Wesleyne .

Transformed Sales

Field Sales Teams Are Struggling Because They’re Focusing on the Wrong Things.

Most salespeople are stuck chasing customers instead of attracting them. Why? Because they’ve been trained to follow outdated tactics that don’t work.

At Transformed Sales, I help field sales teams break through self-limiting beliefs, sell with confidence, and close more deals—without being pushy or robotic.

I know what it’s like to be thrown into sales without a clear roadmap. I started as a chemist, then became a top sales performer, international sales manager, and now a sales strategist. I’ve built and led field sales teams, scaled revenue, and learned what actually works.

Now, I coach sales leaders and teams to stop chasing customers and start attracting them. Because when you sell the right way—by focusing on the customer, not yourself—everything changes.

🔹 How I Help:

Sales Training: Teaching field sales teams to master prospecting, discovery, and closing

Leadership Development: Coaching sales leaders to build and scale high-performing teams

Sales Strategy: Creating repeatable processes that drive revenue (without guesswork)

🚀 Your sales team doesn’t need another generic training. They need a strategy that works. Let’s fix what’s holding them back and turn them into top performers. Message me, and let’s talk about getting your team real results.

wesleyne@transformedsales.com 
O:281-941-7272

Founder & Chief Transformation Officer

The Transformed Sales Podcast Host

Fascinate Inc.

Most salespeople don’t struggle because they lack skill—they struggle because they don’t know how to use their natural strengths to sell. Same pitch. Same approach. Same results. That’s the problem. If you’re blending in, you’re losing deals.

As a Fascinate Certified Advisor, I help sales teams and leaders uncover what makes them different and use it to sell more effectively. When you know how you naturally communicate and influence, sales stops feeling like a struggle and starts feeling natural.

This fits perfectly with the work I do in sales training, leadership coaching, and mindset transformation. With my background in chemistry, I’ve always had a process-driven approach. Now, I take that same thinking and apply it to help businesses in manufacturing and distribution build sales strategies that actually work.
Here’s how I help:

Train sales teams to stand out, connect, and close more deals

Coach sales leaders to build high-performing teams

Help professionals use their natural advantage to sell with confidence

DM me if you want to learn how to leverage your unique strengths in sales.

Helping Sales Teams Leverage Their Natural Strength to Win More Deals

Women Sales Pros

Sales Leadership Expert

Houston Business Journal Leadership Trust

An invitation-only membership community bringing together the brightest, most inspirational minds in business today.

https://profiles.bizjournals.com/u/94e25702-e66e-4d1d-9991-23957635c451

Official Member 

ExxonMobil Proxxima™ Polyolefin Thermoset Systems

-Manage a team of technical sales representatives that cover North America, Europe and Asia Pacific Region for the sale of thermoset plastic resin 
-Within 9 months, coordinated and executed a successful turnaround strategy for suffering business line and grew customer base and revenue by 200%
-Increased incoming website and trade show leads by 125% through effective marketing campaigns  
-Manage application scientists, product line manager and marketing specialist; coach them on becoming sales focused
-Implement and execute marketing strategies across all business lines
-On-boarded Customer Relationship Manager (CRM) and Marketing Automation Software (Click Dimensions). 
-Created companywide training program for new commercial and technical employees

International Senior Manager, Sales and Marketing

Anton Paar USA

-2014, 2015, 2016 Sales Excellence and Sales Region of the year award
-Tripled the sales in the region in one year by delivering engaging and effective sales presentations to clients
-Exceeded annual budget by at least 20% each year
-Trained and mentored all newly hired sales representatives and application scientists on the sales process, how to accurately qualify clients, closing orders, building business, prospecting and selling capital equipment 
-Managed all sales and marketing activity in the region; provided technical acumen and support to prospects and current customers
-Conducted independent industry specific seminars and conduct instrument demonstrations for prospective and existing customers

Regional Manager, Sales

Total

-Functioned in situations that required performance of complex analytical procedures under conditions that necessitate rapid and accurate response
-Performed analytical work to support research efforts of polymers, the technical service polymer group and production facilities
-Trained new laboratory chemists on using existing instrumentation, writing reports and generating quality data
-Performed research projects outside of routine testing to advance or improve analytical methodology

Chemist

Sales Leadership Whisperer & Therapist | Transforming Sales Organizations By Training Sales Teams & Managers Together | Former Chemist Providing Effective, Edgy Sales Strategy | Ring My 🔔 for Sales Leadership Insights

Most CEOs don’t hire me because they need sales training.
They hire me because their sales team is underperforming and no one can explain why.

