Sandra Macele's Linkedin Analytics

(Personal) Branding, as it's offered, invites you to package yourself into something more socially acceptable → and supposedly profitable (though we could argue that). The term personal brand emerged from corporate logic. It was born from capitalism. It was never designed to hold your whole humanity. It never promised to make us more ourselves. And what it offers isn’t authenticity. → It’s the aesthetic of realness.← A mask that breathes just enough to perform. Engineered to extract just enough of you to sell — And hide the parts we’re told are too much, too messy, too ugly. And here’s why this topic matters: Psychophysiology shows us this: When your voice, body, and words align — you enter coherence. You speak from your gut, and others *feel it*. And this is a → transmission ← More powerful than any content calendar or marketing strategy you try to execute. ↓ Yet we persist in being just fake enough to be celebrated. ↑ This is not a content economy. This is a mask economy. And we are monetizing identity performance. → thought leadership = choreographed → depth = filtered through pretty graphics → voice = pre-approved by imaginary LinkedIn judges We’ve built brands like bunkers. Armored with style. Emptied of breath. But the minute we stop marketing personas, we start moving people. Stop confusing polish with power. And that — That is what breaks the f 🌻 cking fourth wall. Sponsored by: Emily Heird, LPC/MHSP, my muse. Brian Berkenstock, the sweetest guy on planet Earth. P.S. I’m building a newsletter list. Haven’t sent one yet and not in a rush (it will be about The Cult of Content piece). There are 30+ people on it for now. Doing things my way again — this will never be regular noise in your inbox: 👉 https://lnkd.in/eacQSwff See you next Wednesday. (was busy yesterday, couldn’t post)