Taplio

What and When to Post on LinkedIn

The ultimate resource to understand how to get engagement on LinkedIn. Find out how LinkedIn posts perform depending day of week, time of day and post content.

Stats refreshed every day by analyzing tens of thousands of LinkedIn posts published in the last 30 days

LinkedIn Post performance by day of the week

What day of the week should you post on LinkedIn?

Volume

MondayTuesdayWednesdayThursdayFridaySaturdaySunday0%5%10%15%20%
Volume
-

Reach

MondayTuesdayWednesdayThursdayFridaySaturdaySunday050010001500
Reach
-

Engagement

MondayTuesdayWednesdayThursdayFridaySaturdaySunday0102030405060
Engagement
-

Engagement Rate

MondayTuesdayWednesdayThursdayFridaySaturdaySunday0%1%2%3%
Engagement Rate
-

LinkedIn Post performance by hour of the day

What time of day should you post on LinkedIn?

Hours shown for timezone Africa/Abidjan, UTC +00:00.

Volume

00:0001:0002:0003:0004:0005:0006:0007:0008:0009:0010:0011:0012:0013:0014:0015:0016:0017:0018:0019:0020:0021:0022:0023:000%2%4%6%8%
Volume
-

Reach

00:0001:0002:0003:0004:0005:0006:0007:0008:0009:0010:0011:0012:0013:0014:0015:0016:0017:0018:0019:0020:0021:0022:0023:000100020003000
Reach
-

Engagement

00:0001:0002:0003:0004:0005:0006:0007:0008:0009:0010:0011:0012:0013:0014:0015:0016:0017:0018:0019:0020:0021:0022:0023:00050100150
Engagement
-

Engagement Rate

00:0001:0002:0003:0004:0005:0006:0007:0008:0009:0010:0011:0012:0013:0014:0015:0016:0017:0018:0019:0020:0021:0022:0023:000%2%4%6%8%10%12%14%
Engagement Rate
-

LinkedIn Post performance by length of post

What is the ideal length for a LinkedIn post (in number of characters)?

Volume

no textup to 280up to 500up to 800over 8000%5%10%15%20%25%30%35%
Volume
-

Reach

no textup to 280up to 500up to 800over 8000500100015002000
Reach
-

Engagement

no textup to 280up to 500up to 800over 80001020304050
Engagement
-

Engagement Rate

no textup to 280up to 500up to 800over 8000%2%4%6%8%
Engagement Rate
-

LinkedIn Post performance by media type

Should you include images, videos or carousels in your LinkedIn posts?

Volume

no mediaarticleimagevideodocument0%10%20%30%40%50%
Volume
-

Reach

no mediaarticleimagevideodocument0200040006000
Reach
-

Engagement

no mediaarticleimagevideodocument020406080100
Engagement
-

Engagement Rate

no mediaarticleimagevideodocument0%5%10%15%
Engagement Rate
-

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Frequently Asked Questions

What data did you use to obtain these LinkedIn posts statistics?

"We analyzed all the data from LinkedIn posts that were posted by Taplio users over the last 30 days. The sample size is larger than 20,000 and keeps increasing with over time."

What time of day should I post on LinkedIn?

It depends on your goal. Depending on what you re trying to achieve (engagement, reach), the time of day to post on LinkedIn can change significantly. But our data is always very recent, so you can trust it to be a good indication of when you should post.

What day of the week should I post on LinkedIn?

It s not always obvious what day of the week you should publish your LinkedIn posts on. We recommend you actually post every single day, but there are some days that are better than others. Surprisingly enough, Sunday is not the worst day to post. Thanks to low competition on that day, it s a great opportunity to get more reach than you think.

We recommend you take a look at our day of the week graph above to get a precise idea of the ideal day to post on.

What’s the ideal length for a LinkedIn post?

Long posts tend to perform better than short posts on LinkedIn. That s mainly because when they are well written, they captivate the reader s attention for a longer time which LinkedIn rewards with a boost in visibility. So you ll usually get more reach with a longer post, which doesn t mean you ll necessarily get a better engagement rate.

Should I include media (images) in my LinkedIn posts?

Generally speaking, it s a good idea to include media in your LinkedIn posts. Images, videos and LinkedIn carousels are great ways to catch the users attention and encourage them to interact with your post. This sets you apart from the competition because the vast majority of LinkedIn posts are text only. So we definitely recommend adding media to your posts every now and then. For more details, take a look at our “Post performance by media type graph.

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