They’ve replaced leaders.
They’ve invested in tools.
They’ve tried quick wins.

But the numbers are still inconsistent.
Pipeline meetings feel like guesswork.
And only a few reps carry the weight.

That’s not a sales rep problem. It’s a leadership and system problem.

I help CEOs fix what’s actually broken.

We start with the root.
I evaluate your team across 21 core competencies.
We uncover the gaps you can’t see on a dashboard.
Then we rebuild from the inside out.

We coach your sales leaders to lead, not chase.
We align people, process, and performance.
We create a system your team believes in and can execute without micromanagement.

What does that look like in real life?
• A team stuck at 75 percent quota reached 136 percent after we restructured their strategy
• A sales manager ready to resign led an eight million dollar turnaround in sixty days
• A client closed a six-figure deal the day after one mindset session

If you don’t address the root, the cycle repeats.
More turnover. Missed numbers. Burnout at the top.
The cost is hidden, but real.

I work best with CEOs of companies where sales is complex and performance depends on leadership alignment
That includes manufacturing, industrial services, technical field sales, customer experience providers, and companies with long sales cycles and high-value deals

The sales problem won’t solve itself
But with the right system and leadership, it becomes predictable

Book a time to talk — link in the Featured section

There are no comprehensive training programs for sales managers in the Science, Technology, Engineering and Manufacturing fields. Their sales teams are usually composed of technical people who have trouble simplifying complex products for prospects to understand. As a former chemist that transitioned into an international sales manager leading teams of technical sales reps, I understand the challenge of that new role.

I have developed a proprietary 7-step sales leadership blueprint based on my 12 years of experience that identifies the blind spots, gaps and inefficiencies in the process, teams and management of sales in technical fields. My coach like approach allows me to work alongside managers to develop their sales leadership and teaching skills.

Building strong teams starts with hiring the right people. My methodology equips managers with a science-based approach to identify weak links and strong salespeople within the organization. By utilizing an objective sales specific assessment tool, I guarantee candidates that are recommended will be within the top 50% of the sales organization within six months. 

Many new sales managers fail because they lack the framework to coach salespeople into sales superstars. They lean on what they did to become successful at sales and focus on the top 20% of their team that is producing the majority of the revenue. In order to overcome this, sales managers must develop a proactive sales coaching culture instead of providing ad hoc advice.  Working together, we develop a systematic and actionable sales process that any salesperson can use on day one as a roadmap to success. This allows the manager to develop individualized action plans allowing every salesperson on the team to perform at to their max potential, so they hit their monthly quotas. 

If you're a Science, Technology, Engineering or Manufacturing company & want to build a killer sales teams that hits quota monthly? contact me wgreer@transformedsales.com|281-941-7272

No one knew I was surviving, not living.

That’s the thing about domestic violence. It hides behind strong women every single day.

Today is Purple Thursday.
A day to raise awareness about domestic violence.
A day to honor survivors.
A day to remind us that silence still has too much power.

It’s not always bruises or shouting.
Sometimes it’s control that feels like protection.
Sometimes it’s isolation that looks like love.
Sometimes it’s the slow loss of who you are until you barely recognize yourself.

I stand in front of these purple ribbons today for the ones who are still smiling through it.

For the ones who haven’t told their story yet.
For the ones who think strength means staying quiet.

Abuse isn’t always physical.
It’s anything that steals your peace, your freedom, or your voice.

Healing takes time.
But freedom starts the moment you whisper, “I deserve better.”

If you know someone walking through it, don’t judge their choices.

Just show up.
Your presence might be the reason they start believing again.

💜 #PurpleThursday

People leave managers, not companies.

