Vishnu C S 's Linkedin Analytics

Content Personalisation and Targeting on LinkedIn In a crowded feed, tailored content is your edge. For SaaS, it’s about speaking to specific buyer personas—like CTOs or product managers—with content that hits their pain points (OnlySocial). Here’s your playbook: - Segment: Target by job title or industry. - Tailor: Address their challenges directly. - Use Data: Adjust based on what resonates. - Retarget: Reach engaged users with follow-ups. A personalised campaign I ran saw 2x engagement by targeting specific roles. It’s not just content—it’s connection. How do you personalize on LinkedIn?

AI-Powered Attribution in B2B Marketing Let’s dive into something transforming SaaS marketing: AI-powered attribution. With B2B buying groups averaging 6-10 people, last-click attribution is outdated. AI maps the full buyer journey, showing what really drives the pipeline (Search Engine Journal). Why it’s a big deal: - Smarter Spend: Invest in what works, not guesses. - Full Picture: See every touchpoint’s impact. - Team Alignment: Marketing and sales sync on data. If you’re stuck on old metrics, it’s time to upgrade. Have you tried AI attribution?

The Shift from MQLs to Sourced and Influenced Pipeline POV change for SaaS marketers: MQLs are losing steam. Why? They’re inconsistent and don’t always convert. Instead, focus on sourced (deals you start) and influenced (deals you impact) pipeline. Qualified pipeline converts at 25% or more, aligning marketing with revenue (Search Engine Journal). Here’s how: - Track Sourced: Measure deals marketing directly generates. - Measure Influence: Credit marketing’s role in sales wins. - Collaborate: Work closer with sales on shared goals. Shifting to pipeline metrics helped a client see their true impact, boosting team morale. If you’re only chasing MQLs, add this to your repo and see what happens.

Sales and marketing alignment isn’t a “nice-to-have” in ABM—it’s the foundation, especially in Tech SaaS where deals hinge on trust and timing. Yet, silos persist, and miscommunication kills momentum. Aligned teams see 38% higher win rates (Forrester), but it starts with education—not just sales, but the whole org. Here’s how to bridge the gap: - Co-Create Playbooks: Sales and marketing build account strategies together—no more “us vs. them.” - Unify Metrics: Ditch vanity stats. Track shared goals like account penetration and deal velocity. - Communicate Why: Educate teams on ABM’s purpose—targeted growth, not lead volume. Alignment isn’t magic; it’s a process. What’s your biggest alignment hurdle in ABM?

Measuring ABM success in Tech SaaS isn’t about MQLs—it’s about proving value to skeptical teams. Misaligned metrics confuse everyone, from marketing to leadership. Mature ABM programs drive a 208% revenue lift (ITSMA), but only if you measure what matters. Here’s how: • Engagement Depth: Track account interactions, not just clicks. • Pipeline Impact: Show how ABM accelerates deals—sales loves this. • Revenue Wins: Tie efforts to close deals to educate teams on ABM’s real impact. Clear metrics align and inform. How do you convince your team ABM is working?