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Organic Growth Strategist | Content Marketer | Copywriter

LearnWithRoota.com

● Wrote sales page copy that generated over $1M 
● Sent 760+ emails to 40k contacts with an avg open rate of 20+%
● Drafted ad copies and scripts that got 3000+ leads with a $5 to $10 CPL
● Created and published 1000+ content pieces (a couple of them got 100k+ views)
● Prepared weekly reports and analyzed content performance, including email open rates. 
● Managed a 2000-member business community and client communications
● Coordinated with the creative head for social media deliverables

Full-Stack Copywriter and Head Content Strategist

Hi-Tech Animation

●	Crafted creative content for inhouse production projects 
●	Established a network of creative vendors/ freelancers 
●	Conducted weekly team meetings and reviews
●	Handled client communication  
●	Coordinated with various team leads of different departments for timely delivery of outsourced projects
●	Strategized in preparation and implementation of marketing activities to increase audience interest
●	Maintained production expenses

Production Executive

Inner Circle Advertising India Pvt Ltd

●	Conducted market research including in-depth reviews of market conditions and competitor analysis 
●	Ideated for branding and development of brands
●	Handled client communication, pitched client briefs to the creative team
●	Analyzed consumer trends & experiences and worked on increasing engagement

Client Servicing

Nettare Beverages 

●	Researched new business opportunities and pitched proposals to clients 
●	Established and managed client relationships
●	Developed a list of segments of the target audience and ideated marketing events based on the same 
●	Increased customer engagement through effective follow-ups and built a regular feedback system

Sales And Marketing Intern

Generated 10,000+ leads for a 7-figure business coach | I plan & create content for impact-driven coaches, consultants, and creators | Growth Strategist | Copywriter

Just how Indian curries are bland without spices, brands are meaningless without stories and experiences.

Please don’t sell a half-cooked, flavorless offer or service - instead, sell the benefit, future, and emotion behind it...

Via words and personalized messaging!

That’s what I do - I write compelling, converting, and engaging copy for sales pages, landing pages, ads, emails, and social media.

The one that hooks the audience and communicates the “buy now” CTA without actually using those words 101 times

I'm an organic growth strategist, content marketer, and copywriter!

And after writing…

📈760+ emails sent to 40k contacts with an avg open rate of 20+%
📈sales page copy that generated over $1M 
📈ad copies and scripts that got 3000+ leads with a $5 to $10 CPL
📈1000+ content pieces (a couple of them got 100k+ views)

I’ve helped clients:

🚀 Build a powerful personal brand 
🚀 Get an influx of organic leads and sales
🚀 Deliver valuable and engaging content, consistently 

Want to take your brand to the next level with me?

Want to (re)launch your high-ticket offer and create a brand that attracts targeted leads who easily convert into clients?

Drop me a message at workwithvatsala@gmail.com

4 years ago, I was saying yes to $0.024/ word writing gigs 

Today, I charge my clients a minimum of $1000/ gig

Here’s what helped me change that 👇

I worked as a copywriter for a 7-figure business coach for 2.5 years

And learned EVERYTHING on the job, I used to write:

• 12x posts/ week for social media
• 3x emails/ week for her newsletter 
• 2x sales pages/ Quarter 

I practiced ALOT
And it wasn’t for nothing…

The social media posts got us approx 12 quality leads/week
The emails and sales pages got us approx 7 sales/week

When I saw those incredible results with my own eyes…
I realized what my true potential is!

That day I promised myself to NOT say YES to clients who doubt my skills 

And doing just that changed the whole game for me! 

PS. If you’re a coach who needs a little bit of a push to realize what your true potential is, let’s talk in the comments! 


Vatsala Chirimar

13 reasons why your LinkedIn content doesn’t get you leads/ sales: 👇

1) You write about your offers without talking about your audience’s pain points.

2) Your hooks are dull, nobody stops to read the rest of your posts.

3) Your content doesn’t provoke people to ‘think’

4) Your content doesn’t sound confident, people lose interest and trust.

5) It looks like a big blob of text- those paragraphs, everybody ignores them, in front of listicles.

6) All your posts are informative, your audience hardly knows what your offer is.

7) You talk about your offer’s features instead of showing them how they can benefit from it.

8) You don’t share your personal stories, wins, failures, testimonials, client experiences.

9) You talk about the solutions you offer without talking about the symptoms you cure

10) You’re hesitant about sharing your real process and are holding it back

11) There’s no difference between your and your competitor’s content

12) You’re still nailing down your offer. That unclarity confuses your audience.

13) You’re overselling yourself and trying too hard.

Work on these gaps to get more engagement, queries, and DMs.

May the LinkedIn gods bless you haha 

P.S. Want me to coach you 1:1 and help you create high-performing + high-converting content on LinkedIn?

DM me "COACH" and we'll chat more!

❌ Digital writing that gets NO leads/sales/engagement 
 
- A click bait hook
- A dump of text that screams “I Googled this/ I copied my competitor”
- Makes people yawn 
 
✅ Digital writing that gets leads/sales/engagement 
 
- Hooks in ONLY your target audience 
- Solves their core problems 
- Gives them reasons to trust you 
 
Would you add anything to any of these lists?
 
PS. If you want to improve your digital writing, I’m just one DM away!

Finance guy: Hey, what do you do?

Me: I’m a copywriter 

Finance guy: Oh, so you write content?

Me: Yeah, but also copy 

Finance guy: Yeah, same thing 

Me in my head: *ugh not again*

How do I sign clients who pay me $1800 for short-term projects?

I do it through Facebook Groups!