All the turnover you are experiencing on your sales teams is due to ineffective sales management.

Don’t have a lot of turnover? Even better. 60% of your salesforce is just cruising along. Flying under the radar.

You keep throwing money at the problem.

Your internal sales training and sales enablement programs are fantastic.

You teach new salespeople the product.

How to sell the product

And how to close the prospect

Sounds like a winning formula, right?

Wrong.

If you don’t teach your managers how to lead, no amount of training you ever do will be effective.

Ask yourself these questions:

What is the biggest complaint you hear in your exit interviews?

Why are only the top 30% actually hitting quota monthly?

Why does it take so long for a new rep to pay for themselves?

The answers to your questions all pint back to the same root cause – ineffective sales management.

Now before you go blast your managers and fire them.

Take a moment and think about how much has been invested in developing the manager.

If you are honest with yourself, they have not gotten consistent and comprehensive sales leadership training.

So, if they have not been developed, how do you expect to develop anyone else?

Research shows that investing in the development of your sales manager provides a 10x ROI and investing only in team training results in a 0.5x ROI. Yes. You lose money after just training the team.

So you can invest $30,000 in developing your sales manager and get a $300,000 return OR invest $30,000 in sales team training and get a $15,000 return.

That sounds fantastic, Wesleyne but how does it actually work.

Option A
So, you invest in developing your manager.

They learn how to lead better, and they work with all 10 people on their team to level up.

Each person closes 1 new deal for $30k within 60 days. ROI 10x

Option B
You stick your salespeople in a room for 8 hours and train them.

They leave excited. They try to implement what they learned, but their manager is pushing them to close everything, so they abandon their new techniques.

Your top performer finds a way to implement something they learned and closes a deal, but the other 9 people fall back in their old habits.

Do you want the one-to-many approach or the spray and hope model?

Stop putting a Band-Aid on your problem and fix the root cause. 

Check out my guide for transforming sales managers into sales leaders. Give this to your managers so they can focus on themselves and not “fixing their teams.

https://go.transformedsales.com/leadership-guide

Your Sales Team Isn’t Broken. Your Strategy Is | Sales Struggles Are Strategy Problems. Not People Problems | BELIEF Selling™, the Framework CEOs Use to Drive Consistent Sales Execution

Three years in a row

That’s not luck
That’s consistency
That’s growth in motion

When I started Transformed Sales I didn’t imagine being called powerful
I just wanted to make sales more human
To remind people that how we think shapes how we sell

Being named one of the 100 Powerful Women in Sales for the third year reminds me of one thing
You can’t fake the work
You can’t skip the growth
You can’t teach what you haven’t lived

To every woman building her own table keep going
Your conviction will take you further than any script ever will

Honored to be recognized by Women in Sales and Demandbase alongside so many trailblazing women Amy Volas Alina Vandenberghe 🌶️Anita Nielsen, MBA Becc Holland Brynne Tillman Caroline Hulbert Chantel George Charlotte Lloyd Cherilynn Castleman Christina Brady Christine Rogers Cynthia Barnes Cynthia H. Dariia Gerasymova Donna Lin Elda Shawil Erica Franklin
 Hannah Ajikawo ✊Heidi Solomon-Orlick Jaime Diglio🥇Jen Allen-Knuth Jessie Sloan Jill Bruno Karen Kelly Leslie Venetz Lindsey Boggs ☕️Lori Richardson Mary Shea, PhD 🔥Meshell R Baker🔥Samantha McKenna Shari (AKA SaaSi Shari) Levitin
#WIS2025

I just closed a deal I’d been working for 415 days. 

Four hundred and fifteen days of calls, proposals, and long stretches of silence. There were months where I wondered if it was dead and months where I had to keep showing up anyway. 

I’d look at the account in my CRM and think, “Is this even worth it?” But I kept adding value. I sent a relevant article. I checked in when something shifted in their industry. I followed up without pressure, just reminders that I was still here. 

Last week the email landed in my inbox. 

“We’re ready.” 

No drama. No clever closing trick. Just a quiet yes after more than a year of patience and discipline. 

