Vishnu C S 's Linkedin Analytics

AI-Powered Attribution in B2B Marketing Let’s dive into something transforming SaaS marketing: AI-powered attribution. With B2B buying groups averaging 6-10 people, last-click attribution is outdated. AI maps the full buyer journey, showing what really drives the pipeline (Search Engine Journal). Why it’s a big deal: - Smarter Spend: Invest in what works, not guesses. - Full Picture: See every touchpoint’s impact. - Team Alignment: Marketing and sales sync on data. If you’re stuck on old metrics, it’s time to upgrade. Have you tried AI attribution?

Team alignment isn’t just a buzzword—it’s an ABM superpower. Why? • 70% of top ABM teams share clear goals across departments • Aligned teams execute campaigns like a well-oiled machine • Misalignment? Say hello to missed opportunities and wasted resources So, how aligned is your team?

Want your ABM campaigns to hit the bullseye? The secret? Clear, consistent messaging. Here’s why: • 80% of ABM marketers say it’s crucial for success • It ensures your story resonates with target accounts • It keeps your teams singing from the same hymn sheet So, what’s your messaging game plan?

Leveraging AI and Automation AI and automation are game-changers for SaaS marketers, saving time and boosting results. From content creation to analytics, these tools are reshaping how we generate pipeline (Evergreen Social). Try these: - Content Tools: Use Jasper for post drafts—great for brainstorming. - Scheduling: Buffer’s AI picks optimal posting times. - Personalization: Tools like SalesLoft tailor outreach at scale. - Analytics: AI insights show what’s driving engagement. I was skeptical, but AI cut my content prep time in half, letting me focus on strategy. It’s not about replacing you—it’s about amplifying you. Are you (still not) using AI? What’s your favourite tool?

Employee Advocacy Programs on LinkedIn Let’s talk about a secret weapon for SaaS brands: employee advocacy. When your team shares your content on LinkedIn, it’s authentic, trusted, and reaches way beyond your company page. It’s a top trend for 2025, building credibility and pipeline (VeraContent). Here’s how to start: - Educate: Show employees how advocacy boosts their brand too. - Shareable Content: Create infographics or videos they’ll love. - Simplify: Use tools like GaggleAMP for one-click sharing. - Reward: Recognize active advocates—motivation matters. I’ve seen SaaS companies double their reach by empowering employees. It’s not just marketing—it’s storytelling through your people. Does your team advocate for your brand? What’s your approach?

The Shift from MQLs to Sourced and Influenced Pipeline POV change for SaaS marketers: MQLs are losing steam. Why? They’re inconsistent and don’t always convert. Instead, focus on sourced (deals you start) and influenced (deals you impact) pipeline. Qualified pipeline converts at 25% or more, aligning marketing with revenue (Search Engine Journal). Here’s how: - Track Sourced: Measure deals marketing directly generates. - Measure Influence: Credit marketing’s role in sales wins. - Collaborate: Work closer with sales on shared goals. Shifting to pipeline metrics helped a client see their true impact, boosting team morale. If you’re only chasing MQLs, add this to your repo and see what happens.

Want to supercharge your ABM campaigns? The secret sauce is internal communication. Here’s why: • It aligns your teams around shared goals • It ensures clear execution of your strategy • It can make you 3.5x more likely to outperform competitors Don’t believe me? 40% of internal communicators say their ties with marketing and PR have strengthened in the past year. So, what’s stopping you from leveling up your internal comms?

Data silos are killing your ABM campaigns. The stats don’t lie: • 60% of marketers struggle with data sharing But here’s the fix: • Use a shared platform for account data • Foster a culture of transparency • Leverage AI tools to streamline data flow Open data = smarter decisions = ABM gold. What’s your data sharing strategy?

