Timberland, a VF Company

- Serving as the in-house expert, enhancing the brand's 3D skills and introducing innovative workflows.
- Delivering 100% of the collection in 3D (driving the team of 7+ external collaborators).
- Providing hands-on support in 3D sewing, adjusting fit and fabric, selecting materials, streamlining automation processes, and rendering, ensuring our presentations are of the highest standard.
- Took the lead on significant projects, including the creation of a 3D trim library for Timberland, which set a standard for all VF brands, and the development of a versatile 3D avatar that perfectly aligns marketing visuals with real-world fitting.
- Pioneering the integration of technology with a people-centric approach, emphasizing the importance of human touch in driving innovation. Advocating for leveraging technology as a tool that amplifies, not replaces, human creativity.
- I champion change management initiatives using the ADKAR method, ensuring that technology adoption is smooth, and employees feel valued and guided in the process.
- Vigilantly test and adopt new technologies and industry practices, ensuring we're ahead of the curve and making informed decisions on training, software, and resources.

Skills:
Maya, ZBrush, Vstitcher, Adobe Substance, Garment Construction, Adobe Illustrator, Fashion Design, Textiles, Fashion, 3D Modeling, 3D, ZBrush, Substance Designer, Unreal Engine, Manufacturing Process Improvement, Analytical Skills, New Business Development, Product Management, Problem Solving, Generative AI, Photoshop, Computer Ethics, Project Management, Artificial Intelligence (AI), Business Analysis, Research and Development (R&D),

3D Apparel Specialist |  Vstitcher, Unreal Engine, Maya, Adobe Substance, AI, Process Innovation

E-THICAL Digital Fashion

At E-THICAL, I consistently harnessed my expertise to drive innovations in 3D fashion, ensuring our designs were not just visually appealing but also sustainable and inclusive. My dedication to the role ensured we remained at the forefront of technological advancements in the fashion industry. 

- I championed the use of cutting-edge technologies to foster sustainability in fashion. One notable achievement was transitioning from physical to digital samples, making the process 70% faster and reducing costs by 50% for our clients
- Managed and executed R&D projects, enhancing the quality and efficiency of our 3D design processes.
- Played a pivotal role in promoting digital samples over physical ones, highlighting their cost-efficiency, speed, and sustainability benefits.
- Collaborated with a team of specialists to innovate and implement 3D solutions, leveraging tools like Maya, ZBrush, Vstitcher, CLO3D, Unreal Engine, Adobe Substance Package.

Skills:
Unreal Engine, Maya, ZBrush, Vstitcher, Clo 3D, Adobe Substance, Photoshop, Project Management, Garment Construction, Adobe Illustrator, Product Development, Fashion Design, 3D Modeling, Substance Designer, substance Painter

Technical Director & 3D Fashion Developer | Unreal Engine, Clo3D, Vstitcher, ZBrush, Maya

Max Mara Fashion Group

At Max Mara Fashion Group, I began my role as a seamstress, mastering the fine details of garment creation. 
As I advanced, I further developed my expertise in pattern making, ensuring accuracy in every design. Recognizing the potential of digitization, I transitioned into 3D fashion development. In this role, I bridged the gap between traditional craftsmanship and modern design techniques. Collaborating closely with designers, I translated concepts into 3D models, ensuring each digital garment mirrored the quality and standards of its physical counterpart. 
This blend of hands-on experience and tech-savviness enabled me to offer invaluable insights and solutions in the sample room, making designs come to life in both the physical and digital realms.

Skills:
Analytical Skills, Clo 3D, Problem Solving, Photoshop, Garment Construction, Pattern Making, Adobe Illustrator, Apparel Design, Microsoft Excel, Product Development, Fashion Design, Textiles, Fashion, 3D Design.

Sample Room Consultant | 3D Fashion Development, Pattern Design, Seamstress

3D Fashion Developer/Pattern Maker/ Sample Maker

Optimizing Fashion Industry processes with 3D & AI | Whispering the Secrets of Fashion Tech | Keynote Speaker & Fashion Geek

Starting as a seamstress, I've grown to lead innovative 3D fashion initiatives at Timberland DPC Team. This transformation wasn't just about switching roles; it was about embracing change and driving innovation. 