That moment reminded me why I teach consistency before tactics. Deals like this are won through respect, steady follow up, and staying present even when nothing seems to be happening. 

How do you keep yourself motivated and consistent when a prospect goes silent for months at a time?

Trust is the oxygen of every partnership 
Without it nothing moves.
 
A client told me their partners were shutting them out 
No updates 
No invites 
No collaboration.

Deals stalled.
 
When we dug deeper, we found the truth. 
The partners didn’t feel safe.
They were scared of being cut out. 
Scared of losing revenue.
 
So we flipped the script. 
We built a simple give-get plan. 
The rep led with value. 
Joined calls together. 
Made it clear they weren’t going around anyone.

Safety first 
Connection second.

A few weeks later, those same partners started opening doors they’d guarded for years. 

If your partners don’t trust you yet 
What’s one thing you could do today to make them feel safe enough to let you in?

Every time women in sales come together, something powerful happens.

We evolve.
We grow.
We lift each other higher.

Serving as the 2025 Event Chair for the Women Sales Experts Evolve Conference has been pure joy. 

Watching this vision come to life with our theme Ready. Set. Grow. has reminded me that real transformation happens when women lead together.

And I could not be more grateful for our sponsor Membrain.com whose partnership makes this movement possible. 
Their belief in collaboration, consistency, and purpose perfectly reflects the heart of Evolve.

Growth starts with belief, and belief grows stronger in community.

I cannot wait to see that growth come to life in Chicago and see my friends.
Leslie Venetz, Karen Kelly, Anita Nielsen, MBA, Kristie K. Jones, Brynne Tillman , Liz Heiman, Barbara Weaver Smith, Andrea Waltz, Celeste Berke Knisely, MTA

Taking control of a sales call isn’t rude. It’s leadership. 

One rep I coach dreaded calls with a talkative partner who filled every silence. 
They left each meeting drained and no closer to a decision. 

So we practiced one shift. 
Acknowledge. Redirect. Lead. 

“Great point, Kurt. Amy, I’d love your perspective on that.” 

That simple move changed everything. 
The right person started talking. 
The wrong person talked less. 
The rep looked like a leader. 

Control isn’t about overpowering. 
It’s about guiding the conversation with purpose so everyone’s time moves the deal forward. 

Leaders don’t wait for the room to balance itself. They create balance. 

How do you lead your calls when the conversation starts to drift?

The hardest part of my early sales career wasn’t hitting quota 
It was being seen 
 
I remember walking into meetings where I had to prove myself twice 
Once because I was young, 
Again because I was a Black woman 
 
Even when I was the top performer I still heard 
“Maybe she got lucky,” 
“Let’s see if she can do it again” 
 
And I did. Again and again and again.  
But it took years before my results finally spoke louder than the bias 
 
That’s why I believe in what TrackRec is doing 
 
It’s built by salespeople for salespeople 
It lets your numbers do the talking, 
No politics, no favoritism, just truth 
 
You can verify your wins with clients, managers, and peers, 
You can build your track record one deal, one success, one story at a time 
 
Because in a world that questions what you say you’ve done, 
TrackRec proves it and that's why I am proud to partner with them 

Every win deserves to be seen, and TrackRec is making that possible 
Check them out and see how you can showcase your sales journey too

What was the hardest part for you when you stepped into sales?

One year ago today my boys were baptized. 

I remember standing there watching them go under the water.
Thinking about every prayer I had ever prayed.
Every hard day. 
Every moment I questioned if I was doing this motherhood thing right.
 
And then God reminded me. 
He had them all along.
 
That day wasn’t just about their faith. 
It was about mine too. 
Learning to trust that even when I can’t see it.
He’s working in their hearts.
 
This year has been full of growth, grace, and answered prayers.
Not all easy, but all sacred.
 
Today I’m simply grateful 
For the journey 
For His covering 
And for the way He keeps showing me that our story is held.

A leadership team I’m coaching is full of smart, driven people. 
They have the right product. 
They have motivated salespeople. 
They aren’t afraid of hard work. 

