magier

All of your Design & Webflow tasks in one monthly subscription.

Head of Webflow

brightside Studio GmbH

Brightside is a fast-emerging UX/UI & Webflow Development agency. They do the design and I do the Webflow Development. Brightside being extraordinary in design and me being exquisite in Webflow results in nothing but amazingly good working websites.

Webflow Development Expert

PLANTED.GREEN

A start-up based in Cologne, Germany. Planted helps companies to become climate neutral and even beyond to come climate positive. Since it is a fast-growing start-up they have ongoing Webflow development work. I'm closely working with their designers in order to maximize the efficiency and outcome of all the landing pages.

Webflow Developer

Webflow Willi

Webflow Willi is a one-man show creating nothing but great websites built in Webflow. Focusing on his superpower, utilizing Webflow, he's enabling others to spend more time doing what they are best at.

Health Performance

Health Performance Consulting is a coaching organization that helps entrepreneurs to enhance their business outcomes by building routines and more structure. The goal of this project was to design a minimalist and clear corporate branding which then needed to be developed in Webflow.

Webflow Designer & Developer

Official Webflow Partner - Head of Webflow @ Magic Design

Webflow pro by day, globe-trotter, food lover, and sports enthusiast by night. 

My journey from mastering Facebook ads to developing seamless web experiences with Webflow has been nothing short of magical. 

Are you a Founder or Marketer and wanna learn more about Webflow & CRO? 

Then you came to the right place. Let's connect!

My team and I collected 600+ marketing tools for our own work. Now, I’m giving them to you for free.

We know the pain of searching for good resources.

You try one tool, then another, then another.

Still missing the thing that makes you move faster.

That’s why we built our own collection in a Notion page.

Frameworks, templates, tools, and inspiration.

All sorted by category.

Advertising, analytics, brand strategy, marketing psychology, design.

You name it.

No more endless research.

No more guesswork.

Just the best resources in one place.

Saving hours every week.

→ Templates
→ Tools
→ Articles
→ Videos
→ Podcasts

Everything’s neatly sorted by category (SEO, CRO, Ads, Copy, Strategy & more) — to help you get inspired and grow your business.
Want access?

✅ Comment “Notion” and I’ll DM you the full list.

Willi Sommer

Boosting company success through conversion-centric design and Webflow development 🔥 | Head of Webflow @magier

No alternative text description for this image

Most websites fail to convert. 

Because the pages don’t follow a proven structure. 

At magier we've designed and developed hundreds of converting websites. 

So, today I wanna give away our proven cheatsheet bundle: 
🔥 Landing Page 
🔥 Pricing Page 
🔥 Case Study Page 

Each cheatsheet comes with lots of examples, too, to keep your creative spirit going. 

📌 Wanna get the link? 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 + 𝐂𝐨𝐦𝐦𝐞𝐧𝐭 𝐛𝐞𝐥𝐨𝐰: LANDING 👇

Webflow is worth over $4 billion and making more than $200 million a year 🔥

So I spent the last 2 weeks breaking down exactly how they did it.

Their funnel works for one reason: every part drives action 🚀

Here’s what stands out:

→ Product-led growth that gets you to “publish” in minutes
→ Brand that feels design-first but is built to scale
→ Education as the main engine (courses, docs, YouTube)
→ Community and ecosystem compounding daily
→ Enterprise motion layered on top, not forced

Every piece connects.

Most companies never figure out how to blend product, brand, and distribution.

Webflow mapped it all.

I built a full breakdown of their funnel:

→ Website & conversion flow
→ Ads, content, landing pages
→ Video & YouTube education strategy
→ Community and ecosystem plays
→ Founder & leadership brand signals

No fluff. End-to-end.

Want the file?

Connect + Comment "Webflow" and I’ll send it your way.

Building a website from scratch? Don’t start with a blank page-start with inspiration.

Blank pages slow you down.

You see so many websites every day, but yours needs to stand out.

Brand design is not easy. It can hold you back if you let it.

Here’s my shortcut:

Look at sites that already nailed it. Take notes from brands who reached the finish line.

Find one that matches your message. Study the details. See what works.

Then build your own twist.

No need to reinvent the wheel.

Start with inspiration, then make it yours.

What websites do you use for inspiration? Savee.it is one I keep seeing.

Share your favorites below.

carousel.pdf

My LinkedIn grew to 15,000 followers by tracking the right metrics

Spray and pray do not make the cut.

Here’s the truth:

When you pair structure with data, you stop guessing and start growing.
It’s about knowing what works (and what doesn’t).

Here’s my go-to LinkedIn Algorithm Cheatsheet 👇

→ Track your engagement rate
→ Engage with your network
→ Check which posts get the most saves and shares
→ Note your connection and follower growth weekly
→ Study who is commenting (your ICP or randoms?)
→ Review DMs and inbound leads after each post

No hacks, no bots, no spam.
Just data and consistency.

You don’t need to guess what works.

I hope this cheat sheet helps you the way it did to me 🚀

Stop guessing on LinkedIn. Here’s the exact strategy that changed everything for me.

Years ago, I opened LinkedIn only to look for jobs.

Each time, I felt stuck and lost.

I saw LinkedIn as a place for recruiters and job boards.

No fun. No real connections. No chance to grow.

But something clicked.

I realized LinkedIn could be more than that.

A real network if you use it right.

I decided to change my approach.

