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Frequently Asked Questions
What data did you use to obtain these LinkedIn posts statistics?
"We analyzed all the data from LinkedIn posts that were posted by Taplio
users over the last 30 days. The sample size is larger than 20,000 and keeps increasing with over time."
What time of day should I post on LinkedIn?
It depends on your goal. Depending on what you re trying to achieve (engagement, reach), the time of day to post on LinkedIn can change significantly. But our data is always very recent, so you can trust it to be a good indication of when you should post.
What day of the week should I post on LinkedIn?
It s not always obvious what day of the week you should publish your LinkedIn posts on. We recommend you actually post every single day, but there are some days that are better than others. Surprisingly enough, Sunday is not the worst day to post. Thanks to low competition on that day, it s a great opportunity to get more reach than you think.
We recommend you take a look at our day of the week graph above to get a precise idea of the ideal day to post on.
What’s the ideal length for a LinkedIn post?
Long posts tend to perform better than short posts on LinkedIn. That s mainly because when they are well written, they captivate the reader s attention for a longer time which LinkedIn rewards with a boost in visibility. So you ll usually get more reach with a longer post, which doesn t mean you ll necessarily get a better engagement rate.
Should I include media (images) in my LinkedIn posts?
Generally speaking, it s a good idea to include media in your LinkedIn posts. Images, videos and LinkedIn carousels
are great ways to catch the users attention and encourage them to interact with your post. This sets you apart from the competition because the vast majority of LinkedIn posts are text only. So we definitely recommend adding media to your posts every now and then. For more details, take a look at our “Post performance by media type graph.