Yet every forecast call feels like triage. 
Projects start strong but stall. 
Deals sit in limbo. 
Managers spend hours solving the same problem in different ways. 

The breakthrough came when they stopped blaming “lack of accountability” and admitted 80% of their headaches weren’t about skill. 
They had no consistent process. 

We rolled out butcher paper and mapped their sales flow from first contact to retention. 
Every hidden handoff, every ambiguous owner, every missing step came out onto the wall. 
Blind spots jumped off the page. 
Everyone could see exactly where deals died and where customers got lost. 

Then we rebuilt it. 
Clear stages. 
Clear owners. 
Clear definitions of what moves a deal forward. 

That clarity didn’t restrict them. 
It unleashed them. 
Reps knew what to do next. 
Managers knew where to coach. 
Leadership could finally see what was real and what was wishful thinking. 

Your systems either drain energy or free it. 
Mapping your process is the first step to freedom. 

Where in your sales process would a simple visual reveal the biggest gaps?

A rep at one of my client companies sent their manager a note that said they didn’t think they could hit quota. 

The plan they attached was thin. 
Just enough to check the box. 

I’ve seen this before. 
When you feel like you’re behind, you stop planning with purpose and start hoping for luck. 

We sat together and rebuilt the plan. 
We attached their original plan from the start of the year and an updated version showing what they were adjusting now. 
We tied each activity to a clear outcome and a measurable goal. 

Within a week their energy shifted. 
They stopped drifting and started steering. 
They updated the plan weekly, looked at leading and lagging indicators, and used it as a coaching tool with their manager. 

That small shift took them from reactive mode to strategic thinking. 

How do you get your team members out of reactive mode and into strategic thinking?

5 things great reps do differently in discovery 

1. They don’t follow a script 
They follow curiosity 
2. They ask one great question 
Then stay quiet long enough to really hear the answer 
3. They let silence do the heavy lifting 
Because comfort with silence is confidence in motion 
4. They throw away the deck 
And lean into the dialogue 
5. They know connection beats control every time 

I watched a rep scrap a thirty-minute agenda for one question 
“Can you share a bit about some of the vendors you enjoy working with the most?” 

The prospect talked for twenty minutes. 
In that space, they revealed everything. Trust. Gaps. Priorities. Politics. 

That one question unlocked what a slide deck never could.

What’s the one question you’ll ask on your next call that opens the door wide?

How to master the art of losing deals like a pro 
 
1. Talk the entire meeting 
Bonus points if you ask “Does that make sense” right before you keep talking 
 
2. Assume you already know what they need 
Who needs discovery when you’ve got intuition and a crystal ball 
 
3. Send the proposal and disappear 
They’ll definitely chase you down to sign 
Everyone loves doing follow up for salespeople 
 
4. Lead with a discount 
Nothing says trust me like proving you don’t believe in your own price 
 
5. Take the rejection personally 
Then spend the rest of the week whining instead of calling the next prospect 

Deals aren’t lost in the pitch 
They’re lost in the mindset behind it 

Stop trying to sound perfect 
Start trying to connect 

What’s the funniest I can’t believe I did that moment you’ve had in sales?

I stared at a conference spreadsheet this week and saw $36,000 sitting on one line. 

That’s what a Vegas booth had cost a client. 

It looked impressive. 

But the actual leads had come from two smaller regional events that cost a fraction of that. 

It reminded me of my own mistakes early in sales leadership. 

Chasing prestige instead of ROI. 
Showing up where everyone else went instead of where buyers were making decisions. 

The shift we made in that room was simple. 

Stop defaulting to the biggest expo. 
Start going where the right conversations happen. 

It’s not glamorous, but it works. 

How do you decide which events are worth your time and money and which ones you’ll skip?

Your book of business is like a cupcake. 

The cake is the part that feeds you and pays the bills. 
The frosting makes it exciting. 
The cherry on top is the growth opportunity you’ve been eyeing. 

In a recent strategy session with a manufacturing client we mapped out their cupcake. 
Their biggest accounts were the cake. 
Mid size and custom orders were the frosting. 
And the cherry on top was their easiest next market to expand into. 

