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What’s The Best Time To Post On Linkedin

Find the best time to post on LinkedIn and learn what to post to get more reach and engagement.

Based on real, up-to-date data from over 130,000 recent LinkedIn posts.

Data for 2024-03-01
Data for:
Your Time Zone
Current time in your location: 7:06 AM
Your Goal
Find the best time to reach more people
Best Time To Post
08:00 AM
based on data from over 130,000 posts
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Average Reach
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Fresh data from over 130,000 LinkedIn post scheduled with Taplio, updated every week.

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What Types of Posts Perform Best On LinkedIn?

Based on real data from 130,000+ recent posts. Refreshed weekly.

What is the best time of day to post?

The best time of day is 08:00 AM
Overall, the best time of day to publish your LinkedIn posts is 08:00 AM, but that can depend on what you’re looking to achieve. If you’re curious and want to deep dive into our data, keep reading!

Reach

The best time to maximize the reach of your LinkedIn posts is 08:00 AM. It does 2.71% better than the second best time, which is 07:00 AM. The worst option is 11:00 PM with an average reach of 571.
Please note we only recommend times when at least 2% of posts are being published in order to be statistically relevant.
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Reach
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Engagement Rate

Increase your engagement rate on your LinkedIn posts by posting at 03:00 AM (3.62%). You’ll get 17.87% more than if you post at the second best time which is 04:00 AM. The worst option is posting at 10:00 PM where the engagement rate falls to 1.88%.
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Engagement Rate
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Engagement

With an average of 27 likes, comments and reposts, the best time to post on LinkedIn to maximize engagement is 03:00 AM. That’s 6.75% better than the second option which is 01:00 PM. And the worst is 10:00 PM with 11.
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Engagement
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What is the best day of week to post?

The best day to post on LinkedIn is Thursday
Considering reach, engagement count and engagement rate, the best day of the week to publish your posts on LinkedIn is Thursday. Take a better look at our data (from over 130,000 recent LinkedIn posts) to understand why.

Reach

Posting on Thursday is the best option and averages 766 impressions per post.

That’s 0.34% more than the second best day which are Monday.

Avoid posting your best content on Saturday as it’s likely to not do as well.
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Reach
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Engagement Rate

Tuesday do best when it comes to maximizing engagement rate (2.55%).

Second best are Monday with 2.54%.

And the worst day of the week for engagement rate are 2.13.
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Engagement Rate
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Engagement

If you’re trying to get as many likes and comments on your posts as possible, Monday is the best option for you with an average of 19 likes and comments per post.

You can also consider Tuesday and Wednesday.

However, we suggest you avoid posting on Sunday as they don’t do as well.
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Engagement
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What is the ideal length for a LinkedIn post?

The ideal length for a LinkedIn post is up to 1500 characters.
If you consider both the reach (impressions) and engagement, the LinkedIn posts that perform the best are those that are up to 1500 characters. For more in-depth info on post length and performance, check out the detailed data below.

Reach

We recommend writing posts with up to 1500 characters to maximize reach as they typically receive an average of 855 impressions.

That's 3.26% more than posts with over 1500 characters.
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Reach
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Engagement Rate

If you’re looking to increase the engagement rate on your post, consider writing posts with up to 1500 characters (2.73% engagement rate).
up to 280up to 500up to 800up to 1500over 15000.00%0.50%1.00%1.50%2.00%2.50%
Engagement Rate
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Engagement

Publishing posts with up to 1500 characters is the best choice to maximize engagement, with an average of 23 likes and comments per post.
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What type of posts perform best on LinkedIn?

LinkedIn posts that include carousels tend to perform best overall
Considering impressions, likes and comments, the best-performing posts on LinkedIn are ones that contain carousels. Take a peak at our data from over 130,000 recent posts (refreshed every week) to find out more on posts with video, images or carousels.

Reach

Want to increase your post reach? Create posts that contain carousels.

They generate 28.79% more impressions than the second-best option: posts that include images.
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Reach
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Engagement Rate

When it comes to engagement rate, posts that include images perform the best with a (3.41% engagement rate).

Posts featuring videos also perform well.
No MediaLinkedIn ArticlesImagesVideosCarousels0.00%0.50%1.00%1.50%2.00%2.50%3.00%
Engagement Rate
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Engagement

And finally, if you consider the number of likes and comments, the top-performing posts are the ones that include images with an average of 34 likes and comments per post.

Posts with carousels are the second-best option, so they are worth considering as well.
No MediaLinkedIn ArticlesImagesVideosCarousels051015202530
Engagement
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