My journey showcases dedication and evolution. Within Timberland's Digital Product Creation team, I've led impactful 3D projects, streamlining our processes and setting new standards. I take pride in:

- Crafting a complete 3D trim library for Timberland, now a reference for another VF brands.
- Leading the creation of a scanned 3D avatar that perfectly matches our real-world fitting model. In fashion, getting the right fit is key. At Timberland, our avatar not only the same measurements but also posture and proportions. It became also a great collaboration tool between all stakeholders.
- My commitment to the industry extends beyond my work at Timberland. I've taken the stage at global conferences, advocating for a balanced approach to technology. I emphasize that while technology sets the stage, it's the human touch that truly brings the performance to life.

With expertise in tools like Vstitcher, CLO3D, and Unreal Engine, I've delved deep into 3D apparel design. Recognized certifications from Think Tank Training Centre and MIT attest to my capabilities in 3D and AI.

I design and implement solutions for integrating garments into VR/AR applications, optimizing workflows for seamless user experiences.

I'm passionate about open innovation. Currently, I'm enhancing my skills at Harvard, focusing on how to bring fresh, strategic ideas into businesses, adopting an open innovation framework and a ventures approach within brands and departments.

My blend of creativity and strategy extends from design conceptualization to execution. 

I envision a future where tech enhances human creativity, culminating in sustainable and forward-thinking fashion solutions.

Skills: 3D Modeling, UV Unwrapping, Animation, 3D Rendering, 3D Sculpting, Texturing, V-ray, I-ray, CLO3D, Vstitcher, Unreal Engine, AI Strategies, Open Innovation, Design Thinking, Business Strategy, Product Development, MVP Creation. AI Solutions, Design Strategy, Product Development, Maya, Adobe Substance Package, Blender, Zbrush

In this dynamic industry, I continuously seek opportunities to learn and share knowledge. I believe in creating impactful interactions at the intersection of fashion and technology.

Most fashion designers focus on the wrong thing.
They chase creativity without mastering the fundamentals.

I've seen it countless times:
Beautiful sketches that can't be constructed.
Innovative designs that fall apart in production.
Creative ideas that cost 3x more than necessary.

Here's what separates great designers from good ones:

Technical knowledge.

The best designers understand:
• How fabric behaves
• Where seams should be placed
• Why construction methods matter
• When to adjust for a better fit

Without this foundation, you're just drawing pretty pictures.

The hard truth?

Your creativity means nothing if you can't execute.

That's why the most successful designers spend years mastering pattern making and construction before pushing creative boundaries.

They know something most don't:
Technical expertise doesn't limit creativity.
It enables it.

Because when you understand the rules, you know exactly how to break them.

The most innovative designs come from designers who have mastered the basics first.

Your creativity deserves a strong foundation.

If you need help with testing whether your design is feasible, check fashionINSTA - the first sketch-to-pattern tool that creates patterns for real garments: https://lnkd.in/dg9aqVWj

Sylwia Szymczyk

Generate .dxf pattern in 1 minute | fashionINSTA.ai Insider Community | From Seamstress to Fashion Geek & Keynote Speaker

I want a pattern-making tool that works as fast as my ideas.

Yesterday, I was speaking with one of the fashionINSTA Insiders.

When she said that, I was like.. What?

This is it!

This is exactly the reason 15 years of my career have brought me to build fashionINSTA.

We are creatives in fashion.

It doesn't matter if you are:
→ Fashion designer
→ Technical designer
→ 3D designer
→ Pattern maker

We all have breakthrough moments.
At any time, anywhere.

You know, the ones when you see it in your mind,
and would love to show it to others!

Some years ago, you had to:
1. Sketch it
2. Draft the pattern
3. Find the right fabric and accessories
4. Cut and stitch
5. Take some decent photos to share.

If it was simple, that might be a whole day.
Otherwise, you might need even a week.
And you lose momentum.

This is one of the reasons we all have so many never-finished projects 😉

Then, 3D arrived, and you could skip some parts, so it became:
1. Sketch it
2. Draft pattern
3. Make it in 3D and render

If it was a pretty complicated garment, that might take the whole day, or two.
But 3D is not easy to use. Not everyone can bridge the entire gap between the physical and digital worlds.