Sales and marketing alignment isn’t a “nice-to-have” in ABM—it’s the foundation, especially in Tech SaaS where deals hinge on trust and timing. Yet, silos persist, and miscommunication kills momentum. Aligned teams see 38% higher win rates (Forrester), but it starts with education—not just sales, but the whole org. Here’s how to bridge the gap: - Co-Create Playbooks: Sales and marketing build account strategies together—no more “us vs. them.” - Unify Metrics: Ditch vanity stats. Track shared goals like account penetration and deal velocity. - Communicate Why: Educate teams on ABM’s purpose—targeted growth, not lead volume. Alignment isn’t magic; it’s a process. What’s your biggest alignment hurdle in ABM?

Measuring ABM success in Tech SaaS isn’t about MQLs—it’s about proving value to skeptical teams. Misaligned metrics confuse everyone, from marketing to leadership. Mature ABM programs drive a 208% revenue lift (ITSMA), but only if you measure what matters. Here’s how: • Engagement Depth: Track account interactions, not just clicks. • Pipeline Impact: Show how ABM accelerates deals—sales loves this. • Revenue Wins: Tie efforts to close deals to educate teams on ABM’s real impact. Clear metrics align and inform. How do you convince your team ABM is working?

AI: Your ABM communication sidekick. Why? • 40% of marketers already use AI to optimize team interactions • It can pinpoint the best channel for target accounts • It streamlines workflows for smarter campaigns But remember: AI is a tool, not a replacement for human insight. How are you leveraging AI in your ABM strategy?

You can’t improve what you don’t measure. For ABM, that means tracking internal communication. Why? • 30% of communicators now prioritize multi channel effectiveness • KPIs like response times and engagement scores reveal weak links • Regular surveys and analytics keep your strategy sharp So, how are you measuring your internal comms?

Personal Branding and Thought Leadership on LinkedIn Let’s get real: personal branding on LinkedIn isn’t optional anymore. For SaaS marketers, it’s how you become the go-to expert for topics like customer retention or product-led growth. Consistent thought leadership builds trust and visibility, with 2025 trends showing increased demand for authentic voices (GainApp). Here’s your starter kit: - Pick Your Niche: Focus on what you know best. - Share Value: Post tips, case studies, or industry insights. - Engage: Comment on others’ posts to build relationships. - Be You: Let your personality shine—authenticity wins. I started sharing my SaaS marketing journey, scared no one would care. Then a comment turned into a discovery call. What’s one step you’ll take to build your brand this week?

Hybrid work: ABM’s new frontier. The challenge? • 50% of marketers struggle with communication in hybrid setups The solution? • Embrace mobile-first tools like Zoom • Use asynchronous updates via shared docs • Keep global teams in sync across time zones Adapt or get left behind. How are you tackling hybrid work for ABM?

Content Personalisation and Targeting on LinkedIn In a crowded feed, tailored content is your edge. For SaaS, it’s about speaking to specific buyer personas—like CTOs or product managers—with content that hits their pain points (OnlySocial). Here’s your playbook: - Segment: Target by job title or industry. - Tailor: Address their challenges directly. - Use Data: Adjust based on what resonates. - Retarget: Reach engaged users with follow-ups. A personalised campaign I ran saw 2x engagement by targeting specific roles. It’s not just content—it’s connection. How do you personalize on LinkedIn?

The Power of Video Content on LinkedIn Let’s talk about something dominating my feed: video content. If you’re not using video on LinkedIn, you’re missing a huge chance to connect with your SaaS audience. Videos get a 5.60% engagement rate, beating text (4.00%) and images (4.85%) (Social Insider). Why? They’re dynamic, authentic, and perfect for sharing your product’s value. Here’s how LIn influencers are nailing it: - Keep it Short: Under 1 minute—get to the point fast. - Add Captions: Make it accessible, as many watch without sound. - Include a CTA: Ask viewers to comment or visit your site. - Focus on Quality: Good lighting and audio don’t need fancy gear. Videos aren’t just trendy—they’re your ticket to pipeline growth. What’s your favorite video style on LinkedIn?