They had never named it that clearly before. 
Once we did, the priorities became obvious. 
Now we’re designing an outreach strategy that targets each segment differently and builds a message for new regions where their name isn’t yet known. 

When you look at your own client base what is the cake that sustains your business and what is just frosting?

The moment your commission check has a name, your work starts to matter again 

At the start of September, one of my clients admitted something most people won’t say out loud 
They were stuck in a loop of procrastination 

They’d close the laptop at 4:00 
Tell themselves they’d finish tomorrow 
Then spend the evening replaying all the things they didn’t do 

Not lazy 
Just disconnected from why it mattered 

We didn’t start with time management 
We started with meaning 

Every commission check now has a name on it 
A down payment 
An investment 
A family trip 
A debt finally paid off 

Now when the urge to clock out early shows up 
That purpose speaks louder 

Nothing about the job changed 
Same role 
Same goals 
But the belief behind the work did 

And that shift changed everything 

What would happen if every commission dollar you earned already had a destination?

A sales team I am coaching has already locked in millions of dollars of work for next year before this year even ends. 

Last year at this time they were scrambling to fill the pipeline. 
They were chasing this quarter’s numbers and reacting to opportunities as they appeared. 

This year their future work is already on the books. 
They have diversified who brings in revenue, built upstream relationships, and shifted from firefighting to planning. 

The mood on their calls is completely different. 
Instead of asking how do we hit this month’s target they are asking how do we execute what we have already secured. 

That is what sustainable field sales leadership looks like. 

It is not just making this quarter. 
It is making sure you are already booked for the next one. 

How are you making sure next year’s revenue is already committed before this year closes?

This week my boys reminded me what childlike faith really looks like.

They don’t overthink outcomes 
They don’t question if God will show up 
They just believe.
 
Some nights when we pray together, their words stop me 
Simple 
Honest 
Full of trust.

Somewhere along the way, adults lose that simplicity. 
We start calculating instead of believing.
Planning instead of trusting.
 
But faith was never meant to be complicated 
It was meant to be lived out loud.

Watching my boys pray reminds me. 
God doesn’t need perfect words 
He just needs a willing heart.
 
What moment this week reminded you to trust like a child again?

I need your help.


My son is a senior in high school working on his engineering capstone project and he’s looking for a mentor with experience in biotechnology or biomedical engineering.

 He’s driven, curious, and ready to learn. He just needs someone who can help him see how science turns into real-world impact.

 Here’s what we’re hoping for:
 ~ A professional who loves sharing what they know
 ~ Someone with both technical experience and business perspective
 ~ Available to meet once a month via Zoom to guide and inspire him

 If you have that experience or know someone who does, please drop me a note or tag someone who may be interested.

Peace is not how loud you burn.
I used to be the fire-fighter that peace used to feel like a luxury.

Something I could enjoy after the to-do list was cleared.
After the project was done.
After everyone else had what they needed.

These days, peace looks like:
 → Protecting my calendar so I have space to think
 → Saying “no” without guilt
 → Choosing alignment over approval
 → Trusting that slowing down doesn’t mean falling behind

And the more I lead from peace, the more everything else falls into place.

If you’ve been running on empty, maybe it’s time to stop chasing and start grounding.

Why?

Because you are setting a precedent for everyone on your team to work to the point of burnout.

Work to the point they are so mentally tapped out they lose their creativity, drive and motivation to show up.

Just because you came up in the hustle culture where working to the point of exhaustion was your norm, does not mean you have to perpetuate that within you organization.

Put your oxygen mask on and encourage others to do the same thing.

Most leaders say they want to hire someone who can lead under pressure. 

Yet the interview process rarely shows you that. 

I coach my clients to go beyond resumes and start using real-life tests. 

We run role plays. 
We ask candidates to do a quick SWOT analysis on the spot. 
We have them coach a struggling rep live. 

These exercises reveal how a person thinks, how they give feedback, how they pivot when things change. 
They show you listening skills, coachability, and whether someone can think on their feet. 

Paper resumes and personality assessments can’t do that. Only interaction does. 

What is the most revealing exercise you have ever used to see how a candidate really thinks?

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