Now, we have AI. You could potentially sketch it and pass it through AI, sharing your ideas in minutes.

But:

→ It's almost impossible that it will be Exactly like you imagined it.
→ In more than 50% of cases, it won't be feasible in real life - impossible to make the pattern, the garment would be too expensive, and you won't be able to find the right fabric.

It's fantastic to make mood boards, it's great to brainstorm ideas, but it is not how the final garment will look.

What about the future?

Imagine you can:
1. Sketch your idea.
2. Get an instant pattern and 3D preview.
3. Pass it through AI to get a realistic result.

This is a REAL garment with the correct pattern and fabric.
EXACTLY like it will be once stitched.

And this is what fashionINSTA does.

I want technology to be as fast as my ideas.
I want a tool that helps me to generate garments, not just nice images.

And I am building it, live 23rd of May!

Sign our waitlist to be one of the first to try it, and bring Your ideas to life in minutes, not weeks!

And if you're looking for a community of people passionate about technology and its role in making fashion better, join FashionINSTA INSIDERS!

Click here to join -> https://lnkd.in/djGimUYX

There's no such thing as a "standard" grade rule.

I've worked with 40+ brands over the last 15 years.

Every single one needed different grading.
Global ones had different grading for each market.

Why?

Luxury brands often differ in their grading from fast fashion.
Athletic wear needs different rules from formal wear.
Every fabric choice impacts grading decisions.

The truth?

Your grading should be based on:
→ Your target market's body types
→ Price point expectations
→ Desired fit aesthetic
→ End-use requirements
→ Competitive positioning

I once worked with a premium activewear brand that copied its competitor's grade rules...

Their returns increased 47% in 3 months.
Because their fabric had different stretch properties.

One size chart doesn't fit all.

The key is:
→ Understanding your market,
→ Testing your assumptions with clients
→ Willing to adjust based on customer feedback.

If your customers feel valued,
and you implement their feedback,
they will be back for more.

Tuesday, I will be shipping a newsletter about size, fit, and their consistency in fashion brands.

If the topic seems interesting, subscribe to my newsletter to read it!

PS: if you want to automate this process, check on: https://lnkd.in/dv_QJ56K

Traditional pattern making is dying.
AI will replace pattern makers, 
as it will do with designers.

Is it?

After 15 years in fashion, I've never seen anything more wrong.

What's actually happening:

Digital tools aren't replacing craftsmanship.
They're amplifying it.

They can help to learn the craft,
They can help to make it faster,
But they can't replace it.

I've watched pattern makers:
→ Cut development time by 50%
→ Reduce material waste to almost zero
→ Test 10 variations in the time it took to make 1

It's like what's happening with coding...

GitHub Copilot isn't replacing developers.
It's making them 10x more efficient.

The best digital pattern makers all started traditionally.
The best AI-assisted developers all mastered coding first.

Because you can't innovate what you don't understand.

The future isn't digital OR traditional.
It's both.

And those who understand this are creating the incredible future of the fashion industry.

If you want to see how AI can help you make your patterns faster so you can focus on your craft and not boring stuff, comment 𝗪𝗔𝗜𝗧𝗟𝗜𝗦𝗧, and I'll send you a link to join the fashionINSTA x Pattern Makers beta testing cohort!

Right angles in pattern cutting aren't just a matter of mathematical perfection.

They're the difference between a garment that fits like a dream and one that looks... off.

After 15+ years in fashion, here's what I've learned:

The magic happens at these points:
→ Armhole intersections
→ Center front neck
→ Center back neck
→ Hem alignments
→ Cuts

But here's what most don't realize...

While we typically work with 90° angles, the real secret is the 180° rule.

Any two joining seams should add up to 180° for the garment to flow correctly.

This is why some designers struggle with dropped shoulders or asymmetric designs.

They focus on creativity but forget the mathematics.

Think about it:

A 1° misalignment at the neck can create a ripple effect throughout the entire garment.

That's the beauty of pattern cutting.
It's not just art. It's not just math.
It's precision engineering in fabric form.

I am building with fashionINSTA tool that will be able to do pattern truing with correct lengths and angles in one click.

Join the waitlist if you want to try our beta!
And - suprise! An exclusive INSIDER COMMUNITY!  
https://lnkd.in/dCGsgRSB

Can Tech Bros solve the fashion industry problems?

