Comerica Bank

•	Oversee Comerica's social media strategy and external communications for the California Market. 
•	Develop engaging content for Facebook, Twitter, LinkedIn and Instagram. 
•	Create videos for internal and external purposes featuring experts in financial topics.
•	Anchor/Host/Produce online events focused on the economy, markets & business.
•	Provide on-camera coaching for executives preparing for media and video presentations.
•	Work in partnership with the marketing team to promote events related to sponsorships with major sports franchises through traditional and social media.

Vice President, Social Media and Content

Siravo Media 

I help business leaders develop their executive presence. 

This involves coaching and consulting on public speaking and presentations, social media content, networking, personal style and developing a mindset of anything is possible.  

Using my skillset to coach someone to overcome their fears of public speaking and camera shyness has been a phenomenal experience. Their confidence catapults when they get crystal clear on their message and are able to deliver it in a way that connects deeply with their audience.

Founder

Santa Clara Valley Water District

Oversaw all aspects of corporate communications, serve as the primary spokesperson for the agency, crafting consistent messaging across multiple topic areas to build a solid organizational brand and image. 
Formed strong relationships with media representatives and develop story ideas to foster positive coverage. 
Create news releases and marketing materials that are distributed through a variety of channels 
Coached executives prior to media interviews, providing sound expertise and suggestions.
Oversaw the development of a monthly e-newsletter, corporate website, produce educational videos.
Oversaw the development, implementation, and management of marketing programs for consumer and commercial services.
Tracked and analyzed performance metrics to ensure objectives are consistently met and identify areas for improvement.
Supervised a cross-functional team that encompasses all communications work including customer relations, internal/CEO communications.

Communications Manager

NBC Bay Area

Sourced, developed, and reported a wide range of news with a record for identifying and capturing stories that appealed to target audiences and most often appeared in the first segment of the newscast.
Wrote concise pieces that focused on visual storytelling and offered balanced points of view.
Collaborated with photo journalists and other internal resources to produce compelling stories.
Performed in depth research, gathering and organizing vast quantities of complex information.
Developed a broad network of contacts and sources, including diverse individuals in politics, law enforcement, the court system, business, and the private sector.
Conducted interviews with people involved in controversial predicaments, maintaining professionalism and composure in difficult situations.
Held accountability for ensuring the facts presented were properly verified and that reports adhered to the highest industry ethics and standards.
Contributed to reports by affiliate news agencies, such as MSNBC and KNBC.
Maintained comprehensive records on ideas, stories, contacts, and viewer feedback.
Mentored interns to increase knowledge and skill levels.

News Reporter

Kbak-Tv 29 CBS-News

Served as the anchor for the noon and early evening newscasts, effectively representing the station and the overall news team.
Managed various general assignment reports in addition to anchor responsibilities,  prioritizing and managing multiple projects simultaneously.

News Reporter/Anchor

KTNV ABC 13

Produced consumer related stories, writing and editing informative pieces on a wide range of issues.
Played a key role in establishing a consumer complaint hotline designed to help viewers resolve problems.

Consumer Segment News Producer

J. Walter Thompson

Negotiated contracts for television and radio airtime in regional markets for the leading advertising firm.
Interacted with clients and internal team members to define target audiences and determine the most effective media outlets and time slots.
Compiled data and evaluated the impact of advertising campaigns to ensure objectives were consistently achieved.

Broadcast Negotiator

I manage social media strategy in addition to creating content such as video live streams and Q & A videos.

Prior to my roles in marketing and communications, I honed my storytelling skills as a TV reporter/anchor and segment producer.

I also do 1:1 coaching with business leaders develop their executive presence and put together a content plan to showcase their talents and expertise on LinkedIn.

I’m currently working on creating a cohort based course and looking for feedback on what type of help people need to get more active on LinkedIn. 

If you’re interested, please take my survey and you’ll be on the waitlist. Link is at the top of my page. 

You can reach me through DM if you have any questions! Thanks for stopping by.

What a cool new feature to check out if you're heading to the Texas Rangers Baseball Club's games this season. Make sure to stop by the new 4,000 sqft. Texas-style patio, the Comerica Backyard. Just located on the suite concourse in center field, the space is open to all fans. 

#Comerica #ComericaBank #OpeningDay #GlobeLifeField

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