omara.co

Marketing Consultant

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Writer

AgoraGroup 

Fractional CMO

2Survey 

Business Manager

ACS Property Services

Marketing Executive

Brand & Content Strategy for High-Trust Service Businesses

Most B2B firms are stuck in the same trap:

– Content ignored and ineffective
– Messaging that blends into the noise
– Pipelines that rely on referrals or outbound

It doesn’t have to be this way.

With the right positioning and a strategic content system, you stop chasing attention and start attracting it. Your message cuts through, your brand earns authority, and your pipeline fills with qualified conversations.

That’s where I come in.

I’m a marketing strategist and former CMO. Over the last decade, I’ve:

– Helped multi-million-dollar companies sharpen their positioning and win premium clients.

– Published 80+ articles to an audience of 20,000+, with readers at Google, Stripe, Deloitte, and others.

– Built content systems that generated $100K+ in revenue from scratch without ad spend.


📬 If you’re ready to stop blending in and become the obvious choice in your market, send me a message and let’s talk.

Most “marketing problems” aren’t tactical.

The real reason your marketing isn’t landing?

Your audience doesn’t clearly understand, 
or believe, the value you offer.

When your message is vague, 
your prospects default to old beliefs. 

Beliefs that make your offer seem 
unnecessary, risky, or low priority.

That’s why you’re getting objections, drawn-out sales calls, and leads who vanish.

I’ve been there. It’s exhausting.

Marketing isn’t just about attention. 
It’s about shifting belief.

▸▸ Start here:

What does someone need to believe in order to eagerly buy your offer?

Now reverse-engineer your content from that.

→ List the beliefs they hold now
→ Identify the belief they need to adopt
→ Create content that bridges the gap

▸▸ Example:

Current belief: “I don’t have time to create content.”

Required belief: “With the right support, I can create great content in 2 hours a week.”

When your message shifts beliefs:

– Trust builds before you speak
– The right people self-select
– Sales calls feel frictionless

▸▸ Action step:

Write down one belief your audience holds that blocks the sale. Then create your next post specifically to change it.

Do that consistently and you won’t 
need to “convince” anyone again.

Omara Khaddaj

Marketing Consultant | Building brand and content systems that win clients for B2B companies.

10 timeless lessons from 10 years of marketing:

If I had to distil everything I’ve learned into 10 principles, these would be it.

1. Nobody buys your service. They buy their own desired outcome. Your positioning should start there.

2. Content doesn’t work without clarity. If your message is vague, your leads won't convert.

3. You don’t always need more reach. You need stronger reasons for someone to say yes.

4. Great marketing isn’t the loudest. It’s precise, consistent, and impossible to ignore.

5. Authority compounds. One clear insight, shared consistently, beats 50 shallow posts.

6. Brand is memory. If they don’t remember you, they won’t buy from you.

7. Your content is your sales team. It should warm up leads, pre-frame your value, and answer objections, before the call.

8. Positioning isn’t about being better. It’s about being different in a way that matters.

9. Most problems aren’t tactical. They’re strategic or psychological. Solve those, and the tactics click.

10. There are no silver bullets. The only playbook that works is the one that fits your strengths.

Want weekly practical marketing insights?
Check out my newsletter. Link in bio.

There are a few things you can do right now to improve your marketing performance without breaking the bank.

Here's what you can do:

1. Forget about everything that's outside of your budget.

2. Make a list of all your ideas that are within your budget.
 
3. Narrow down your list to the most actionable ideas.
 
4. Narrow it down further and keep only 2 or 3 ideas that could be the most impactful in your present situation.

5. Choose only one of these ideas and start implementing it.

6. Monitor your KPIs closely and optimise accordingly.

7. Move on to the next top idea and repeat.

One of the big benefits of doing this is:

By the time you have a bigger budget, 
you will have already developed a clear idea 
of where you should be investing it.

Brand authority comes down to two things.

Get these right and you'll win more deals:

1. Clarity

– Who you are
– Who you help
– Why you’re different

Without clarity, you get ignored.

2. Consistency

– Showing up regularly with unique value
– Repeating the same signals of credibility
– Building proof that compounds over time

Without consistency, people forget you exist.

Clarity gets attention. Consistency builds trust.

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Follow me, Omara, for daily marketing insights.

Everyone wants more leads.

But here’s the uncomfortable truth:

Most businesses aren’t ready for them.

I’ve met with founders who had zero marketing infrastructure.

– No useful content
– No clear positioning
– No proof of expertise
– No warm-up system

Yet they’re convinced lead generation is the answer.

But when those leads look you up, what will they find?

No credibility, trust, or a reason to say yes.

It’s like sending traffic to an empty landing page.

The right question isn’t always:
“How do we get more leads?”

It’s: “Why would they say yes?”

Leads don’t convert from cold outreach alone.

They convert when your brand, content, and 
positioning do the heavy lifting before the call.

Content is the compound interest of marketing.

It builds trust at scale.

It warms up prospects before you meet them.
It answers questions before they’re asked.

Lead gen doesn’t scale without a marketing foundation.

Build the system first, then turn up the volume.

That’s how real growth happens.

I’m grateful I grew up before social media and AI.

We didn’t need algorithms to tell us what was cool.

We were the algorithm.

And if the computer froze?

We didn’t troubleshoot it.
We asserted dominance.

Ctrl + Alt + Smack.

If I were leading marketing for a B2B firm today, 
LinkedIn would be the first channel I’d prioritise.

Here’s what I’d do:

– The founder posts 3–5x per week
– Everyone else on the leadership team too
– Content would come straight from the field

→ Insights from client calls
→ Reframes that shift buyer beliefs
→ Posts about the day-to-day reality 
of the people we’re selling to

Real content builds trust before the first call.
It removes objections. It pre-sells your value.

And it makes outbound messages 10x warmer.

I’d also do this:

– Connect with every ideal prospect on LinkedIn
– Engage with their posts daily for 30 minutes
– Write like I speak, and avoid corporate jargon
– Turn comment sections into content ideas

And I’d do this for 6 months before I judge results.

Most B2Bs are sitting on world-class insight,
but they treat marketing like an afterthought.
Then wonder why sales feels like a grind.

You don’t need a huge team to execute.
You need a system. You need proof.

And you need to show up consistently.

If you’re not shaping your brand's story, you’re 
leaving the market to make up its own.

The only marketing funnel you’ll ever need:

1. Content

Share content that builds credibility.

– 70% authority + personal posts 
(frameworks, lessons, stories)

– 30% direct response posts 
(offers, case studies, outcomes)

2. Interest

Curious? Make the next step stupidly simple.

One link, one offer, one action on your profile.
A lead magnet, newsletter, or “book a call”

3. Conversion

Turn curiosity into conversations that close.

– DM people who engage with your sales content.
– Follow up with your warm leads  
– Move qualified ones to a call

That’s it.

No 69-step funnels.
No endless automations.
No $10K ad spend.

Content → Interest → Conversion.

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Follow me, Omara, for daily marketing insights.

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