At PI Apparel, there was a pitch session for startups. 
I always attend this session - there is so much value!

Some startups deliver exciting solutions and solve industry problems in different and sometimes surprising ways.

One of the presentations stands out this year.

They mentioned in the pitch founders background:
-> ex-Meta
-> ex-Amazon
-> ex-Google

Quite impressive, right?
It would be a golden ticket in Silicon Valley.

But, I heard whispers from attendees:

"They never worked in a fashion company"
"They have no idea how garments are made"
"They want to solve problems they don't understand"

Is it true?

Startups, before they start to build, should do extensive market research:
-> Understand if pain exists
-> Estimate if it is a pain or commodity
-> Know how people are solving the problem now

Anyway, it is not always the case.

While working at Timberland, I had weekly calls from fashion tech startups. 

I interviewed 200+ in the last 3 years. 
80% were developing solutions that nobody needs. 

Scratching your itches helps.
Understanding the market helps.
Having extensive knowledge about the industry helps.
Knowing the processes in depth helps.
Being an insider helps (a lot!).

Being an ex-fashion company earns you trust.
People know you've been there too.
You speak the same language.
You can connect right away.

Is it necessary?
I am not sure.

If you have a game-changing tech,
or you can create a great network,
you don't need industry experience.

But you need much more preparation at the initial stage.
You can burn your opportunity by flexing the wrong things.

Do you think in a fashion tech startup, the most important part is "fashion" or is it "tech"?

Coding in the sewing lab?
DONE!

Me and Gil Moreno had a great time this weekend
working on fashionINSTA x Pattern Makers tool!

Who said dev can't stitch?
Who said dev can't draft a pattern?
Who said dev can't learn how garments are made?

Gil did, and he enjoyed the sneak peak :)
And he totally gets now WHY this tool IS NEEDED!

If you want to code it, you have to understand it!

Do you want to try our beta?

Check below or comment WAITLIST, and I will send you a link to subscribe so you can try it for FREE!

I don't want to build the best pattern-making tool
I don't want to build a billion-dollar startup
I don't want to automate boring tasks

I want to CHANGE the fashion industry.

Forever.

And I know, I can't do it alone.

I can have amazing tech.
I can solve the real pain people feel.
I can do it for a fraction of price others offer.

But, without people excited about the change, I will keep it for myself and a few fashion tech enthusiasts.

We've already seen it in fashion.

There are already tech solutions that could make fashion:
→ sustainable
→ profitable
→ inclusive

All at the same time.

And still, there is a handful of us championing them.
And yet, there are a lot of discussions around the topic.
And, honestly, a lot of non-believers are right.

Most of the tools are missing at least one of those 3 points:
→ easy to use and learn
→ easy to get immediate ROI
→ easy to implement into the workflow

But almost ALL of them are missing the crucial one:

People are not buying tech, they are buying
→ happy customers
→ an easier way to do their job
→ more time with their loved ones
→ more money earned from their clients

It is impossible to make fashion better if it takes years to polish new skills.

It is impossible to pretend that fashion brands can bet on a solution that completely disrupts their process, only to try it and achieve some ROI from it.

It is impossible to get people on board, saying that everything they know no longer matters.

That is the reason behind fashionINSTA.
→ Rely on skills people already have
→ Make their work faster and give them back time
→ Digitize the workflow that already exists, just make it better

And this is HOW fashionINSTA will change fashion.

From insiders to insiders.
Together. For better.

Join our waitlist and get on board!
https://lnkd.in/dCGsgRSB

Why are fashion startups failing?
80% of them won't ever develop a second collection.

What is missing?

A great post from Philippa Cooper  📐✂️🧵🧥today.
She is an expert in outerwear development - 
a category that requires time and effort
to develop a high-quality product.

Philippa knows that to deliver exceptional output, a garment that is beautiful, fits, and performs perfectly, you need time.

You can't build Rome in a day, they say.

And this is absolutely true.

But, over 80% of fashion startups fail.

Mostly because of those 3 reasons:
-> Nobody wants to buy their product
-> They are not able to scale their market channels
-> They have no budget to keep the momentum and deliver the next collection

And all of those three problems have to be resolved before they commit to developing or producing anything.