Tons of people post their requirements everyday in these groups but…

Nope, getting a deal ain’t that easy- because 100s of people pitch themselves

So then, how do I stand out?
By “not” pitching myself the traditional way 

1) I start by sharing value or giving them a genuine compliment about their niche or business
(I do this only after research)

2) I then let them know that ‘I’d love to help’ them and give them reasons to trust me
(This is where I throw in social proof)

3) I end my comment with- 
‘Let me know if you’d like to see some of my sample work?’

That’s it

After these 5 sentences, we start a conversation in our DMs

They look at my sample work and if both of us believe everything aligns well
We seal the deal

Sometimes even WITHOUT getting on a sales call 😎

That’s the power of ‘right messaging’

Are you doing it the right way?
Comment ‘Audit’ if you want me to audit/ fix your messaging!


1 copywriting tip I use to get leads on LinkedIn:

Don’t tell them what they ‘should/ can’ do to get results
Instead, tell them ‘what YOU did’ to get results 

Example: The hook of this post 😎
	
Another Example:

❌ Use ‘urgency’ to fill in spots to your coaching program
✅ How I filled 5 spots for my Mastermind in 2 days

See what I did there, this little shift in words helps you:

- Become credible
- Stand Out from the rest of the crowd
- Become the Go-To-Person in your domain

Anything without your personal story is “Google-able”

So stop sharing tricks and hacks, share things that you’ve tested already!

PS: Have you worked with a copywriter before? 


Don’t SELL on sales calls 
Help them solve a problem

Study their profile before getting on the call
Figure out a gap in their business 
And share a strategy to fix it

When you do that, 
90% of them will ask you to help them out on their own!
(without you even getting to your salesy pitch)

So ditch that 100-year-old script and forget about your yawn-inspiring pitch!

Play it cool, solve problems, and impact lives!

PS. I’m opening two spots for my ‘Business Growth Coaching’ this week, shoot me a DM if you want to know more.

Turn comments into sales calls
Here’s how my business partner and I do it 👇

Yesterday, my business partner posted a video testimonial that she received from her previous client

(I’m attaching the testimonial below, just so you know EVERYTHING that a video testimonial should entail)

And then in her caption, 
Not only did she add details about her services but…
She also ended it with a CTA that asked people to comment ‘consult’ if they needed her help!

BOOM That’s it!

A potential lead commented ‘consult’ and we’re getting on a call with her tomorrow!

It’s that simple, stop complicating things to get actionable results!

PS. We only have 1 spot left for our business growth consults, do you want to know more about it?


1 tip that helps me get new clients every month 

Not distracting myself with 101 other things that I can add to my business 

- My services now need a website 
- I should publish my digital products
- I should leverage other social media platforms too

I’m unable to give time to these tasks, fully.
I know I should and I want to too…

But you know what, it’s okay!
Because my business isn’t stopping because of those things

→ I am still generating leads and signing new clients
→ I am still growing my network/community 
→ I am still posting authentic content consistently

I am doing those other additional things at my pace 
But I won’t stop doing these tasks that get me high ROI now

Takeaway: 
Yes, you should scale up your business but not at the cost of things that already work well for you!


PS. The last two coaches I worked with were making the same mistake.
We are fixing that now and are already seeing an increase in the number of leads they generate.

Are you unconsciously doing the same? 
Comment ‘fix’ to get on a 1:1 Business Audit Call


The BEST way to write targeted content to get your ideal clients 👇

1) Find and join Facebook communities where your target audience hangs out 

2) Observe the kind of questions they’re asking. See what help they need

3) Conduct market survey calls. Listen to their pain points/ challenges

4) Write content that solves their problems 

Most people fail at writing because they talk to the masses!!

Are you making the same mistake, unknowingly?

Let me help you out - https://lnkd.in/gcfiA9mB


Open article: Business Growth Coaching - Vatsala Chirimar by calendly.com • 1 min read

Business Growth Coaching - Vatsala Chirimar

A 5-Day Liknedin Content-Plan for Coaches & Consultants:

Monday: Cover the Pain Points/ Handle the Objections
Tuesday: Share a Personal Story/ Case Study
Wednesday: Promote your Email Newsletter 
Thursday: Share Direct Value/ Actionable Tips
Friday: Share Technical Explanations

Make sure all of these posts:

- Are Personalised 
- Have Value
- End with CTAs 

Yep, it’s that easy! Stop letting your mind tell you otherwise

PS: Do you post consistently, if not what stops you from doing it?

Just, how Indian curries are bland without spices, 
Brands are meaningless without stories and experiences.

Please don’t sell a half-cooked, flavorless offer or service - 
instead, sell the benefit, future, and emotion behind it...

Via words and personalized messaging!

That’s what I do,
I write compelling, converting, and engaging copy for:

- Sales pages
- Landing pages
- Ads
- Emails
- Social media

The one that hooks the audience and communicates the “buy now” CTA without actually using those words 101 times

I'm an organic growth strategist, content marketer, and copywriter!

And after writing…

📈760+ emails sent to 40k contacts with an avg open rate of 20+%
📈sales page copy that generated over $1M 
📈ad copies and scripts that got 3000+ leads with a $5 to $10 CPL
📈1000+ content pieces (a couple of them got 100k+ views)

I’ve helped clients:

🚀 Build a powerful personal brand 
🚀 Get an influx of organic leads and sales
🚀 Deliver valuable and engaging content, consistently 

Want to take your brand to the next level with me?

Want to (re)launch your high-ticket offer and create a brand that attracts targeted leads?

Comment ‘YES’ and I’ll reach out to you!

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