Maximize B2B lead gen on LinkedIn with cost-effective tips. Stand out among 58 million businesses. Read this article to learn how.
How to Get B2B Clients With Organic or Ads on Linkedin
It’s no secret that LinkedIn is one of the most powerful social media platforms for B2B lead generation. Over 58 million businesses worldwide have LinkedIn company pages, and over 89% of those companies say they use the social network for lead generation.
But getting clients in this competitive environment can be costly. In this article, we look at some cost-effective strategies for B2B lead gen on Linkedin. Read on to find out more.
Think of your profile as your 24/7 salesperson. A good profile conveys trust, increases brand awareness, attracts potential clients, and helps you establish your brand as an authority in your industry. Here’s how you optimize your profile to achieve all this and more:
1 - Use Good Banner Photos and Logos
Your profile image and banner photo are usually the first things users see when they visit your page. Ensure that your images respect the recommended size specifications and match the branding images you use in other places, such as your website, advertising materials, and other social media networks. Here’s how you choose the right images:
No distractions: Your profile picture should be a clear, updated image of you where your face takes up at least 60% of the available space. There shouldn’t be other people in the image and the background should be mild to avoid distractions.
Promote yourself: Your LinkedIn banner image is prime real estate that enables you to advertise your expertise. Use it to differentiate yourself from your competition and position yourself as an authority in your field.
2 - Use a Good Headline
Including a headline on your page helps you differentiate yourself from your competitors. Using keywords in your headline makes it easier for leads to find you when they search for experts in your industry. In addition, it also helps you complete the page, increasing your organic reach by up to 30%.
3 - Use Showcase Pages
LinkedIn’s Showcase Pages are additional pages on the company page to highlight different products or services. Instead of listing everything you offer on the main page, Showcase Pages enable you to present every product or service on a separate page to add more details and tailor your offer to a target audience.
In addition, each Showcase Page can have a distinct target audience so that you can advertise your services to multiple audiences at once.
4 - Share Visual Content
Visual storytelling is one of the most effective ways of lead generation. LinkedIn posts that include visuals stop leads from scrolling over them and encourage them to click through and take action.
Use branded visuals to highlight your products or services and convince people to explore your solution in greater depth.
How Can You Get B2B Clients?
A good Linkedin content strategy is crucial if you want to attract and retain B2B clients. Your strategy should help you identify your ideal customer profile (ICP) so you can create content that addresses their specific needs and problems.
For example, if the ICP for your product is a chief technical officer (CTO), your content should address some of the problems a CTO faces daily, such as reducing churn, faster development times, and so on. Posting this type of content will help you build meaningful relationships with your ICPs, increasing their chances of becoming your clients.
Here’s how to use the content you create to generate B2B clients:
Organic Lead Gen
Organic lead generation means building relationships with your prospects and moving them through your sales funnel without using paid advertising.
Automated organic lead generation is similar to organic lead gen but has one significant difference. Instead of manually creating, sharing, and interacting with LinkedIn content, you use a lead gen automation tool like Taplio to save time and improve your results.
What Is the Best Strategy for B2B Lead Gen on LinkedIn?
The best strategy for B2B lead gen on LinkedIn is the one that works best for your target audience. Some audiences will prefer organic posts over lead gen forms and vice versa.
You can find out which lead gen strategy works best for you with Taplio’s LinkedIn Analytics tool. This tool will help you uncover what works and what doesn’t so you can focus on the strategy that produces the best results.
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