And there are several ways to do that.

-> 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆.

People buy from people. If you have raving fans who are eager to buy your product, you're set. 

You can share the whole journey, involve them in testing, or even co-create with them. They will feel product "theirs" and couldn't wait to buy it, once it is polished!

-> 𝗨𝘀𝗲 𝗰𝗿𝗼𝘄𝗱𝗳𝘂𝗻𝗱𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀.

People love ideas, and often are enthusiastic about what you are building. 

But, there is a vital difference between "I love it" and "Take my money". And this is the lesson many fashion startups learned the hard way.

Surveys, interviews, and market research are all the first steps to check the market. But it is not enough if you know you have only one shot.

Sell it before it is built. It doesn't have to cover the whole expenses (and most likely won't!), but it is a commitment that validates your idea.

-> 𝗨𝘀𝗲 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱, 𝘄𝗵𝗲𝗿𝗲 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲, 𝗽𝗿𝗼𝗱𝘂𝗰𝗲 𝗼𝗻 𝗱𝗲𝗺𝗮𝗻𝗱.

Time is money.
Optimization is your best friend.

You will need physical samples, but you can reduce the number of them using 3D. 

You can't develop 50 variations of the garment to A/B test, but you can easily develop 50 variations of digital twind and test them. As early as possible.

You can avoid sourcing too many different fabrics and accessories, and create the whole capsule collection around 1 or 2 of them. It will let you save a lot of money - MOQ, especially in the case of fabrics, is very high.


Developing your first collection is a fantastic journey, especially if you have great specialists by your side.

But before you even knock on the doors, make sure you have validated your idea, and there are people willing to buy what you are going to produce.

Unless you want to take part of 80% mentioned at the beginning of the post :)

Most fashion freelancers are severely undercharging.

What I see over and over:
"I'll charge $30/hour because that sounds fair"

But they often forget about:
→ Training & development
→ Software licenses
→ Hardware costs
→ Insurance
→ Taxes
→ Office space
→ Client revisions
→ Business expenses

And that's just the basics.

A proper rate calculation needs to include:
1. Direct costs (time + tools)
2. Emergency fund buffer
3. Growth investment
4. Overhead

Charging less isn't just hurting you...
It's devaluing our entire industry.

I've created a simple calculator that shows exactly what you should be charging based on your expertise and expenses.

Drop "CALCULATOR" below and I'll share the link!

PS. I am super proud - I made it on my own!
I am a GitHub member now 😉

I had to learn coding.
Pattern-making skills weren't enough.
Years of experience in fashion weren't enough.
The ability to explain complex stuff wasn't enough.

The distance between fashion and the tech world is big.

But, there is a common language both speak - math.

Market insights analysis = math
Product development = math
Pattern making = math
Design = math

And if you think the last one is not, think twice.

What about proportions, volumes, and the ability to translate creative vision into something that can be produced?

Math-based stuff.

Coding? Math. Math. Math.

My CTO learned a lot about pattern drafting.
He was able to translate many principles into code.
He also had some fun in the stitching lab.

But startups have to move fast.
Like extremely fast.

At a certain point, I understood it will take 3x as long to explain things, let others code it, check, and work together on fine-tuning, and than write it myself.

So, yeah, I became a vibe-coder, using AI tools and getting some basic lessons :)

I still couldn't deliver fashionINSTA on my own, but we are much faster and avoid a lot of back-and-forth.

Gil is checking on the code I wrote, adjusting everything wrong, and implementing it correctly.

This is exactly what I mean when I say fashion designers should have basic technical knowledge about garment construction.

Nobody says they have to be exceptional pattern-cutters. 
They don't.

But if they can understand and speak pattern makers' language, they are halfway to success.

PS: If you want to try vibe pattern-making, check on https://lnkd.in/dv6p9FGE !

It's Cursor AI for the fashion industry!

Business is business?
90% of entrepreneurs treat it like their child.

And that's the biggest mistake you can make.

A business exists to generate profit.
Not to fulfill your dreams.
Not to make you feel accomplished.

When it doesn't work:
→ You move on
→ You pivot
→ You quit

The same applies to employment.

Getting attached to roles, tasks, or companies is a natural but potentially dangerous phenomenon.

→ Layoffs happen.
→ Roles get cancelled.
→ Companies change direction.

