and adapt?

Because "What you don't change, you choose." 🎯

Here are my 3 must-do strategies to keep up with the times (and yes, it's the same 3 from the last 3 years):

1. Build a community, not just followers
↳ Spend that extra minute or two in the comments

2. DM your most active (warm) connections
↳ I'm launching a SaaS tool soon to help with this!

3. Don't pitch-slap in the very first DM
↳ Much like no. 2, wait til the conversation warms up

These 3 practices will outlast ANY trend.

"Consistent action with intent"

This is the biggest trend ever → And forever.

(Repost this motivation for others, please. ♻️ Thanks!)

P.S. Have you noticed a lot of "complain" posts in the feed? Or have YOU been complaining maybe? 😊

Your LinkedIn "problems" always have an explanation.

Where do I start?

1. Low reach
2. Losing followers
3. Video over everything else

Let's explain why none of these are "bad". (with facts)

Before you continue...

Please react + repost this for your network. Because this post has crucial information for a lot of businesses. ♻️

Thank you. Let's dive in...

1. LinkedIn is actively "purging" followers now.

This happens daily now, not just in spurts.

It's a great way to optimize your network + get rid of bots and inactive accounts (without lifting a finger).

Me? Every day, I lose 100-500 followers. This month, I lost over 10,000 followers. But I always gain more than I "lose". So there is absolutely no need to panic.

Note: Older accounts are going to feel this more than new accounts (under 1 year since starting). 

2. Reach is "lower" across the board, yes. But...

(this is a big one)

Post distribution is also different. For example, last year, you'd see a "well-performing" post 3-5 times in a day. Now, you see each post once.

Have you noticed this, by the way?

Low reach doesn't mean "fewer people" are reading. 

(at least not "by default", anyway)

It means that, if last year 50k readers brought you 200k views... this year, it's 50k readers and 50k views. It's simple math, really. Low reach is not your problem.

Content quality + engaging with others is.

3. Video is getting all the views. Really?

Sure, LinkedIn is obviously prioritizing video content (and the new video feed makes it easier).

But other formats work super well (if you do them well).

If you feel like you NEED to do video only to survive in 2025, you absolutely don't.

You don't need video to make money.
You don't need video to build a following.
You don't need video to do... anything, really.

It's just a NEW piece to the platform.

It's not a NEW platform entirely.

(I really wish more LinkedIners understood this)

This is all to say: 

No need to panic! (at least not yet)

Sometimes, platforms go through changes. Actually, platforms do it all the time. This is nothing new.

Follower purges. Distribution changes. New formats. 

So...

Stick to what you love doing / writing.
Make sure your content strategy is solid.
Make sure to have an engagement strategy.

And please stop panicking.

Chances are, you don't need the extra numbers anyhow. The only extra numbers you should care about are in your bank account, not your LinkedIn feed.

I hope you learned something new today.

Thanks for reading. (And thanks for reposting ♻️)

Make sure to join me for a live audio event where I'll talk about the best LinkedIn strategies for 2025: 

https://lnkd.in/dhfAU3q2

P.S. Rate your LinkedIn experience recently. Mine's been an 8/10. Yours? (let's see some fun comments)

Jasmin Jay Alic presenting a keynote to a group of LinkedIn B2B marketers and the image includes a quote from Jay that says: Stop panicking about low reach. Please.

I've waited 18 months for this. Finally, Link Up is live!

Everyone who knows me knows I've been working on launching my community since last year. 

Result? 100+ members before I even launched! 🔥

This is my gift to you: https://lnkd.in/dS8TU4RE

1. Masterclasses like no other (ask anyone anywhere - my guest sessions are always the most-replayed)

2. Live course (we're building our "dream course" from scratch - you ask questions, I keep adding modules)

3. In-house experts (get direct feedback for your writing, designs, and lead gen / DMs - how cool is that)

4. Paid trips to Bosnia (every quarter, I will pay for one member's flight, hotel + 1:1 coaching in person)

5. My own content platform (access to every piece of content I've ever published, available to you 24/7)

6. Guest lecturers, Community Roast channel & more!

Plus...

VIP Mastermind = group coaching 2x per month. The 1st one immediately sold out → also before launch! Let me know if I should start a 2nd Mastermind group.

Doors close on Sunday! (or earlier if we hit our limit)

I can't tell you how important today is for me. ❤️

(A repost would mean a lot ♻️)

P.S. 1 of you will get a 6-month membership from me!

P.P.S. Which one above (1-6) is the coolest feature?!

No alternative text description for this image

What are the 100% best LinkedIn strategies for 2025?

Is video taking over? Are other formats still good?

What results can I expect as a "small" creator?

How can I be certain I can achieve results?

What is your suggestion for AI content?

How can I actually generate money?

How do I position myself "well"?

Is commenting still the best?

How do I fix my low reach?

I heard you, my dear LinkedIn community! ❤️

I haven't done an Audio Event in a while!
So I want to respond to every question you have.
You. Me. The stage! You ask questions. I answer. Live!

Bonus:

I will also give every attendee a surprise gift at the end, so make sure to hop in and see what it is. 👀

Pro tip:

You can invite 1,000+ people via the "Share" button on the event page (or just hit "Repost" if easier) ♻️

Also:

Leave your questions in the comments. I'll make sure to cover the best answers on the event stage!

See you soon! ✌️

P.S. Do you prefer audio or video events? I vote for audio 10/10 times because it's so much more engaging! You?

Sherry S., Parampara Beri and 23 other connections attending

View event: The 2025 LinkedIn Guide (for Everyone) ft. Special Guests!

The 2025 LinkedIn Guide (for Everyone) ft. Special Guests!

Sun, Nov 17, 10:30 PM - Mon, Nov 18, 12:00 AM IST

I sold out my new community before Day 1.

(Mind-boggling to say out loud)

I’ve added more spots for new members since then!

Now, the question remains:

What is the difference between "followers" and "community"? How do you find the right balance?

What strategies can you use to grow?
What writing tactics work the best?
What content resonates the most?

Join me for another live Q&A on the mics!

Share your questions in the comments.

(Reposting this one means a lot ♻️)

Thank you so much. See you on Friday!

P.S. Did you know that LinkedIn is "deleting" the audio feature soon? I was so sad to hear that.

Stephan Maric, Billy Keels and 1,790 other attendees

View event: Followers vs. Community: How to Build a Brand on LinkedIn

Followers vs. Community: How to Build a Brand on LinkedIn

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