First step: Understand who I want to talk to.

Not everyone. Only people who get my work.

Second step: Build a system.

I crafted a clear strategy.
I posted with a plan.
I shared wins and struggles.
I connected with people who inspire me.

No overnight jump.

I stayed consistent, even when it felt slow.

I adapted when things did not work.

Now? I meet clients, partners, and friends here.

LinkedIn is my secret weapon.

You want the same?

I made a cheat sheet with the steps I used.

I ignored 5 pieces of career advice-and I’m better for it.

“Follow the linear path. Graduate, find a job, settle down.”

“Go corporate. Startups are too risky.”

“Stay in one place. Big changes slow your progress.”

“Stick to what you studied. Don’t jump fields.”

“Wait for your turn. Promotions come if you’re patient.”

I did the opposite.

I left finance after A-Levels to work remote.

I traveled, learned digital marketing, and picked up Webflow.

I joined startups, not knowing what would come next.

I changed countries, changed teams, and kept moving.

I specialized. I got obsessed with being great at one thing.

No regrets.

My path is not straight. It is not safe.

But every jump gave me new skills and more freedom.

I wake up excited to work. I build with people who inspire me.

My journey fits me.

The “safe” advice might work for some.

But if you want growth, try ignoring the rules.

What’s one piece of advice you’re glad you ignored?

3 years ago, I could design but not convert. Now, every project makes me excited.

Back then, I worked at IAMOFFLINE.

My head was full of ideas.

But turning them into websites that actually got results?  
Not so easy.

I used classic design tools.  
They felt slow.  
I felt boxed in.

I knew design could do more.

But I needed a way to bring my ideas to life  
and help companies grow.

That’s when I saw the real magic:

→ Design only works when it meets smart development  
→ Good websites guide users, not confuse them  
→ Conversions are the goal, not just pretty pixels

Learning Webflow changed everything for me.

I mixed creativity with tech.  
I started building sites that did more than look nice.  
They made people click, sign up, buy.

Now, I lead Webflow at magier.

I help brands build websites that feel good and convert better.

Every new project?  
I get that same spark.

I know I can turn vision into results.

It’s wild how fast things can change  
when you find the right tools and mindset.

If you’re stuck between ideas and action,  
keep going.

Your breakthrough might be closer than you think.

Shout to Nadine Tiemann for the shot📸

One minute is all you need to boost your site. I guarantee it.

After building 100+ sites with Magier I see the same problems over and over.

You can fix most of them fast.

Let’s get you a win. 🚀

You do not need a redesign. You need to tweak what matters.

I see founders and marketers miss these every day.

The best part?

You can start today.

If you want a quick review, connect with me and send your site link.

Let’s make your site work harder for you.

My favorite part of remote work? Getting the job done from anywhere

Every day looks different.

This is a sneak peek of my day as Head of Webflow at magier, in one of the cities I love the most: Barcelona 👋🏻

Remote work means I can lead projects, build websites, and grow businesses-without missing the sunsets in my favorite cities.

I never feel stuck.

My team connects from everywhere.

We share ideas, solve problems, and celebrate wins-no matter the time zone.

Travel is not a reward, it is part of the job.

Barcelona is a top pick!

Each place teaches me something new.

Do you have a favorite city to work from?

Websites feel fake when AI and buzzwords mix. Sounds familiar?

I have reviewed over 500 websites for founders and CMOs.

There is one thing I spot every time.

Buzzwords everywhere.

Words like “synergy,” “empower,” “innovative,” “disrupt.” All over the homepage.

Mix in some AI-generated copy, and you get a website that sounds smooth-but says nothing real.

It feels empty.

You lose the human touch. Your message gets weaker. Visitors scroll and forget you.

Founders want to stand out.

But these words make you blend in.

Nobody connects with “next-gen solutions” or “cutting-edge platforms.”

People want to know what you do. What they get. Why it matters.

Real talk wins.

I made a list of 20 marketing phrases that kill trust and connection.

What other words would you avoid?

Do you measure marketing by leads only? You’re missing the big picture.

Marketing is not only about numbers.

It covers psychology, branding, business, and so much more.

Marketing is an investment in your company. 

Not only for growth. 

But for real connection with your audience.

That is where the magic happens.

When a CEO sees marketing as “get more leads,” they miss out.

Marketing builds trust.
Marketing shapes your brand story.
Marketing creates community.

Leads are a result. Not the goal.

I learned this first-hand working with startups and big brands.

We use Webflow to build sites that do more than collect signups.

We focus on design that speaks to people.

We use strategy, not only tactics.

We listen to our users. We test. We improve.

Every project teaches me the same thing:

Great marketing is a team sport.

Marketing works best when everyone believes in it.

Not just the marketers.

If you want marketing that lasts, start with the big picture.

What’s your biggest lesson from seeing marketing in action?

taplio

Willi Sommer's Linkedin Analytics

Willi Sommer

Performance ScoreWilli Sommer's LinkedIn Performance

What is Willi talking about?

Who is engaging with Willi

Willi Sommer's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Willi Sommer's Linkedin Analytics

Willi Sommer

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Willi Sommer's LinkedIn Performance

What is Willi talking about?

Who is engaging with Willi

Willi Sommer's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Willi Sommer's Linkedin Analytics

Performance ScoreWilli Sommer's LinkedIn Performance

Willi Sommer's Best Posts (last 30 days)