It hurts, feels unfair, and crushes self-worth.
But it's about business, not you.

Your skills have value.
Your experience matters.
Someone else needs what you offer.

Stay objective:
If your job isn't right, change it.
If your business isn't profitable, pivot.
If the company isn't working, move on.

What's holding you back from making necessary changes?
How do you separate emotional attachment from business decisions?

-----------
Hi! I am Sylwia Szymczyk, co-founder of FashionINSTA AI.

Follow my journey from corporate worker to startupper on LinkedIn and subscribe to my Newsletter!

Tomorrow, I'll show you how to create mind-blowing videos using your 3D garments (or physical samples!).

Not those basic rotating renders everyone's seen before...

But cinematic masterpieces that stop thumbs from scrolling.

Here's what we'll cover in the workshop:
• Transform regular 3D files into viral-worthy content
• Pick the perfect AI tools (and avoid the overhyped ones)
• Speed up your sample approval process by 3x
• Create presentations that close deals

The best part?

We're doing this live. 
With real garments. 
Step by step.

No theory.
No fluff.

These are just practical steps you can use right away.

When: 6th of May at 3 PM CEST (or watch the recording)
Where: fashionINSTA Insiders

This is just the first out of 10+ workshops I prepared and are available for fashionINSTAs :)

Comment INSIDERS if you want to join us or use the link from my profile!

It's almost done, finally!

I've spent last week moving to another city.

It's nothing fancy, we fit back into the place we lived before I started working for Timberland.

I don't know why, 
but even if very time-consuming,
I somehow like those moments of change.

I feel it is like a new beginning,
like the gross line between the old and new.

And I need this straight cut.

What about you?
Do you like changes?
Do you need to completely close an old chapter to open the new one?


PS: I have a lot of DMs and emails to answer, so just to let you know - tomorrow I am getting back to work - the office is almost ready:)

Ever heard about Easter Eggs in video games?
Hidden levels that only experts can find.
Also fashion has its own secret language...

Pattern makers embed subtle codes and messages that only industry insiders understand:

→ Notch markers that tell complex stories

Notches can tell much more than you think about the garment's construction. 

For example, two notches in the back sleeve and just one on the front, or small ease between front and back sides length in jersey, to avoid darts.

→ Perfectly balanced trued pieces

Truing deserves a whole separate post, but it is something that immediately showcases the pattern maker's expertise.

→ Hidden internal construction methods

Some brands have their signature finishes, including cuts, binding, seam tapes on necklines, or stitches, which are often reflected in the pattern construction.

But the real magic?

How these technical details transform into brand language:

• Custom binding techniques
• Proprietary finishing methods
• Unique internal architecture

Just like gamers hunting for secret levels...

The best pattern makers leave breadcrumbs of excellence throughout their work.

Every fold.
Every seam.
Every hidden detail.

Creating garments that speak to those who understand the craft.

The true artistry isn't just in what customers see.

It's in the secrets waiting to be discovered.

Next time you examine a garment, look closer.

There's always another layer of mastery hiding beneath the surface.

The best part?

Only those who truly understand the craft will ever know it's there, but the customer, even without technical knowledge, can note the difference!

PS: Happy Easter to everyone!

Most fashion brands obsess over production location and labor costs...
But they are wrong.

The 3 biggest factors affecting your garment costs are:

1. Materials
→ Width and yield matter more than price/yard
→ Natural fibers cost more than synthetics
→ Quality drives real costs

3. Design Complexity
→ Smart construction saves money
→ More seams = higher costs
→ Pattern efficiency matters

4. Country of Manufacture
→ Hidden costs: shipping, duties, tariffs
→ It's not just about wages
→ Rush fees kill margins

But here's what nobody tells you...

The real savings happen during design and development.

Not during production.

Design with costs in mind from day one.

That's how you build profitable collections.

That's why fashionINSTA focuses on this part.
We deliver garments, not nice images.

So you can build collections that bring you profit.

Join our waitlist to try it out and see how much time you can save!

https://lnkd.in/dADfvPzN

I'm building something exciting. 

And today, I can finally share it with you.

New Masterclasses are LIVE
And fashionINSTA Beta is almost here!

fashionINSTA turns your sketches into production-ready patterns using AI.

But it's more than just a tool...

We're building a complete ecosystem:
→ Weekly AI & 3D masterclasses
→ Real production insights
→ My entire pattern archive
→ Custom tutorials on demand

𝗧𝗵𝗲 𝗯𝗲𝘁𝗮 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗠𝗮𝘆 23𝗿𝗱.
The waitlist has officially surpassed 300 people!
I’m excited to share what’s coming.

Until then, here’s your backstage pass to the fashionINSTA Insiders community - where we’re already going full speed with AI, 3D, and real-world garment production tools.

𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗚𝗲𝘁 𝗮𝘀 𝗮 𝗳𝗮𝘀𝗵𝗶𝗼𝗻𝗜𝗡𝗦𝗧𝗔 𝗜𝗻𝘀𝗶𝗱𝗲𝗿:

→ Early access to fashionINSTA tools - new features drop every 2 weeks
→ Weekly AI & 3D sessions - practical skills, no fluff
→ Insider insights - how big brands onboard tech and hire talent
→ Custom tutorials, on demand - you ask, I build
→ LinkedIn growth - we co-create and boost together
→ My personal pattern archive - 15 years of work, available to download starting June 1.

Here’s a sneak peek at our upcoming masterclasses:

🗓 𝗠𝗮𝘆 6 — 𝗛𝗼𝘄 𝗔𝗿𝗲 𝗧𝗵𝗲𝘆 𝗠𝗮𝗸𝗶𝗻𝗴 𝗧𝗵𝗼𝘀𝗲 𝗔𝗜 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗩𝗶𝗱𝗲𝗼𝘀?

 Learn how to use your 3D garment with AI models to create scroll-stopping fashion videos.

→ File to final video step-by-step
→ Tools for realism & speed
→ Showcase your designs like a pro

🗓 𝗠𝗮𝘆 13 — 𝗖𝗮𝗻 𝗮 3𝗗 𝗗𝗲𝘀𝗶𝗴𝗻 𝗕𝗲𝗰𝗼𝗺𝗲 𝗮 𝗥𝗲𝗮𝗹 𝗚𝗮𝗿𝗺𝗲𝗻𝘁… 𝗘𝘅𝗮𝗰𝘁𝗹𝘆?

 Discover how to turn 3D designs into physical garments — and when to skip samples.

Learn the workflow that helped us cut samples at Timberland from 5 to 2

🗓 𝗠𝗮𝘆 20 — 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗮 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗠𝗮𝗰𝗵𝗶𝗻𝗲

 I’ll walk you through the exact portfolio that got me hired at Timberland — and how to build your own.
→  Attract the right clients
→ Cut the clutter
→ Position your work with purpose

🗓 𝗠𝗮𝘆 27 — 𝗢𝗻-𝗗𝗲𝗺𝗮𝗻𝗱 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴 𝗮𝘁 𝗦𝗰𝗮𝗹𝗲 — 𝗜𝘀 𝗜𝘁 𝗙𝗲𝗮𝘀𝗶𝗯𝗹𝗲?

 Unlock new business with on-demand production — and say goodbye to MOQ nightmares.
→ Design smarter, source better, scale sustainably
→ Bonus: How AI fits into the puzzle

This is the future of fashion tech.
And we're just getting started!

Feedback from our last Portfolio Masterclass was 🔥  
Apparently, I’m not too bad at teaching 😉

Want in? Here’s how:
 1️⃣ Join the fashionINSTA waitlist
 2️⃣ Subscribe to the private community
 3️⃣ Start attending masterclasses (or binge-watch the recordings)

Ever bought a t-shirt in M that fits perfectly, only to buy another M from the same brand that feels completely different?

You're not alone.

Here's the truth about size vs. fit that nobody talks about...

A slim-fit L can have the same measurements as a boxy S.

Mind-blowing, right?

But it gets worse:
Even within the same brand, there is often little to no consistency between fits.

That "regular fit M" t-shirt you love?
The hoodie in the same size might fit completely differently.

Why?

Because size is just about measurements.
Fit is about how the garment actually sits on your body.

This is why some people who "should" wear M according to size charts:
→ Actually buy S
→ Or size up to L
→ And feel great in both

The fashion industry's dirty secret:
Standard sizing is necessary for mass production...
But it's also highly imprecise.

And in 2025, we're still using this broken system.

PS: If you still haven't, subscribe to my Newsletter!

Later this week, I'll be shipping an e-mail unpacking size, fit, and consistency in fashion brands!

Is on-demand manufacturing at scale feasible? 

3 Influencers launch their collections with fashionINSTA.
The entire process, from idea to launch, takes 6 weeks.
It takes that long because it's still a manual process.

All of those garments will be produced on demand.

→ 𝗡𝗼 𝗠𝗢𝗤
→ 𝗟𝗼𝘄 𝘂𝗽𝗳𝗿𝗼𝗻𝘁 𝗰𝗼𝘀𝘁𝘀
→ 𝗡𝗼 𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝘀𝗮𝗺𝗽𝗹𝗲𝘀

A perfect start for someone who already has raving fans, is ready to buy, but lacks technical knowledge, and a budget.

Yesterday I had a handover with one of the Influencers.
And a great conversation started.

To produce garments on demand, you have to:

→ Design them for on-demand
→ Develop them for on-demand
→ Source raw materials for on-demand
→ Find manufacturers taking on-demand
→ Organize your logistics for on-demand

An example?

A dress.
A lot of gathering.
Hard to stitch fabric.

Sounds already expensive, right?

Anastasia wanted to use 2 different fabrics, which most likely will need different thread types and tensions. Plus, she wanted garments in a range of colours.

1. The manufacturer would need to cut pieces and put fabric on the table twice.
2. Sourcing for deadstock fabrics that match colours would be a mess.
3. Stitching, changing threads, and adjusting tension will add time in production.

To mention 3 seatbacks.

She was surprised.
In her mind, it was a slight change.
It's just swapping one fabric with another.

She claims it will add to the design.

But, this garment could cost almost twice as much in production and will introduce numerous issues in sourcing.

On-demand manufacturing is the future of fashion.
Creators are the new fashion brands.
I am completely sure about that.

𝗕𝘂𝘁, 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽 𝗳𝗼𝗿 𝗼𝗻-𝗱𝗲𝗺𝗮𝗻𝗱.

Only this way it can work.
Only this way we can cut overproduction.
Only this way we can see indie brands thriving.

𝗜 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗵𝗼𝗹𝗱𝗶𝗻𝗴 𝗮 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 𝗼𝗻 𝗼𝗻-𝗱𝗲𝗺𝗮𝗻𝗱 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴 𝗶𝗻 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲 fashion𝗜𝗡𝗦𝗧𝗔 𝗜𝗻𝘀𝗶𝗱𝗲𝗿𝘀.

If you want to:

→ Hear more examples from this project
→ Get some firsthand experience tips 
→ Get the framework and checklist

And later, share them with your clients so they can save budget and produce only what they sell (and invest money in their next collection - with you!)

𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 𝗳𝗮𝘀𝗵𝗶𝗼𝗻𝗜𝗡𝗦𝗧𝗔 𝗜𝗻𝘀𝗶𝗱𝗲𝗿𝘀𝗅

I interviewed 80+ fashion professionals last month.

Nobody fears AI.
Nobody's refusing 3D.

But all of them are looking for a value, not shiny objects.

The reality is...

Most 3D tools are:
• Expensive 
• Complex to master
• Take months to see results

At Timberland, we transformed our process.

We cut physical samples from 5 to 2 using digital prototypes.

But here's the real game-changer...

We discovered exactly when to use 3D:
→ Early concept validation
→ Basic fit checks
→ Quick iterations

And when NOT to:
→ Final production approval
→ Complex fabric behavior
→ Critical fit elements

Want to learn the exact workflow?

I'm hosting a Masterclass tomorrow showing the step-by-step system we used at Timberland.

You'll learn:
- Our digital sampling framework
- Key implementation milestones
- ROI calculation methods
- Common pitfalls to avoid

Masterclass recording will be shared with a minicourse based on Q&A and discussion that will happen!

Both are available exclusively for fashionINSTA INSIDERS, so if you want answers and actionable insights about 3D and AI use cases in fashion, hurry up and join us!

https://lnkd.in/dN_guK_q


P.S. All fashionINSTA INSIDERS will have early access to our tool - in less than 2 weeks!

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